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Journal : Jurnal Manajemen Maranatha

Analisis atribut toko online terhadap repurchase intention dengan mediasi customer satisfaction di Indonesia Boni Jovianggi; Yasintha Soelasih
Jurnal Manajemen Maranatha Vol 20 No 1 (2020): Jurnal Manajemen Maranatha
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jmm.v20i1.2910

Abstract

Consumer behavior is currently experiencing changes in shopping. Technological developments cause changes in consumers. Companies see changes in consumer shopping patterns. Consumers buy through not only offline, but also online. Patterns of change are not only for products, but services as well as changes in purchases. This development has led to the emergence of online stores, giving rise to online applications. This study aims to determine whether the attributes of online stores affect repurchase intention in online shopping applications. Besides, this study was also conducted to determine the mediating variable's effect on customer satisfaction on the relationship between online store attributes and repurchase intention. The sampling method used in this study is non-probability sampling with a purposive sampling technique. This study's data were obtained by distributing an online questionnaire to 201 respondents who were account holders and had shopped in an online application. The indicators and variables in this study were tested for their’s validity and reliability before being used in data collection. The validity used is confirmatory factor analysis (CFA) and reliability used is composite reliability (CR) and average variance extracted (AVE). This study uses data analysis method of Structural Equation Modeling (SEM) with Lisrel for Windows 8.70 software to test the research hypotheses. This study's results indicate that the attributes of online stores do not directly have a significant effect on repurchase intention. Online store attributes have a significant effect on repurchase intention by mediation of customer satisfaction.
Faktor-faktor yang membentuk green buying behavior tas belanja ramah lingkungan Nugraha, Tristan Adi; Soelasih, Yasintha
Jurnal Manajemen Maranatha Vol 22 No 2 (2023): Jurnal Manajemen Maranatha
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jmm.v22i2.5633

Abstract

Environmental pollution that is happening is increasingly creating awareness on the consumer side. One of the causes of environmental pollution is the use of plastic bags. The use of plastic bags that are not environmentally friendly causes environmental damage. Therefore, it is necessary to change the use of inorganic plastic bags into environmentally friendly shopping bags. Changes in the use of environmentally friendly shopping bags can reduce the impact of environmental pollution. The purpose of this study was to investigate changes in green buying behavior in using eco-friendly shopping bags. Sampling used was purposive sampling and data collection using the G-form via Line and WhatsApp. The number of respondents who were taken was as many as 190 people. Hypothesis testing using the Structural Equation Model (SEM) with Smart-PLS software. The results of the study show that environmental concerns, perceived prices, and green products have an influence on green buying behavior. Meanwhile, perceived environmental responsibility has no influence on green buying behavior. The gender variable cannot moderate environmental concerns, perceived prices, green products, and perceived environmental responsibility towards green buying behavior. The results of this study indicate that environmental concern causes consumer buying behavior to change to products that are environmentally friendly. That the price perception for environmentally friendly products is felt by consumers accordingly so that their behavior changes to environmentally friendly products. Nevertheless, the variable perceived environmental responsibility cannot change consumer buying behavior. Changes in green buying behavior are not distinguished by gender. Companies engaged in the field of eco-friendly shopping bags have opportunities due to consumer awareness of using environmentally friendly shopping bags.
Faktor pembentuk green purchase intention pada pakaian ramah lingkungan Belycia, Cein; Soelasih, Yasintha
Jurnal Manajemen Maranatha Vol 24 No 1 (2024): Jurnal Manajemen Maranatha
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jmm.v24i1.9397

Abstract

Mass clothing production and human consumerism cause environmental degradation due to industrial waste. As environmental degradation increases, humans realize and consider minimizing their consumption. This research examines the impact of environmental concern, green products, and green innovation on green purchase intention through green product knowledge in purchasing environmentally friendly clothing products. There were 366 samples used in the study spread across the Jabodetabek area using non-probability sampling, specifically purposive sampling. The findings show that environmental concern, green products, and green innovation significantly affect green purchase intention. In addition, the indirect effect of green products and green innovation also affects green purchase intention through the mediating role of green product knowledge. The connection between green marketing and green innovation on green purchasing intention is mediated by green product knowledge. These results indicate that in addition to green product knowledge, green buying intention is directly impacted by several different factors, including green products and green innovation. This research offers an understanding for marketers to increase green purchase intention by optimizing green product knowledge and green innovation. The study's managerial implications imply that eco-friendly clothing companies must increase consumer environmental awareness through effective green marketing campaigns and sustainable product innovation. In addition, increasing consumer knowledge of eco-friendly products can strengthen their purchase intention towards these products.