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Journal : Jurnal Signal

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STRATEGI KOMUNIKASI DI PESISIR PANTAI WISATA PELUANG DAN TANTANGAN BAGI WIRAUSAHAWAN BARU Subekti, Priyo; Sjuchro, Dian Wardiana
JURNAL SIGNAL Vol 12 No 1 (2024): JURNAL SIGNAL
Publisher : Universitas Swadaya Gunung Jati

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Abstract

When starting and growing businesses, budding entrepreneurs in coastal tourism areas face various challenges and opportunities. Family and community support, access to social media, government cooperation, and cross-sector collaboration offer valuable resources but also introduce market and regulatory navigation complexities. To provide insights into effective strategies to encourage more involvement in entrepreneurship, focusing on integrating communication strategies in coastal tourism areas. A qualitative approach is used through case studies, with primary data collected from budding entrepreneurs in the coastal tourism sector through in-depth interviews, observations, and content analysis demonstrating the importance of building strong communication networks through stakeholder collaboration to help entrepreneurs overcome initial challenges and capitalise on opportunities. Establishing communication networks is critical for entrepreneurial success, with family and community support providing an essential foundation for business growth and development. Communication strategies developed by the government and relevant agencies should include elements that support the formation of these networks, ensure adequate socialisation, and provide complete and accurate information to new entrepreneurs to guide them through the entrepreneurial process. Key Words: budding entrepreneurs, tourist beach, social network, communication strategy, marketing strategy
Co-Authors Aang Koswara Aat Ruchiat Nugraha Akbar, Thoriq Nul Amri, Muhammad Aqil Asep Suryana Ashari, Muhammad Syahwal Atwar Bajari Aulia, Syahidatia Chairunissa Azzahrah, Sintya Sativa Dadang Sugiana Dedi Rumawan Erlandia Diah Fatma Sjoraida Diah Sri Rejeki Dian Wardiana Sjuchro Erlangga, Reky Satria Evi Novianti Fadillah, Kurnia Lucky Feliza Zubair FX. Ari Agung Prastowo Gratifia, Maghfira Prima Hanny Hafiar Heru Ryanto Budiana Iriana Bakti iwan koswara, iwan Jenny Ratna Suminar Kandi, Nabila Raihan Kholidil Amin Kokom Komariah Nugraha, Aat Pawit M Yusup Pawit M. Yusup, Pawit M. Renata Anisa Rohanda Rohanda, Rohanda Setiamihardja, Hafidz Ardis Setiani, Yanti Setyanto, Yugih Sholihat, Aulia Sofwan, Nabila Martagati Susie Perbawasari Suwandi Sumartias Syauqy Lukman Tine Silvana Rachmawati Tine Silvana, Tine Trie Damayanti Valerie, Agatha Maria Wada, Ibrahim Wahyana, Aditya Nur Yanti Setianti Yogaswara, Yogaswara