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All Journal Eklektik : Jurnal Pendidikan Ekonomi dan Kewirausahaan MANAJEMEN Student Scientific Creativity Journal Journal of Management and Creative Business Jurnal Manajemen Dan Bisnis Ekonomi Journal of Management and Social Sciences Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Neraca Manajemen, Akuntansi, dan Ekonomi Cendikia Pendidikan Journal Economic Excellence Ibnu Sina Jurnal Pengabdian Masyarakat dan Riset Pendidikan PENG: Jurnal Ekonomi dan Manajemen Jurnal Ekonomi Manajemen Dan Bisnis (JEMB) Pajak dan Manajemen Keuangan IPSSJ Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis
Hendra Riofita
Unknown Affiliation
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Mathematics Public Health Social Sciences Other

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Analisis dan Rancangan di PT Honda Atthaya Dwi Putri; Hendra Riofita
Journal Economic Excellence Ibnu Sina Vol. 2 No. 4 (2024): Journal Economic Excellence Ibnu Sina
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/excellence.v2i4.2085

Abstract

This article describes the analysis and development strategy at PT Astra Honda Motor, one of the leaders of the Indonesian two-wheel industry. This article uses SWOT analysis and Porter's Five Forces model to examine the strengths, weaknesses, opportunities and threats facing the company. PT Astra Honda Motor is known for its product quality and strong brand image, but faces challenges from competitors such as Yamaha. Strategic design includes product differentiation, design innovation, and price adjustments to maintain market share.
Pengaruh Lingkungan Pemasaran Makro Dan Mikro Terhadap Strategi Bisnis Epson Satrio Wicaksono; Hendra Riofita
Journal Economic Excellence Ibnu Sina Vol. 2 No. 4 (2024): Journal Economic Excellence Ibnu Sina
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/excellence.v2i4.2086

Abstract

This research aims to analyze the influence of micro and macro marketing environments on the business strategy of Epson, a global technology company focused on innovation and sustainability. With a qualitative approach through the literature review method, this research examines various literatures from relevant national and international journals, including the works of academics such as Hendra Riofita. The micro marketing environment, which includes customers, suppliers, competitors, and distribution partners, is analyzed to understand its direct relationship with Epson's business operations. Meanwhile, macro-environmental factors such as technological developments, regulations, and socio-cultural changes are evaluated as external elements that influence the company's strategy. The analysis results show that Epson successfully utilizes innovation, digital marketing, and a sustainability-oriented approach to face global market challenges. The combination of these strategies allows Epson to maintain competitiveness, build customer loyalty, and strengthen its brand image.
Pengaruh Lingkungan Pemasaran Mikro dan Makro terhadap Kinerja Bisnis Abdur Rahman; Hendra Riofita
Journal Economic Excellence Ibnu Sina Vol. 2 No. 4 (2024): Journal Economic Excellence Ibnu Sina
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/excellence.v2i4.2087

Abstract

This article discusses the influence of micro and macro marketing environments on business operations using Epson as a case study. The article highlights how internal and external factors affect the company's performance, customer relationships, and competitive positioning. By analyzing these factors, companies can better understand the dynamics of the marketing environment and develop strategies to remain competitive in a complex market.  
Dampak Media Sosial Terhadap Keputusan Pembelian Konsumen di E-Commerce M. Raghil; Hendra Riofita
Journal Economic Excellence Ibnu Sina Vol. 2 No. 4 (2024): Journal Economic Excellence Ibnu Sina
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/excellence.v2i4.2092

Abstract

This study examines the impact of social media on consumer purchasing decisions in e-commerce. With advancements in information technology, social media platforms such as Instagram, TikTok, and Facebook have evolved from mere promotional tools into essential means of building brand awareness and consumer trust. Social media facilitates direct interactions with consumers through visual content, customer reviews, and influencer collaborations, creating more personal and emotional shopping experiences. Additionally, features like TikTok Shop streamline promotion and purchasing processes on a single platform, offering new business opportunities. The study also highlights the role of testimonials, reviews, and influencer marketing in shaping purchasing decisions. Findings indicate that social media enhances brand awareness, fosters trust, and drives consumer loyalty, ultimately strengthening brand image in the digital marketplace.
Pengaruh Metode Seleksi Terhadap Kualitas Karyawan Baru Warohmah Warohmah; Hendra Riofita
JURNAL MANAJEMEN DAN BISNIS EKONOMI Vol. 3 No. 1 (2025): January : JURNAL MANAJEMEN DAN BISNIS EKONOMI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jmbe-itb.v3i1.2789

Abstract

Effective selection methods are key to ensuring that the selected candidates not only meet the required qualifications, but also fit the company culture and values. Through the use of various tools and techniques such as interviews, aptitude tests, and psychological assessments,companies can improve the quality of employees they recruit. The research results show that systematic and rigorous selection methods contribute to improving employee performance, reducing turnover rates, and increasing team stability. In addition, ongoing evaluation of the selection process is also important to ensure its relevance and effectiveness. Thus, investing in appropriate selection methods will produce high-quality employees who can contribute positively to organizational goals. This research provides recommendations for companies to adopt a combination of various selection methods and carry out regular evaluations to improve recruitment results.
Cara Telkomsel Melakukan dan Menerapkan Riset Informasi Pemasaran Naifa, Naifa Aulia Husna; Hendra Riofita
PENG: Jurnal Ekonomi dan Manajemen Vol. 2 No. 2 (2025): April-Juni, Development Economics and Regular Economics
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/ywy8sr51

Abstract

ABSTRACT This research aims to analyze the application of marketing information research at Telkomsel, with a focus on the methods used and their impact on the marketing strategies implemented. The methods applied include digital surveys via the tSurvey.id platform and indirect interviews in the Customer Relationship Management (CRM) study. The results of the research show that Telkomsel can better identify market trends and optimize customer experience through an improved CRM system, which ultimately contributes to increased customer loyalty. The implications of this research emphasize the importance of ongoing marketing research for Telkomsel to remain competitive in the increasingly dynamic telecommunications industry and to increase overall customer satisfaction.   Keywords: Marketing Research; Telkomse
Strategi Pemasaran Bank BCA dalam Menciptakan Nilai Kepuasan dan Loyalitas Pelanggan Santia Omike Bunga; Hendra Riofita
PENG: Jurnal Ekonomi dan Manajemen Vol. 2 No. 2 (2025): April-Juni, Development Economics and Regular Economics
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/r2wp0j40

Abstract

This research aims to analyze Bank BCA's marketing strategy in creating customer satisfaction and loyalty values ​​amidst intense banking industry competition. The method used is a literature review which involves analysis of various reference sources, including articles, books and previous research reports, to understand the implementation of effective marketing strategies. The research results show that Bank BCA has succeeded in improving the bank's image through improving service quality, digital product innovation and attractive promotions. Additionally, a responsive complaint mechanism helps in identifying areas of improvement to increase customer satisfaction. In conclusion, through an integrated approach to marketing, Bank BCA not only meets customer expectations but also builds long-term loyalty, thereby maintaining a competitive position in the market.   Keywords: Marketing Strategy; Bank BCA ; Satisfaction ; and Loyalty    
Perencanaan dan Proses Pemasaran yang dilakukan Xpander Nala Agustin; Hendra Riofita
PENG: Jurnal Ekonomi dan Manajemen Vol. 2 No. 2 (2025): April-Juni, Development Economics and Regular Economics
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/yvn95j98

Abstract

This research aims to analyze the strategic planning and implementation of the Mitsubishi Xpander marketing process in an effort to increase market share and sales. The method used in this research is a literature review which includes theoretical analysis, research results and relevant references to provide an in-depth understanding of the topic discussed. The results of the discussion show that Mitsubishi Xpander has succeeded in standing out in the multi-purpose vehicle (MPV) segment through appropriate market segmentation, product development that focuses on safety and comfort, and a competitive pricing strategy. Diverse promotions and efficient distribution through the official dealer network also contribute to marketing success. Additionally, the company highly values ​​customer feedback, which is an important pillar for product innovation and continuous improvement. The implications of this research emphasize the importance of integration between strategic management and marketing in creating competitive advantage. By understanding consumer needs and adapting to market dynamics, Mitsubishi Xpander can continue to increase the relevance and attractiveness of products in an increasingly competitive automotive industry.
STRATEGI MANAJEMEN PELATIHAN DAN PERKEMBANGAN KINERJA KARYAWAN Musdalifah; Hendra Riofita
Jurnal Ekonomi Manajemen Dan Bisnis (JEMB) Vol. 2 No. 2 (2024): November
Publisher : Publikasi Inspirasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62017/jemb.v2i2.2952

Abstract

Dalam konteks persaingan global yang semakin ketat, perusahaan perlu meningkatkan kinerja sumber daya manusia (SDM) melalui pelatihan dan pengembangan yang efektif. Penelitian ini membahas strategi manajemen pelatihan dan pengembangan karyawan yang bertujuan untuk meningkatkan keterampilan dan produktivitas karyawan. Pelatihan yang dirancang dengan baik membantu karyawan beradaptasi dengan perubahan teknologi dan tuntutan pekerjaan, sementara pengembangan berkelanjutan menciptakan lingkungan kerja yang positif, meningkatkan kepuasan kerja, dan mengurangi tingkat turnover. Langkah-langkah yang diusulkan meliputi analisis kebutuhan pelatihan, perancangan program yang sesuai, pelaksanaan, serta evaluasi efektivitas pelatihan. Dengan menerapkan strategi ini, perusahaan dapat memastikan bahwa karyawan memiliki keterampilan yang diperlukan untuk mencapai tujuan organisasi dan bersaing secara efektif di pasar. Penelitian ini memberikan wawasan penting tentang peran pelatihan dan pengembangan dalam meningkatkan kinerja karyawan dan efektivitas organisasi secara keseluruhan.
Pentingnya Storytrlling Dalam Strategi Content Marketing Angga Yudha Pratama; Hendra Riofita
Student Scientific Creativity Journal Vol. 3 No. 1 (2025): Student Scientific Creativity Journal
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/sscj-amik.v3i1.4980

Abstract

The purpose of this study is to determine the extent of content marketing using storytelling. This study uses a qualitative research type with a netnography approach. with the creation of effective content marketing and storytelling to increase sales and even create awareness of the products being sold. Social media is the main media for implementing content marketing and storytelling strategies because of its speed in disseminating information. Marketing communication with social media can reach a wider target market. The use of content marketing and storytelling can increase sales as seen from the development of stores and the addition of branches.
Co-Authors Abdur Rahman Abdur Rahman Adinda Aulia Murphy Aditya Siregar Angga Yudha Pratama Annisa Pratiwi Atthaya Dwi Putri Awaliah Arisyah azzahra Dea Ananda Safitri Diana Dwi Putri Dinda Chania Dira Nurhikmah Ersandy, Rafli Fahri Azizi Fiola Surya Dwi Fahmi Gusnila Putriza Hepi Ayu Lestari Jepri Muslim Junaida Lilis Agustina Putri M. Raghil M. Sahril Mega Fatimah Rosana Mei Triana Naifa Aulia Husna Naifa, Naifa Aulia Husna Nala Agustin Nashihuddin Sahil Alfikri Novriansyah, Erival Nur Fattah Riski Harahap Nur Resita Hendriani Nur Syahara Febriana Puspa Indah Randi Gusnali Pratama Ria Afriana Putri Riska Dini Wulan Febriana Rista Aulia Santia Omike Bunga Sapna Apriana Saripa Aini Satrio Wicaksono Selti Sella Serly Amelya Putri Sinta Paraswati Suci Anggraini Syafrianti, Monika Syaiful Amar Viona Andini Warohmah Warohmah Wiwin Sandari