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Kushariyadi Kushariyadi
Logistik Migas , Politeknik Energi Dan Mineral Akamigas
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Journal : JURNAL LENTERA BISNIS

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ANALISIS PSYCHOLOGICAL CAPITAL, MINDFULNESS DAN EMOTIONAL INTELLIGENCE TERHADAP KINERJA KARYAWAN INDUSTRI JASA Kushariyadi Kushariyadi; Jean Evelyn Ilela; Mozart Malik Ibrahim; Fanny Patricia Teng; Basuki Wisnu; Fatimah Malini Lubis
JURNAL LENTERA BISNIS Vol. 14 No. 1 (2025): JURNAL LENTERA BISNIS, JANUARI 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v14i1.1415

Abstract

Employee performance in the service sector is the intended focus of this research into the relationship between psychological capital, mindfulness, and emotional intelligence. Emotional and psychological aspects significantly impact how well employees perform in fast-paced, high-pressure workplaces. A person's psychological capital encompasses their optimism, self-assurance, hope, and perseverance in the face of adversity at work. Workplace attention and adaptability are both enhanced by practicing mindfulness, which is associated with being fully present in the here and now. The capacity to be self-aware, emotionally intelligent, and socially adept is a key component of emotional intelligence. A quantitative approach was used in this investigation, employing a survey procedure that included 200 employees. A positive and statistically significant relationship between employee performance and the three variables was found in the study. Among these factors, Psychological Capital, Emotional Intelligence, and Mindfulness have the most impact. According to these results, service sector companies can maximize employee performance by employing a human resource management strategy that takes into account employees' psychological and emotional needs.
ANALISIS PENGARUH CONTENT MARKETING, DIGITAL PROMOTION DAN BRAND TRUST TERHADAP REPURCHASE INTENTION KONSUMEN SHOPEE INDONESIA Kushariyadi Kushariyadi; Vivid Violin; Ichwan Rahmanu Widjaja; Fedianty Augustinah; Muhamad Risal Tawil; Saipul Al Sukri
JURNAL LENTERA BISNIS Vol. 14 No. 2 (2025): JURNAL LENTERA BISNIS, MEI 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v14i2.1574

Abstract

Repurchase is an important indicator that a bond has been established between the product brand and customer trust. Over time, repurchase behavior can lead to consumer loyalty. Positive experiences that consumers have after using a particular product or receiving quality service help to build emotional bonds and trust. These elements become crucial when consumers decide to make future purchases to fulfill their needs and desires. This research is qualitative in nature, involving interviews and analysis of the influence of each independent variable—namely content marketing, digital promotion, and brand trust—on repurchase intention. The study involved 30 respondents who are Shopee consumers in Indonesia. The results indicate that content marketing, digital promotion, and brand trust all have an influence on repurchase intention. The recommendation for company management is to provide training to enhance competence, innovation, and creativity, especially for the digital marketing team, so they are capable of designing high-quality digital content that can also be used effectively for digital promotional activities. Another suggestion is to tighten the system related to product and service quality, in order to build consumer trust in the brand.
Co-Authors Abdul Tahir Anuar Ahmad ARDENNY ARDENNY Armus, Rakhmad Bambang Sugito Bambang Sugito Basuki Wisnu Deden Abdul Wahid Fanny Patricia Teng Fatimah Malini Lubis Fedianty Augustinah Gilang Muhammad Rido Hanafiah Hanafiah Ichwan Rahmanu Widjaja Indra Rustiawan Irdam Irdam Jean Evelyn Ilela Mozart Malik Ibrahim Muhamad Risal Tawil Muhammad Fatkhurohman Albashori Nabila Andari Rukiyanto Rukiyanto, Rukiyanto Saipul Al Sukri Savira Putri Faiza Tri Warcono Adi Tungga Bhimadi Karyasa Vivid Violin Wahyudiyono, Wahyudiyono Wakhudin