Article Per Year (5 Year)
p-Index From 2021 - 2026
4.905
P-Index
This Author published in this journals
All Journal JUMAN Tools (Jurnal Manajemen Tools) Ilomata International Journal of Management INFOKUM Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal AKMAMI (Akuntansi Manajemen Ekonomi) Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) SOSEK: Jurnal Sosial dan Ekonomi Ilomata International Journal of Management Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Management Research and Behavior Journal Journal of International Conference Proceedings International Journal of Economics (IJEC) International Conference on Sciences Development and Technology Jurnal Multidisiplin Sahombu International Journal of Economics, Business and Innovation Research International Journal of Society and Law International Journal of Management, Economic and Accounting Jurnal Ekonomi, Manajemen, Akuntansi
Nurafrina Siregar
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Physics Social Sciences Other

Published : 40 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 40 Documents
Search

 1   2   3   4 
Tourist Attractions And Destination Image To Loyalty Of Travellers Through Satisfaction (Case Study of Tanah Karo Agrotourism Destination) Dedy Suranta Sinukaban; Elfitra Desy Surya; Nurafrina Siregar
International Journal of Management, Economic and Accounting Vol. 1 No. 2 (2023): December 2023
Publisher : Yayasan Multidimensi Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61306/ijmea.v1i2.114

Abstract

This study aims to analyze the influence of the analysis of tourist attractions and destination image on tourist loyalty through satisfaction (A case study of Tanah Karo agrotourism destination). Based on the identification of problems, several critical issues were found, such as less attractive tourist attractions, negative destination images, and declining tourist satisfaction and loyalty. This study is limited to tourists aged 18-55 years and domiciled outside Tanah Karo Kota. The sample was taken using the purposive sampling method with a total of 115 respondents. The data was analyzed using Structural Equation Modeling (SEM) using the Smart Partial Least Squares (PLS) method. The results of the study show that all variables, tourist attractions, and destination image have a positive and significant influence on tourist loyalty mediated by satisfaction. The hypothesis with the highest score is the effect of satisfaction on loyalty with an original sample value (O) of 0.670 and a T-statistic of 6.005. On the other hand, the hypothesis with the lowest value is the influence of tourist attractions on tourist loyalty mediated by satisfaction with an original sample value (O) of 0.205 and a T-Statistic of 2.426. The conclusion of this study emphasizes the importance of improving tourist attractions, and destination image, to increase tourist loyalty mediated by satisfaction. Suggestions for Tanah Karo agro-tourism industry players to focus on innovating tourist attractions, and improving the image of destinations for tourists to visit to increase tourist loyalty mediated by satisfaction.
Analysis of Consumer Behavior Towards Purchase Decisions with Online Shopping as A Mediation Variable Fashion Products in Medan City Soufiana Hayati; Mesra B; Nurafrina Siregar
International Journal of Management, Economic and Accounting Vol. 2 No. 2 (2024): December 2024
Publisher : Yayasan Multidimensi Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61306/ijmea.v2i2.239

Abstract

The purpose of this study is to test and analyze the influence of social factors, personal factors and psychological factors on the decision to buy online shooping fashion products in Medan City. Testing and analyzing the influence of social factors, personal factors and psychological factors on the purchase decision of fashion products in Medan City through online Shooping. This type of research is quantitative descriptive, with a research sample of 71 customers. Data analysis uses the SEM (structural equality modeling) method. Overall, from the results and discussions in the study, it is concluded that there is a significant influence between social factors on online shopping for the purchase of fashion products in Medan City. There is a positive and significant influence between personal factors on online shopping for the purchase of fashion products in the city of Medan. There is a positive and significant influence between psychology and online shopping for the purchase of fashion products in the city of Medan. There is a positive and significant influence between online shooping on the decision to buy fashion products in the city of Medan. There is a positive and significant influence between social factors on the purchase of fashion products in Medan City through online shooping. There is a positive and significant influence between personal factors on the decision to buy fashion products in Medan City through online shooping. There is a positive and significant influence between psychology and the decision to buy fashion products in Medan City through online shooping.
Analysis Of Precaution And Consumer Attitudes Towards Motivation-Mediated Decisions Making (Online Product Case Study) Sutrisno; Mesra B; Nurafrina Siregar
International Journal of Management, Economic and Accounting Vol. 2 No. 2 (2024): December 2024
Publisher : Yayasan Multidimensi Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61306/ijmea.v2i2.275

Abstract

This study aims to test and analyze the influence of preferences and attitudes on online purchase motivation. Testing and analyzing the influence of attitudes on online purchase motivation. Testing and analyzing the influence of preferences and attitudes on online purchases. This type of research is quantitative. Data analysis technique using SEM-PLS. The sample used in this study was 67 respondents. The results of the study show that customer preferences have a positive and significant effect on consumer motivation. Consumer attitudes have a positive and significant effect on consumer motivation. Consumer motivation has a positive and significant effect on online purchase decisions. Preferences have a positive and significant effect on online purchase decisions. Consumer attitudes have a positive and significant effect on online purchase decisions. Consumer preferences have a positive and significant effect on online purchase decisions through motivation. Consumer attitudes have a positive and significant effect on online purchase decisions through motivation.
Digital Marketing Strategy for Service Providers at LKP Aulia Electronic Training Center Nurafrina Siregar; Toto Budiharto
International Journal of Management, Economic and Accounting Vol. 2 No. 2 (2024): December 2024
Publisher : Yayasan Multidimensi Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61306/ijmea.v2i2.352

Abstract

This study discusses the digital marketing strategy implemented by CV. Aulia Berkah Utama, a service company in North Sumatra, to improve service effectiveness and expand market reach. In the era of digital transformation, the use of technology-based marketing strategies is very important to face increasingly fierce competition. The methods used in this study include the analysis of various digital platforms such as social media, search engines, and the company's official website . The results of the study indicate that the implementation of a structured digital marketing strategy , such as social media optimization, the use of paid advertising, and SEO optimization, can increase service visibility and improve customer interactions. The conclusion of this study emphasizes the importance of consistency and innovation in digital strategies to maintain competitiveness and strengthen consumer trust.
Correlation of Service Quality, Social Media, Discounts on Customer Satisfaction of PLN Mobile Application with Digital Marketing as a Mediation Variable (Case Study of PLN UP3 Medan ULP Delitua) Bunga Widuri Marina; Nurafrina Siregar; Slamet Widodo
International Journal of Management, Economic and Accounting Vol. 2 No. 2 (2024): December 2024
Publisher : Yayasan Multidimensi Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61306/ijmea.v2i2.409

Abstract

This study aims to analyze the influence of service quality, social media, and discounts on customer satisfaction of PLN Mobile application users, with digital marketing as a mediating variable. In the increasingly developing digital era, good service quality, effective use of social media, and attractive discounts are considered to have an important role in increasing customer satisfaction. In addition, integrated digital marketing is a key factor in mediating the influence of these factors on customer satisfaction. This research method uses a quantitative approach by collecting data through questionnaires distributed to PLN Mobile application users in the PLN ULP Delitua work area. Data analysis was carried out using the Structural Equation Modeling (SEM) technique to test the relationship between the variables studied. The results of the study show that the quality of service, social media, and discounts have a significant influence on customer satisfaction directly. Digital marketing was found to have a strong mediating role, where digital marketing strengthened the relationship between independent variables (quality of service, social media, and discounts) and customer satisfaction. This research makes an important contribution to PLN in optimizing digital marketing strategies, improving service quality, and utilizing social media and discounts to improve the user experience of the PLN Mobile application. These findings also show that digital marketing can be an effective tool in strengthening customer loyalty and influencing their satisfaction in the context of application-based public services
Analysis of Consumer Behavior on the Decision to Pay Electricity Account Arrears at PT PLN (PERSERO) UID North Sumatra Bunga Widuri Marina; Nurafrina Siregar
International Journal of Management, Economic and Accounting Vol. 2 No. 2 (2024): December 2024
Publisher : Yayasan Multidimensi Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze consumer behavior in making decisions to pay electricity account arrears at PT PLN (Persero) UID North Sumatra. With the increasing number of electricity account arrears, it is important to understand the factors that affect consumer behavior in making payments. The research method used is a quantitative approach with a survey of customers who have arrears. Data was collected through questionnaires that included variables such as awareness of payment obligations, level of understanding of bills, as well as external motivational factors such as fines and service termination. The results of the analysis show that consumer awareness and understanding of bills have a significant influence on the decision to pay arrears. In addition, external motivation factors also play a role in encouraging consumers to settle arrears. This study provides recommendations for PT PLN to increase socialization regarding payment obligations and offer more flexible solutions for consumers in resolving their arrears.
Analysis Of Promotion And Service Quality On Savings Decisions At Pt Bank Sumut Tcp Market Tavip Mediated Saving Intention Suci Indah Hakiki; Elfitra Desy Surya; Nurafrina Siregar
International Journal of Management, Economic and Accounting Vol. 3 No. 1 (2025): February 2025
Publisher : Yayasan Multidimensi Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to test and analyze the influence of PROMOTION and service quality on savings decisions at PT Bank Sumut KCP Pasar Tavip mediated by saving intentions. The method used in this study is a quantitative method. Data analysis techniques using SMART PLS. Data collection techniques using Quesioner and interviews. The population in this study is 370 customers. By using the slovin formula, a sample of 190 customers was obtained. The results of the study show that promotion has a positive and significant effect on the decision to save at PT Bank Sumut KCP Pasar Tavip. Product quality has a positive and significant effect on the decision to save at PT Bank Sumut KCP Pasar Tavip. Promotion and service quality have a positive and significant effect on the decision to save PT Bank Sumut KCP Pasar Tavip which is mediated by the intention to save PT Bank Sumut KCP Pasar Tavip.
Analysis of Customer Relationship Management and Social Media on Marketing Performance Mediated Digital Marketing at Gramedia Medan Mhd. Rizky Perdana Putra; Nurafrina Siregar; Mesra B
International Journal of Management, Economic and Accounting Vol. 3 No. 1 (2025): February 2025
Publisher : Yayasan Multidimensi Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to test and analyze the influence of customer relationship management, social media on marketing performance mediated by digital marketing at Gramedia Medan. Good customer relationship management and effective use of social media have an important role in improving marketing performance. Apart from that, integrated digital marketing is a key factor in mediating the influence of these factors on marketing performance. The research method used is a quantitative approach, with sampling based on the Slovin formula to determine the number of respondents who are representative of the population. The population of this study was Gramedia visitors in Medan City, which from the average visitor report per week, 442 people. With a margin of error of 5%, a sample of 210 respondents were selected randomly. Data was collected through a structured questionnaire. Data analysis was carried out using the Structural Equation Modeling (SEM) technique to test the relationship between the variables studied. The research results show that Customer Relationship Management has a positive and significant effect on marketing performance at Gramedia Medan, Social Media has a positive and significant effect on marketing performance; Digital Marketing has a positive and significant effect on marketing performance; Customer Relationship Management has a positive and significant effect on Digital Marketing, Social Media has a positive and significant effect on Digital Marketing. The results of this research also provide recommendations for Gramedia management to improve customer relationship management and the use of social media to improve marketing performance through digital marketing in strengthening Gramedia services in Medan.
Seed Quality Analysis Against Seed Repurchase Decisions Through Customer Satisfaction On CV. Rizky Nazwa Niezha Sri Rindayani; Slamet Widodo; Nurafrina Siregar
International Journal of Management, Economic and Accounting Vol. 3 No. 1 (2025): February 2025
Publisher : Yayasan Multidimensi Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the effect of seed quality on seed repurchase decisions through customer satisfaction at CV. Rizky Nazwa Niezha. Seed quality is a key factor in determining customer satisfaction, which in turn can influence the decision to make a repeat purchase. The method used in this study is a survey with a quantitative approach, where data is collected through questionnaires distributed to customers of CV. Rizky Nazwa Niezha. The results of the analysis show that there is a significant positive relationship between seed quality and customer satisfaction. Customers who are satisfied with the quality of the seeds received tend to be more committed to making repeat purchases. In addition, customer satisfaction has been shown to act as a mediator between seed quality and repeat purchase decisions, indicating that improving seed quality can increase satisfaction and encourage repeat purchase decisions. This study provides recommendations for CV. Rizky Nazwa Niezha to continue to improve the quality of products and services in order to increase customer satisfaction and their loyalty. Thus, it is hoped that the company can maintain market share and increase business growth in the future.
ANALYSIS OF STANDARD OPERATING PROCEDURES, SERVICE INNOVATION, AND EMPLOYEE PROFESSIONALISM ON PUBLIC SATISFACTION WITH SERVICE ACCESSIBILITY AS AN INTERVENING VARIABLE INTERVENING IN THE POPULATION AND CIVIL REGISTRATION OFFICE OF CIVIL REGISTRATION OFFI Lasma Uli Simangunsong; Nurafrina Siregar; Muhammad Dharma Tuah Putra Nasution
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 5 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v5i5.4446

Abstract

Population administration services require speed, accuracy, transparency, and ease of access. This study analyzes the influence of Standard Operating Procedures (SOPs), service innovation, and employee professionalism on public satisfaction, with service accessibility as an intervening variable at the Population and Civil Registration Office of Medan City. The research design is a quantitative cross-sectional study using a survey of 96 respondents (Cochran's sample size determination technique). The analysis was conducted using PLS-SEM (SmartPLS). All indicators met convergent validity (outer loading ≥ 0.70) and reliability (Composite Reliability 0.935–0.961; AVE 0.705–0.830). The model had high explanatory power: R² accessibility = 0.864 and R² satisfaction = 0.837. Path testing results showed: SOP → accessibility was positive and significant (β=0.225; p=0.031), but SOP → satisfaction was not significant (β=−0.056; p=0.673); innovation → significant accessibility (β=0.544; p<0.001) and innovation → significant satisfaction (β=0.322; p=0.049); professionalism → significant accessibility (β=0.205; p=0.047) while professionalism → satisfaction was not significant (β=0.221; p=0.118); accessibility → significant satisfaction (β=0.460; p=0.041). The mediation test showed significant mediation in the path of innovation → accessibility → satisfaction (β=0.250; p=0.048), while the mediation of SOP and professionalism through accessibility was not significant. The findings confirm that improving accessibility—driven primarily by service innovation—is key to increasing public satisfaction. Practical implications recommend strengthening needs-based innovation (e.g., online queuing and tracking, mobile services), enforcing SOPs for process consistency, and monitoring digital performance to maintain service accountability.
Co-Authors , Elfitra Desy Surya , Miftah El Fikri , Nashrudin Setiawan Arlina Nurbaity Lubis Azizah Novita Beby Karina Fawzeea Sembiring Beby Karina Fawzeea Sembiring Bunga Widuri Marina Dedy Suranta Sinukaban Dewi Nurmasari Pane Endang Sulistya Rini Endang Sulistya Rini Erwansyah Erwansyah, Erwansyah Ferianto, Maidar Fernando Manurung Hasrul Hasibuan Iqbal Agustia Miransyah Irma Hajira Isnan sarwo prasetyo Joko Ramadhani Lasma Uli Simangunsong Mesra Mesra B Mesra B Mhd. Rizky Perdana Putra Mifta Elfikri Muamardani Muamardani Muhammad Dharma Tuah Putra Nasution Nur Fatiha Utami Nasution Ocdy Amelia Ridayat Adi Amri Risma Nurhaini Munthe Rizka Maulida Rizka Paramitha daulay Roro Rian Agustin Slamet Widodo Slamet Widodo Sonia, Preity Soufiana Hayati Sri Rahayu Sri Rindayani Suci Indah Hakiki Suranta Sinukaban, Dedy SUTRISNO Syukur iman ndraha Toto Budiharto toyib daulay Wakhyuni, Emi