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All Journal DERIVATIF Jurnal Sekretari Universitas Pamulang Sinar Sang Surya: Jurnal Pusat Pengabdian kepada Masyarakat Jurnal Manajemen DIVERSIFIKASI Asian Journal of Management, Entrepreneurship and Social Science
Durotun Nasikah
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Agriculture, Biological Sciences & Forestry Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Physics Social Sciences

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Analisis Strategi Pemasaran Produk Pembiayaan Murabahah Indah Ayu Puspita Sari; Febriyanto; Durotun Nasikah
Jurnal Manajemen DIVERSIFIKASI Vol. 6 No. 1 (2026): Maret
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v6i1.6321

Abstract

The purpose of this research is to find out what the marketing strategy for Murabahah financing products is at BMT Assyafi'iyah Berkah Nasional and to find out what the SWOT analysis of the marketing strategy for Murabahah financing products is at BMT Assyafi'iyah Berkah National.This research method is descriptive qualitative: The technique used in collecting data for this research uses observation, interviews, documentation studies and focus group discussions. Then, in data analysis, descriptive analysis was carried out to identify marketing strategies for murabahah financing products at BMT Assyafliyah Berkah Nasional in Kotagajah based on SWOT analysis. The results of the research carried out are: 1) Marketing strategies, especially marketing of murabahah financing products implemented by BMT Assyafliyah Kotagajah, include several strategies, namely pick-up strategies, building networks, providing excellent service, and providing satisfactory facilities to increase customer trust and satisfaction, so that existing customers will not be separated from BMT. 2) The results of the SWOT analysis show that BMT Assyatliyah Kotagajah can compete in a competitive market. The results of the SWOT analysis are almost the same as BMT in general
Dampak Pemasaran Digital Dan Promosi Terhadap Pengembangan Usaha Mikro Kecil Menengah (UMKM) Di Kecamatan Pekalongan Lampung Timur Nanda Andreas Octavini; Durotun Nasikah
Jurnal Manajemen DIVERSIFIKASI Vol. 5 No. 2 (2025): Juni
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v5i2.9036

Abstract

This study aims to determine the impact of digital marketing and promotion on thedevelopment of MSMEs in Pekalongan District, East Lampung. The research uses aquantitative descriptive approach with a sample of 50 respondents. The analysis techniqueemployed in this study is multiple linear regression analysis. The results of the study indicatethat:(1) Digital marketing has a significant influence on the development of MSMEs,(2) Promotion has a significant influence on the development of MSMEs, and(3) Digital marketing and promotion simultaneously influence the development of MSMEs
Co-Authors Ajeng Resmadi Putri Ardiansyah Japlani, Ardiansyah Berliana Ajeng Pratiwi Darmayanti, Elmira Febri Diah Prastika Fatma Kumala Febriyanto Febriyanto Fitriani Fitriani Fitriani Indah Ayu Puspita Sari Jati Imantoro Jati Imantoro Linda Agih Pradita M Hafish Ferdiansyah M. Ihsan Dacholfany Maylana Anggraini Meisy Alda Putri Mohammad Nadhif Fadhil Muhammad Khoirul Huda Nanang Wahyudin Nanda Andreas Octavini Nani Septiana Nina Lelawati Nurul Zulaiha Ratmono Rina Eka Mayanti Rosid, Andiana Salsabila Khairi Selamet Fuadi Sri Agustinah Suwarto Suwarto Suwarto Suwarto Tyas Aisyah Nor Zureza Yateno