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All Journal Jurnal Pendidikan Karakter Jurnal Pendidikan Jasmani Indonesia Dinamika Bahasa dan Budaya Jurnal Bahtera - Jurnal Pendidikan Bahasa dan Sastra Indonesia Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Jurnal Pertanian Agros Scientific Journal of Reflection : Economic, Accounting, Management and Business J-MAS (Jurnal Manajemen dan Sains) SEIKO : Journal of Management & Business Energi & Kelistrikan JURNAL TEKNIK TERANG : Jurnal Pengabdian Pada Masyarakat Menerangi Negeri Al-Kharaj: Journal of Islamic Economic and Business JMK Jurnal Manajemen dan Kewirausahaan Jurnal Pengabdian kepada Masyarakat Nusantara Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Indonesian Journal of Business Analytics (IJBA) NUSANTARA: Jurnal Pengabdian Kepada Masyarakat CEMERLANG :Jurnal Manajemen dan Ekonomi Bisnis Jurnal Pengabdian Masyarakat Indonesia Sejahtera JOSAR (Journal of Students Academic Research) Dinamika Publik: Jurnal Manajemen dan Administrasi Bisnis IIJSE Indonesia Journal of Engineering and Education Technology (IJEET) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Ekonomics, Finance, and Management Studies
Sugeng Purwanto
Paramadina Graduate School of Business
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mechanical Engineering Public Health Social Sciences Other

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The Role of Influencer Marketing, Online Customer Reviews, and Brand Image in Forming purchase Decisions for Daviena Skincare on TikTok Rofi, Rofi’atul Fadhiilah; sugeng purwanto
Al-Kharaj: Journal of Islamic Economic and Business Vol. 7 No. 4 (2025): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v7i4.7938

Abstract

This study is directed to examine the influence of modern marketing factors, which include influencer marketing strategies, online reviews, and brand image in the consumer decision-making process on the purchase of Daviena Skincare  products through the social media platform TikTok. This study uses survey methods in a quantitative approach. The research subjects involved as many as 130 respondents who had experience buying Daviena products, so it was considered relevant to be used as a research sample through TikTok with purposive sampling techniques. The research data was obtained through the distribution of questionnaires and analyzed using the Partial Least Square (PLS) approach. The results of the study indicate that influencer marketing, online customer reviews, and brand image have a positive influence on purchasing decisions. This fact shows how essential it is to implement a digital marketing strategy that focuses on the use of social media as the main means of reaching consumers that involves collaboration with influencers and the use of consumer reviews, as well as a strong brand image that can improve consumer purchase decisions.
The Influence of Financial Literacy, Personal Income, And Education Level on The Financial Behavior of MSMEs in Malang Regency Nur Faridatus Sholikhah; Sugeng Purwanto
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 11 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i11.3672

Abstract

MSMEs are pillars of the country's economy which play a role in creating markets, creating jobs and reducing poverty levels. As an MSME actor, good financial behaviour is very necessary because financial factors have a crucial role in determining business sustainability, which can be the main source of income for the most of MSME actor. Therefore, this research aims to see the influence of financial literacy, personal income, and education level on the financial behavior of MSME actors in Malang Regency. A total of 100 respondents were obtained in this research through distributing questionnaires. The research method is quantitative descriptive research with the used of a multiple linear regression method. The research showed that financial literacy and education level have a significant influence on the financial behavior of MSME actors in Malang Regency. Meanwhile, in this research it was found that personal income did not have a significant effect on the financial behavior of MSME actors in Malang Regency. Through this research, it can be concluded that financial literacy, personal income and education level have an influence of 53.7% on the financial behavior of MSME actors in Malang Regency. Meanwhile, the other 43.3% was influenced by various variables that were not in this study. This research delves into the human aspects driving these enterprises by examining three critical factors: financial literacy, personal income, and education level, providing a new perspective on the factors that influence financial behavior among MSME actors.
Pengaruh Shopping Lifestyle dan Diskon Terhadap Impulsive Buying Produk Aerostreet pada Live Tiktok Putri Laili Susanti; Sugeng Purwanto
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 12 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i12.4812

Abstract

The goal of this study is to find out how discounts and a shopping lifestyle affect impulsive Aerostreet product purchases on Live Tiktok. One of the things that can lead someone to make an impulsive purchase of Aerostreet products via Live Tiktok is a person's shopping style and discounts. With 70 respondents, this study focuses on Tiktok social media users. Purposive sampling is used for this study's sampling, and Partial Least Square is used for data analysis. The consequences of this examination show that: 1) Shopping Way of life significantly affects Rash Purchasing of Aerostreet items. 2) Impulsive purchases of Aerostreet products benefit significantly from discounts.
Analysis of Product Differentiation and Product Innovation on the Decision to Take Credit Through Competitive Advantage at Pt. Wahana Ottomitra Multiartha (WOM Finance) Sidoarjo Branch Achmad Reza Mufthi; Yuniningsih Yuniningsih; Sugeng Purwanto
Indonesian Journal of Business Analytics Vol. 4 No. 4 (2024): August 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v4i4.10792

Abstract

The objectives of this research are to determine (1) the effect of product differentiation on the decision to take credit, (2) the effect of product innovation on the decision to take credit, (3) the effect of product differentiation on the decision to take credit through competitive advantage, and (4) the effect of product innovation on the decision to take credit through competitive advantage. The population in this study comprises 2,703 customers at PT. WOM Finance Sidoarjo Branch who have been regular customers for more than two years. The sampling technique used is purposive sampling, and the analysis method used is Partial Least Square (PLS). The results of this study indicate that (1) product differentiation can directly contribute to the decision to take credit, (2) product innovation can directly contribute to the decision to take credit, (3) product differentiation can contribute to the decision to take credit through competitive advantage, and (4) product innovation can contribute to the decision to take credit through competitive advantage.
The Influence of Financial Literacy, Personal Income, And Education Level on The Financial Behavior of MSMEs in Malang Regency Nur Faridatus Sholikhah; Sugeng Purwanto
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 11 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i11.3672

Abstract

MSMEs are pillars of the country's economy which play a role in creating markets, creating jobs and reducing poverty levels. As an MSME actor, good financial behaviour is very necessary because financial factors have a crucial role in determining business sustainability, which can be the main source of income for the most of MSME actor. Therefore, this research aims to see the influence of financial literacy, personal income, and education level on the financial behavior of MSME actors in Malang Regency. A total of 100 respondents were obtained in this research through distributing questionnaires. The research method is quantitative descriptive research with the used of a multiple linear regression method. The research showed that financial literacy and education level have a significant influence on the financial behavior of MSME actors in Malang Regency. Meanwhile, in this research it was found that personal income did not have a significant effect on the financial behavior of MSME actors in Malang Regency. Through this research, it can be concluded that financial literacy, personal income and education level have an influence of 53.7% on the financial behavior of MSME actors in Malang Regency. Meanwhile, the other 43.3% was influenced by various variables that were not in this study. This research delves into the human aspects driving these enterprises by examining three critical factors: financial literacy, personal income, and education level, providing a new perspective on the factors that influence financial behavior among MSME actors.
The Influence of Brand Image, Brand Trust, and Lifestyle on Purchasing Decisions of Azarine Sunscreen Products in Mojokerto Fiska Rahma Hismawan; Sugeng Purwanto
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 1 (2026): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v9i1.8164

Abstract

This study aims to examine the influence of brand image, brand trust, and lifestyle on consumers’ purchase decisions of Azarine Sunscreen products in Mojokerto. A recent overclaim controversy surrounding Azarine raised public concerns about the accuracy of product information, prompting the need to reassess consumer perceptions and decision-making processes. Using a quantitative approach, data were collected from 96 respondents through an online Likert-scale questionnaire and analyzed with Partial Least Squares Structural Equation Modeling (PLS-SEM) via SmartPLS. The study reveals that brand image, brand trust, and lifestyle all have positive effects on purchase decisions. The findings emphasize the importance of cultivating a trustworthy and emotionally resonant brand while aligning marketing strategies with consumers’ lifestyles to foster long-term brand engagement in the skincare industry.
THE ROLE OF OMNICHANNEL SERVICE ON LATENT CONSUMER BEHAVIOR WITH PERCEIVED VALUE AS AN INTERVENING VARIABLE AT CV EMPAT CAHAYA NOESANTARA Shinta Khusnatul Fadilah; Ignatia Martha Hendrati; Sugeng Purwanto
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 6 No. 1 (2026): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.18526072

Abstract

This study aims to analyze the role of Omnichannel Service in activating Latent Consumer Behavior with Perceived Value as an intervening variable at CV Empat Cahaya Noesantara. The research is based on the issue of increasing consumer interactions across digital channels that are not matched by actual conversion from latent consumers into active customers, highlighting the need to understand how Omnichannel Service shapes consumers’ Perceived Value. The research uses a quantitative method with Partial Least Squares–Structural Equation Modeling (PLS-SEM). The sample consists of digital channel users of CV Empat Cahaya Noesantara who have interacted with the platform but have not completed or rarely engaged in transactions. Data were collected through an online questionnaire to examine both direct and indirect relationships among the variables. The results show that Omnichannel Service has a positive and significant effect on Perceived Value and Latent Consumer Behavior. Perceived Value also significantly influences Latent Consumer Behavior and mediates the relationship between Omnichannel Service and Latent Consumer Behavior. These findings emphasize the importance of channel integration, responsiveness, and information quality in enhancing Perceived Value and activating latent consumers.
Implementasi Pendataan Perusahaan untuk Penguatan Kemitraan Korporat PT Pos Regional V dalam Layanan Logistik Farida Indriasari Iksanty, Achmad Kafka Athallah; Achmad Kafka Athallah; Sugeng Purwanto
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 7 No. 1 (2026): Edisi Januari - Maret
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Transformasi digital di sektor logistik merupakan kunci dalam meningkatkan efisiensi operasional, memperluas jaringan layanan, dan memperkuat kemitraan bisnis. Kegiatan ini bertujuan untuk memetakan perusahaan yang berpotensi menjadi mitra strategis PT Pos Indonesia Regional V sebagai bagian dari upaya perluasan layanan berbasis data. Pendataan dilakukan selama empat bulan, yaitu Juli hingga November 2025, dengan cakupan wilayah Jawa Timur, Bali, Nusa Tenggara Barat (NTB), dan Nusa Tenggara Timur (NTT). Metode yang digunakan adalah observasi serta pengumpulan data sekunder digital melalui situs web perusahaan, Google Maps, dan sumber data publik, dengan seluruh data dikelola menggunakan Google Sheets. Hasil kegiatan menunjukkan bahwa sebanyak 679 perusahaan berhasil diidentifikasi sebagai calon mitra potensial, terdiri atas 451 perusahaan di Jawa Timur, 112 di Bali, 62 di NTB, dan 54 di NTT. Data yang terkumpul dilengkapi dengan informasi dasar dan telah diserahkan kepada tim pemasaran korporat untuk ditindaklanjuti dalam proses penjajakan kemitraan. Kendala utama dalam pelaksanaan kegiatan adalah terbatasnya informasi digital perusahaan di NTB dan NTT. Oleh karena itu, direkomendasikan pengembangan sistem pendataan terpadu yang dapat diperbarui secara berkala oleh staf internal, serta penguatan kolaborasi lintas lembaga guna menjangkau wilayah dengan tingkat digitalisasi rendah. Kegiatan ini menjadi penting karena hasil pendataan dapat dimanfaatkan sebagai dasar operasional dalam mempercepat penjajakan kemitraan, mendukung pengambilan keputusan pemasaran korporat, serta mendorong penguatan transformasi digital PT Pos Indonesia Regional V secara berkelanjutan
Peran Kantor Pos Regional V Dalam Optimalisasi Aktivasi Aplikasi PosAJa! Untuk Pengembangan Layanan Ritel Dian Mardhi Yanti; Sugeng Purwanto
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 7 No. 1 (2026): Edisi Januari - Maret
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Kegiatan pengabdian kepada masyarakat ini dilaksanakan di Kantor Pos Regional V Surabaya dengan tujuan mendukung optimalisasi aktivasi seller aplikasi PosAja! sebagai bagian dari pengembangan layanan ritel digital PT Pos Indonesia. Permasalahan utama yang dihadapi adalah rendahnya tingkat aktivasi seller, khususnya di wilayah luar kota besar, serta keterbatasan sumber daya manusia pendukung lapangan yang menyebabkan proses verifikasi dan input data berjalan lambat. Metode Kegiatan ini dilakukan melalui pendampingan administratif berupa penginputan data seller ke formular digital, pengecekan kelengkapan dan validitas data, serta penyusunan laporan rekap aktivasi secara berkala. Hasil kegiatan menunjukkan bahwa selama periode pendampingan seluruh data seller yang diberikan Divisi Bisnis Ritel berhasil diaktivasi dan diverifikasi, dengan percepatan waktu proses sebelum adanya pendampingan. Keterlibatan mahasiswa magang berkontribusi pada peningkatan efisiensi kerja Divisi Bisnis Ritel serta perbaikan akurasi data mitra. Selain itu, kegiatan ini mendukung percepatan digitalisasi layanan ritel dan memperkuat implementasi teknologi informasi di tingkat regional. Temuan ini menegaskan bahwa pendampingan teknis oleh mahasiswa magang dapat menjadi Solusi operasional dalam mengatasi keterbatasan sumber daya manusia dan mendukung kelancaran proses trasformasi digital layanan ritel PT Pos Indonesia.
Co-Authors ABD BERI Abdillah, Mohammad Abid Achmad Kafka Athallah Achmad Reza Mufthi Ainurriyah Ainurriyah Amalia Putri Febrianti andi Junaidi Arie Ardiansyah Siswanto Ariyani Dewi Safitri Citra Nareswara Pramesti Cukup Pahalawidi Dhani Icsanuddin Nur Dian Mardhi Yanti Dimas Bayu Arya Putra Dinda Ayu Febriana Dini Nur Sofya Dini, Hasna Satya Elisa Devi Pakan Ermawan Susanto Farida Indriasari Iksanty, Achmad Kafka Athallah Fiska Rahma Hismawan Martha Hendrati, Ignatia Maulida Eka Mega Arsita Muhamamd Imbarothur Mowaviq Muhammad Febiansya’ Subekti Muhammad Imbarothur Mowaviq Mulik Khabibah Nur Faridatus Sholikhah Pawenary, Pawenary Putri Laili Susanti Rizaldi Ahmad Sutarno Rofi, Rofi’atul Fadhiilah Sari, Dia Mega Indah Shinta Khusnatul Fadilah Sofitri Rahayu Tri Satriawansyah Wienny Ardriyati Yuniningsih Yuniningsih