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Nurafrina Siregar

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Business Strategy on Marketing Entrepreneurial Performance with Competitive Advantage as Intervening Case Study of UKM Ulos Fabric Craftsmen at the Department of SMEs and Cooperatives of North Sumatra Province Nurafrina Siregar; Arlina Nurbaity Lubis; Endang Sulistya Rini; Beby Karina Fawzeea Sembiring
Journal of International Conference Proceedings Vol 4, No 3 (2021): 2021 WIMAYA International Conference of Economics and Business
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v4i3.1337

The benchmark for the success of SMEs to be able to win in the competition is through marketing performance, especially because SMEs are currently becoming something important in supporting Indonesia's economic growth and the quantity of SMEs (the number of SMEs) is a big potential in the economy. Indonesia as a cultural country has the opportunity to develop products based on local wisdom. This research is a quantitative study, the population in this study is Ulos cloth SMEs assisted by the UKM and Cooperatives Service in North Sumatra Province. The population is 221 and the samples are spread over the area. Structural equation modeling (SEM) was used to analyze the data from this study.

Pengaruh Lokasi. Promosi, Dan Fasilitas Terhadap Kepuasan Konsumen (Studi Pada Pengunjung Kawasan Ekowisata Tangkahan Kabupaten Langkat) Nurafrina Siregar; Mifta Elfikri; Rizka Paramitha daulay
SOSEK : Jurnal Sosial dan Ekonomi Vol 3, No 1 (2022): maret (2022)- Juni (2022)
Publisher : SOSEK : Jurnal Sosial dan Ekonomi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55357/sosek.v3i1.256

Industri pariwisata merupakan salah satu industri terbesar dan merupakan sektor jasa dengan tingkat pertumbuhan paling pesat di dunia saat ini. Sebagai negara yang kaya akan sumber daya alam, tidak dapat dipungkiri Indonesia memiliki banyak potensi ekowisata salah satunya adalah Kawasan Ekowisata Tangkahan di Kabupaten Langkat. Penelitian ini merupakan penelitian kuantitatif yang bertujuan untuk mengetahui apakah lokasi, promosi, dan fasilitas berpengaruh terhadap kepuasan konsumen. Populasi dalam penelitian ini adalah pengunjung Kawasan Ekowisata Tangkahan Kabupaten Langkat dengan sampel sebanyak 200 orang responden. Data yang diperoleh merupakan hasil dari penyebaran kuisioner kepada responden yang kemudian diolah menggunakan aplikasi SPSS. Hasil penelitian menunjukkan bahwa Lokasi tidak berpengaruh positif dan signifikan terhadap Kepuasan Konsumen, Promosi berpengaruh negatif dan signifikan terhadap Kepuasan Konsumen, Fasilitas tidak berpengaruh positif dan signifikan terhadap Kepuasan Konsumen.

Analisa Promosi, Harga, Dan Kualitas Produk Bakso Aci Terhadap Loyalitas Pelanggan Pada CV. Yuk Ngemil Medan Rizka Maulida; Nurafrina Siregar
JAMBURA: Jurnal Ilmiah Manajemen dan Bisnis Vol 6, No 1 (2023): JIMB - VOLUME 6 NOMOR 1 MEI 2023
Publisher : Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37479/jimb.v6i1.19054

Permasalahan dalam penelitian ini adalah Promosi, Harga, dan Kualitas Produk berpengaruh signifikan terhadap Loyalitas Pelanggan Pada CV. Yuk Ngemil Medan. Teori yang digunakan dalam penelitian ini adalah teori-teori manajemen pemasaran yang berkaitan dengan pemasaran, promosi, harga, kualitas produk, dan performa loyalitas konsumen atau pelanggan. Metode yang digunakan dalam penelitian ini adalah deskriptif kuantitatif. Populasi pada penelitian ini berjumlah 980 konsumen pada riwayat pembelian bakso aci. Sedangkan sampel penelitian dilakukan margin of error sebesar 5%, menggunakan rumus Slovin sampel yang di gunakan dalam penelitian ini yaitu berjumlah 91 orang pengunjung di CV. Yuk Ngemil Medan. Teknik analisis data yang digunakan adalah analisis linier berganda. Untuk menguji hipotesis, digunakan uji F untuk pengujian secara serempak, dan uji t untuk pengujian secara parsial. Hasil pengujian pada hipotesis menunjukan bahwa secara serempak variabel Promosi, Harga, dan Kualitas Produk berpengaruh signifikan terhadap Loyalitas Pelanggan Pada CV. Yuk Ngemil Medan.

Analysis of the Influence of Amenity and Tourist Attractions on the Satisfaction of Inbound Muslim Tourists Visiting Halal-Based Tourist Destinations in Super Tourism Area Lake Toba Samosir Surya, Elfitra Desy; Saragih, Megasari Gusandra; Siregar, Nur Afrina
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 4, No 4 (2021): Budapest International Research and Critics Institute November
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i4.2676

This research aims to know the Tourism amenity, tourist attractions on the satisfaction of Inbound Muslim tourists visiting the halal-based tourist destination area in the Super Lake Toba Area. The sample in this study was as many as 100 samples obtained from 5x the number of people indicators with random sampling technique. An analysis of the data is conducted using multiple linear regressions. The results of this study is tourism amenity have positive and significant effect on the satisfaction of tourists visiting halal-based tourist destinations in the super area of Lake Toba. The results of this study is a tourist attraction have positive and significant effect on the satisfaction of tourists visiting halal-based tourist destinations in the super area of Lake Toba. R-Square for variable Y is 0.604. The acquisition of the value explains that the percentage of the magnitude of competence Y can be explained by X1 and X2 of 60.4%.

Socialization Digital Marketing Through Social Media In Increase Business Income of the Padang Tualang Village Community Regency Step up Siregar, Nurafrina
International Conference on Sciences Development and Technology The 3rd ICoSDTech 2023
Publisher : International Conference on Sciences Development and Technology

Show Abstract | Download Original | Original Source | Check in Google Scholar

This dedication is an application of the author's research conducted in July 202 3 , namely Socialization Digital Marketing Via Deep Social Media Increase Business Income of the Padang Tualang Village Community Regency step In this dedication the author will do socialization Digital Marketing SME Entrepreneurship in Increase Incomeam public Village field Tualang. The use of digital technology has influenced all aspects of human activities, including marketing. Digital-based marketing is used to acquire consumers, build their preferences, promote brands, maintain consumers, and increase sales which ultimately increases profits. Digital marketing allows buyers to obtain all information about products and make transactions via the internet, and allows sellers to monitor and provide for the needs and desires of prospective buyers without time and geographic limitations. Digital marketing is also a two-way communication method that can raise public awareness and engagement towards certain products and brands. The platforms that are often used for digital marketing are social media, especially WhatsApp and Instagram. Method used _ that is Work observations on Community Service in Padang Tualang Village, Langkat Regency have an important role in understanding the situation and problems that exist in the village. By using the method This, It is hoped that the Community Service team can make a significant contribution in formulate program development Which in accordance with need And potency village.

Analysis Of Social Environment, Consumer Perception, Psychology On Consumer Decisions To Use The Services Of PT. Pelindo Multi Terminal Branch Belawan North Sumatera With Consumer Behavior As An Intervening Variable Fernando Manurung; Nurafrina Siregar; Elfitra Desy Surya
International Journal of Economics, Business and Innovation Research Vol. 4 No. 01 (2025): International Journal of Economics, Business and Innovation Research( IJEBIR)
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar

This study seeks to examine the impact of the social environment, customer perception, and psychological aspects on consumer decisions about the services of PT. Pelindo Multi Terminal Branch Belawan, with consumer behavior serving as an intervening variable. This study employs a quantitative methodology, utilizing primary data gathered via structured questionnaires from users of PT. Pelindo Multi Terminal services. We conducted data analysis via structural equation modeling (SEM) to examine direct and indirect correlations among variables. The study's results demonstrate that social environment, consumer perception, and psychological aspects significantly affect consumer behavior, which subsequently influences consumer decisions directly. Furthermore, consumer behavior serves as a mediator in the interaction between independent variables and consumer decisions, with psychological aspects exerting the most significant indirect influence. These findings underscore the significance of comprehending the interplay among social aspects, perceptions, and psychology in influencing consumer choices within the logistics services sector. This research offers a theoretical contribution by synthesizing social and psychological dimensions in consumer decision-making. In reality, these outcomes assist PT. Pelindo Multi Terminal Branch Belawan in enhancing service quality and customer loyalty by monitoring the factors influencing consumer decision-making.

Tourist Attractions, Perceived Value, Destination Image, and Loyalty Motivation: A Mediating Variable Analysis Desy Surya, Elfitra; Afrina Siregar, Nur; Suranta Sinukaban, Dedy
Dinasti International Journal of Economics, Finance & Accounting Vol. 5 No. 5 (2024): Dinasti International Journal of Economics, Finance & Accounting (November - De
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v5i5.3277

This study examines and analyzes various factors affecting tourist satisfaction and loyalty towards the agro-tourism destination in Tanah Karo. This study utilizes a quantitative research approach with a descriptive methodology to analyze the impact of various factors on tourist loyalty to the agro-tourism destination in Tanah Karo. The research aims to evaluate the effects of tourist attractions, perceived value, destination image, and motivation on tourist loyalty, with satisfaction as a mediating variable. Descriptive analysis will interpret the data, while quantitative analysis will employ statistical tools for hypothesis testing. The study, conducted in Berastagi, Tanah Karo, will use interviews and surveys to collect data from tourists aged 18 to 55 who have visited the destination more than twice. Data will be gathered through questionnaires and secondary sources and analyzed using Structural Equation Modeling with Partial Least Squares. This analysis will include assessing model validity, reliability, and hypothesis testing to understand the direct and indirect effects of the studied variables on tourist loyalty. Based on the research conducted at Agrowisata Tanah Karo, it can be concluded that tourist attractions, perceived value, destination image, and motivation significantly influence tourist satisfaction. Higher satisfaction, in turn, positively impacts tourist loyalty. Specifically, the appeal of tourist attractions and the perceived value contribute to greater satisfaction, which fosters loyalty. Additionally, the destination image and the motivation behind tourists' visits enhance satisfaction and loyalty. Tourist satisfaction mediates the relationship between attractions and loyalty and between perceived value, destination image, and loyalty. Thus, improving these factors can increase tourists' satisfaction and loyalty.

Analysis of Product Quality, Brand Image, and Price on Purchase Decisions in Richeese Factory Medan Marelan Consumers Sonia, Preity; Siregar, Nurafrina
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 6 No. 2 (2025): April
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v6i2.2284

The rapid development of the times has had a great influence on the culinary industry, especially in the fast food culinary industry. One of the fast food culinary industries is Richeese Factory. The researcher chose Richeese Factory as the object of research because based on the Top Brand Index of the last 5 years, Richeese Factory always occupies the last position in the retail category with a fast food restaurant sub-category. This study aims to determine the effect of product quality, brand image, and price on buying decisions on consumers of Richeese Factory Medan Marelan. The research was quantitative research. The population was consumers who buy at Richeese Factory in Medan Marelan. The sampling technique is a simple random sampling technique. The number of samples used was 100. The data sources used are primary and secondary data with data collection techniques using questionnaires. The analysis method used is multiple linear regression analysis with the SPSS (Statistic Product and Service Solution) application tool. The results of this study show that the variables of product quality, brand image, and price have a positive and significant effect on purchasing decisions on Richeese Factory Medan Marelan consumers.

The Influence Of Hedonic Shopping Value, And Shopping Lifestyle Against Impulse Buying Behavior Through Product Knowledge Syukur iman ndraha; Nurafrina Siregar; Mesra
International Journal of Society and Law Vol. 2 No. 2 (2024): Agust 2024
Publisher : Yayasan Multidimensi Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61306/ijsl.v2i2.130

This study aims to test and analyze hedonic shopping value (X1), shopping lifestyle (X2), and impulse buying behavior (Y) mediated by product knowledge (Z). The sample in this study is consumers with 115 samples taken. The research was conducted from April to June 2024. This study uses quantitative data processed using the SEM-PLS analysis model with Smart PLS 3.0. application. The data source uses primary data taken directly from respondents and secondary data obtained from interviews with customers who come to PT. Jaco Nusantara Mandiri Medan Branch which is located at Store Sun Plaza, Medan Mall, Brastagi Supermarket, Ringroad City Walk Mall, Plaza Medan Fair, and Thamrin Plaza. The results of the study show that hedonic shopping value has a positive and significant influence product knowledge. Shopping lifestyle has a positive and insignificant effect on product knowledge, the product knowledge has a positive and insignificant effect on impulse buying behavior. The hedonic shopping value and shopping life style has a positive and significant effect on product knowledge. Hedonic shopping value and shoppinglifestyle has a positive and significant influence on impulse buying behavior through product knowledge.

Analysis Mix Digital Marketing towards Satisfaction Customers in SMEs in Village Padang Tualang Nurafrina Siregar
International Journal of Management, Economic and Accounting Vol. 1 No. 2 (2023): December 2023
Publisher : Yayasan Multidimensi Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61306/ijmea.v1i2.7

Digital marketing is promotional activities and market search through online digital media by utilizing various means such as social networks. The aim of this research is to increase knowledge and skills about digital marketing, especially social media, for Small and Medium Enterprises (SME) business people to increase their sales and profits. Technology currently continues to develop and the benefits of using the internet are felt by its users. Some people feel dependent on the internet, including the activities of Small and Medium Enterprises (SMEs) in utilizing information technology to run their business. The aim of this research is to generally describe the impact of digital marketing on SMEs. From the research results, it is known that digital marketing makes it easier for SMEs to provide information and interact directly with consumers, expand market share, increase awareness and increase sales for SMEs.

Co-Authors , Elfitra Desy Surya , Miftah El Fikri , Nashrudin Setiawan Arlina Nurbaity Lubis Azizah Novita Beby Karina Fawzeea Sembiring Bunga Widuri Marina Dedy Suranta Sinukaban Dewi Nurmasari Pane Endang Sulistya Rini Endang Sulistya Rini Erwansyah Erwansyah Erwansyah Ferianto, Maidar Fernando Manurung Fitri Heldaliani Hasrul Hasibuan Husni Muharram Ritonga Iqbal Agustia Miransyah Irma Hajira Isnan sarwo prasetyo Jerriwanto Pontus Regen Sitorus Joko Ramadhani Lasma Uli Simangunsong Mesra Mesra B Mesra B Mhd. Rizky Perdana Putra Mifta Elfikri Muamardani Muamardani Muhammad Dharma Tuah Putra Nasution Nur Fatiha Utami Nasution Ocdy Amelia Ridayat Adi Amri Risma Nurhaini Munthe Rizka Maulida Rizka Paramitha daulay Roro Rian Agustin Serina Natasya Pangaribuan Slamet Widodo Slamet Widodo Sonia, Preity Soufiana Hayati Sri Rahayu Sri Rindayani Suci Indah Hakiki Suranta Sinukaban, Dedy SUTRISNO Syukur iman ndraha Toto Budiharto toyib daulay Wakhyuni, Emi

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