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All Journal Kanal : Jurnal Ilmu Komunikasi Jurnal ASPIKOM MetaCommunication; Journal Of Communication Studies urnal Interaksi: Jurnal Ilmu Komunikasi Pendas : Jurnah Ilmiah Pendidikan Dasar NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Journal of Media and Communication Science (JcommSci) Jurnal Ilmu Komunikasi Jurnal PIKMA : Publikasi Ilmu komunikasi Media dan Cinema Faedah: Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia Aspirasi : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat Jurnal Spektrum Komunikasi RESLAJ: Religion Education Social Laa Roiba Journal Filosofi: Publikasi Ilmu Komunikasi, Desain, Seni Budaya JURNAL MULTIDISIPLIN ILMU AKADEMIK Momentum Matrix: International Journal of Communication, Tourism, and Social Economic Trends International Journal of Social, Economic, and Business Jurnal Ilmu Komunikasi dan Bisnis
Augustin Mustika Chairil
Universitas Pembangunan Nasional Veteran Jawa Timur
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Public Health Social Sciences Other

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REPRESENTASI IDENTITAS DIGITAL PELARI KALCER PADA AKUN INSTAGRAM KOMUNITAS @UNIONSUBCULTURE Wicaksono, Imam; Augustin Mustika Chairil
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 03 (2026): Volume 11 Nomor 03, September 2026 Posted
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i03.59474

Abstract

This study aims to identify and describe the process of digital identity representation of "pelari kalcer" (culture runners) through content uploaded on the Instagram account @unionsubculture. The culture runner phenomenon indicates a shift in the meaning of running, evolving from a mere physical fitness routine into a space for constructing social identity and urban lifestyle. Utilizing a qualitative descriptive method, this research applies Charles Sanders Peirce’s Semiotics (Sign, Object, Interpretant). The data corpus consists of 15 visual contents (photos and videos) published between March 2025 and March 2026. The analysis reveals that @unionsubculture consistently portrays visual patterns adapting the "New York Urban Style" and 1980-1990s underground street culture. This is evident in three main dimensions: (1) the use of dark-colored streetwear outfits and non-athletic attributes, (2) street photography aesthetics (slow shutter, motion blur, flash) capturing night urban landscapes, and (3) graphic designs heavily influenced by grunge, DIY collages, and aggressive typography akin to underground gig posters. In conclusion, the community consciously practices bricolage reassembling punk/skate subculture elements to break the formal image of conventional running and establish their digital existence as free-spirited, independent, and rebellious runners.  
Co-Authors Adhara Suwanta Ahimsa Adi Wibowo Ali Haydar ALI HAYDAR Annisa Dwi Safitri Arina Himatul Husna Augustinus Cheasa Jossy Pratama Chilyatun Nisa Alifiul Anfi Dwi Masrina Dwimas Rina Elinawati Aisyah Farhan Aditya Danendra Gatutkoco Hangger Prebowo Wibisono Gusti Louisa Heidy Arviani Imam Wicaksono Krisna Rendi Awalludin Kusnarto Latif Ahmad Fauzan Laura, Oidhia Nabilah Puspita Ardhani Nacha Wahyu Micha Sitompul Ratih Pandu Mustikasari Royce Octa Biaggy Budiman Roziana Febrianita Salsabil Abi Rafdi Shafinaz Nafizhah Hardianti Syifa Syarifah Alamiyah Windri Saifudin Zainal Abidin Achmad