Article Per Year (5 Year)
p-Index From 2021 - 2026
5.674
P-Index
This Author published in this journals
All Journal JUMAN Tools (Jurnal Manajemen Tools) Jurnal Ilmiah Manajemen Kesatuan INFOKUM Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal AKMAMI (Akuntansi Manajemen Ekonomi) Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) SOSEK: Jurnal Sosial dan Ekonomi Ilomata International Journal of Management Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Jurnal Fokus Manajemen JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Management Research and Behavior Journal Journal of International Conference Proceedings International Journal of Economics (IJEC) International Conference on Sciences Development and Technology Jurnal Multidisiplin Sahombu International Journal of Economics, Business and Innovation Research International Journal of Society and Law International Journal of Management, Economic and Accounting Jurnal Ekonomi, Manajemen, Akuntansi
Nurafrina Siregar
Universitas Pembangunan Panca Budi
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Physics Social Sciences Other

Published : 43 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 43 Documents
Search

 1   2   3   4   5 
The Analyze Effect Of Service Marketing Mixes On Purchase Decisions Consumers Which Mediation By Consumer Trust To Use Service Of JNE Main Branch Medan Nur Fatiha Utami Nasution; Mesra B; Toyib Daulay; Elfitra Desy Surya; Nur Afrina Siregar
International Journal of Management, Economic and Accounting Vol. 1 No. 2 (2023): December 2023
Publisher : Yayasan Multidimensi Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61306/ijmea.v1i2.52

Abstract

This research was carried out in the JNE Main Branch in Medan where this study was conducted to determine how the influence of the service marketing mix consists of: Products (X1), Price (X2), Promotion (X3), Locations (X4), People (X5), Physical Evidence (X6), and Process (X7) on Purchase Decisions (Y) consumers which mediation by consumer trust to use service of JNE Main Branch Medan. The population in this study were 5.400 consumers with 185 samples taken. The research was conducted from August to October 2023. This study used quantitative data which was processed using SEM-PLS analysis model with Smart PLS 3.0. application. Data sources used primary data taken directly from respondents and secondary one was obtained from interviews with JNE Main Branch Management. The results of the research show that product, price, promotion, place, employees, physical evidence, processes and customer trust have a positive and significant effect on customers' purchasing decisions to use JNE Medan Main Branch services. Meanwhile, consumer trust in this research can mediate the influence of product, price, promotion, place, employees, physiscal evidence and processes on customer purchasing decisions at JNE Medan Main Branch
How do Emotional Values and Consumers’ Perceptions of Celebrity Endorsements Relate to Their Overall Satisfaction With a Cafe? Joko Ramadhani; Muhammad Dharma Tuah Putra Nasution; Nurafrina Siregar
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 3 No. 4: Mei 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v3i4.3584

Abstract

This study aims to investigate the influence of consumers' perception of celebrity endorsement and their emotional values on customer satisfaction, both partially and simultaneously. Employing a quantitative associative research approach with a cross-sectional design, data were collected through purposive sampling from individuals who visited the Masbrow Café (N = 95). Written questionnaires were utilized as the primary data collection method, employing established instruments derived from prior research to measure customer satisfaction, emotional values, and perceptions of celebrity endorsement. Data analysis, conducted using advanced statistical methods such as regression analysis and ANOVA with SPSS version 25, revealed significant effects of emotional values and celebrity endorsement on customer satisfaction. Both emotional values and celebrity endorsement were found to significantly contribute to customer satisfaction. These findings underscore the importance of considering both emotional appeals and celebrity endorsements in marketing strategies aimed at enhancing customer satisfaction. Implications and limitations of the study are discussed to provide insights for future research and practical applications.
An Analysis of Service Quality and Price on Customer Satisfaction at Madani Hotel Medan Ridayat Adi Amri; Nurafrina Siregar; Ocdy Amelia
Jurnal Multidisiplin Sahombu Vol. 5 No. 04 (2025): Jurnal Multidisiplin Sahombu, May - Juny (2025)
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the influence of service quality and price on customer satisfaction at Madani Hotel Medan. Service quality and pricing are considered crucial factors that affect customer perceptions and loyalty in the hospitality industry. The research uses a quantitative approach with a survey method, distributing questionnaires to hotel guests as respondents. Data were analyzed using multiple linear regression to determine the partial and simultaneous effects of the independent variables. The results show that both service quality and price have a significant and positive influence on customer satisfaction. Among these, service quality is the more dominant factor affecting guest satisfaction. The findings suggest that improving service consistency and offering competitive pricing are key strategies for enhancing customer experience and sustaining customer loyalty at Madani Hotel Medan.
Optimalising Digital Marketing and Service Quality to Enhance Customer Loyalty in the Digital-Economy Era Ferianto, Maidar; Widodo, Slamet; Siregar, Nurafrina
International Journal of Economics (IJEC) Vol. 4 No. 2 (2025): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v4i2.1456

Abstract

This study investigates how digital-marketing practices and service-quality improvements jointly foster customer loyalty within Indonesia’s rapidly expanding digital economy. A systematic quantitative literature review combined with meta-analytic synthesis was employed to integrate findings from peer-reviewed empirical studies published between 2018 and 2025 that applied structural-equation modelling (SEM) or partial least squares (PLS). The review confirms that (1) digital-marketing factors—especially social media engagement, personalised content and marketing innovation—and (2) electronic service-quality (e-SERVQUAL) dimensions such as assurance, responsiveness and website usability exert significant positive effects on customer loyalty (path coefficients range β = 0.24–0.89, p < 0.05). Customer satisfaction, perceived value and trust consistently mediate these relationships. The findings offer managers evidence-based guidelines to balance promotional investments with service-quality enhancements, thereby sustaining loyalty and competitive advantage
Analysis of Service Quality, Price and Customer Trust Towards Customer Satisfaction at Haji Mahmud Mushroom Chicken Noodles Medan Irma Hajira; Nurafrina Siregar; Erwansyah, Erwansyah
INFOKUM Vol. 13 No. 05 (2025): Infokum
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the influence of service quality, price, and customer trust on customer satisfaction at Haji Mahmud Mushroom Chicken Noodles in Medan. The research uses a quantitative approach with a survey method. Data were collected through questionnaires distributed to 100 respondents who are customers of the restaurant. The data were then analyzed using multiple linear regression analysis to examine the relationship between the independent variables (service quality, price, and trust) and the dependent variable (customer satisfaction). The results of the analysis show that service quality, price, and customer trust have a positive and significant effect on customer satisfaction either partially or simultaneously. Among the three variables, customer trust has the most dominant influence on satisfaction. These findings indicate that maintaining service quality, offering competitive prices, and building customer trust are crucial strategies to enhance satisfaction and customer loyalty at Haji Mahmud Mushroom Chicken Noodles Medan.
Analysis Digital Marketing Through Social Media In Increase Business Income of the Padang Tualang Kabupaten Langkat Nurafrina Siregar
International Journal of Management, Economic and Accounting Vol. 1 No. 2 (2023): December 2023
Publisher : Yayasan Multidimensi Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61306/ijmea.v1i2.47

Abstract

This research aims to determine and analyze the influence of quality product , price and Social Media towards Digital Marketing in increase income public Padang Tualang Village regency step With a total sample of 68 respondents. Data collection techniques were carried out using questionnaires. The analysis used is statistical data analysis using tool help program SPSS ( Statistics Packages forSocial Sciences ) 24.0 for windows namely classical assumption testing, multiple linear regression analysis and hypothesis testing. Temporary level coefficient his determination reach 0.726 Which means that variable independent in study This own influence as big as 72.6% of the dependent variable , while the remaining 27.4% is influenced by other factors that were not examined.
University Reputation And Quality Of Lecturers For The Decision Of Choosing Which Mediated Promotion Azizah Novita; Elfitra Desy Surya; Nur Afrina
International Journal of Management, Economic and Accounting Vol. 2 No. 1 (2024): June 2024
Publisher : Yayasan Multidimensi Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61306/ijmea.v2i1.101

Abstract

This study examines the influence of campus reputation on promotion and voting decisions at Sekolah Tinggi Agama Islam Darul Arafah Deli Serdang. In the context of intense competition between universities, campus reputation is crucial in attracting prospective students. Parents are identified as key stakeholders who can have a significant impact on the campus's reputation. This study aims to test and analyze the influence of campus reputation and lecturer quality on choice decisions mediated by promotion. The data was analyzed using the SEM-PLS path analysis method with a sample of 227 people. This research shows that the reputation of the campus has a positive and significant effect on the decision to choose Darul Arafah Islamic College Deli Serdang. In addition, promotion has a positive and significant effect on the decision to choose students. The reputation of the campus and the quality of lecturers have a positive and significant influence on the decision to choose a promotion-mediated choice. The results of this study provide deep insight for the high school in managing reputation and improving promotional strategies to attract prospective students. Recommendations include increased transparency of lecturer information and innovative learning approaches, optimization of the school's website, strengthening relationships with alumni and staff, and further emphasis on developing the quality of lecturers. Thus, this research has important implications in the development of higher education at Sekolah Tinggi Agama Islam Darul Arafah Deli Serdang (STAI-DA).
Tourist Attractions And Destination Image To Loyalty Of Travellers Through Satisfaction (Case Study of Tanah Karo Agrotourism Destination) Dedy Suranta Sinukaban; Elfitra Desy Surya; Nurafrina Siregar
International Journal of Management, Economic and Accounting Vol. 1 No. 2 (2023): December 2023
Publisher : Yayasan Multidimensi Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61306/ijmea.v1i2.114

Abstract

This study aims to analyze the influence of the analysis of tourist attractions and destination image on tourist loyalty through satisfaction (A case study of Tanah Karo agrotourism destination). Based on the identification of problems, several critical issues were found, such as less attractive tourist attractions, negative destination images, and declining tourist satisfaction and loyalty. This study is limited to tourists aged 18-55 years and domiciled outside Tanah Karo Kota. The sample was taken using the purposive sampling method with a total of 115 respondents. The data was analyzed using Structural Equation Modeling (SEM) using the Smart Partial Least Squares (PLS) method. The results of the study show that all variables, tourist attractions, and destination image have a positive and significant influence on tourist loyalty mediated by satisfaction. The hypothesis with the highest score is the effect of satisfaction on loyalty with an original sample value (O) of 0.670 and a T-statistic of 6.005. On the other hand, the hypothesis with the lowest value is the influence of tourist attractions on tourist loyalty mediated by satisfaction with an original sample value (O) of 0.205 and a T-Statistic of 2.426. The conclusion of this study emphasizes the importance of improving tourist attractions, and destination image, to increase tourist loyalty mediated by satisfaction. Suggestions for Tanah Karo agro-tourism industry players to focus on innovating tourist attractions, and improving the image of destinations for tourists to visit to increase tourist loyalty mediated by satisfaction.
Analysis of Consumer Behavior Towards Purchase Decisions with Online Shopping as A Mediation Variable Fashion Products in Medan City Soufiana Hayati; Mesra B; Nurafrina Siregar
International Journal of Management, Economic and Accounting Vol. 2 No. 2 (2024): December 2024
Publisher : Yayasan Multidimensi Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61306/ijmea.v2i2.239

Abstract

The purpose of this study is to test and analyze the influence of social factors, personal factors and psychological factors on the decision to buy online shooping fashion products in Medan City. Testing and analyzing the influence of social factors, personal factors and psychological factors on the purchase decision of fashion products in Medan City through online Shooping. This type of research is quantitative descriptive, with a research sample of 71 customers. Data analysis uses the SEM (structural equality modeling) method. Overall, from the results and discussions in the study, it is concluded that there is a significant influence between social factors on online shopping for the purchase of fashion products in Medan City. There is a positive and significant influence between personal factors on online shopping for the purchase of fashion products in the city of Medan. There is a positive and significant influence between psychology and online shopping for the purchase of fashion products in the city of Medan. There is a positive and significant influence between online shooping on the decision to buy fashion products in the city of Medan. There is a positive and significant influence between social factors on the purchase of fashion products in Medan City through online shooping. There is a positive and significant influence between personal factors on the decision to buy fashion products in Medan City through online shooping. There is a positive and significant influence between psychology and the decision to buy fashion products in Medan City through online shooping.
Analysis Of Precaution And Consumer Attitudes Towards Motivation-Mediated Decisions Making (Online Product Case Study) Sutrisno; Mesra B; Nurafrina Siregar
International Journal of Management, Economic and Accounting Vol. 2 No. 2 (2024): December 2024
Publisher : Yayasan Multidimensi Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61306/ijmea.v2i2.275

Abstract

This study aims to test and analyze the influence of preferences and attitudes on online purchase motivation. Testing and analyzing the influence of attitudes on online purchase motivation. Testing and analyzing the influence of preferences and attitudes on online purchases. This type of research is quantitative. Data analysis technique using SEM-PLS. The sample used in this study was 67 respondents. The results of the study show that customer preferences have a positive and significant effect on consumer motivation. Consumer attitudes have a positive and significant effect on consumer motivation. Consumer motivation has a positive and significant effect on online purchase decisions. Preferences have a positive and significant effect on online purchase decisions. Consumer attitudes have a positive and significant effect on online purchase decisions. Consumer preferences have a positive and significant effect on online purchase decisions through motivation. Consumer attitudes have a positive and significant effect on online purchase decisions through motivation.
Co-Authors , Elfitra Desy Surya , Miftah El Fikri , Nashrudin Setiawan Arlina Nurbaity Lubis Aulia, Luthvia Azizah Novita Beby Karina Fawzeea Sembiring Bunga Widuri Marina Dedy Suranta Sinukaban Dewi Nurmasari Pane Endang Sulistya Rini Endang Sulistya Rini Erwansyah Erwansyah Erwansyah Ferianto, Maidar Fernando Manurung Fitri Heldaliani Hasrul Hasibuan Husni Muharram Ritonga Iqbal Agustia Miransyah Irma Hajira Isnan sarwo prasetyo Jerriwanto Pontus Regen Sitorus Joko Ramadhani Lasma Uli Simangunsong Mesra Mesra B Mesra B Mhd. Rizky Perdana Putra Mifta Elfikri Muamardani Muamardani Muhammad Dharma Tuah Putra Nasution Nur Fatiha Utami Nasution Ocdy Amelia Ridayat Adi Amri Risma Nurhaini Munthe Rizka Maulida Rizka Paramitha daulay Roro Rian Agustin Serina Natasya Pangaribuan Siswahyudianto Slamet Widodo Slamet Widodo Sonia, Preity Soufiana Hayati Sri Rahayu Sri Rindayani Suci Indah Hakiki Suranta Sinukaban, Dedy SUTRISNO Syukur iman ndraha Toto Budiharto toyib daulay Wakhyuni, Emi