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Strengthening MSME Marketing through Digital Marketing and Financial Management Training: International Community Service in Cianjur, West Jawa Umiyati, Hesti; Tribuana, Dhimas; Hermawan, Budi; Suherman, Eman; Triyanto, Dedi; Dewi, Puri Swastika Gusti Krisna; Whardani, Kristina Whardani
MOVE: Journal of Community Service and Engagement Vol. 4 No. 5 (2025): May 2025
Publisher : EQUATOR SINAR AKADEMIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54408/move.v4i5.450

Abstract

This international community service, organized by the Doctoral Students of the Management Science Doctoral Program, Class of 2023, at UNIKOM, aimed to enhance the marketing and managerial capabilities of Micro, Small, and Medium Enterprises (MSMEs) affiliated with the Bumi Cianjur Cooperative in West Java. Conducted on February 16–17, 2025, the event was attended by 10 MSMEs operating in various sectors, including services, consumer goods, marketing, production, and savings and loans. The activities included an MSME product exhibition, digital marketing training, financial management workshops, and business consultations. Distinguished speakers from both Indonesia and abroad contributed to the program. The results showed improvements in the participants’ understanding of digital marketing strategies and financial planning, contributing to increased business sustainability and competitiveness. This initiative demonstrates the value of academic-community collaboration and the role of higher education in empowering local enterprises through international engagement.
Pengaruh Kompetensi Terhadap Produktivitas Kerja Karyawan Dengan Budaya Organisasi Sebagai Variabel Pemediasi Suherman, Eman; Syafei, M Yani; Narimawati, Umi
Jurnal Agregasi Vol 12 No 1 (2024)
Publisher : Prodi Ilmu Pemerintahan FISIP Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/agregasi.v12i1.12585

Abstract

Abstract The success of an organization in increasing employee work productivity will greatly support their ability to compete at work to be more productive so that goals can be achieved. The aim of this research is to explain the role of organizational culture in the influence of competence on work productivity. The population in this research is employees of Perumdam Tirta Bhakti, Majalengka Regency, totaling 45 employees. Sampling used a census/saturated sampling technique where the entire research population was used as the sample. The analysis method used is using SEM-PLS with the help of SmartPLS 3. The results of this research show that competency does not have a significant effect on employee work productivity, but it does have an effect on organizational culture. The main finding in this research is that organizational culture plays a full mediating role in the influence of competence on employee work productivity, meaning that competence has a positive and significant effect on employee work productivity through organizational culture. Keywords: Organizational Culture, Competence, Employee Work Productivity.
Contrastive analysis of errors analysis in the use of Japanese and Sundanese speech level categories for themselves (Kenjougo and Lemes Keur Sorangan) Suherman, Eman
Japanese Research on Linguistics, Literature, and Culture Vol. 5 No. 1 (2022): November
Publisher : Universitas Dian Nuswantoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33633/jr.v5i1.6706

Abstract

This study aims to describe some of the errors in the use of Japanese speech levels in the Kenjougo form by Japanese language learners and the smooth form of Sundanese language for themselves by some Sundanese people. What kinds of errors are found in the use of the two languages, the answers will be presented in this study.The data in this study for the use of the Japanese language were obtained from questionnaires addressed to students of the Japanese Literature Study Program, Faculty of Humanities, Gadjah Mada University semester III, V, and VII. While the data for the use of the Sundanese language consisted of two groups, the first group was obtained from the distribution of questionnaires addressed to Japanese language lecturers who spoke Sundanese and the second group was obtained from housewives, civil servants, retired civil servants, and others. It was concluded that the errors in using Kenjougo in the third semester were 36.36%, the fifth semester errors were 21.27%, and the seventh semester errors were 33.33%. Meanwhile, errors in the use of the lemes keur sorangan form among Japanese language lecturers who speak Sundanese as much as 22% and the public as much as 15%.
Al-Ma’un Sebagai Perubahan Sosial dan Pendidikan Akhlak Manusia Suherman, Eman; Yuninda Widya Afifah
Madaniyah Vol 13 No 1 (2023): Edisi Januari 2023
Publisher : Sekolah Tinggi Ilmu Tarbiyah (STIT) Pemalang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58410/madaniyah.v13i1.681

Abstract

Kehidupan bermasyarakat terutama bagi seorang muslim tidak lepas dari interaksinya dengan Al-Qur’an. Dewasa ini tanpa disadari umat manusia semakin jauh dari hablum min Allah dan hablum minan naas, yakni menjauh dari ajaran Islam. Sikap tersebut menunjukkan pendidikan akhlak manusia rendah sehingga menimbulkan perubahan social yang buruk. Untuk itu, pada penelitian ini bertujuan untuk menghidupkan kembali spirit surat Al-Ma’un guna menjadikan kondisi kehidupan masyarakat lebih stabil, sejahtera serta mengurangi kesenjangan social. Penelitian ini merupakan penelitian kualitatif dengan melalui studi kepustakaan (Library Research) metode deskriptif analisis yang didukung oleh literatur serta pengumpulan data dilakukan baik secara primer maupun sekunder. Surat Al-Ma’un memberikan pengajaran kepada kita akan nilai-nilai social dalam kehidupan seperti saling tolong menolong dan tidak mengabaikan sesorang dalam memenuhi kebutuhannya, menyantuni anak yatim piatu, fakir miskin dan kaum lemah. Dengan mengimplementasikan surat Al-ma’un di kehidupan, maka dapat memberikan pengaruh perubahan social yang signifikan. Bahkan berdampak terhadap pendidikan akhlak manusia yang semakin membaik, sehingga kesenjangan social dalam ruang lingkup kehidupan dapat ditanggulangi serta sebisa mungkin menghilang.
Hubungan Partisipasi Anggota Kelompok Wanita Tani dengan Tingkat Keberhasilan Pemberdayaan di Bidang Pertanian Suherman, Eman; Faqih, Achmad; Trisnaningsih, Umi
Paradigma Agribisnis Vol 4 No 2 (2022): Paradigma Agribisnis
Publisher : lembaga penelitian universitas swadaya gunung jati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33603/jpa.v4i2.6791

Abstract

ABSTRAKSalah satu upaya untuk mengentaskan kemiskinan adalah dengan pemberdayaan kaum perempuan. Untuk itu Pemerintah mencanangkan program terpadu Peningkatan Peranan Wanita Menuju Keluarga Sehat Sejahtera (P2WKSS). Dalam pelaksanaan P2WKSS bidang pertanian di Desa Gunungkarung Kecamatan Luragung, Kabupaten Kuningan, dilaksanakan kegiatan pembuatan kebun bibit desa dan kolam terpal ikan lele. Kegiatan tersebut dilaksanakan oleh Kelompok Wanita Tani (KWT) Kuntum Mekar. Penelitian ini dilaksanakan untuk mengetahui bagaimana tingkat partisipasi anggota KWT Kuntum Mekar dalam melaksanakan program pemberdayaan tersebut dan bagaimana hubungan antara tingkat partisipasi dengan keberhasilan program di bidang pertanian. Desain penelitian yang digunakan adalah penelitian kuantitatif dengan teknik survey deskriptif. Populasi dan sampel dalam penelitian ini adalah 20 orang anggota KWT Kuntum Mekar. Partisipasi diukur dalam empat tahap, yaitu tahap pengambilan keputusan, pelaksanaan, evaluasi, dan menikmati hasil. Keberhasilan program dianalisis pada dua kegiatan yaitu pembuatan kebun bibit desa dan kolam terpal ikan lele. Hasil penelitian menunjukkan bahwa tingkat partisipasi anggota KWT Kuntum Mekar termasuk ke dalam katagori sangat tinggi sementara hubungan antara tingkat partisipasi dengan tingkat keberhasilan mempunyai korelasi yang positif nyata dengan kategori hubngan yang sangat kuat.Kata Kunci : bidang pertanian, kelompok Wanita tani, partisipasi, pemberdayaan