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All Journal DERIVATIF Jurnal Sekretari Universitas Pamulang Sinar Sang Surya: Jurnal Pusat Pengabdian kepada Masyarakat Jurnal Manajemen DIVERSIFIKASI Asian Journal of Management, Entrepreneurship and Social Science
Durotun Nasikah
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Agriculture, Biological Sciences & Forestry Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Physics Social Sciences

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Analisis Strategi Pemasaran Produk Pembiayaan Murabahah Indah Ayu Puspita Sari; Febriyanto; Durotun Nasikah
Jurnal Manajemen DIVERSIFIKASI Vol. 6 No. 1 (2026): Maret
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v6i1.6321

Abstract

The purpose of this research is to find out what the marketing strategy for Murabahah financing products is at BMT Assyafi'iyah Berkah Nasional and to find out what the SWOT analysis of the marketing strategy for Murabahah financing products is at BMT Assyafi'iyah Berkah National.This research method is descriptive qualitative: The technique used in collecting data for this research uses observation, interviews, documentation studies and focus group discussions. Then, in data analysis, descriptive analysis was carried out to identify marketing strategies for murabahah financing products at BMT Assyafliyah Berkah Nasional in Kotagajah based on SWOT analysis. The results of the research carried out are: 1) Marketing strategies, especially marketing of murabahah financing products implemented by BMT Assyafliyah Kotagajah, include several strategies, namely pick-up strategies, building networks, providing excellent service, and providing satisfactory facilities to increase customer trust and satisfaction, so that existing customers will not be separated from BMT. 2) The results of the SWOT analysis show that BMT Assyatliyah Kotagajah can compete in a competitive market. The results of the SWOT analysis are almost the same as BMT in general
Dampak Pemasaran Digital Dan Promosi Terhadap Pengembangan Usaha Mikro Kecil Menengah (UMKM) Di Kecamatan Pekalongan Lampung Timur Nanda Andreas Octavini; Durotun Nasikah
Jurnal Manajemen DIVERSIFIKASI Vol. 5 No. 2 (2025): Juni
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v5i2.9036

Abstract

This study aims to determine the impact of digital marketing and promotion on thedevelopment of MSMEs in Pekalongan District, East Lampung. The research uses aquantitative descriptive approach with a sample of 50 respondents. The analysis techniqueemployed in this study is multiple linear regression analysis. The results of the study indicatethat:(1) Digital marketing has a significant influence on the development of MSMEs,(2) Promotion has a significant influence on the development of MSMEs, and(3) Digital marketing and promotion simultaneously influence the development of MSMEs
Daycare Lansia Aisyiyah Sebagai Pusat Pemberdayaan Lansia di Kota Metro Sri Retnaning Rahayu; Elmira Febri Darmayanti; Eva Rolia; Durotun Nasikah; Karnila Ali; Merissa Azzahra; Bagus Surya Sahputra; Reyhan Singgih Pradipta; Shinta Amelia; Nafa Wulan Ramadani
SINAR SANG SURYA Vol 9 No 2 (2025): Agustus 2025
Publisher : UM Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/sss.v9i2.4492

Abstract

Pengabdian kepada masyarakat ini bertujuan untuk membentuk dan mengembangkan DayCare Lansia Aisyiyah sebagai pusat pemberdayaan lanjut usia di Kota Metro. Kegiatan ini dilatarbelakangi oleh meningkatnya jumlah penduduk lanjut usia di Indonesia, termasuk di Kota Metro, yang membutuhkan perhatian khusus dalam aspek kesehatan, spiritual, sosial, dan ekonomi. Metode pelaksanaan pengabdian dibagi dalam dua tahap, yaitu tahap pra pelaksanaan yang mencakup survei lokasi, perancangan desain, serta pengadaan sarana, dan tahap pelaksanaan yang meliputi peningkatan fasilitas DayCare dan pelaksanaan program pemberdayaan. Hasil kegiatan menunjukkan peningkatan signifikan pada infrastruktur layanan lansia, seperti toilet ramah lansia, ruang ibadah, dan sarana pendukung lainnya. Program rutin seperti pengajian, pelatihan keterampilan, dan pemeriksaan kesehatan telah berjalan dengan baik dan mendapatkan respons positif dari peserta lansia. Selain itu, kegiatan ini menghasilkan berbagai luaran seperti publikasi artikel ilmiah, video kegiatan, artikel media massa, dan pendaftaran Hak Kekayaan Intelektual. Dampak kegiatan terlihat pada meningkatnya kualitas hidup lansia, terciptanya interaksi sosial yang positif, serta keterlibatan aktif masyarakat dan akademisi dalam mendukung keberlanjutan program. Kegiatan ini diharapkan menjadi model pengabdian yang dapat direplikasi di daerah lain, serta menjadi kontribusi nyata dalam menciptakan lingkungan yang lebih ramah dan memberdayakan bagi lansia.Kata kunci : Pemberdayaan lansia, layanan day care, kesehatan lansia, pengabdian masyarakat, Kota Metro. 
Pengaruh Kompensasi dan Motivasi Kerja Terhadap Kinerja Karyawan Dengan Kepuasan Kerja Sebagai Variabel Intervening Pada Penggilingan Padi Rimbun Jaya, Kabupaten Lampung Tengah Ridho Abdi Nugroho; Suwarto; Durotun Nasikah
Jurnal Manajemen DIVERSIFIKASI Vol. 6 No. 3 (2026): September
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v6i3.6984

Abstract

Every industry such as the Rimbun Jaya Rice Mill, Central Lampung Regency definitely expects employees who have good abilities and performance. Employee performance is the result of the efforts made by an employee in carrying out the duties or responsibilities of his or her job. Employee performance also greatly influences the success of a company. Achieving company goals is not only from technological factors but also from human resource factors. This research aims to find out whether compensation has an effect on job satisfaction. To find out whether work motivation influences job satisfaction. To find out whether compensation affects employee performance. To find out whether work motivation influences employee performance. To find out whether job satisfaction influences employee performance. Based on the sampling technique used, namely purposive sampling at the Rimbun Jaya Rice Mill, Central Lampung Regency, the number of samples used was 49 respondents. Data collection in this research used a questionnaire, while the analysis technique in this research used path analysis. The results of this study show that (1) compensation has a direct positive effect on job satisfaction. (2) work motivation has a direct positive effect on job satisfaction. (3) compensation has a direct positive effect on employee performance. (4) work motivation has a direct positive effect on employee performance. (5) job satisfaction has a direct positive effect on employee performance.
Co-Authors Ajeng Resmadi Putri Ali, Karnila Ardiansyah Japlani, Ardiansyah Bagus Surya Sahputra Berliana Ajeng Pratiwi Darmayanti, Elmira Febri Diah Prastika Fatma Kumala Febriyanto Febriyanto Fitriani Fitriani Fitriani Indah Ayu Puspita Sari Jati Imantoro Jati Imantoro Linda Agih Pradita M Hafish Ferdiansyah M. Ihsan Dacholfany Maylana Anggraini Meisy Alda Putri Merissa Azzahra Mohammad Nadhif Fadhil Muhammad Khoirul Huda Nafa Wulan Ramadani Nanang Wahyudin Nanda Andreas Octavini Nani Septiana Nina Lelawati Nurul Zulaiha Ratmono Reyhan Singgih Pradipta Ridho Abdi Nugroho Rina Eka Mayanti Rolia, Eva Rosid, Andiana Salsabila Khairi Selamet Fuadi Shinta Amelia Sri Agustinah Sri Retnaning Rahayu Suwarto Suwarto Suwarto Suwarto Tyas Aisyah Nor Zureza Yateno