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All Journal MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN Jurnal Manajemen Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia Asian Journal of Management Analytics Inisiatif: Jurnal Ekonomi, Akuntansi Dan Manajemen Indonesian Journal of Advanced Research (IJAR) Paradoks : Jurnal Ilmu Ekonomi Amkop Management Accounting Review (AMAR) International Journal of Asian Business and Management (IJABM) International Journal of Management Research and Economics Journal of Entrepreneurial and Business Diversity INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Digital Innovation : International Journal Of Management International Journal of Economics, Business and Innovation Research
I Gst. A. Kt. Gd. Suasana
Universitas Udayana
Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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Peran Harga, Variasi Produk, dan Brand Image Terhadap Keputusan Pembelian Ulang Intan Maitri; Ni Wayan Ekawati; Gede Bayu Rahanatha; I Gst. A. Kt. Gd. Suasana
Inisiatif: Jurnal Ekonomi, Akuntansi dan Manajemen Vol. 4 No. 1 (2025): Januari : Inisiatif : Jurnal Ekonomi, Akuntansi dan Manajemen
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/inisiatif.v4i1.3457

Abstract

The Paradisein is a brand based in West Denpasar, Bali, that has been producing women’s clothing since 2019 and selling its products online through Shopee e-commerce and Instagram. This study aims to analyze the influence of price, product variety, and brand image on repurchase decisions. The population defined for the research comprises The Paradisein’s customers who have made a minimum of two purchases (repurchase buying). A total of 53 customers met the population criteria. The data analysis techniques used in this study include Validity Tests, Reliability Tests, Classical Assumption Tests, Multiple Linear Regression Analysis, F-tests, and t-tests. The results show that price has a positive and significant influence on repurchase decisions, product variety has a positive and significant influence on repurchase decisions, and brand image also has a positive and significant influence on repurchase decisions. Recommendations for The Paradisein include evaluating the benefits of its products before setting prices to align pricing policies with product value. Additionally, it is suggested to diversify raw materials to enhance the quality variety of materials used. Regular social media promotions and market research are also recommended to improve company performance.
Digital Marketing Transformation: Opportunities and Obstacles for Bali's Small and Medium Industries I Gusti Agung Ketut Gede Suasana; Anak Agung Gede Suarjaya; Ketut Juliartini
Jurnal Manajemen Vol. 29 No. 2 (2025): June 2025
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jm.v29i2.2096

Abstract

Small and medium-sized industries (SMIs) typically have difficulty adapting technology to digital marketing changes due to limited resources. The study explains the ability of SMI to transform marketing into digital business processes. The study is quantitative, and the data was analysed with SmartPLS using a sample of 180 SMI entrepreneurs in Bali. It has been found that internal and external factors significantly influence digitisation, and digitalisation significantly influences changes in digital marketing. Internal factors are the best predictors of digitisation and are the basis of digitalisation and digital marketing transformation. Average online sales for SMI devices are higher than usual. SMI entrepreneurs are advised to adopt strategies that increase the capacity of their internal resources to embrace the evolution of digital technology because internal resources are the leading force in adopting digital technology to transform marketing activities.
Peran Keunggulan Kompetitif Memediasi Pengaruh Orientasi Kewirausahaan Dan Orientasi Pasar Terhadap Kinerja Pemasaran I Wayan Lanang Pastika; Suasana, I Gst. A. Kt. Gd.; I Made Wardana; Putu Yudi Setiawan
Paradoks : Jurnal Ilmu Ekonomi Vol. 8 No. 3 (2025): May - July
Publisher : Fakultas Ekonomi, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/paradoks.v8i3.1544

Abstract

Pemerintah Indonesia secara konsisten mendorong pertumbuhan ekonomi melalui UKM,  terbukti dari peningkatan jumlah unit usaha dengan dukungan regulasi. Namun, tantangan seperti penurunan pendapatan dan persaingan ketat memengaruhi kemampuan pelaku usaha dalam melunasi kewajiban finansial. Penelitian ini bertujuan menguji peran keunggulan kompetitif dalam memediasi pengaruh orientasi kewirausahaan dan orientasi pasar terhadap kinerja pemasaran mitra binaan Rumah BUMN di Bali. Penentuan sampel menggunakan teknik probability sampling, dengan pendekatan cluster random sampling sebanyak 147 unit usaha. Hasilnya menunjukkan orientasi kewirausahaan dan keunggulan kompetitif berpengaruh langsung terhadap kinerja pemasaran. Orientasi pasar tidak berpengaruh langsung terhadap kinerja pemasaran, tetapi berpengaruh langsung terhadap keunggulan kompetitif. Keunggulan kompetitif terbukti memediasi pengaruh orientasi kewirausahaan  dan orientasi pasar terhadap kinerja pemasaran. Temuan ini menguatkan Resource Based View Theory dalam  menyoroti pentingnya pengelolaan sumber daya strategis.  Secara keseluruhan, penelitian ini memperkaya teori ekonomi dan aspek praktis manajemen, khususnya kewirausahaan, orientasi pasar, keunggulan kompetitif, dan kinerja pemasaran.
The Influence of Service Quality, Tariff, and Celebrity Endorsers on the Decision to Revisit at Bali Zoo Krisna Dwipayana, I Gede; Suasana, I Gst. A. Kt. Gd.
Asian Journal of Management Analytics Vol. 3 No. 3 (2024): July 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajma.v3i3.9935

Abstract

This study aims to analyze the influence of service quality, tariffs, and celebrity endorsers on the decision to revisit Bali Zoo. Using quantitative data collected from 120 respondents, the research evaluates how these factors impact visitors' decisions. The results indicate that all three factors—service quality, tariffs, and celebrity endorsers—have a positive and significant effect on the decision to visit Bali Zoo. The findings suggest that improving service quality, setting competitive tariffs, and utilizing celebrity endorsers in promotions can enhance the likelihood of visitors returning. The study provides actionable recommendations for Bali Zoo managers, including staff training, pricing adjustments, and strengthening promotional strategies, thereby contributing to a better understanding of consumer behavior and tourism decision-making.
The Role of Brand Trust Mediating the Influence of Electronic Word of Mouth on Erigo Fashion Purchase Decisions in Denpasar City Chandra, Wayan Haris; Suasana, I Gst. A. Kt. Gd.; Sukawati, Tjokorda Gde Raka; Artini, Luh Gede Sri
Indonesian Journal of Advanced Research Vol. 4 No. 7 (2025): July 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijar.v4i7.14864

Abstract

The purpose of this study is to ascertain how brand trust functions as a mediator between Electronic Word of Mouth (E-WOM) and Erigo fashion product purchases in Denpasar City. The existence of Erigo stores in Bali, which are limited to Denpasar, served as the basis for the choice of location. One hundred Erigo customers participated in the non-probability sampling technique. Questionnaires were used to gather data, and the Sobel test and path analysis were used for analysis. The findings demonstrated that the impact of E-WOM on purchase decisions could be mediated by brand trust. By paying attention to E-WOM and brand trust, these findings should help Erigo make better purchasing decisions.
The Effect of Green Marketing on Purchase Decision with Brand Image as A Mediating Variable: A Case Study at Satvika Bhoga Denpasar I Made Denny Wahyu Aditya; I Gst. A. Kt. Gd. Suasana
Digital Innovation : International Journal of Management Vol. 2 No. 3 (2025): Digital Innovation : International Journal of Management
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/digitalinnovation.v2i3.492

Abstract

This study aims to analyze the effect of green marketing on purchase decision with brand image as a mediating variable among consumers of Satvika Bhoga in Denpasar. The research is grounded in the increasing consumer awareness of environmental issues, which has not yet been fully reflected in consistent purchasing behavior toward environmentally friendly products. Despite a rise in environmental consciousness, many consumers remain skeptical or indifferent unless a brand manages to build a credible and positive image aligned with eco-friendly values. Employing a quantitative approach with an associative research design, data were collected through structured questionnaires distributed to Satvika Bhoga consumers, selected using purposive sampling. The analysis was conducted using path analysis and the Sobel test to assess both direct and indirect relationships among variables. These methods allowed the researchers to examine not only the magnitude of influence but also the mediating role of brand image in shaping purchase decisions. The results indicate that green marketing has a positive and significant effect on purchase decision and significantly strengthens Satvika Bhoga’s brand image as an environmentally conscious brand. Furthermore, brand image was found to have a strong and statistically significant influence on purchase decision, confirming its role as a partial mediator. This implies that green marketing efforts, such as eco-friendly packaging, sustainable sourcing, and environmental messaging, not only influence consumer decisions directly but also enhance the overall brand perception, which in turn further motivates consumers to make purchases. Thus, businesses aiming to improve eco-product sales should prioritize consistent green marketing strategies that reinforce a trustworthy and environmentally responsible brand image.
The Role of Satisfaction as Mediator of the Effect of Service Quality on Customer Loyalty Gregorius Titan R.D; I Gst Agung Ketut Gede Suasana
International Journal of Asian Business and Management Vol. 2 No. 4 (2023): August, 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijabm.v2i4.5626

Abstract

The shifting of customer behavior from conventional to digital is driving Bukalapak to invent a new solution to ease the online transaction. Year after year, Bukalapak keep losing its platform visitor. The objective of this study is to elucidate the impact of satisfaction with the quality of mediation services on customer loyalty within the context of Bukalapak. The research was carried out in Bogor Regency and involved a sample of 104 participants. The selection of the total sample was determined using a non-probability sampling technique. The distribution of survey questions was conducted online through the Google Form platform. The methods employed in this research involve trajectory analysis and the utilization of the Sobel test. The findings of the study reveal that there is a noteworthy positive influence of service quality on customer loyalty. Moreover, the study establishes a substantial positive connection between service quality and satisfaction, as well as between satisfaction and customer loyalty. Additionally, satisfaction is demonstrated to have a considerable positive effect on service efficiency
The Influence of Brand Image, Product Design, and Price on Purchasing Decisions for Nike Shoes in Denpasar City Ni Wayan Jeni Kursita Yanti; I Gst. A. Kt. Gd. Suasana
International Journal of Asian Business and Management Vol. 3 No. 4 (2024): August 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijabm.v3i4.10510

Abstract

This consider points to decide the impact of brand picture, item plan and cost on acquiring choices. The area of this inquire about is in Denpasar City. The information collection method utilized was a survey. The populace employments Nike brand shoe items, with a test of 105 respondents. The data analysis techniques used are Descriptive Statistical Analysis, Data Instrument Test, Classical Assumptions, Multiple Linear Regression, F, t, Determination and Beta Coefficient. Based on the comes about of the think about, it was gotten that brand picture incorporates a positive and significant impact on obtaining choices, item plan incorporates a positive and noteworthy impact on acquiring choices, and cost incorporates a positive and critical impact on obtaining choices, brand picture, item plan and cost have a positive and noteworthy impact on obtaining choices. Suggestions that can be given by researchers are that it is hoped that Nike will always maintain the quality of the products offered, increase the variety of designs, so that later it will have products with a variety of designs, make more affordable pricing policies and add types of shoes, so that later it will have complete types of shoes
The Influence of Brand Trust, Brand Image, and E-WOM on Repurchase Intention : A Study on Consumers of the International Pizza Hut Franchise in Denpasar City I Gst. Agung Gede Dirgantara Kusumajaya; I Gst. A. Kt. Gd. Suasana
Digital Innovation : International Journal of Management Vol. 2 No. 4 (2025): Digital Innovation : International Journal of Management
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/digitalinnovation.v2i4.568

Abstract

Repurchase intention represents a tangible form of consumer satisfaction toward a product or service offered by a brand, which fosters a desire among consumers to make repeat purchases of the same brand. Several factors influence repurchase intention, including brand trust, brand image, and electronic word of mouth (e-WOM). The existence of repurchase intention has significant implications for various industries, particularly the food and beverage (F&B) sector. One of the most recognized F&B franchises in Indonesia is the international brand Pizza Hut. This study aims to analyze the influence of brand trust, brand image, and e-WOM on repurchase intention among consumers of the international Pizza Hut franchise in Denpasar City. The research was conducted on consumers of the international Pizza Hut franchise in Denpasar, with a total of 100 respondents selected using purposive sampling. Data were collected through the distribution of offline questionnaires. The data analysis techniques employed in this study include multiple linear regression, as well as descriptive and inferential analyses using SPSS software. The findings indicate that brand trust, brand image, and e-WOM have a positive and significant effect on repurchase intention. Based on these findings, it is recommended that the international Pizza Hut franchise consider the aspects of brand trust, brand image, and e-WOM as key strategies to enhance consumers’ repurchase intention.
The Role of Organizational Commitment as a Mediator of the Influence of Situational Leadership on the Turnover Intention of Student Cooperative Members at Udayana University Suasana, I Gst. A. Kt. Gd.; Anak Agung Gede Suarjaya; Ketut Juliartini; Ida Ayu Putri Laksmidewi Purba
Amkop Management Accounting Review (AMAR) Vol. 5 No. 2 (2025): July - December
Publisher : Sekolah Tinggi Ilmu Ekonomi Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/amar.v5i2.3116

Abstract

Empirical data shows that the participation of students interested in becoming administrators or members of Kopma Unud is still very low. So, higher education which is expected to play a role in fostering learning through the Student Activity Unit (UKM) Kopma Unud organization has not been maximized. The objectives of the study are: a) To explain the influence of organizational commitment on the turnover intention of student cooperative members at Udayana University. b) To explain the influence of organizational commitment on the situational leadership of student cooperative members at Udayana University. c) To explain the influence of situational leadership on the turnover intention of student cooperative members at Udayana University. d) To explain the role of situational leadership as a mediator of the influence of organizational commitment on the turnover intention of student cooperative members at Udayana University. The research respondents were all Unud students who had been and or were currently members of Kopma, with a population of 117 The research sample was saturated, so the sample size was the same as the number of population members. The research data were analyzed using the SmartPLS application.The results of the study illustrate; situational leadership is not significant on turnover intention, situational leadership has a significant effect on organizational commitment, and organizational commitment has a significant effect on turnover intention with a relatively large impact. Other results found that organizational commitment acts as a full mediation of the influence of situational leadership on turnover intention.
Co-Authors A.A Made Widia Adinata A.A. Sagung Dewi Pratiwi AA Ayu Atika Paramitha Wendha Agus Md Yoga Iswara Akbar Cahyo Wibowo Anak Agung Ayu Sriathi Anak Agung Gede Suarjaya Chandra, Wayan Haris Cok Istri Shintia Dewi Haruna Pemayun Dayananda Sarasvati Mas Putri Desak Ayu Made Marcellina Dewi Giri Putri Dewa Ayu Wina Ariyunita Supar Gede Bayu Rahanatha Gede Suparna Giantari, I Gst. Ayu Kt. Gregorius Titan R.D I Gede Dedek Marjiana Kusuma I Gede Wardana I Gst. Agung Gede Dirgantara Kusumajaya I Gusti Nyoman Wiradarma I Ketut Rahyuda I Made Dana I Made Denny Wahyu Aditya I Made Stevana Adi Santhika Sudirman I Made Wardana I Putu Febryantha Mantala I Putu Gde Sukaatmadja I Putu Krisna Meiyasa I Wayan Lanang Pastika Ida Ayu Putri Laksmidewi Purba Ida Ayu Rai Wasundari Ida Bagus Wiwekananda Intan Maitri Ketut Juliartini Krisna Dwipayana, I Gede Luh Ayu Mulyaningsih Luh Gede Sri Artini Made Ayu Nata Pradnyawati made yunita dwiartini Ni Kadek Yora Yohana Ni Luh Made Manasaputri Sri Autami Ni Made Ayu Sukma Chrisnadewi Ni Made Dwi Sanjiwani Ni Made Padmawati Ni Nyoman Ayu Suri Tri Cahyaning Dewi Ni Nyoman Kerti Yasa Ni Nyoman Manik Yistiani Ni Putu Arista Diana Putri Ni Putu Ayu Vanni Prabandari Ni Putu Citra Prahastuti Ni Putu Evi Agustini Ni Wayan Ayuk Sugiantari Ni Wayan Ekawati Ni Wayan Jeni Kursita Yanti Ni Wayan Shella Jaya Anggraini Ni Wayan Sri Suprapti Nuraqni Dwi Bunga Lestari Nyoman Shanti Pranithi Karita Putu Ayu Dian Darmayanti putu ogi sayoga Putu Yudi Setiawan Putu Yudi Setiawan Ratna Aristiya Dewi Anggraeni Rizki Rachmad Dwinanto S.Pd. M Kes I Ketut Sudiana . SASTRINA, Tia Siwi Manganti Tjok Gde Raka Sukawati Vania Dwi Alfiana Putri