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TESS GALLAGHER’S THE HUG: WHAT IS IT OUT THERE? Sugeng Purwanto
Dinamika Bahasa dan Budaya Vol 12 No 1 (2017)
Publisher : Universitas Stikubank (UNISBANK) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35315/bb.v12i1.4740

Abstract

Tess Gallagher (TG)—born on July 21, 1943—is a great contemporary poet who likes playing with emotion, especially women’s emotion in every conflict presented in her poem. This also applies to The Hug, a poem she wrote in 1984 which really reflects current discursive practices in the society. The main purpose of the study is to investigate how she manipulates words, contexts and imagination to create a discursive practice. In other words, the poem was analyzed employing the three register variables (field, tenor and mode) as theorized in Functional Grammar (FG). With respect to the discourse formation, Fairclough’s theoretical framework was used. The findings show that Tess Gallagher is so talented and all-out to develop the discursive practice in a well-structured poem. So totally involved in the poem were the readers that they seemed to be drowned in a wave of poetic expression. The poet’s rhetorical strategies were discussed bit by bit in FG approach to find out how field, tenor and mode were used to represent one discourse. It is recommended that great poems be analyzed employing the linguistic approach at discourse level.Key Words: discursive practice, discourse formation, field, tenor, mode
GRAMMAR MATTERS: A STUDY OF FREE WRITING PERFORMANCE OF THE SIXTH SEMESTER STUDENTS, FBIB-UNISBANK Sugeng Purwanto
Dinamika Bahasa dan Budaya Vol 12 No 2 (2017): Dinamika bahasa dan budaya
Publisher : Universitas Stikubank (UNISBANK) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35315/bb.v12i2.5110

Abstract

The current study explores possible errors or mistakes committed by the sixth semester students of  English Letters Study Program, FBIB, Stikubank University  in order to position the students’ levels of writing performance against grammatical violation. Twenty students participated in the research by writing free compositions. Most of them wrote academic essays as they had thought that it was a good writing exercises prior to their main assignments—writing academic papers as their own final project.  Grammarly software application was used to assess the students’ writing. The findings indicated that the students performed considerably well in writing practice, yielding grades-A (65%), grades-B (20%) and grades-C (15%). In practice, grades-C shall have to retake the test for a little bit below the passing grades (but ‘pass conceded’).  Grades-D and E are ‘Failed’ grades. The dominant errors, according to Grammarly,  were of (1) possibly confused prepositions, (2) missing comas, after introductory phrases, and (3) redundant indefinite articles. It is therefore recommended that the students keep practice writing since all grammatical features had been covered in their previous grammar classes. Keywords: writing performance, gramatical violation, Grammarly software application
TOXIC BEAUTY STANDARDS REFLECTED IN PRAKASA’S IMPERFECT: A PSYCHOANALYSIS Citra Nareswara Pramesti; Sugeng Purwanto
Dinamika Bahasa dan Budaya Vol 17 No 1 (2022): DINAMIKA BAHASA DAN BUDAYA
Publisher : Universitas Stikubank (UNISBANK) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35315/bb.v17i1.8899

Abstract

ABSTRACT Imperfect is a movie depicting the struggle of someone who is obsessed with toxic beauty standards. The researcher applies psychoanalysis theory which especially related to id, ego and superego discovered by Freud (1923). The purpose of this study is to find out what causes the main character of this movie to be obsessed with toxic beauty standards and to find out the experiences id, ego and superego which is related to her life. The data from this study were obtained from watching and analyzing the movie Imperfect. After analyzing this film, it can be said that the basis of beauty standard is neutral, corresponds to each individual's preferences in what they see as beautiful. However, the fixation on beauty standards could become toxic if one cannot let go of their obsession with the flaws that are visible on their body. Body neutrality movement arises to tackle this problem. It invites people not to put their focus on the aesthetics of their bodies, instead people should put their focus on the functionality of their limbs. Keywords: Movie Imperfect, Psychoanalysis, Toxic Beauty Standard, Body Neutrality
Analisis Pengaruh Citra Merek dan Kualitas Produk terhadap Keputusan Pembelian Ulang “Slai O’lai” Dini Nur Sofya; Sugeng Purwanto
JMK (Jurnal Manajemen dan Kewirausahaan) Vol 6 No 3 (2021): September
Publisher : Universitas Islam Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32503/jmk.v6i3.1871

Abstract

Abstract This study aims to determine the effect of brand image and product quality on the decision to repurchase Slai O'lai products in the people of Kediri City and Regency. This type of research is explanatory research, which explains and proves the relationship and influence between the independent variable and the dependent variable. The research method used is quantitative method. This study used a sample of 110 respondents and distributed questionnaires in the City and District of Kediri with the help of Google Forms. Sampling used non-probability sampling method with convenience sampling method. The sample consists of respondents who live in the City and District of Kediri, aged 17 years and over, and have purchased Slai O'lai products more than 2 (two) times. The data used are primary and secondary data, while the analysis technique used in this study is Partial Least Square (PLS) with validity test, reliability test, and hypothesis testing. Based on the results of this study, it can be seen that brand image and product quality have a positive and significant effect on the decision to repurchase Slai O'lai sandwich biscuits. Keywords: brand Image, Product Quality, Repurchase Decision Abstrak Penelitian ini memiliki tujuan untuk mengetahui pengaruh citra merek dan kualitas produk terhadap keputusan pembelian ulang produk Slai O’lai pada masyarakat Kota dan Kabupaten Kediri. Jenis penelitian ini adalah explanatory research, yang menjelaskan dan membuktikan hubungan dan pengaruh antara variabel bebas dan variabel terikat. Metode penelitian yang digunakan yaitu metode kuantitatif. Penelitian ini menggunakan sampel sebanyak 110 responden dan menyebarkan kuesioner di Kota dan Kabupaten Kediri dengan bantuan Google Forms. Pengambilan sampel menggunakan metode non-probability sampling dengan metode convenience sampling. Sampel terdiri dari responden yang berdomisili di Kota dan Kabupaten Kediri, berusia 17 tahun ke atas, dan telah membeli produk Slai O'lai lebih dari 2 (dua) kali. Data yang digunakan adalah data primer dan sekunder, sedangkan teknik analisis yang digunakan dalam penelitian ini adalah Partial Least Square (PLS) dengan uji validitas, uji reliabilitas, serta uji hipotesis. Berdasarkan hasil penelitian ini dapat diketahui bahwa citra merek dan kualitas produk berpengaruh positif dan signifikan terhadap keputusan pembelian ulang biskuit sandwich merek Slai O’lai. Kata kunci: Citra Merek, Kualitas Produk, Keputusan Pembelian Ulang
Perilaku Konsumtif Generasi Z terhadap Keputusan Pembelian Produk Silverqueen di Kota Sidoarjo Rizaldi Ahmad Sutarno; Sugeng Purwanto
J-MAS (Jurnal Manajemen dan Sains) Vol 7, No 1 (2022): April
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v7i1.400

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Generation Z feels comfortable in the virtual world, where most of generation Z is the child of generation X which used to be a market group that was highly monitored by the market in the sense that their consumption is controlled by the liveliness producers of generation Z has an impact on the behavior to buy an item for its own pleasure, not out of necessity or known as consumptive behavior or consumerism. SilverQueen's new flavor choices are inspired by generation Z characters who are bold, passionate, and free to explore new things. The implication is that the decline in revenue in silverqueen, one of which relates to purchasing decisions. The purpose of this study was to find out the influence between the consumptive behavior of generation z on the decision to buy silverqueen products in the city of Sidoarjo. This type of research uses a descriptive quantitative approach. The study sample is generation z in the city of Sidoarjo age criteria 10-24 years. The results of this study showed that there was a positively significant influence between consumptive behavior on purchasing decisions of 0.587530. R-Square value of 34.51% While the remaining 65.49% is explained by other variables outside the study
LANTAI PERMANEN ENERGI LISTRIK MENGGUNAKAN PIEZOELEKTRIK Muhammad Imbarothur Mowaviq; Andi Junaidi; Sugeng Purwanto
Energi & Kelistrikan Vol 10 No 2 (2018): Energi & Kelistrikan
Publisher : Sekolah Tinggi Teknik PLN

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (446.424 KB) | DOI: 10.33322/energi.v10i2.219

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Penelitian ini menggambarkan bagaimana Piezoelektrik sebagai generator listrik dirancang di lantai. Piezoelektrik adalah transduser yang mengubah energi listrik menjadi energi mekanik atau energi mekanik menjadi listrik. Dengan merancang piezoelektrik di lantai, energi limbah dari langkah kaki dapat dimanfaatkan. Piezoelektrik menghasilkan daya yang rendah akibat dari tekanan. Untuk mengkompensasi daya yang sangat rendah dari generator piezoelektrik, maka daya dapat dihasilkan lebih banyak daya dengan menghubungkan piezoelektrik secara paralel. Piezoelektrik menghasilkan daya listrik dalam arus bolak-balik. Oleh karena itu, agar baterai dapat menyimpan energi, listrik yang dihasilkan piezoelektrik harus diperbaiki oleh sirkuit penyearah. Piezoelektrik memiliki karakteristik bahwa lebih besar tekanan dapat menghasilkan daya yang lebih besar. Untuk mengisi baterai ukuran ponsel, lantai pemanenan energi listrik harus mendapatkan banyak langkah kaki. Oleh karena itu, harus dirakit di fasilitas umum seperti stasiun kereta api.
PENGARUH BEAUTY INFLUENCER DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PRODUK FACIAL WASH GARNIER DI SURABAYA Elisa Devi Pakan; Sugeng Purwanto
SCIENTIFIC JOURNAL OF REFLECTION : Economic, Accounting, Management and Business Vol. 5 No. 3 (2022): SCIENTIFIC JOURNAL OF REFLECTION: Economic, Accounting, Management, & Business
Publisher : Sekolah Menengah Kejuruan (SMK) Pustek

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

There are many beauty products circulating in the market, therefore good marketing management is needed so that it can improve optimal purchasing decisions to achieve company goals. To achieve maximum purchase decisions, it is necessary to pay attention to the importance of beauty influencers and product quality. The purpose of the study was to determine the influence of beauty influencers and product quality on purchasing decisions for Garnier facial wash products in Surabaya. The population used is consumers who use Garnier facial wash. Determination of the sample through purposive sampling technique, to obtain 77 respondents. Data was collected through the distribution of questionnaires through google forms, then processed using the Partial Least Square (PLS) analysis technique. The results showed that beauty influencers and product quality had a significant positive effect on purchasing decisions.
Penerapan Sistem Daya Cadangan Untuk Lemari Vaksin Menggunakan PLTS Pada Puskesmas Sindangbarang Bogor Hasna Satya Dini; Muhamamd Imbarothur Mowaviq; Sugeng Purwanto; Andi Junaidi; Pawenary Pawenary; Sofitri Rahayu
Terang Vol 4 No 1 (2021): TERANG : Jurnal Pengabdian Pada Masyarakat Menerangi Negeri
Publisher : Sekolah Tinggi Teknik - PLN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33322/terang.v4i1.1373

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The temperature stability of the vaccine needs to be designed in such a way as to maintain its quality. Where vaccines are generally placed in a special refrigerator with an internal temperature of around +20C - +80C. The condition of the electricity network in the Bogor area, which sometimes goes out for a long time can cause electricity to not be supplied for vaccine refrigerators. For a long period of time, this condition can cause damage to the vaccine so that it cannot be given to toddlers. This activity is the application of technology that is very useful for the people of the Bogor, especially for the Sindangbarang Health Center in Bogor related to the design of power reserves, especially for vaccine refrigerators. This power backup system uses various equipment with appropriate technology such as Automatic Transfer Switch (ATS), solar panels, inverters, batteries, solar charge controllers and other supporting equipment. This PKM program has a focus on managing backup power systems in vaccine cabinets using solar power plants
Pengaruh Green Marketing dan Lifestyle Terhadap Minat Beli Produk Skincare Lokal Lacoco Muhammad Febiansya’ Subekti; Sugeng Purwanto
SEIKO : Journal of Management & Business Vol 4, No 3 (2022)
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v4i3.2516

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Abstrak Sampah semakin menjadi masalah besar ketika jumlah sampah yang semakin bertambah dan sulit untuk didaur ulang. Dan salah satu penyumbang terbesar sampah yang sulit terurai adalah dari kemasan skincare. ”. PT Avo Innovation Technology dan PT Natural Nusantara bekerja sama untuk menciptakan produk kecantikan dari bahan alami dengan kualitas terbaik. Selain fokus terhadap kualitas produk, menjaga alam, meningkatkan biodiversitas, dan juga daur ulangnya pun diperhatikan oleh produk ini dan menjadi salah satu prioritas Lacoco. Dikarenakan produk Lacoco ini baru dan kandungan alami yang digunakan cukup menarik perhatian masyarakat, Sehingga dibuktikan dari data penjualan e commerce menurut compas menduduki peringkat pertama periode 2020. Namun,pada tahun 2021, Penjualan lacoco di e-commerce mengalami penurunan. Diduga karena pwngaruh green marketing dan lifestyle. Tujuan terlaksananya penelitian ini adalah untuk mengamati pengaruh yang ditimbulkan dari keputusan pembelian Lacoco. Dengan mengadopsi metode non probability sampling dalam mengambil sampel penelitian serta mengadopsi teknik convenience sampling. Terdapat 75 responden yang kemudian data yang berhasil dihimpun dari para responden dapat dianalisis dengan Partial Least Square (PLS). Penelitian ini memperoleh bahwa konsumen yang membeli produk lacoco ini terpengaruh dikarenakan green marketing dan lifestyle Kata Kunci: Green marketing, lifestyle, buying decision. Abstract Garbage is increasingly becoming a big problem when the amount of waste is increasing and it is difficult to recycle. And one of the biggest contributors to non-biodegradable waste is skincare packaging. " PT Avo Innovation Technology and PT Natural Nusantara work together to create beauty products from natural ingredients of the highest quality. In addition to focusing on product quality, protecting nature, increasing biodiversity, and also recycling, this product is also considered by this product and is one of Lacoco's priorities. Because this Lacoco product is new and the natural ingredients used are enough to attract people's attention, so it is evidenced from the data on e-commerce sales according to compas being ranked first for the 2020 period. However, in 2021, Lacoco sales in e-commerce have decreased. Allegedly due to the influence of green marketing and lifestyle. The purpose of this research is to observe the effect of Lacoco purchasing decisions. By adopting a non-probability sampling method in taking research samples and adopting a convenience sampling technique. There are 75 respondents, then the data that has been collected from the respondents can be analyzed by Partial Least Square (PLS). This study finds that consumers who buy lacoco products are affected due to green marketing and lifestyle. Keywords: Green marketing, lifestyle, buying decision.
PENGARUH KEPERCAYAAN DAN DAYA TARIK BEAUTY VLOGGER TERHADAP KEPUTUSAN PEMBELIAN BEDAK TABUR PIXY Dinda Ayu Febriana; Sugeng Purwanto
SCIENTIFIC JOURNAL OF REFLECTION : Economic, Accounting, Management and Business Vol. 6 No. 1 (2023): SCIENTIFIC JOURNAL OF REFLECTION: Economic, Accounting, Management, & Business
Publisher : Sekolah Menengah Kejuruan (SMK) Pustek

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/sjr.v6i1.629

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Marketing is a critical component of any business that deals directly with customers. A corporation's marketing management improves optimal purchasing decisions to meet company goals. To maximize buying decisions, consider the relevance of trust and the attractiveness of beauty vloggers while reviewing a product. The goal of this study was to see how the confidence variable (X1) and attractiveness variable (X2) affected purchasing decisions (Y) for pixy powder products in Gresik Regency. Using the probability sampling technique as a sample determination based on standards. This study uses the Partial Least Squares SEM method as a tool for analysis. The variables trust (X1) and attractiveness (X2) were found to have a considerable positive effect on the purchasing decision variable (Y). According to R2, the trust and attractiveness of beauty vloggers influence 50% of purchasing decisions.