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All Journal Jurnal Pendidikan Karakter Jurnal Pendidikan Jasmani Indonesia Dinamika Bahasa dan Budaya Jurnal Bahtera - Jurnal Pendidikan Bahasa dan Sastra Indonesia Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Jurnal Pertanian Agros Scientific Journal of Reflection : Economic, Accounting, Management and Business J-MAS (Jurnal Manajemen dan Sains) SEIKO : Journal of Management & Business Energi & Kelistrikan JURNAL TEKNIK TERANG : Jurnal Pengabdian Pada Masyarakat Menerangi Negeri Al-Kharaj: Journal of Islamic Economic and Business JMK Jurnal Manajemen dan Kewirausahaan Jurnal Pengabdian kepada Masyarakat Nusantara Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Indonesian Journal of Business Analytics (IJBA) NUSANTARA: Jurnal Pengabdian Kepada Masyarakat CEMERLANG :Jurnal Manajemen dan Ekonomi Bisnis Jurnal Pengabdian Masyarakat Indonesia Sejahtera JOSAR (Journal of Students Academic Research) Dinamika Publik: Jurnal Manajemen dan Administrasi Bisnis IIJSE Indonesia Journal of Engineering and Education Technology (IJEET) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Ekonomics, Finance, and Management Studies
Sugeng Purwanto
Paramadina Graduate School of Business
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mechanical Engineering Public Health Social Sciences Other

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PENGARUH EXPERIENTAL MARKETING DAN PRICE FAIRNESS TERHADAP LOYALITAS CUSTOMER PATIO COFFEE HUB KOTA SURABAYA Dimas Bayu Arya Putra; Sugeng Purwanto
Agros Journal of Agriculture Science Vol 25, No 3 (2023): edisi Juli
Publisher : Fakultas Pertanian, Universitas Janabadra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37159/jpa.v25i3.3385

Abstract

The purpose of this research is to determine the effect of experiential marketing and price fairness on customer loyalty at Patio Coffee Hub. The data analysis method is SEM-PLS analysis. The results of the study show that experiential marketing contributes to customer loyalty at Patio Coffee Hub Surabaya. This shows that the higher or better the Experiential Marketing, the higher the consumer's interest in doing Customer Loyalty. Price fairness contributes to Patio Coffee Hub Surabaya's customer loyalty. This shows that prices that match the quality of Patio Coffee Hub Surabaya products will generate consumer interest in customer loyalty. Keywords: Customer loyalty, experiential marketing, price fairness. INTISARITujuan riset ini untuk mengetahui pengaruh experiental marketing dan price fairness terhadap loyalitas pelanggan di Patio Coffee Hub. Metode analisis data berupa analisis SEM-PLS. Hasil penelitian menunjukkan bahwa experiental marketing berkontribusi terhadap loyalitas customer Patio Coffee Hub Surabaya. Hal ini menunjukkan bahwa semakin tinggi atau baik Experiental Marketing maka semakin tinggi juga minat konsumen untuk melakukan Loyalitas Customer. Price fairness memberikan kontribusi terhadap loyalitas customer Patio Coffee Hub Surabaya. Hal ini menunjukkan bahwa harga yang sesuai dengan kualitas produk Patio Coffee Hub Surabata akan menimbulkan minat konsumen untuk melakukan Loyalitas Customer. Kata Kunci: Loyalitas pelanggan, experiental marketing, price fairness.
Pendampingan Dan Pengembangan UMKM Zahra Woody Craft Di Kelurahan Blitar Melalui Strategi Branding Ariyani Dewi Safitri; Sugeng Purwanto
Nusantara: Jurnal Pengabdian kepada Masyarakat Vol. 3 No. 3 (2023): Agustus : Jurnal Pengabdian kepada Masyarakat
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/nusantara.v3i3.1445

Abstract

Micro, Small and Medium Enterprises (MSMEs) are business activities carried out by individuals or groups that aim to prosper individuals and groups. However, of the large number of existing MSMEs, MSMEs actors usually only focus on selling points without paying attention to the branding of their products. The purpose of this service is to increase the selling value of MSMEs products by adding value with a branding strategy. Branding is one way that can be done as a solution to marketing problems that are often faced by MSMEs and also as a marketing strategy. One example of MSMEs that need a branding strategy is Zahra Woody Craft's MSMEs. The method used in this community service activity is divided into three stages, namely the survey stage, the training stage and the application of branding, and the maintenance and evaluation stage. This branding assistance is also carried out so that Zahra Woody Craft SME products can compete in the market, and can increase the profits generated.opportunities and take advantage of their advantages.
Pendampingan Digital Marketing Pada UMKM Bakso Dan Es Campur “Family” Sebagai Penunjang Kegiatan Promosi Dan Pemasaran Ainurriyah Ainurriyah; Sugeng Purwanto
Nusantara: Jurnal Pengabdian kepada Masyarakat Vol. 3 No. 3 (2023): Agustus : Jurnal Pengabdian kepada Masyarakat
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/nusantara.v3i3.1467

Abstract

Micro, Small and Medium Enterprises (MSMEs) have a very important role in the Indonesian economy. In the era of technological development and digitization in various fields, MSMEs as a type of business that has a large role in building the economy also need to experience development in the field of technology in marketing their products. The purpose of this service is to develop MSMEs in terms of digital marketing and expand the MSMEs marketing network. One example of MSMEs that need digital marketing assistance is UMKM Meatballs and Mixed Ice "Family". The method used in this community service activity is divided into four stages, namely the survey stage, the digital marketing socialization stage, digital marketing assistance and the maintenance and evaluation stages. Digital marketing assistance activities for UMKM Meatballs and Mixed Ice "Family" are a form of community service with the aim of developing and participating in elevating regional potential so that they can have a marketing network that is not limited to the local market.
Optimalisasi Standart Operasional Prosedur (SOP) Alur Retur Produk Guna Meningkatkan Efisiensi Operasional pada PT Aaron Innovation Amalia Putri Febrianti; Sugeng Purwanto
CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis Vol. 4 No. 3 (2024): CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/cemerlang.v4i3.3065

Abstract

PT Aaron Innovation is a company that focuses on marketing yummys mother and child products, such as breast milk, maternity food, and baby skincare. With the wider reach of consumers through the TikTok platform, the company faces the challenge of increasing product return rates. This study aims to optimize the product return process at PT Aaron Innovation by identifying and implementing strategies that can increase operational efficiency, reduce costs, speed up and improve the accuracy of return handling, and increase customer satisfaction. This study uses a descriptive qualitative approach with a survey method, collecting data through direct observation and interviews with sources. The results showed that the current returns system is not optimal, with ineffective SOPs and a lack of special areas for returns handling, causing delays and irregularities in handling returned products.
Optimalisasi Pelayanan Penyaluran Bantuan Sosial Kantor Pos KCU Surabaya 60000 ABD BERI; Sugeng Purwanto
Jurnal Pengabdian Masyarakat Indonesia Sejahtera Vol. 2 No. 2 (2023): Juni: Jurnal Pengabdian Masyarakat Indonesia Sejahtera
Publisher : STAI YPIQ BAUBAU, SULAWESI TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59059/jpmis.v2i2.165

Abstract

The Indonesian government continues to make positive efforts in dealing with reducing food insecurity and food inflation that is occurring in Indonesia. This is evidenced by the existence of a social assistance distribution activity program in the form of BAPANG (Foodstuffs) to KPM (Beneficiary Families) throughout Indonesia. One of the POS Indonesia Branch Offices that performs distribution services is the Surabaya 60000 Main Branch Office. By carrying out a mature and structured preparation stage, KCU Surabaya 60000 is able to distribute BAPANG social assistance to the fullest. This is evidenced by the total disbursement of 137,879 BAPANG realizations out of a total allocation of 137,879 in phase 1 distribution and as many as 136,388 realizations of distribution out of a total allocation of 137,879 BAPANG in stage 2. Although it can be said that the distribution of BAPANG carried out by KCU Surabaya 60000 has been maximized, it is still there are a number of things that need to be improved so that the maximum amount of BAPANG distributed to KPM (Beneficiary Families) can be maximized.
Meningkatkan Kesadaran Masyarakat Mengenai Pemanfaatan Teknologi Dalam Pemasaran Di UMKM Kelurahan Tanggung Kota Blitar Sugeng Purwanto; Mulik Khabibah
Dinamika Publik: Jurnal Manajemen dan Administrasi Bisnis Vol. 1 No. 3 (2023): Jurnal Manajemen dan Administrasi Bisnis
Publisher : Politeknik Kampar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59061/dinamikapublik.v1i3.283

Abstract

Digital marketing, which is the use of the internet and information technology in marketing, has experienced rapid growth along with the widespread use of the internet. Even, there are still a few MSME actors, especially in the Responsibility sub-district, who understand the optimal use of digital marketing. The Participatory Action Research (PAR) method is used to identify existing problems. The results of the study show that most MSME actors in the Respondent Village have a limited understanding of digital marketing. However, through socialization activities and digital marketing practices, MSME actors have succeeded in increasing their knowledge and skills in utilizing social media for marketing. This has a positive impact on increasing MSME sales and wider use of social media by MSME actors. This research contributes to building digital marketing awareness and capabilities for MSMEs, so that they can increase the competitiveness and sustainability of their businesses in the digital era.
Integration of Building Information Modelling (BIM) in Civil Engineering Project: A Literature Review Sugeng Purwanto; Tri Satriawansyah
Indonesia Journal of Engineering and Education Technology (IJEET) Vol. 3 No. 1 (2025): Indonesia Journal of Engineering and Education Technology (IJEET)
Publisher : AKADEMI TEKNIK ADI KARYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61991/ijeet.v2i2.56

Abstract

Building Information Modelling (BIM) has revolutionized the construction industry by presenting a new approach to project design and construction. BIM enables the integration of comprehensive project data, including 3D design, material information, and construction schedules, into a centralized digital model. This literature review aims to explore the integration of BIM in civil engineering projects, focusing on its benefits, challenges, and implementation. This study aims to examine the integration of Building Information Modelling (BIM) in civil engineering projects through a comprehensive literature review. BIM is a technology that enables the creation and management of digital representations of the physical and functional characteristics of a construction project. The results of this study conclude that BIM enables more accurate and efficient design by detecting potential clashes and design errors in the early stages of the project thus saving time and costs.
The Influence of Competence and Career Development on Employee Performance With Work Motivation as a Mediating Variable in the Back Office Department of Pt. Sumber Alfaria Trijaya Sidoarjo Branch Arie Ardiansyah Siswanto; Dhani Icsanuddin Nur; Sugeng Purwanto
Indonesian Journal of Business Analytics Vol. 5 No. 1 (2025): February 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v5i1.13641

Abstract

The purpose of this research is to determine the effect of competence and career development on employee performance with work motivation as a mediation variable. The research method used is descriptive quantitative approach using Smart-PLS software. This study used a sample of 70 respondents from employees in the Department of Sumber Alfaria Trijaya Sidoarjo Branch. The results showed that: 1) competence affects employee performance, 2) Career Development affects employee performance, 3) work motivation can mediate the effect of competence on employee performance 4) work motivation can mediate the effect of career development on employee performance.
Efektivitas Strategi Komunikasi Telemarketing pada Penawaran Produk Sistem Rekam Medis Elektronik di PT. Inovasi Teknologi Solusindo (Trustmedis) Maulida Eka Mega Arsita; Sugeng Purwanto
Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Vol 10 No 4 (2025)
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/jms.v10i4.26958

Abstract

The purpose of this study is to review the telemarketing strategy used by Trustmedis, a technology company that focuses on providing cloud-based digital solutions to support health facilities in Indonesia such as hospitals, clinics, pharmacies, and laboratories. Trustmedis' product is in the form of Electronic Medical Record (RME) software. Of course, this is not a product that can be seen in real form. Therefore, marketing this product requires a special approach. Telemarketing is one of the direct marketing techniques carried out using telephone media. The main goal is to introduce products or services, build communication with potential customers (prospects), and direct them towards the purchasing process. Telemarketing activities include inbound and outbound calls, according to the strategy applied. In its implementation, telemarketing not only focuses on product offerings, but also plays a role in building relationships, providing product education briefly and effectively, and handling questions and objections from consumers directly. This study uses a qualitative descriptive approach and collects data through direct observation and interviews. The author was also actively involved during the internship.
An Analysis of SK PBB-P2 Service Procedures within the Framework of Regional Tax Regulations at the Surabaya City Revenue Departmen Abdillah, Mohammad Abid; Sugeng Purwanto
JOSAR (Journal of Students Academic Research) Vol 10 No 2 (2025): September
Publisher : Universitas Islam Balitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35457/ssm8jv04

Abstract

Penelitian ini bertujuan untuk mengevaluasi kesesuaian prosedur pelayanan penerbitan Surat Ketetapan Pajak Bumi dan Bangunan Perdesaan dan Perkotaan (SK PBB-P2) oleh Badan Pendapatan Daerah (Bapenda) Kota Surabaya dengan kerangka regulasi perpajakan dan asas hukum pelayanan publik. Meskipun Bapenda belum memiliki dokumen resmi berupa Standar Pelayanan dan Prosedur Operasional Standar (SOP) yang telah disahkan, namun pelayanan tetap berjalan dengan berpedoman pada Peraturan Daerah Nomor 7 Tahun 2023 dan Peraturan Wali Kota Surabaya Nomor 33 Tahun 2024. Penelitian ini menggunakan pendekatan kualitatif melalui studi kasus, dengan data primer diperoleh dari wawancara mendalam dan observasi partisipatif, serta data sekunder dari dokumen dan regulasi internal. Hasil penelitian menunjukkan bahwa prosedur pelayanan mulai dari pendaftaran objek baru sampai dengan pembatalan SK PBB telah berjalan sesuai dengan ketentuan perundang-undangan dan asas tata kelola pemerintahan yang baik seperti kepastian hukum, akuntabilitas, transparansi, dan partisipasi. Meskipun belum memiliki SOP formal, namun pelaksanaan teknis di lapangan telah mengadopsi praktik yang legal dan akuntabel. Hal ini mencerminkan budaya kerja yang berorientasi pada kepatuhan hukum di lingkungan Bapenda. Penelitian ini menyimpulkan bahwa layanan SK PBB-P2 di Surabaya telah memenuhi standar normatif dan menjadi landasan yang kuat dalam optimalisasi layanan pajak daerah. Implikasinya, formalisasi SOP dan peningkatan sosialisasi prosedur kepada masyarakat merupakan langkah penting untuk memperkuat layanan pajak daerah.
Co-Authors ABD BERI Abdillah, Mohammad Abid Achmad Kafka Athallah Achmad Reza Mufthi Ainurriyah Ainurriyah Amalia Putri Febrianti andi Junaidi Arie Ardiansyah Siswanto Ariyani Dewi Safitri Citra Nareswara Pramesti Cukup Pahalawidi Dhani Icsanuddin Nur Dian Mardhi Yanti Dimas Bayu Arya Putra Dinda Ayu Febriana Dini Nur Sofya Dini, Hasna Satya Elisa Devi Pakan Ermawan Susanto Farida Indriasari Iksanty, Achmad Kafka Athallah Fiska Rahma Hismawan Martha Hendrati, Ignatia Maulida Eka Mega Arsita Muhamamd Imbarothur Mowaviq Muhammad Febiansya’ Subekti Muhammad Imbarothur Mowaviq Mulik Khabibah Nur Faridatus Sholikhah Pawenary, Pawenary Putri Laili Susanti Rizaldi Ahmad Sutarno Rofi, Rofi’atul Fadhiilah Sari, Dia Mega Indah Shinta Khusnatul Fadilah Sofitri Rahayu Tri Satriawansyah Wienny Ardriyati Yuniningsih Yuniningsih