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All Journal Kinerja KOMUNITAS: INTERNATIONAL JOURNAL OF INDONESIAN SOCIETY AND CULTURE Journal The Winners Gadjah Mada International Journal of Business Jurnal Manajemen Atma Jaya MIX : Jurnal Ilmiah Manajemen Binus Business Review JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) MITRA: Jurnal Pemberdayaan Masyarakat Martabe : Jurnal Pengabdian Kepada Masyarakat Minda Baharu Humaniora Jurnal Mantik Jurnal Ilmiah Manajemen dan Bisnis FIRM: Journal of Management Studies Jurnal Manajemen Bina Ekonomi: Majalah Ilmiah Fakultas Ekonomi Universitas Katolik Parahyangan Jurnal Manajemen Srawung: Journal of Social Sciences and Humanities Jurnal Manajemen dan Pemasaran Jasa Journal of Business Studies and Management Review Jurnal Keuangan dan Bisnis Komunitas: International Journal of Indonesian Society and Culture Jurnal Manajemen Maranatha
Yasintha Soelasih
Faculty Of Economics And Business, Atma Jaya Catholic University, Jakarta
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Journal : MIX : Jurnal Ilmiah Manajemen

 1 
ANTROPOMORFISME KONSUMEN PADA ALAM DAN PENGARUHNYA PADA SIKAP TERHADAP PROGRAM GREEN CAUSE-RELATED MARKETING Dwinita Laksmidewi; Yasintha Soelasih
MIX: JURNAL ILMIAH MANAJEMEN Vol 6, No 1 (2016): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

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Abstract: Anthropomorphism is defined as the attribution of human characteristics inanimals, plants, or inanimate objects. In Indonesian society, natural objects such asmountains, sea, and trees are often anthropomorphized. Anthropomorphism tendency islinked to one's moral behavior, including behavior towards nature. This paper aims toexamine the relationship between consumer's anthropomorphism of nature and his moralattitude toward nature, namely in the form of attitudes toward the green cause-relatedmarketing program. The results showed that anthropomorphism of nature positively affectsconsumer attitudes toward green cause-related marketing program, which are significantlymediated by environmental knowledge and green behavior.Keywords: anthropomorphism, green behavior, cause-related marketingAbstrak: Antropomorfisme didefinisikan sebagai pengenaan ciri-ciri manusia pada binatang,tumbuh-tumbuhan, atau benda mati. Pada masyarakat Indonesia, benda alam seperti gunung,laut, pohon seringkali diantropomorfiskan. Kecenderungan antropomorfisme mempunyaiketerkaitan dengan perilaku moral seseorang, termasuk perilaku terhadap alam. Penelitian inibertujuan untuk mengkaji keterkaitan antara antropomorfisme konsumen terhadap alamdengan sikap moralnya terhadap alam, yaitu dalam wujud sikap terhadap program causerelatedmarketing. Hasil menunjukkan bahwa antropomorfisme pada alam berpengaruhpositif terhadap sikap konsumen akan program cause-related marketing, yang secarasignifikan dimediasi oleh pengetahuan mengenai masalah lingkungan alam dan perilakuhijau.Kata kunci: antropomorfisme, perilaku hijau, cause-related marketing
PENGARUH EXPERIENTIAL MARKETING DAN CITRA MEREK TERHADAP KEPUASAN PENUMPANG KERETA API BISNIS Yasintha Soelasih
MIX: JURNAL ILMIAH MANAJEMEN Vol 6, No 3 (2016): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

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Abstract. The changes of railway management began in 2009 have brought manyimpact on train service both long distance train or commuter. These changes have animpact on the experience felt by passengers when using the train. And the image of thetrain has also changes executives, business or economics train. The changes made willhave an influence on consumer satisfaction. Therefore, it is interesting to do researchwith the theme of experiential marketing and brand image to satisfaction of trainpassenger on the railway business, especially in Java. Number of samples in this studyconsist of 400 respondents, with a simple random sampling. The results of reliabilityand validity testing on instrument it is reliable and valid. There are three hypothesestested, using structural equation modeling. The results of hypothesis test shows that thebrand image of the train has no effect on passenger satisfaction, while experientialmarketing test has an effect on passenger satisfaction of railway business.
Pembentuk Word of Mouth pada Perusahaan Penerbangan Bertarif Murah di Indonesia Yasintha Soelasih; Sumani Sumani
MIX: JURNAL ILMIAH MANAJEMEN Vol 9, No 3 (2019): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (190.941 KB) | DOI: 10.22441/mix.2019.v9i3.006

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ABSTRACT: The purpose of this study is to examine the mediating effect of passenger satisfaction on service quality, fares and word of mouth on low-cost flights in Indonesia. The theory of this study is derived into the research model with the instruments used in compiling the questionnaire for primary data collection. Samples taken as many as 248 with the criteria samples have used low-cost flights in Indonesia. Sampling was conducted at Soekarno Hatta Cengkareng Airport, Indonesia with purposive sampling at three low-cost airlines. Instrument testing is done using reliability and validity test. For reliability, it uses Cronbach's alpha while for validity it uses confirmatory factor analysis. In the hypothesis test used SEM with Lisrel. Service quality has a direct and indirect effect on word of mouth. While the tariff does not have a direct or indirect effect on word of mouth. Passenger satisfaction as mediation variable is important in forming word of mouth, compared without the mediation variable. Passengers still measure the quality of service received with perceived satisfaction. Therefore airlines with low-cost airlines still need to pay attention to passenger satisfaction, not just at relatively cheap fares. ABSTRAK: Tujuan penelitian ini untuk mengkaji pengaruh mediasi kepuasan penumpang terhadap kualitas pelayanan, tarif dan wouth of mouth pada penerbangan bertarif murah di Indonesia. Kajian teori yang diturunkan kedalam model penelitian dengan instrument yang digunakan dalam menyusun kuesioner untuk pengambilan data primer. Sampel yang terambil sebanyak 248 dengan kriteria sudah pernah menggunakan penerbangan bertarif murah di Indonesia. Pengambilan sampel dilakukan di Bandara Soekarno Hatta Cengkareng, Indonesia dengan purposive sampling pada tiga perusahaan penerbangan bertarif murah. Dilakukan uji instrument dengan menggunakan reliabilitas dan validitas. Untuk reliabilitas maka menggunakan cronbach’s alpha sedangkan untuk validitas menggunakan confirmatory factor analysis. Pada uji hipotesis digunakan SEM dengan Lisrel. Kualitas pelayanan mempunyai pengaruh baik langsung maupun tidak langsung terhadap word of mouth. Sedangkan tariff tidak mempunyai pengaruh baik langsung maupun tidak langsung terhadap word of mouth. Variabel mediasi kepuasan penumpang penting dalam membentuk word of mouth, dibandingkan tanpa adanya variable mediasi. Penumpang tetap mengukur kualitas pelayanan yang diterima dengan kepuasan yang dirasakan. Oleh karena itu perusahaan penerbangan dengan konsep penerbangan bertarif murah tetap perlu memperhatikan kepuasan penumpang, bukan hanya pada tarif yang relative murah.
Co-Authors Anastasia Tatik Hartanti, Anastasia Tatik Andriani, Oktavia Angwyn, Angeline Arya Abhirakshantu Mp, Putu Belycia, Cein Boni Jovianggi Chow, Aozora Valentinus Christiana Fara Dharmastuti, Christiana Fara Christine Winstinindah Sandroto Dwinita Laksmidewi Dwinita Laksmidewi EFENDI Febriyanti Nurcahya Ho, Shu-Hsun Johan, Philip Dave Lembana, Devi Angrahini Anni Lily Suhaily Lily Suhaily Lonardo Lonardo Lonardo Lonardo Madyakusumawati, Synthia Nugraha, Tristan Adi Nugroho, Yohanes Arianto Budi Pambudi, Rilo R. Aditya Gunawan, R. Aditya Reyner Jonathan Rilo Pambudi Silitonga, Frans Stevenardo H Sumani . Sumani Sumani Synthia Madyakusumawati Theja, Serafina Tristan Adi Nugraha Wijaya, Khatleen Winstinindah Sandroto, Christine Winstinindah-S, Christine Yasinta Ratna Esti Wulandari Yohanes Driyanto Yohanes Driyanto