Garuda - Garba Rujukan Digital

Analisis Strategi Pemasaran Dalam Perspektif Manajemen pada Koperasi Desa Merah Putih Nashihuddin Sahil Alfikri; Hendra Riofita
MANAJEMEN Vol. 6 No. 1 (2026): Mei : MANAJEMEN (Jurnal Ilmiah Manajemen dan Kewirausahaan)
Publisher : LPPM Politeknik Pratama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/tzxtmm17

The development of digital technology has significantly transformed marketing practices across various organizations, including community-based economic institutions such as cooperatives. Village-level cooperatives still face several limitations in developing adaptive marketing strategies to respond to the increasingly competitive business environment. This study aims to analyze marketing strategies from a management perspective in the Merah Putih Village Cooperative, particularly in relation to digital marketing development, changes in consumer behavior, and the utilization of digital payment systems. This research employs a qualitative approach using a literature review method based on various scientific journals and relevant academic references. The data analysis technique uses descriptive qualitative analysis through data reduction, data presentation, and conclusion drawing. The results show that cooperative marketing strategies are still largely dominated by conventional approaches that rely on direct interaction and community social networks. However, the utilization of digital marketing through social media and digital platforms has significant potential to expand market reach and improve marketing communication effectiveness. In addition, perceived value and the convenience of transactions through digital payment systems also influence consumer purchasing decisions. From a management perspective, the success of cooperative marketing strategies is strongly influenced by managerial capabilities in planning, organizing, implementing, and evaluating marketing strategies in an integrated manner. Therefore, cooperatives need to optimize the use of digital technology and improve human resource competencies in order to enhance competitiveness in the era of digital transformation.

Pengaruh Motivasi Anggota Terhadap Partisipasi dalam Koperasi Merah Putih Fahri Azizi; Hendra Riofita
MANAJEMEN Vol. 6 No. 1 (2026): Mei : MANAJEMEN (Jurnal Ilmiah Manajemen dan Kewirausahaan)
Publisher : LPPM Politeknik Pratama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/htmakz88

This study aims to analyze the influence of member motivation on participation in the Merah Putih Cooperative. The method used in this research is a literature study by reviewing various sources such as scientific journals, books, and other relevant references. The results of the study indicate that member motivation has a significant influence on the level of member participation in cooperatives. This motivation consists of intrinsic motivation, such as awareness, sense of belonging, and responsibility, as well as extrinsic motivation, such as economic benefits, service quality, and incentives provided by the cooperative. The findings show that intrinsic motivation has a more dominant influence in encouraging member participation compared to extrinsic motivation. In addition, supporting factors such as cooperative education, management transparency, and effective communication also strengthen member motivation. Therefore, increasing member motivation is a key factor in improving member participation and ensuring the sustainable success of cooperatives. This study is expected to contribute to the development of cooperative economics and serve as a reference for cooperative managers in formulating strategies to enhance member participation

Peran Koperasi Merah Putih Dalam Pemberdayaan Ekonomi Masyarakat Desa Diana Dwi Putri; Hendra Riofita
Jurnal of Management and Social Sciences Vol. 4 No. 2 (2026): April : Journal of Management and Social Sciences
Publisher : CV. Aksara Global Akademia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59031/jmsc.v4i2.845

This study aims to examine the role of the Merah Putih Village Cooperative (KDMP) in strengthening the village economy, using the lens of good governance and social capital. This study uses a qualitative method with a library research approach, referring to academic journals, books, and government policy documents as sources of information. The research shows that KDMP plays a significant role in improving the welfare of village communities by strengthening productive businesses, expanding access to capital, creating job opportunities, and developing local economic potential. The application of good governance principles such as transparency, accountability, and community participation is a crucial factor in the successful management of the cooperative. In addition, social capital such as mutual assistance, trust, and community collaboration also contribute to the sustainability of the village cooperative. However, the implementation of KDMP still has a number of challenges, including a shortage of human resources, limited cooperative management, and low digital literacy. Therefore, government support and capacity building of cooperative managers are crucial for KDMP to function as a tool for sustainable village economic development

Kebijakan Ekonomi Publik Intervensi Pemerintah terhadap Eksternalitas dan Ketimpangan Pendapatan Fiola Surya Dwi Fahmi; Hendra Riofita
Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis Vol. 4 No. 2 (2025): Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupsim.v4i2.4052

Public economic policy is a crucial instrument in addressing various forms of market failure, such as negative externalities and income inequality. In this context, government intervention through taxation, subsidies, and redistribution serves as a strategic step to achieve a balance between economic efficiency and social equity. This article aims to examine the role of public economic policy in correcting the impact of externalities and reducing the gap in income distribution. Using a qualitative descriptive approach and literature study method, the results show that Pigovian taxes, subsidies for positive sectors, progressive tax systems, and data-based redistribution programs are key pillars in building a fairer and more inclusive economic system.

Optimalisasi Kebijakan Ekonomi Publik dalam Mengatasi Eksternalitas, Barang Publik, Redistribusi Pendapatan, dan Penerapan Pajak Progresi Awaliah Arisyah; Hendra Riofita
Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis Vol. 4 No. 2 (2025): Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupsim.v1i2.4115

Public economic policy plays a crucial role in balancing market efficiency and social justice. This article aims to analyze how optimizing public policy can address major challenges such as negative externalities, limitations in public goods provision, income inequality, and unfair taxation systems. This study employs a qualitative approach through literature review focusing on recent academic works. The findings suggest that data-driven and holistic economic public policies can significantly contribute to enhancing social welfare and promoting inclusive economic growth. Strengthening implementation and fostering cross-sector collaboration are essential to ensure more targeted and sustainable policy outcomes.

Evaluasi Kinerja Sektor Pertanian dalam Kontribusinya terhadap Pendapatan Nasional dengan Pendekatan Metode Produksi Nur Syahara Febriana; Hendra Riofita
Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis Vol. 4 No. 2 (2025): Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupsim.v4i2.4224

The agricultural sector plays a crucial role in the Indonesian economy, contributing an average of 12.4-13.4% to national GDP in the last decade. This contribution does not only come from on-farm activities but also involves upstream-downstream value chains that can increase economic impacts by more than 20% if they include the processing industry. The research method used to assess the performance of the agricultural sector is descriptive and inferential analysis combined with a quantitative approach. Relevant secondary data sources are the Central Statistics Agency (BPS) and other official sources, including labor data, GDP data, and agricultural commodity production data. Based on the data analyzed, the contribution of the agricultural sector to Indonesia's Gross Domestic Product (GDP) has fluctuated. In 2022, the contribution of the agricultural sector was recorded at 12.40%, although there was a decrease compared to previous years. However, this sector is still able to absorb a significant workforce, with around 28% of the total national workforce involved in it. Evaluation of the performance of the agricultural sector shows that this sector is still an important pillar in the Indonesian economy, with a significant contribution to GDP, labor absorption, and foreign exchange through exports. Despite its fluctuating contribution to GDP and structural challenges such as reliance on conventional production methods, the agricultural sector is competitive in the international market. The plantation and fisheries subsectors are the main contributors to this sector, demonstrating Indonesia's great potential in leading export commodities and maritime resources.

Peran Koperasi Merah Putih Dalam Pemberdayaan Ekonomi Masyarakat Desa Diana Dwi Putri; Hendra Riofita
Jurnal of Management and Social Sciences Vol. 4 No. 2 (2026): April : Journal of Management and Social Sciences
Publisher : CV. Aksara Global Akademia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59031/jmsc.v4i2.845

This study aims to examine the role of the Merah Putih Village Cooperative (KDMP) in strengthening the village economy, using the lens of good governance and social capital. This study uses a qualitative method with a library research approach, referring to academic journals, books, and government policy documents as sources of information. The research shows that KDMP plays a significant role in improving the welfare of village communities by strengthening productive businesses, expanding access to capital, creating job opportunities, and developing local economic potential. The application of good governance principles such as transparency, accountability, and community participation is a crucial factor in the successful management of the cooperative. In addition, social capital such as mutual assistance, trust, and community collaboration also contribute to the sustainability of the village cooperative. However, the implementation of KDMP still has a number of challenges, including a shortage of human resources, limited cooperative management, and low digital literacy. Therefore, government support and capacity building of cooperative managers are crucial for KDMP to function as a tool for sustainable village economic development

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