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All Journal JUMAN Tools (Jurnal Manajemen Tools) Jurnal Ilmiah Manajemen Kesatuan INFOKUM Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal AKMAMI (Akuntansi Manajemen Ekonomi) Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) SOSEK: Jurnal Sosial dan Ekonomi Ilomata International Journal of Management Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Jurnal Fokus Manajemen JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Management Research and Behavior Journal Journal of International Conference Proceedings International Journal of Economics (IJEC) International Conference on Sciences Development and Technology Jurnal Multidisiplin Sahombu International Journal of Economics, Business and Innovation Research International Journal of Society and Law International Journal of Management, Economic and Accounting Jurnal Ekonomi, Manajemen, Akuntansi
Nurafrina Siregar
Universitas Pembangunan Panca Budi
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Physics Social Sciences Other

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Digital Marketing Strategy for Service Providers at LKP Aulia Electronic Training Center Nurafrina Siregar; Toto Budiharto
International Journal of Management, Economic and Accounting Vol. 2 No. 2 (2024): December 2024
Publisher : Yayasan Multidimensi Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61306/ijmea.v2i2.352

Abstract

This study discusses the digital marketing strategy implemented by CV. Aulia Berkah Utama, a service company in North Sumatra, to improve service effectiveness and expand market reach. In the era of digital transformation, the use of technology-based marketing strategies is very important to face increasingly fierce competition. The methods used in this study include the analysis of various digital platforms such as social media, search engines, and the company's official website . The results of the study indicate that the implementation of a structured digital marketing strategy , such as social media optimization, the use of paid advertising, and SEO optimization, can increase service visibility and improve customer interactions. The conclusion of this study emphasizes the importance of consistency and innovation in digital strategies to maintain competitiveness and strengthen consumer trust.
Correlation of Service Quality, Social Media, Discounts on Customer Satisfaction of PLN Mobile Application with Digital Marketing as a Mediation Variable (Case Study of PLN UP3 Medan ULP Delitua) Bunga Widuri Marina; Nurafrina Siregar; Slamet Widodo
International Journal of Management, Economic and Accounting Vol. 2 No. 2 (2024): December 2024
Publisher : Yayasan Multidimensi Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61306/ijmea.v2i2.409

Abstract

This study aims to analyze the influence of service quality, social media, and discounts on customer satisfaction of PLN Mobile application users, with digital marketing as a mediating variable. In the increasingly developing digital era, good service quality, effective use of social media, and attractive discounts are considered to have an important role in increasing customer satisfaction. In addition, integrated digital marketing is a key factor in mediating the influence of these factors on customer satisfaction. This research method uses a quantitative approach by collecting data through questionnaires distributed to PLN Mobile application users in the PLN ULP Delitua work area. Data analysis was carried out using the Structural Equation Modeling (SEM) technique to test the relationship between the variables studied. The results of the study show that the quality of service, social media, and discounts have a significant influence on customer satisfaction directly. Digital marketing was found to have a strong mediating role, where digital marketing strengthened the relationship between independent variables (quality of service, social media, and discounts) and customer satisfaction. This research makes an important contribution to PLN in optimizing digital marketing strategies, improving service quality, and utilizing social media and discounts to improve the user experience of the PLN Mobile application. These findings also show that digital marketing can be an effective tool in strengthening customer loyalty and influencing their satisfaction in the context of application-based public services
Analysis of Consumer Behavior on the Decision to Pay Electricity Account Arrears at PT PLN (PERSERO) UID North Sumatra Bunga Widuri Marina; Nurafrina Siregar
International Journal of Management, Economic and Accounting Vol. 2 No. 2 (2024): December 2024
Publisher : Yayasan Multidimensi Kreatif

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Abstract

This study aims to analyze consumer behavior in making decisions to pay electricity account arrears at PT PLN (Persero) UID North Sumatra. With the increasing number of electricity account arrears, it is important to understand the factors that affect consumer behavior in making payments. The research method used is a quantitative approach with a survey of customers who have arrears. Data was collected through questionnaires that included variables such as awareness of payment obligations, level of understanding of bills, as well as external motivational factors such as fines and service termination. The results of the analysis show that consumer awareness and understanding of bills have a significant influence on the decision to pay arrears. In addition, external motivation factors also play a role in encouraging consumers to settle arrears. This study provides recommendations for PT PLN to increase socialization regarding payment obligations and offer more flexible solutions for consumers in resolving their arrears.
Analysis Of Promotion And Service Quality On Savings Decisions At Pt Bank Sumut Tcp Market Tavip Mediated Saving Intention Suci Indah Hakiki; Elfitra Desy Surya; Nurafrina Siregar
International Journal of Management, Economic and Accounting Vol. 3 No. 1 (2025): February 2025
Publisher : Yayasan Multidimensi Kreatif

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Abstract

This study aims to test and analyze the influence of PROMOTION and service quality on savings decisions at PT Bank Sumut KCP Pasar Tavip mediated by saving intentions. The method used in this study is a quantitative method. Data analysis techniques using SMART PLS. Data collection techniques using Quesioner and interviews. The population in this study is 370 customers. By using the slovin formula, a sample of 190 customers was obtained. The results of the study show that promotion has a positive and significant effect on the decision to save at PT Bank Sumut KCP Pasar Tavip. Product quality has a positive and significant effect on the decision to save at PT Bank Sumut KCP Pasar Tavip. Promotion and service quality have a positive and significant effect on the decision to save PT Bank Sumut KCP Pasar Tavip which is mediated by the intention to save PT Bank Sumut KCP Pasar Tavip.
Analysis of Customer Relationship Management and Social Media on Marketing Performance Mediated Digital Marketing at Gramedia Medan Mhd. Rizky Perdana Putra; Nurafrina Siregar; Mesra B
International Journal of Management, Economic and Accounting Vol. 3 No. 1 (2025): February 2025
Publisher : Yayasan Multidimensi Kreatif

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Abstract

This research aims to test and analyze the influence of customer relationship management, social media on marketing performance mediated by digital marketing at Gramedia Medan. Good customer relationship management and effective use of social media have an important role in improving marketing performance. Apart from that, integrated digital marketing is a key factor in mediating the influence of these factors on marketing performance. The research method used is a quantitative approach, with sampling based on the Slovin formula to determine the number of respondents who are representative of the population. The population of this study was Gramedia visitors in Medan City, which from the average visitor report per week, 442 people. With a margin of error of 5%, a sample of 210 respondents were selected randomly. Data was collected through a structured questionnaire. Data analysis was carried out using the Structural Equation Modeling (SEM) technique to test the relationship between the variables studied. The research results show that Customer Relationship Management has a positive and significant effect on marketing performance at Gramedia Medan, Social Media has a positive and significant effect on marketing performance; Digital Marketing has a positive and significant effect on marketing performance; Customer Relationship Management has a positive and significant effect on Digital Marketing, Social Media has a positive and significant effect on Digital Marketing. The results of this research also provide recommendations for Gramedia management to improve customer relationship management and the use of social media to improve marketing performance through digital marketing in strengthening Gramedia services in Medan.
Seed Quality Analysis Against Seed Repurchase Decisions Through Customer Satisfaction On CV. Rizky Nazwa Niezha Sri Rindayani; Slamet Widodo; Nurafrina Siregar
International Journal of Management, Economic and Accounting Vol. 3 No. 1 (2025): February 2025
Publisher : Yayasan Multidimensi Kreatif

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Abstract

This study aims to analyze the effect of seed quality on seed repurchase decisions through customer satisfaction at CV. Rizky Nazwa Niezha. Seed quality is a key factor in determining customer satisfaction, which in turn can influence the decision to make a repeat purchase. The method used in this study is a survey with a quantitative approach, where data is collected through questionnaires distributed to customers of CV. Rizky Nazwa Niezha. The results of the analysis show that there is a significant positive relationship between seed quality and customer satisfaction. Customers who are satisfied with the quality of the seeds received tend to be more committed to making repeat purchases. In addition, customer satisfaction has been shown to act as a mediator between seed quality and repeat purchase decisions, indicating that improving seed quality can increase satisfaction and encourage repeat purchase decisions. This study provides recommendations for CV. Rizky Nazwa Niezha to continue to improve the quality of products and services in order to increase customer satisfaction and their loyalty. Thus, it is hoped that the company can maintain market share and increase business growth in the future.
ANALYSIS OF CUSTOMER RELATIONSHIP MANAGEMENT AND SERVICE QUALITY TOWARDS CUSTOMER LOYALTY WITHCUSTOMER SATISFACTION AS AN INTERVENING VARIABLE AT PT. BADAK ICE DRINK FACTORY IN PEMATANG SIANTAR Risma Nurhaini Munthe; Nurafrina Siregar; Erwansyah
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 4 No. 4 (2024): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v4i4.3636

Abstract

This research aims to analyze the influence of Customer Relationship Management (CRM) and service quality on customer loyalty, with customer satisfaction as an intervening variable at PT. Badak Ice Drink Factory in Pematang Siantar. The study employs a quantitative research design, utilizing a survey to collect data from a sample of 190 respondents. Data analysis techniques include validity and reliability testing, as well as hypothesis testing using SmartPLS. The results reveal that CRM and service quality have a positive and significant effect on both customer satisfaction and customer loyalty. Furthermore, customer satisfaction mediates the relationship between CRM, service quality, and customer loyalty. These findings highlight the importance of implementing effective CRM strategies and providing high-quality service to enhance customer satisfaction and ultimately foster customer loyalty in the beverage industry.
ANALYSIS OF STANDARD OPERATING PROCEDURES, SERVICE INNOVATION, AND EMPLOYEE PROFESSIONALISM ON PUBLIC SATISFACTION WITH SERVICE ACCESSIBILITY AS AN INTERVENING VARIABLE INTERVENING IN THE POPULATION AND CIVIL REGISTRATION OFFICE OF CIVIL REGISTRATION OFFI Lasma Uli Simangunsong; Nurafrina Siregar; Muhammad Dharma Tuah Putra Nasution
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 5 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v5i5.4446

Abstract

Population administration services require speed, accuracy, transparency, and ease of access. This study analyzes the influence of Standard Operating Procedures (SOPs), service innovation, and employee professionalism on public satisfaction, with service accessibility as an intervening variable at the Population and Civil Registration Office of Medan City. The research design is a quantitative cross-sectional study using a survey of 96 respondents (Cochran's sample size determination technique). The analysis was conducted using PLS-SEM (SmartPLS). All indicators met convergent validity (outer loading ≥ 0.70) and reliability (Composite Reliability 0.935–0.961; AVE 0.705–0.830). The model had high explanatory power: R² accessibility = 0.864 and R² satisfaction = 0.837. Path testing results showed: SOP → accessibility was positive and significant (β=0.225; p=0.031), but SOP → satisfaction was not significant (β=−0.056; p=0.673); innovation → significant accessibility (β=0.544; p<0.001) and innovation → significant satisfaction (β=0.322; p=0.049); professionalism → significant accessibility (β=0.205; p=0.047) while professionalism → satisfaction was not significant (β=0.221; p=0.118); accessibility → significant satisfaction (β=0.460; p=0.041). The mediation test showed significant mediation in the path of innovation → accessibility → satisfaction (β=0.250; p=0.048), while the mediation of SOP and professionalism through accessibility was not significant. The findings confirm that improving accessibility—driven primarily by service innovation—is key to increasing public satisfaction. Practical implications recommend strengthening needs-based innovation (e.g., online queuing and tracking, mobile services), enforcing SOPs for process consistency, and monitoring digital performance to maintain service accountability.
ANALYSIS QUALITY SERVICE, EMOTIONAL AND TRUST CONSUMERS ON CUSTOMER SATISFACTION AT PT. LOLC VENTURA INDONESIA MEDAN Serina Natasya Pangaribuan; Nurafrina Siregar
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 12 (2025): NOVEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i12.1516

Abstract

This research was conducted at PT. Lolc Ventura Indonesia Medan with the aim of the research to analyze the influence of service, emotion and trust on consumer satisfaction in conducting marketing transactions. The population is customers who use the company's services as many as 189 people and sampling with random sampling, namely the Slovin formula so that the number of samples is 65 respondents. The type of data used is primary data and the data source used is secondary data, data collection techniques using literature studies, surveys and observations. Data analysis techniques are multiple linear regression, classical assumption tests and hypothesis tests. The results of the study show that service, emotional and trust partially and simultaneously have a positive and significant effect on consumer satisfaction. There is a very strong correlation between service, emotional and trust with consumer satisfaction of 65.30% and the remaining 34.70% can be explained by other variables not studied.
Competitive Advantage Approach Model Strategy Against Entrepreneurial Marketing Performance Siregar, Nurafrina
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 5 (2025): JIMKES Edisi September 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i5.3622

Abstract

High sales are characterized by well-done marketing. The rapid change of times must be anticipated by SMEs in maintaining the sustainability of ulos cloth so that it does not become extinct. The concept of local wisdom innovation in the creative industry, variants, and quality of ulos fabrics is able to increase competitiveness in marketing ulos fabrics now and in the future. This study aims to determine the influence of local wisdom innovation, promotion strategies, entrepreneurial thinking, and business strategies on marketing entrepreneurial performance with competitive advantage as a mediation variable and marketing orientation as a moderation variable. Analysis tools used  SEM. The sampling technique used is the census technique; all populations are sampled, totaling 221 SMEs actors of ulos cloth fostered by the Department of Cooperatives and SMEs in North Sumatra Province. The results show that business strategy, entrepreneurial thinking, local wisdom innovation, and promotional strategies significantly enhance competitive advantage and marketing performance, with competitive advantage acting as a partial mediator in these relationships. The findings imply that fostering cultural heritage through innovation and policy support, alongside the adoption of digital marketing, can enhance the competitiveness and sustainability of traditional textile SMEs such as ulos cloth in North Sumatra.
Co-Authors , Elfitra Desy Surya , Miftah El Fikri , Nashrudin Setiawan Arlina Nurbaity Lubis Aulia, Luthvia Azizah Novita Beby Karina Fawzeea Sembiring Bunga Widuri Marina Dedy Suranta Sinukaban Dewi Nurmasari Pane Endang Sulistya Rini Endang Sulistya Rini Erwansyah Erwansyah Erwansyah Ferianto, Maidar Fernando Manurung Fitri Heldaliani Hasrul Hasibuan Husni Muharram Ritonga Iqbal Agustia Miransyah Irma Hajira Isnan sarwo prasetyo Jerriwanto Pontus Regen Sitorus Joko Ramadhani Lasma Uli Simangunsong Mesra Mesra B Mesra B Mhd. Rizky Perdana Putra Mifta Elfikri Muamardani Muamardani Muhammad Dharma Tuah Putra Nasution Nur Fatiha Utami Nasution Ocdy Amelia Ridayat Adi Amri Risma Nurhaini Munthe Rizka Maulida Rizka Paramitha daulay Roro Rian Agustin Serina Natasya Pangaribuan Siswahyudianto Slamet Widodo Slamet Widodo Sonia, Preity Soufiana Hayati Sri Rahayu Sri Rindayani Suci Indah Hakiki Suranta Sinukaban, Dedy SUTRISNO Syukur iman ndraha Toto Budiharto toyib daulay Wakhyuni, Emi