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All Journal Jurnal Pembangunan dan Alam Lestari AGRISE Habitat Agricore: Jurnal Agribisnis dan Sosial Ekonomi Pertanian Unpad E-Dimas: Jurnal Pengabdian kepada Masyarakat JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) JMM (Jurnal Masyarakat Mandiri) Cakrawala: Jurnal Litbang Kebijakan Agro Bali: Agricultural Journal JAPI: Jurnal Akses Pengabdian Indonesia
Rachman Hartono
Program Studi Agribisnis, Fakultas Pertanian, Universitas Brawijaya Malang
Agriculture, Biological Sciences & Forestry Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Health Professions Nursing Public Health Social Sciences Other

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Energy Drink Perception, Consumption, And Knowledge Level Among University Students (A Case At Agricultural Faculty, The University Of Brawijaya) Lygi, Yasmin; Hartono, Rachman; Prasetyaningrum, Dian Islami
Jurnal Ekonomi Pertanian dan Agribisnis Vol. 8 No. 3 (2024)
Publisher : Department of Agricultural Social Economics, Faculty of Agriculture, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jepa.2024.008.03.33

Abstract

Energy drinks containing caffeine, taurine, and other vitamins and minerals are popular among Indonesians, especially students, for their claimed benefits of increased energy, concentration, and alertness. The hype of assignments acquired by a student made them the habit of staying awake at night and boosting their energy during exams and assignments, which exacerbated that potential consumption. However, excessive and continuous consumption of these drinks can lead to harmful effects, such as kidney disorders. Descriptive quantitative methods were used to analyze data obtained by 140 agriculture students at Brawijaya University through an online questionnaire by G-Form. The relationship was tested using Chi-Square and SPSS software. The result shows that the level of energy drink consumption among students is relatively low, with a proportion of 22.14% from 140 respondents. A Chi-square test was performed to analyze the relationship between consumption level and gender with a p-value of 0.000, indicating a significant difference between consumption level and gender. Respondents' perceptions of energy drinks tend to be evenly distributed, as the proportions are almost equal. The majority of respondents have a low level of knowledge regarding energy drinks. This is evidenced by the proportion of respondents with a low level of expertise, which is 80%. The knowledge level analysis about consumption level yielded a p-value of 0.722, indicating no significant difference. When reclassified based on gender, it shows a p-value of 0.002 for low knowledge level and a p-value of 0.046 for high knowledge level, which means gender is not a moderate variable.
Pengembangan Unit Stabilisasi Pangan Desa (USPD) di Kabupaten Malang, Pasuruan dan Kota Batu, Provinsi Jawa Timur Hartono, Rachman; Utomo, Medea Rahmadhani; Purnomo, Mangku
Cakrawala Vol. 13 No. 2: Desember 2019
Publisher : Badan Riset dan Inovasi Daerah Provinsi Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32781/cakrawala.v13i2.308

Abstract

Kesulitan akses pangan menjadi persoalan krusial yang terjadi di pedesaan khususnya dalam lingkup Jawa Timur. Perlu adanya instrumen yang mampu menyediakan akses pangan dengan harga terjangkau. Unit Stabilisasi Pangan Desa (USPD) hadir untuk mengatasi persoalan yang berkaitan dengan kerawanan pangan. Beberapa yang perlu direalisasikan diantaranya melembagakan model USPD pada desa-desa rawan pangan, menyusun proyeksi cadangan pangan beserta instrumen pencatatannya dan membangun model bisnis. Model bisnis dikemas dalam bentuk Kios Pangan Desa (KPD) yang berfungsi sebagai pusat informasi, pengadaan dan penyaluran pangan berkualitas dengan harga terjangkau. Melalui KPD yang ada, terdapat sistem tabungan pangan yang terakumulasi menjadi cadangan pangan desa. Cadangan pangan yang terkumpul kemudian digunakan untuk slametan desa, ritual keagamaan, pengajian dan aktivitas sosial lainnya. Sistem pangan yang stabil hingga menghasilkan cadangan pangan bagi masyarakat desa akan membentuk sistem sosial yang harmonis. Pada muaranya akan mewujudkan stabilitas pangan desa di daerah rawan pangan.
Analysis of Factors Affecting Rice Farmers' Intentions in the Use of Smart Farming Technology in Kanigoro Village, Pagelaran Sub-District, Malang Regency Aulia, Syifa; Riana, Fitria Dina; Hartono, Rachman; Nugroho, Tri Wahyu; Meitasari, Deny; Rahman, Moh. Shadiqur
HABITAT Vol. 36 No. 3 (2025): December
Publisher : Department of Social Economy, Faculty of Agriculture , University of Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.habitat.2025.036.3.21

Abstract

The low adoption of smart farming technology among farmers, despite the availability of tools in Kanigoro Village, Pagelaran Subdistrict, is the main issue addressed in this study. Technologies such as the Smart Soil Sensor and Bird Control Sound System have not been optimally utilized, even though they can improve agricultural efficiency and productivity. This study aims to analyze the influence of attitude, subjective norm, and perceived behavioral control on farmers’ intention to adopt smart farming technology, using the Theory of Planned Behavior (TPB) framework. The research employed a quantitative approach involving 100 rice farmers, with data collected through structured questionnaires and direct interviews. Data were analyzed using Structural Equation Modeling - Partial Least Square (SEM-PLS) with the help of WarpPLS 7.0 software. The results show that all three independent variables-attitude, subjective norm, and perceived behavioral control-have a positive and significant effect on farmers’ intention. Among these, perceived behavioral control has the most dominant influence, followed by subjective norm and attitude. These findings suggest that beyond building positive attitudes, it is essential to strengthen social support and increase farmers' confidence in their ability and access to technology to enhance the adoption of smart farming practices.
Competitiveness Analysis and Factors Affecting Indonesian Rubber Exports in BRICS Plus Countries Sambhoro, Farrel Rizqi; Setiawan, Budi; Hartono, Rachman
Agro Bali : Agricultural Journal Vol 8, No 3 (2025)
Publisher : Universitas Panji Sakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37637/ab.v8i3.2259

Abstract

By leveraging its potential as a new member of BRICS, Indonesia can enhance its international trade through increased economic and trade cooperation within the group. BRICS integration can help improve Indonesia's trade balance and reduce its dependence on traditional markets, as it provides Indonesia with access to new markets and opportunities to diversify its export partners. This is the first study to analyze Indonesian rubber competitiveness and key determinants specifically across BRICS-Plus countries following official 2025 accession, providing one of the first empirical assessments in the context of Indonesia’s prospective 2025 BRICS accession. Using Revealed Comparative Advantage (RCA) and multiple linear regression methods with annual data from 2001 to 2023, the study evaluates both comparative advantage and the factors influencing export performance. The independent variables include the GDP of BRICS countries, Indonesia’s GDP, world rubber prices, exchange rate, inflation rate, population, and export restriction policy. The RCA results show that Indonesia holds a comparative advantage in most BRICS markets; however, competitiveness remains relatively weak in India and China, the two largest importers of Indonesian rubber. Regression analysis indicates that three variables significantly and positively affect Indonesia’s rubber export value, namely the GDP of BRICS nations, international rubber prices, and the rupiah exchange rate. These findings imply that macroeconomic coordination, diversification of export destinations, and stabilization of the exchange rate are crucial to enhancing Indonesia’s trade performance within BRICS. Strengthening competitiveness in key markets will be essential for Indonesia to optimize its economic gains and reinforce its position in the global rubber trade following full integration into the BRICS framework.
University Students’ Decision-Making Model in Consuming Alternative-Protein Meatballs: A Gender Perspective Anggraeni, Anindita Putri Puspita; Setiawan, Budi; Hartono, Rachman
Agro Bali : Agricultural Journal Vol 8, No 3 (2025)
Publisher : Universitas Panji Sakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37637/ab.v8i3.2174

Abstract

Healthy and sustainable diets play a crucial role in addressing global challenges, including climate change, food security, and public health. This study focuses on plant-based meatballs, analyzing their appeal as an environmentally friendly, resource-efficient, and healthy alternative protein source. Conducted among undergraduate students at Brawijaya University, the study examines the impact of innovation adoption characteristics on consumption intentions, with environmental concerns serving as a moderating factor. Utilizing an online survey distributed to 385 respondents, data were collected over two weeks in October 2024. Results reveal that plant-based meatballs received the highest average scores in compatibility (Attractiveness: 3.94, Safety: 3.81) and relative advantages (Environmentally Friendly: 3.84, Food Security: 3.28), as well as in consumption intention for Health Interest (3.88). Statistical analyses confirmed strong convergent validity, reliability, and predictive performance, with meatballs showing significant influence on consumption intention (f² = 0.839). This research highlights the strategic role of students as agents of change in promoting sustainable diets, providing actionable insights for developing marketing strategies and policies to support the adoption of plant-based alternatives. Emphasizing the environmental and health benefits of plant-based meatballs could drive their wider adoption and contribute to a more sustainable food system in Indonesia.
Inkubasi Agroindustri Kecil Menengah melalui Optimalisasi Sistem TIK Berbasis Website Maulidah, Silvana; Yuswita, Effy; Riana, Fitria Dina; Dewi, Heptari Elita; Aprilia, Anisa; Hartono, Rachman; Putri, Della Aprilia Danaparamita; Sa’adah, Siti Lailatus
E-Dimas: Jurnal Pengabdian kepada Masyarakat Vol 16, No 4 (2025): E-DIMAS
Publisher : Universitas PGRI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26877/e-dimas.v16i4.24654

Abstract

Perkembangan teknologi informasi dan komunikasi (TIK) yang pesat telah memberikan peluang besar bagi agroindustri kecil dan menengah untuk meningkatkan efisiensi dan daya saing usaha. Melalui promosi pada platform pemasaran digital, pelaku usaha dapat menjual produk secara luas, menembus pasar baru, dan meningkatkan penjualan. Program pengabdian masyarakat bertujuan untuk memberikan pelatihan kepada usaha Agrowisata Lumbung Stroberi Pandanrejo mengenai pemanfaatan TIK berbasis website dalam strategi pemasaran digital. Kegiatan dilaksanakan pada bulan Agustus 2024 di Desa Pandanrejo, Kota Batu dan bekerja sama dengan BUMDes Raharjo. Tahapan kegiatan meliputi: a. Pra-kegiatan melalui observasi dan identifikasi kebutuhan, b. Kegiatan (pengembangan, optimalisasi website agrowisata, dan sosialisasi dan pelatihan kepada pengelola), dan c. Evaluasi efektivitas website sebagai media promosi. Hasil menunjukkan bahwa optimalisasi website berhasil meningkatkan akses informasi yang lebih cepat, kemudahan pemesanan dan pengaksesan secara optimal, serta daya tarik promosi agrowisata. Program ini diharapkan menjadi model pengembangan digitalisasi promosi yang dapat diadopsi di wilayah agrowisata lainnya. 
PENDAMPINGAN INOVASI NEW-PACKAGING DAN STRATEGI PEMASARAN PRODUK TEH BUNGA TELANG DALAM MENINGKATKAN KUALITAS DAN DAYA SAING PRODUK LOKAL Dewi, Heptari Elita; Haryati, Novi; Aprilia, Anisa; Yuswita, Effy; Koestiono, Djoko; Pariasa, Imaniar Ilmi; Hardana, Andrean Eka; Hartono, Rachman; Riana, Fitria Dina; Maulidah, Silvana; Noor, Arif Yustian Maulana
JMM (Jurnal Masyarakat Mandiri) Vol 8, No 3 (2024): Juni
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jmm.v8i3.23016

Abstract

Abstrak: Komunitas Puri Hijau Royo-royo memproduksi produk teh bunga telang dengan kemasan yang sederhana dan belum ada kelengkapan informasi pada kemasan tersebut. Pemasaran yang dilakukan juga masih terbatas. Pengabdian masyarakat ini bertujuan untuk meningkatkan pengetahuan dan hardskill mitra dalam pengolahan bunga telang, pembuatan desain dan logo kemasan yang lebih menarik, dan pemasaran olahan berupa teh bunga telang.: mengidentifikasikan kebutuh mitra yaitu Komunitas Puri Hijau Royo-royo, melakukan pelatihan pendampingan Pengolahan Bunga Telang, melakukan pelatihan desain pengemasan dan foto produk untuk peningkatan strategi pemasaran teh bunga telang. Metode yang digunakan antara lain mengidentifikasi kebutuhan mitra, persiapan material pengabdian, pelatihan dan pendampingan, dan evaluasi kegiatan. Mitra kegiatan ini adalah anggota aktif dari komunitas Puri Hijau Royo-royo sebanyak 15 orang. Evaluasi yang digunakan menggunakan kuesioner pre test dan post test untuk mengukur pemahaman peserta. Setelah dilaksanakan kegiatan pengabdian masyarakat, terjadi peningkatan pemahaman yang cukup tinggi sebesar 49% setelah pemberian materi tentang pengemasan dan pemasaran produk teh bunga telang. Kemasan dan label yang diajukan oleh tim pengabdian memenuhi harapan peserta, dan rata-rata peserta sangat setuju bahwa pengetahuan mereka bertambah setelah adanya kegiatan pengabdian kepada masyarakat ini. Abstract: The Puri Hijau Royo-Royo Community produces telang flower tea products with simple packaging, and there is no complete information on the packaging. The marketing carried out is limited. This community service aims to increase partners' knowledge and hard skills in processing butterfly pea flowers, creating more attractive packaging designs and logos, and marketing processed telang flower tea. The methods used include identifying partner needs, preparing service materials, training-mentoring, and evaluating activities. The partners for this activity are 15 active members of the Puri Hijau Royo-Royo community. The evaluation used pre-test and post-test questionnaires to measure participants' understanding. After carrying out community service activities, there was a fairly high increase in understanding of 49% after providing material on packaging and marketing of butterfly pea flower tea products. The packaging and labels proposed by the service team met the participants' expectations, and on average, the participants strongly agreed that their knowledge had increased after this community service activity.
PERAN GAYA HIDUP TERKAIT MAKANAN DALAM MEMPREDIKSI NIAT MAHASISWA UNTUK MENGURANGI KONSUMSI DAGING Nurcahyaning Tyas, Putri Reygina; Setiawan, Budi; Hartono, Rachman
Jurnal Ekonomi Pertanian dan Agribisnis Vol. 10 No. 1 (2026)
Publisher : Department of Agricultural Social Economics, Faculty of Agriculture, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/

Abstract

The increasing global meat consumption poses significant environmental challenges, including greenhouse gas emissions, land degradation, and excessive water usage, necessitating a shift toward sustainable dietary habits. The aim of this study is to investigate university students' intentions to reduce meat consumption, focusing on the influence of food-related lifestyle, attitude toward meat reduction and socio-demographic factors. Data collected from 397 students were analyzed using hierarchical cluster analysis using the ward method, anova, pearson correlation, and multiple linear regression. Five consumer clusters were identified such as rational, adventurous, careless, conservative, and uninvolved, each showing distinct consumption patterns. The Adventurous cluster exhibited the highest intention to reduce meat consumption, driven by novelty-seeking and openness to new culinary experiences. Attitude emerged as the most influential predictor of intention, surpassing gender and lifestyle clusters, with women demonstrating stronger intentions than men. By analyzing these dynamics, the study provide insights for targeted strategies, including educational campaigns, product innovations, and policies supporting meat reduction consumption
Co-Authors Abdul Manab Agung Pamujiyanto Alfianita Pramudyawardani Andrean Eka Hardana Anggraeni, Anindita Putri Puspita Anisa Aprilia Arif Yustian Maulana Noor Aulia, Syifa Budi Setiawan Deny Meitasari Djoko Koestiono Dwi Laila Maulida Dwi Retnoningsih EFFY YUSWITA Fitria Dina Riana Hardana, Andrean Eka Heptari Elita Dewi Hermanto, Andri Hery Toiba Imam Syafi’i Imaniar Ilmi Pariasa Lygi, Yasmin Mangku Purnomo Moh. Wahyudi Priyanto Noor, Arif Yustian Maulana Novi Haryati Novi Haryati Nugroho, Tri Wahyu Nurcahyaning Tyas, Putri Reygina Prasetyaningrum, Dian Islami Premy Puspitawati Rahayu Putri, Della Aprilia Danaparamita Rahman, Moh. Shadiqur Ria Dewi Andriani Sambhoro, Farrel Rizqi Sa’adah, Siti Lailatus Shaleh, Mohammad Ilyas Silvana Maulidah Utomo, Medea Rahmadhani Wijayanto, Hari Wahyu Ynez Juylette Siregar Yusron Sugiarto Yuswita, Effy