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All Journal JOIV : International Journal on Informatics Visualization JUMAN Tools (Jurnal Manajemen Tools) Ilomata International Journal of Management Jurnal Ilmiah Manajemen Kesatuan INFOKUM Jurnal AKMAMI (Akuntansi Manajemen Ekonomi) SOSEK: Jurnal Sosial dan Ekonomi Ilomata International Journal of Management Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Management Research and Behavior Journal Journal of International Conference Proceedings International Journal of Economics (IJEC) International Conference on Sciences Development and Technology Jurnal Multidisiplin Sahombu International Journal of Economics, Business and Innovation Research International Journal of Society and Law International Journal of Management, Economic and Accounting Jurnal Ekonomi, Manajemen, Akuntansi
Nurafrina Siregar
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How do Emotional Values and Consumers’ Perceptions of Celebrity Endorsements Relate to Their Overall Satisfaction With a Cafe? Joko Ramadhani; Muhammad Dharma Tuah Putra Nasution; Nurafrina Siregar
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 3 No. 4: Mei 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v3i4.3584

Abstract

This study aims to investigate the influence of consumers' perception of celebrity endorsement and their emotional values on customer satisfaction, both partially and simultaneously. Employing a quantitative associative research approach with a cross-sectional design, data were collected through purposive sampling from individuals who visited the Masbrow Café (N = 95). Written questionnaires were utilized as the primary data collection method, employing established instruments derived from prior research to measure customer satisfaction, emotional values, and perceptions of celebrity endorsement. Data analysis, conducted using advanced statistical methods such as regression analysis and ANOVA with SPSS version 25, revealed significant effects of emotional values and celebrity endorsement on customer satisfaction. Both emotional values and celebrity endorsement were found to significantly contribute to customer satisfaction. These findings underscore the importance of considering both emotional appeals and celebrity endorsements in marketing strategies aimed at enhancing customer satisfaction. Implications and limitations of the study are discussed to provide insights for future research and practical applications.
An Analysis of Service Quality and Price on Customer Satisfaction at Madani Hotel Medan Ridayat Adi Amri; Nurafrina Siregar; Ocdy Amelia
Jurnal Multidisiplin Sahombu Vol. 5 No. 04 (2025): Jurnal Multidisiplin Sahombu, May - Juny (2025)
Publisher : Sean Institute

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Abstract

This study aims to analyze the influence of service quality and price on customer satisfaction at Madani Hotel Medan. Service quality and pricing are considered crucial factors that affect customer perceptions and loyalty in the hospitality industry. The research uses a quantitative approach with a survey method, distributing questionnaires to hotel guests as respondents. Data were analyzed using multiple linear regression to determine the partial and simultaneous effects of the independent variables. The results show that both service quality and price have a significant and positive influence on customer satisfaction. Among these, service quality is the more dominant factor affecting guest satisfaction. The findings suggest that improving service consistency and offering competitive pricing are key strategies for enhancing customer experience and sustaining customer loyalty at Madani Hotel Medan.
ANALYSIS OF CUSTOMER RELATIONSHIP MANAGEMENT AND SERVICE QUALITY TOWARDS CUSTOMER LOYALTY WITHCUSTOMER SATISFACTION AS AN INTERVENING VARIABLE AT PT. BADAK ICE DRINK FACTORY IN PEMATANG SIANTAR Risma Nurhaini Munthe; Nurafrina Siregar; Erwansyah
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 4 No. 4 (2024): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v4i4.3636

Abstract

This research aims to analyze the influence of Customer Relationship Management (CRM) and service quality on customer loyalty, with customer satisfaction as an intervening variable at PT. Badak Ice Drink Factory in Pematang Siantar. The study employs a quantitative research design, utilizing a survey to collect data from a sample of 190 respondents. Data analysis techniques include validity and reliability testing, as well as hypothesis testing using SmartPLS. The results reveal that CRM and service quality have a positive and significant effect on both customer satisfaction and customer loyalty. Furthermore, customer satisfaction mediates the relationship between CRM, service quality, and customer loyalty. These findings highlight the importance of implementing effective CRM strategies and providing high-quality service to enhance customer satisfaction and ultimately foster customer loyalty in the beverage industry.
Optimalising Digital Marketing and Service Quality to Enhance Customer Loyalty in the Digital-Economy Era Ferianto, Maidar; Widodo, Slamet; Siregar, Nurafrina
International Journal of Economics (IJEC) Vol. 4 No. 2 (2025): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v4i2.1456

Abstract

This study investigates how digital-marketing practices and service-quality improvements jointly foster customer loyalty within Indonesia’s rapidly expanding digital economy. A systematic quantitative literature review combined with meta-analytic synthesis was employed to integrate findings from peer-reviewed empirical studies published between 2018 and 2025 that applied structural-equation modelling (SEM) or partial least squares (PLS). The review confirms that (1) digital-marketing factors—especially social media engagement, personalised content and marketing innovation—and (2) electronic service-quality (e-SERVQUAL) dimensions such as assurance, responsiveness and website usability exert significant positive effects on customer loyalty (path coefficients range β = 0.24–0.89, p < 0.05). Customer satisfaction, perceived value and trust consistently mediate these relationships. The findings offer managers evidence-based guidelines to balance promotional investments with service-quality enhancements, thereby sustaining loyalty and competitive advantage
Analysis of Service Quality, Price and Customer Trust Towards Customer Satisfaction at Haji Mahmud Mushroom Chicken Noodles Medan Irma Hajira; Nurafrina Siregar; Erwansyah, Erwansyah
INFOKUM Vol. 13 No. 05 (2025): Infokum
Publisher : Sean Institute

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Abstract

This study aims to analyze the influence of service quality, price, and customer trust on customer satisfaction at Haji Mahmud Mushroom Chicken Noodles in Medan. The research uses a quantitative approach with a survey method. Data were collected through questionnaires distributed to 100 respondents who are customers of the restaurant. The data were then analyzed using multiple linear regression analysis to examine the relationship between the independent variables (service quality, price, and trust) and the dependent variable (customer satisfaction). The results of the analysis show that service quality, price, and customer trust have a positive and significant effect on customer satisfaction either partially or simultaneously. Among the three variables, customer trust has the most dominant influence on satisfaction. These findings indicate that maintaining service quality, offering competitive prices, and building customer trust are crucial strategies to enhance satisfaction and customer loyalty at Haji Mahmud Mushroom Chicken Noodles Medan.
Competitive Advantage Approach Model Strategy Against Entrepreneurial Marketing Performance Siregar, Nurafrina
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 5 (2025): JIMKES Edisi September 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i5.3622

Abstract

High sales are characterized by well-done marketing. The rapid change of times must be anticipated by SMEs in maintaining the sustainability of ulos cloth so that it does not become extinct. The concept of local wisdom innovation in the creative industry, variants, and quality of ulos fabrics is able to increase competitiveness in marketing ulos fabrics now and in the future. This study aims to determine the influence of local wisdom innovation, promotion strategies, entrepreneurial thinking, and business strategies on marketing entrepreneurial performance with competitive advantage as a mediation variable and marketing orientation as a moderation variable. Analysis tools used  SEM. The sampling technique used is the census technique; all populations are sampled, totaling 221 SMEs actors of ulos cloth fostered by the Department of Cooperatives and SMEs in North Sumatra Province. The results show that business strategy, entrepreneurial thinking, local wisdom innovation, and promotional strategies significantly enhance competitive advantage and marketing performance, with competitive advantage acting as a partial mediator in these relationships. The findings imply that fostering cultural heritage through innovation and policy support, alongside the adoption of digital marketing, can enhance the competitiveness and sustainability of traditional textile SMEs such as ulos cloth in North Sumatra.
Co-Authors , Elfitra Desy Surya , Miftah El Fikri , Nashrudin Setiawan Alde Alanda Arlina Nurbaity Lubis Beby Karina Fawzeea Sembiring Beby Karina Fawzeea Sembiring Bunga Widuri Marina Dedy Suranta Sinukaban Dewi Nurmasari Pane Endang Sulistya Rini Endang Sulistya Rini Erwansyah Erwansyah, Erwansyah Ferianto, Maidar Fernando Manurung Hasrul Hasibuan Iqbal Agustia Miransyah Irma Hajira Joko Ramadhani Mesra Mesra B Mhd. Rizky Perdana Putra Mifta Elfikri Muamardani Muamardani Muhammad Dharma Tuah Putra Nasution Nur Diyana Binti Kamarudin Ocdy Amelia Ridayat Adi Amri Risma Nurhaini Munthe Rizka Maulida Rizka Paramitha daulay Roro Rian Agustin Ruzanna Mat Jusoh Siti Noormiza Makhtar Slamet Widodo Slamet Widodo Sonia, Preity Soufiana Hayati Sri Rindayani Suci Indah Hakiki Sutrisno Syukur iman ndraha Toto Budiharto Wakhyuni, Emi