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All Journal Jurnal Dinamika Hukum AJIE (Asian Journal of Innovation and Entrepreneurship) Jurnal Akuntansi Bisnis Humanis : Jurnal Ilmu-Ilmu Sosial dan Humaniora Jurnal Manajemen Indonesia Kosmik Hukum Dinamika Kerajinan dan Batik : MAJALAH ILMIAH MANAJEMEN Jurnal Dinamika Informatika (JDI) Jurnal Ilmiah Ekonomika & Sains Journal of Accounting Research, Organization and Economics (JAROE) Prosiding Seminar Nasional Pascasarjana Aspirasi : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat Mengabdi: Jurnal Hasil Kegiatan Bersama Masyarakat Soedirman Law Review Jurnal Kemitraan Masyarakat Jurnal Pelayanan Masyarakat Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis Jurnal Ilmiah Manajemen Dan Kewirausahaan Edumaspul: Jurnal Pendidikan
Sukirman Sukirman
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Analisis Pengaruh Kualitas Pelayanan dan Kualitas Produk Terhadap Keputusan Pembelian dengan Kepuasan Pelanggan Sebagai Variabel Intervening: Studi Kasus Pada Pengguna Shopee di Kota Semarang Rivaldo Saputro; Sukirman Sukirman; Nyoman Sri Padmini
Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis Vol. 2 No. 2 (2025): Desember : Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/prosemnasimkb.v2i2.295

Abstract

This study aims to examine the effects of service quality and product quality on customer satisfaction and purchase decisions, as well as the mediating role of customer satisfaction. The population consists of Shopee users in Semarang City (January–May 2025). Using the Lemeshow formula, 97 respondents were selected through purposive sampling. Data were collected using a 5-point Likert questionnaire and analyzed with SEM-AMOS. The findings show that both service quality and product quality significantly increase customer satisfaction. Service quality and product quality have positive but insignificant direct effects on purchase decisions, while customer satisfaction has a significant positive effect on purchase decisions. Customer satisfaction also significantly mediates the influence of service quality and product quality on purchase decisions. These results underline the crucial mediating role of satisfaction in shaping consumer purchasing behavior on digital platforms like Shopee.
Pengaruh Lokasi Promosi dan Pelayanan terhahap keputusan pembelian pada Toko Lia 99 Semarang Vingka Fitriana; Sukirman Sukirman
Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis Vol. 2 No. 1 (2025): Juni : Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/prosemnasimkb.v2i1.298

Abstract

This study aims to analyze the influence of location, promotion, and service on purchasing decisions at Toko Lia 99 Semarang. The background of this research is based on the increasing competition in the retail business, which requires companies to pay attention to factors that can influence consumers’ purchasing decisions. This study uses a quantitative approach with a survey method. Primary data were obtained through questionnaires distributed to 100 respondents who are customers of Toko Lia 99 Semarang. The research instrument was a questionnaire using a Likert scale. The data analysis technique used is multiple linear regression with the help of SPSS software. The results show that, partially, the location variable has a positive and significant effect on purchasing decisions. The promotion variable also has a positive and significant effect on purchasing decisions. Likewise, the service variable is proven to have a positive and significant effect on purchasing decisions. Simultaneously, location, promotion, and service have a positive and significant influence on purchasing decisions.
Analisis Beban Kerja, Gaya Kepemimpinan, dan Kompensasi Terhadap Kinerja Karyawan di PT. Ungaran Sari Garment Kabupaten Semarang Atik Purwati; Sukirman Sukirman
Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis Vol. 2 No. 1 (2025): Juni : Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/prosemnasimkb.v2i1.300

Abstract

This study aims to analyze the effect of workload, leadership style, and compensation on employee performance at PT Ungaran Sari Garment, Semarang Regency. This quantitative research involved 109 respondents selected using the Slovin formula and purposive sampling. Data were collected using Likert-scale questionnaires and analyzed through multiple linear regression with SPSS 21. The results show that workload and compensation positively and significantly influence employee performance, while leadership style has no significant effect. Simultaneously, all three variables significantly affect performance. These findings indicate that appropriate workload management and a fair compensation system are vital for improving employee performance.
Perlindungan Hukum terhadap Konsumen oleh Perusahaan Pembiayaan Berdasarkan Undang-Undang Nomor 8 tahun 1999 Tentang Perlindungan Konsumen Suyadi Suyadi; Wiwik Yuni Hastuti; Sulistyandari Sulistyandari; Muksinun Muksinun; Sukirman Sukirman
Kosmik Hukum Vol. 22 No. 3 (2022)
Publisher : Universitas Muhammadiyah Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30595/kosmikhukum.v22i3.13142

Abstract

AbstractThis research is entitled “Legal Protection of Consumers by Financing Companies Based on Law Number 8 of 1999 concerning Consumer Protection. The problem studied in this research is the legal protection for consumers by finance companies based on Law Number 8 of 1999 concerning Consumer Protection. The research method in this study uses a normative juridical approach. The results of the study were analyzed using a qualitative normative analysis method. The study results show that consumers have their rights protected, especially in Article 4 letters g and h of Law Number 8 of 1999 concerning Consumer Protection. This study concludes that business actors based on the decision of the Consumer Dispute Settlement Body Assembly to carry out the obligations as stipulated in Article 7 letter (a) of Law Number 8 of 1999 concerning Consumer Protection which determines the responsibilities of business actors. In this case, are Financing Companies must have good intentions in carrying out their business activities and implementing Article 19 of Law Number 8 of 1999 concerning Consumer Protection.Keywords:  Legal Protection, Consumer Protection, Financing Company           
Analisis Pengaruh Brand Image terhadap Keputusan Pembelian melalui Loyalitas Pelanggan pada Aplikasi Streaming Musik Spotify di Kota Semarang Aditya Joshua Kurniawan; Sukirman Sukirman
Jurnal Ilmiah Manajemen dan Kewirausahaan Vol. 5 No. 3 (2026): September: Jurnal Ilmiah Manajemen dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimak.v5i3.8001

Abstract

The emergence of digital music streaming services has heightened rivalry among platforms in maintaining user engagement and promoting the acquisition of premium services. Spotify, as a prominent music streaming service, must cultivate a favourable brand reputation and sustain user allegiance, especially among Generation Z. This research seeks to examine the influence of Brand Image on Purchase Decisions mediated by Customer Loyalty among Spotify users in Semarang City. This research used a quantitative explanatory methodology. Data were gathered via surveys administered to 150 Generation Z participants that use Spotify and possess familiarity with Spotify Premium. Data evaluation was performed with Partial Least Squares Structural Equation Modelling (PLS-SEM) thru SmartPLS. The findings demonstrate that Brand Image exerts a positive and substantial influence on Purchase Decision, reflected by a coefficient of 0.530; Brand Image also positively and significantly impacts Customer Loyalty, with a coefficient of 0.590; furthermore, Customer Loyalty positively and significantly affects Purchase Decision, indicated by a coefficient of 0.296. Customer Loyalty further serves as a mediator for the influence of Brand Image on Purchase Decision, exhibiting an indirect impact coefficient of 0.175. These results underscore the need of enhancing brand perception and fostering customer loyalty to boost purchase choices for Spotify Premium services.
Co-Authors Achadi Budi Santosa Adelia Rizkia Zalfa Aditya Joshua Kurniawan Alfian Pradana Baskoro Putra Ani Rusilowati Asri Karolina Atik Purwati Azizah Mutiarani Dian Kusumawati Dimas Muhammad Fahrudin Egal Rismasita Enung Hasanah Eti Purwiyantiningsih Icuk Rangga Bawono Kamal Kamal Kamariah Kamariah Kasidi Kasidi Khrisnoe Kartika Krisnawati, Hani Kristoforus Buku Lailatul Imtikhani Leny Marlina Mafudah Mafudah Muksinun Muksinun Ninik Dwi Atmini Ninik Dwi Atmini Norhidayah Norhidayah Nova Auliyatul Hazizah Nur Alamsyah Nur khotib Nidayatullah Nyoman Sri Padmini Oktavia Ai Nur Kamaliya Oman Rusmana Reza Abdul Kharis Ria Adhi Pramesti RITA ANDINI Rivaldo Saputro Riyono Riyono Sirwan Sirwan Sri Hidayati Sulistyandari Sulistyandari Suyadi, Suyadi Tengku Nadira Azis Vingka Fitriana Wiwik Yuni Hastuti Y. Sutomo