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All Journal Psychopolytan (Jurnal Psikologi) PSYCHOPEDIA : Jurnal Psikologi Universitas Buana Perjuangan Karawang PREVENIRE: Journal of Multidisciplinary Science JIVA: Journal of Behaviour and Mental Health Student Scientific Creativity Journal Experimental Student Experiences Jurnal Ilmiah Dan Karya Mahasiswa Jurnal Pendidikan Sosial dan Konseling Jurnal Mahasiswa Kreatif Student Research Journal Observasi: Jurnal Publikasi Ilmu Psikologi Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Jurnal Ilmu Psikologi dan Kesehatan
KHAIRANI ZIKRINAWATI
Department Of Psychology, Faculty Of Psychology And Health, Universitas Islam Negeri Walisongo Semarang, Semarang
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Medicine & Pharmacology Neuroscience Physics Public Health Social Sciences Other

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Harga dan Kenyamanan Pelayanan : Apakah Berpengaruh Terhadap Minat Beli Pengguna KAI Access? Laila Fitri Nur Zahrani; Yasinta Ayu Dewantari; Faiqotul Ilmiyah; Khairani Zikrinawati; Zulfa Fahmy
Student Research Journal Vol. 1 No. 2 (2023): April : Student Research Journal
Publisher : Sekolah Tinggi Ilmu Administrasi (STIA) Yappi Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/srjyappi.v1i2.406

Abstract

Purchase intention is an important factor for users in using the KAI Access transportation service because user buying interest will automatically appear when the user is sure and trusts and feels interested in the goods (services) being offered. The purpose of this study was to determine the effect of price and service convenience on the buying interest of KAI Access users. This study uses KAI Access users as a population, and KAI Access users who are domiciled in Semarang as a sample. This research is a quantitative research using a non-experimental research design. Purposive sampling is sampling according to what is desired as a sampling method in this study. The data collection technique by distributing price questionnaires and the questionnaire used is the service convenience scale consisting of 13 items and the buying interest scale consisting of 13 items. The scale is presented using a Likert scale in intervals of 1-5 and questionnaires in intervals of 0-1 with a sample of 107. In this study, multiple linear regression analysis was used for the data analysis technique. In addition, hypothesis testing uses hypothesis testing (t-test), feasibility test (f-test), validity, reliability and normality, using the SPSS software. This study resulted in a statement that the price hypothesis has no significant effect on the purchase intention of KAI Access users. Meanwhile, service convenience has been empirically proven to have a significant effect on the purchase intention of KAI Access users. An important finding in this study is that there is no effect of price on the buying interest of KAI Access users.
OTA (Online Travel Agent) Purchase Decision From Risk Perception With E-Trust As An Intervening: Keputusan Pembelian OTA (Online Travel Agent) Dari Persepsi Risiko Dengan E-Trust Sebagai Intervening Fajar Kamil Pasya; Febriani Nur Islami; Nisa Hanifah; Khairani Zikrinawati; Zulfa Fahmy
Journal of Multidisciplinary Science Vol. 2 No. 3 (2023): June
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Studi Islam Sunan Doe

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58330/prevenire.v2i3.248

Abstract

The increasing number of Online Travel Agent (OTA) services in this digital era was caused by the diverse consumer behavior in choosing their preferred Online Travel Agent (OTA) services. However, in making purchasing decision, customers need to consider all of the risks that exist since there are several transaction risks that are hard to avoid. This study aims to determine the effect of online transaction trust (e-trust) as an intervening variable between perceived risk and purchasing decision, and to determine the effect between risk perception and e-trust on purchasing decision for Online Travel Agent (OTA) customers. This study used a quantitative research design. This research used a questionnaire which was presented in the form of a likert scale. There were 158 respondents as subjects in this study. The sampling method used in this research is purposive sampling. This research used several tests such as validity, reliability, classical assumption, and path analysis. The results showed that e-trust has an effect as an intervening variable between perceived risk and purchasing decisions proven by the amount of 0,409 > 0,340.
Pengaruh Kecerdasan Emosional terhadap Perilaku Konsumtif pada Pengguna Aplikasi TikTok Shop Vina Agustin; Ritno Andriyanto; Sinta Rizqiana; Khairani Zikrinawati; Zulfa Fahmy
Jurnal Mahasiswa Kreatif Vol. 1 No. 2 (2023): Maret: Jurnal Mahasiswa Kreatif
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmk-widyakarya.v1i2.747

Abstract

The purpose of this study was to determine the influence of emotional intelligence on consumptive behavior in users of the TikTok Shop application. One psychological factor, namely emotional, also influences financial decisions and financial markets. Someone who has not been able to maximize and control himself is less able to be wise in spending money. The method used in this study is a quantitative method using a non-experimental design. The data collection technique was by distributing questionnaires, namely the emotional intelligence scale consisting of 14 items and the consumer behavior scale consisting of 27 items. The scale is presented using a Likert scale in intervals of 1-5. In this research data analysis technique uses simple regression analysis with the help of SPSS software. The subjects in this study were users of the TikTok Shop application with an age range of 17-40 years. The data obtained from the results of distributing questionnaires to the subjects is that there is no significant influence between the influence of emotional intelligence on consumptive behavior in users of the TikTok Shop application with a sig value. 0.147<0.05. So the results of this study show that there is no influence between emotional intelligence on the consumptive behavior of users of the TikTok Shop application.
Pengaruh Brand Ambassador dan Persepsi Kualitas Produk terhadap Minat Pembelian Mahasiswa Pengguna Aplikasi Shopee Arrum Amalia; Salma Fathiyya Nuha; Khairani Zikrinawati; Zulfa Fahmy
Jurnal Mahasiswa Kreatif Vol. 1 No. 2 (2023): Maret: Jurnal Mahasiswa Kreatif
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmk-widyakarya.v1i2.748

Abstract

Shopee is an e-commerce which is known for frequently changing brand ambassadors with the aim of attracting consumers from all classes and ages. Furthermore, another effort which is made by Shopee is that improve the quality of its products in order to attract more consumers. The aim of this study is that to analyze the influence of brand ambassadors and perceptions of product quality on purchase intention with the subject of student of the Shopee application users. This study used quantitative methods. Moreover, the samples in this study were 107 students who used Shopee application who were selected by using a purposive sampling technique. Meanwhile, the results of the hypothesis were analyzed by using multiple linear regressions. The results of the analysis show that there is no influence of brand ambassadors on purchase intention with a sig value. 0.301 (p>0.05). However, there is an effect of perceived product quality on purchase intention of students who use Shopee application with a Sig. 0.00 (p<0.05). Both of them can simultaneously influence the purchase intention of students who use Shopee application with a large influence seen from the R square coefficient of 36.6% so that the other 63.4% is influenced by other variables.
Pengaruh Electronic Word of Mouth (E-WOM) dan Brand Image Terhadap Keputusan Pembelian pada Pengguna Tokopedia Dhea Eka Vitaloka Khoirunnisa; Sintya Dini Wilanda; Shinta Nurliana; Khairani Zikrinawati; Zulfa Fahmy
Jurnal Mahasiswa Kreatif Vol. 1 No. 2 (2023): Maret: Jurnal Mahasiswa Kreatif
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmk-widyakarya.v1i2.749

Abstract

This study aims to determine the effect of electronic word of mouth (E-WOM) and brand image on purchasing decisions among Tokopedia e-commerce users. This study uses a quantitative research design with data collection techniques in the form of purposive sampling. The subjects in the study totaled 174 respondents who were users of the e-commerce application Tokopedia who had made at least one purchase aged 17-60. The results showed that the electronic word of mouth (E-WOM) variable had a significant effect on purchasing decisions on Tokopedia e-commerce. This is evidenced by the results of the tests that have been carried out obtained t count of 3.126 > 1.973 t table. Brand image variable also has a significant influence on purchasing decisions. This is evidenced by the results of the tests that have been carried out obtained t count of 18.362 > 1.973 t table
Analisis Minat Konsumen Terhadap Produk yang Dipromosikan Melalui Media Sosial Facebook pada Remaja dan Dewasa di Wilayah Pedesaan Brebes Selatan, Rembang, dan Kudus Jawa Tengah Rizki Nur Anisa; Sibthi Alfiatuni’ma; Raihan Al May Sany; Khairani Zikrinawati; Zulfa Fahmy
Jurnal Mahasiswa Kreatif Vol. 1 No. 2 (2023): Maret: Jurnal Mahasiswa Kreatif
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmk-widyakarya.v1i2.751

Abstract

The digitalization of the economy gave rise to a variety of e-commerce that rivaled and detracted from youth and adult consumers on Facebook. The purpose of this study was to analyze the interest of adolescent and adult consumers in products promoted through Facebook social media in the rural areas of South Brebes, Rembang and Kudus. 10 people were represented in each region consisting of 5 teenagers and 5 adults using a purposive sampling technique. Methods of data collection using observation and interviews with researchers as the main research instruments. The research was carried out in each of the designated rural areas. The data from this study were analyzed using inductive analysis techniques and data triangulation was carried out to ensure the validity of the data. The results of this study showed that the interest of rural adolescents and adults in products promoted through social media Facebook had differences in terms of objectives, types of products they were interested in, and types of interest. Teenagers are interested in beauty and fashion products with exploratory interest types, while adults are interested in products from daily necessities, household goods, to hobbies, with interest types including transactional, preferential, referential, explorative, and selling interests. Interest in selling is something that is interesting and different from other interests
Pengaruh Persepsi Layanan dan Promo Harga Maxim terhadap Kepuasan Pelanggan pada Mahasiswa Universitas Islam Negeri Walisongo Semarang Wanda Ardika; Eko Setyo Nugroho; Nur Fazlin; Khairani Zikrinawati; Zulfa Fahmi
Student Scientific Creativity Journal Vol. 2 No. 2 (2024): Maret : Student Scientific Creativity Journal
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/sscj-amik.v2i2.1837

Abstract

This study aims to measure the Effect of Service Perceptions and Price Promos on Customer Satisfaction in Walisongo State Islamic University Students in Semarang. The data collection technique used in this study was in the form of a questionnaire in the form of a Google form which was distributed to students of the Walisongo State Islamic University Semarang who use Maxim transportation services with a sample of 100 respondents. Based on the results of the analysis, it can be stated that service perceptions and price promos simultaneously influence customer satisfaction of Maxim service users with an F-count value of 11.933 with sig < 0.001. Perceptions of service and price promos have a partially positive and significant effect on customer satisfaction at UIN Walsiongo Semarang students.
Pengaruh Voucer Diskon Belanja Pada Live Streaming Aplikasi Tiktok Terhadap Perilaku Implusive Buying Dikalangan Mahasiswa UIN Walisongo Semarang Vivi Juli Pratiwi; Furqon Efendi; Muchammad Fariz; Khairani Zikrinawati; Zulfa Fahmy
Student Scientific Creativity Journal Vol. 2 No. 2 (2024): Maret : Student Scientific Creativity Journal
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/sscj-amik.v2i2.1839

Abstract

Technological advances are advancing rapidly, shopping can be done even without leaving the house. Tiktok is one of the online shopping media with the tiktokshop feature. In the tiktokshop application there is a live streaming that is carried out to review the seller's product. In live streaming, it offers discount vouchers that attract the attention of buyers. Teenagers are very easily tempted by voucher offers. This triggers teenagers to do impulsive buying behavior. In this study it was measured using a likert scale. The research subjects were 100 students of Walisongo State Islamic University Semarang. This research uses probability sampling technique. Research using quantitative methods. Based on the research that has been done, the research results show that the significance value is 0.000 (p <0.05) so, there is an effect of shopping discount vouchers on the live streaming application of the tiktok application on impulsive buying in Walisongo State Islamic University Semarang.
Pengaruh Persepsi Harga Produk dan Electronic Word of Mouth Terhadap Kepercayaan Pengguna Aplikasi Tokopedia pada Mahasiswa di Wilayah Semarang Galuh Meliana Anggraeni; Febby Fariska; Mita Widya Pratama; Khairani Zikrinawati; Zulfa Fahmy
Student Scientific Creativity Journal Vol. 2 No. 2 (2024): Maret : Student Scientific Creativity Journal
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/sscj-amik.v2i2.1840

Abstract

This research was conducted to measure the effect of price perceptions and electronic word of mouth on the trust of Tokopedia application users in Semarang city students. This study was conducted by linear regression data analysis techniques and using a quantitative approach through purposive sampling technique with a sample of 113 respondents. Based on the results of the analysis can be argued that the perception of price and electronic word of mouth simultaneously affect the trust of Tokopedia application users with the value of F-count 90,496 with sig < 0.001. Perception of price and electronic word of mouth have a significant positive effect partially on the trust of Tokopedia application users at Semarang City students
Resiliensi Pegawai Dalam Menghadapi Beban Kerja Pada Pegawai Unit Penilaian Kompetensi Badan Kepegawaian Daerah Fatimah Azzahra Putri Bachtiar; Khairani Zikrinawati; Ismi Nur Arifah
Jurnal Pendidikan Sosial Dan Konseling Vol. 3 No. 1 (2025): April - Juni
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to describe the forms of resilience and the influencing factors among employees at the Competency Assessment Unit of the Regional Civil Service Agency in dealing with high workloads. A descriptive qualitative approach was employed, with data collected through semi-structured interviews, observation, and literature review. Five informants were selected using purposive sampling, based on the criteria of having experienced or currently experiencing high workloads and their willingness to participate in the study. Thematic analysis was used to explore aspects of resilience reflected in the informants' experiences under work-related pressure. The findings indicate that analytical thinking is the most dominant aspect of resilience, as it significantly assists employees in formulating work strategies when facing demanding situations. Additionally, emotional regulation, self-efficacy, optimism, and goal orientation also play crucial roles in strengthening psychological endurance. Although impulse control and empathy were less dominant, both aspects still contribute meaningfully to maintaining healthy workplace relationships and fostering a supportive work environment. This resilience is shaped by professional experience, intrinsic motivation such as a sense of responsibility, personal satisfaction, and dedication to one’s work and is further reinforced by social support and a positive organizational culture. These findings highlight that strengthening resilience is a vital psychological strategy, not only for enhancing individual endurance but also for improving work performance and employee well-being in a comprehensive manner.
Co-Authors Abdul Malik Karim Amrullah Aden Paiq Muntaz Afif Abdul Aisyah Raihan Faradila Alifia Shafara Amalia Zulfa Ana Nur Khasanah Anita Nurmaida Putri Arini Fauzatannisa Arrum Amalia Arrum Amalia Atika Rahmah Aurra Amalia Dwiputri Ayi Romdon Ahmad Fauji Azizah Tri Utami Devanty Kamila Maulidiya Dewi Sulistiya Dhea Eka Vitaloka Khoirunnisa Dhea Eka Vitaloka Khoirunnisa Dilla Maghdalena Dimas Wahyu Pratama Eko Setyo Nugroho Elsa Sabina Putri Latifah Erfiyanti Eva Miftakhul Janah Faiqotul Ilmiyah Fajar Kamil Pasya Falikhal Isrounnastiti Farah Aulia Octaviani Fatimah Azzahra Putri Bachtiar Febby Fariska Febriani Nur Islami Fitriana Zamrotul Ulya Furqon Efendi Gaiska Meindieta Muharam Galuh Meliana Anggraeni Haqimah Shafa Salsabilla Iis Kolama Sari Imeldylia Rahmah Indah Nihayatur Romadhoniah Irgi M. Aqil Daeng Masiga Irma Masfia Ismi Alvia Damayanti Ismi Nur Arifah Laila Fitri Nur Zahrani Lailati Nisrokha Lathifah Zakiyatuz Zahra Maryam Farah Nur Fadhilah Milladyah Laila Sari Mita Widya Pratama Muchammad Fariz Muhda Zahroh Vania Munif, Ahmad Mutiatun Himmatul Khoiriyah Mutiya Aziza Nabela Devinta Puspitaningrum Nabilah Auradifa Aditya Putritami Nadya Ariyani Hasanah Nuriyyatiningrum Nanda Zakiyatul A Navika Apri Alifia Neno Sri Wahyuningsih Nia Natalia Nidzam Zahra Viandifa Nisa Hanifah Novita Sari Nur Aini Naimatu A’yun Nur Fazlin Nurul Aiyuda Putri Asmara Dirgantari Rahma Mustafida Husna Raihan Al May Sany Raihan Al May Sany Rania Rivalda Reyza Banowati Ritno Andriyanto Ritno Andriyanto Rizki Febiyanti Rizki Nur Anisa Rizki Nur Anisa Salma Fathiyya Nuha Salma Fathiyya Nuha Salsabila Hasna Kamilah Sawsan Arif Sya’bani Septiyani Dwi Anggreani Shinta Nurliana Shinta Nurliana Sibthi Alfiatuni’ma Sibthi Alfiatuni’ma Sinta Rizqiana Sinta Rizqiana Sintya Dini Wilanda Sintya Dini Wilanda Vika Safitri Rahmayuniar Vina Agustin Vina Agustin Vivi Juli Pratiwi Wanda Ardika Yasinta Ayu Dewantari Yuni Zulfiana Zahrotun Nikmah Zakiyyatul Fakiroh Zidny Nabiel Hussein Zulfa Dwi Muflikhah Zulfa Fahmi Zulfa Fahmy Zurika Estiyarika