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All Journal Professional : Jurnal Komunikasi dan Administrasi Publik Jurnal Bina Praja Gorontalo Management Research Jurnal Pengabdian Kepada Masyarakat MEMBANGUN NEGERI RADIAL: JuRnal PerADaban SaIns RekAyasan dan TeknoLogi Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik Jurnal Promotif Preventif Journal of Economic, Business, and Administration JEBA Public Health and Safety International Journal (PHASIJ) Jurnal Ilmu Manajemen dan Bisnis Journal of Hulonthalo Service Society Jurnal Multidisiplin West Science West Science Journal Economic and Entrepreneurship Jurnal Ekonomi dan Kewirausahaan West Science West Science Interdisciplinary Studies Jurnal Penelitian Pendidikan Indonesia RADIAL: Jurnal Peradaban Sains, Rekayasa dan Teknologi ABM: International Journal of Administration, Business and Management
Sudarsono .
Universitas Bina Mandiri Gorontalo
Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mechanical Engineering Medicine & Pharmacology Nursing Public Health Social Sciences Veterinary Other

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The influence of big data, content marketing, and artificial neural networks on purchase decisions: the moderating role of purchase intentions Sudarsono Sudarsono; Azis Rachman
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol. 10 No. 4 (2024): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020244722

Abstract

This study aims to explore the direct effect of big data variables, content marketing and artificial neural networks on purchase intention variables and purchasing decisions; and 2) the indirect effect of big data variables, content marketing and artificial neural networks on purchasing decisions moderated by purchase interest variables. The method in this study uses a quantitative approach and sampling techniques with simple random sampling, data distributed by google form and offline conducted January - March 2024, a total of 385 data collected. These findings were analyzed with Structural Equation Modeling (SEM) software in the Smart PLS (Partial Least Square) application with indirect and direct. The results showed that directly, big data has a negative but significant effect on purchase intention. Content marketing, directly on purchase intention or purchase decision, has a positive but insignificant effect. And directly, artificial neural networks have a negative but significant effect on purchasing decisions.
Political Marketing Strategy: Efforts of Regional Head Candidates to Attract the Sympathy of Voters in Wajo Regency Sudarsono
Jurnal Bina Praja Vol 16 No 3 (2024)
Publisher : Research and Development Agency Ministry of Home Affairs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21787/jbp.16.2024.453-469

Abstract

This study aims to analyze the most effective communication strategies, personal branding, social media utilization, and data-driven campaign methods in influencing public opinion and mobilizing support. Qualitative descriptive research methods were employed to collect data through in-depth interviews, direct observation, and the analysis of documents pertinent to political campaigns. The result showed that the primary strategies employed by regional head candidates encompass the construction of a favorable image, placing campaign props in pivotal locations, and adapting campaign messages to align with the region's social, cultural, and community characteristics. The strategic incorporation of marketing components can potentially enhance a candidate's probability of electoral success. Both candidates continue to construct a robust and favorable image, optimize the utilization of campaign props, leverage social media as a dynamic communication tool, and provide pertinent and engaging campaign content. It is imperative to acknowledge that this research is constrained by certain limitations, particularly concerning the data employed, which is contextual and region-specific. Consequently, the findings may be challenging to generalize to other regions with disparate social, cultural, and political attributes. Therefore, further research must be conducted to evaluate the influence of ethical and regulatory frameworks on the utilization of political marketing techniques, including matters about data privacy and misinformation. Such an approach will contribute to the advancement of a robust and flourishing democratic system.
The Readiness of Print Media Human Resources in the Digital Transformation Process (A Case Study of Gorontalo Post) Mohamad Caisar Ntoma; Arifin Tahir; Sudarsono
ABM: International Journal of Administration, Business and Management Vol 8 No 1 (2025): June 2025 - November 2025
Publisher : LPPM Institut Teknologi dan Sains Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31967/abm.v8i1.1671

Abstract

Changes in people's information consumption behavior in today's digital era require print media outlets like Gorontalo Post to begin implementing adaptive work strategies. To support the implementation of these work adaptation strategies, several key elements are needed to make the necessary changes. One of these essential elements is the readiness of human resources (HR) to adapt to technological developments and the work Environment. This research uses a case study Analys and a qualitative approach to analyze Gorontalo Post's HR readiness to implement the digital transformation process, focusing on digital competency, attitudes toward change, and managerial support. Following participant observation, in-depth interviews, and internal document analysis, data were collected and analyzed using a SWOT analysis. The results indicate that Gorontalo Post's HR has the ability to adapt, but they still face obstacles such as limited digital competency, resistance to change, and a weak internal training strategy.
THE UTILIZATION OF FACEBOOK AND WHATSAPP AS DIGITAL MARKETING STRATEGIES FOR AGRICULTURAL PRODUCTS IN EAST BULANGO DISTRICT, BONE BOLANGO REGENCY Riski Mato; Sudarsono; Sitti Husna Noviana Djou
Journal of Economic, Business, and Administration (JEBA) Vol. 7 No. 1 (2026): Journal of Economics, Business and Administration (JEBA)
Publisher : LP2M Universitas Bina Mandiri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47918/dwn19v87

Abstract

This study aims to analyze the utilization of Facebook and WhatsApp Messenger as marketing media for agricultural products in East Bulango District, Bone Bolango Regency. Specifically, the study examines the role of Facebook in product promotion and information dissemination, explores the benefits of WhatsApp in facilitating communication and transactions between farmers and consumers, and identifies the supporting and inhibiting factors affecting the implementation of digital marketing strategies. This research employed a descriptive qualitative approach. Data were collected through in-depth interviews, observation, and documentation involving five purposively selected informants consisting of conventional farmers, digital farmers, and agricultural collectors. Data were analyzed using the interactive model of Miles, Huberman, and Saldaña, including data reduction, data display, and conclusion drawing. The findings indicate that Facebook serves as the primary platform for promoting agricultural products and expanding market reach, while WhatsApp facilitates direct communication, price negotiation, order confirmation, and transaction coordination. The use of these platforms enables farmers to obtain higher selling prices and reduce dependence on intermediaries. However, several challenges remain, including limited digital literacy, time constraints, logistical difficulties, challenges in marketing large product volumes, and low consumer interest in unbranded products. The study concludes that Facebook and WhatsApp have significant potential to support agricultural marketing in rural areas, although greater institutional support is needed through digital literacy training, marketing assistance, and infrastructure development to encourage wider adoption.
VILLAGE INSTITUTIONAL COMMUNICATION SYSTEM IN JATIMULYA VILLAGE liska uaneto; Sudarsono; sitti djou
Journal of Economic, Business, and Administration (JEBA) Vol. 4 No. 3 (2023): Journal of Economic, Business and Administration (JEBA)
Publisher : LP2M Universitas Bina Mandiri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47918/jeba.v4i3.491

Abstract

The purpose of the study was to find out about the Institutional Communication System of the Village Consultative Body in Jatimulya Village. The research method used is the type of research used is descriptive research. While the research approach used is a qualitative approach. The results showed that 1) The cultural communication system at the BPD Institution in Jatimulya Village had not run well because there was still an unfinished emotional connection. 2) The social communication system at the BPD Institution in Jatimulya Village has not gone well, because there are still individual traits such as selfishness in managing institutions. 3) The intra and interpersonal communication system at the BPD Institution in Jatimulya Village is running well, because this will affect both institutional and personal psychology. 4) The organizational communication system at the BPD Institution in Jatimulya Village on the quality of work caused by communication that does not go well other than by looking at the work targets that must be completed not on time.
COMMUNITY SATISFACTION LEVEL WITH THE QUALITY OF PUBLIC SERVICES IN DIMITO VILLAGE Sukrin Badu; Sudarsono; Ghoriqna Fibahril Wahdah
Journal of Economic, Business, and Administration (JEBA) Vol. 5 No. 3 (2024): Journal of Economic, Business and Administration (JEBA)
Publisher : LP2M Universitas Bina Mandiri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47918/jeba.v4i4.493

Abstract

This study aims to measure the level of community satisfaction, evaluate the quality of public services, and analyze the influence of service quality on community satisfaction in Dimito Village, Wonosari District. This research employs a quantitative approach with a survey design. Data were collected from 80 respondents using research instruments (questionnaires) and analyzed using simple linear regression via SPSS. The results indicate that public service delivery in Dimito Village generally aligns with the Ministry of State Apparatus Empowerment and Bureaucratic Reform Regulation No. 14 of 2017. Dimensions of simplicity and clarity received high appreciation, with 48.8% and 60% of respondents strongly agreeing with the performance in these areas, respectively. However, findings suggest a need for improvement regarding service duration (time efficiency) and security aspects. Statistical analysis confirms a positive and significant influence of service quality on community satisfaction, with a regression coefficient of 0.636. This implies that a 1% improvement in service quality significantly enhances community satisfaction by 63.6%. These results emphasize that optimizing administrative procedures and officer competence is vital for fostering public trust and welfare at the village level.
THE PARADOX OF DIGITAL ARCHIVAL TRANSFORMATION IN LOCAL GOVERNMENT: A CASE STUDY OF SOUTH BOLAANG MONGONDOW, INDONESIA Dian Ekawati Moha; Sudarsono; Djamila Podungge
Journal of Economic, Business, and Administration (JEBA) Vol. 5 No. 3 (2024): Journal of Economic, Business and Administration (JEBA)
Publisher : LP2M Universitas Bina Mandiri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47918/dnw8wh88

Abstract

The management of government archives is a mandatory administrative affair that serves as the backbone of state accountability and institutional memory. However, peripheral regions in Indonesia often face a "paradox of transformation," where national mandates fail to materialize at the local level. This study aims to evaluate the government archival service policy at the Library and Archives Service of South Bolaang Mongondow Regency using William Dunn’s evaluation framework, focusing on four dimensions: effectiveness, adequacy, responsiveness, and accuracy. Employing a qualitative case study approach, data were gathered through semi structured interviews, non participant observations, and documentary analysis. The findings reveal that archival services in South Bolaang Mongondow currently operate in a state of "strategic neglect," characterized by an ineffective service model, insufficient regulatory instruments (the absence of JRA and Security Classification Systems), low public responsiveness, and fragmented data accuracy. The implementation is hindered by a "triple deficit": a professionalization gap among human resources, severe infrastructure degradation in rented facilities, and systemic budgetary marginalization. Conversely, the regency’s low national ranking (484th) serves as a potential catalyst for reform. The study concludes that bridging the "implementation gap" requires a transition from symbolic formal compliance to substantive professionalization through the adoption of technical SOPs and dedicated fiscal allocation to protect the regency’s administrative heritage.
Pemberdayaan UMKM melalui Pengembangan Jaringan Pemasaran Berbasis Digital di Kabupaten Bolaang Mongondow Selatan Sudarsono; Djamila Podungge; Aryati Hamzah; Amnatia Abdullah
Journal of Hulonthalo Service Society (JHSS) Vol. 2 No. 2 (2023): Journal of Hulonthalo Service Society (JHSS)
Publisher : LPPM Universitas Bina Mandiri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (173.081 KB) | DOI: 10.47918/jhss.v2i2.1121

Abstract

The aim of implementing this community service activity is to grow and develop the ability of MSME actors to become strong and independent in order to increase the role of MSMEs in regional development, job creation, income distribution, economic growth and poverty alleviation in South Bolaang Mongondow Regency. The method of implementing community service is carried out through a series of activity stages as follows: 1) socialization of program plans and service activities to partners; 2) preparing programs and plans for service activities for partners; 3) implementation of training and mentoring; and 4) evaluate each series of service activities for partners. The results of the implementation show an increase in the quality of life of actors and the active participation of partners in implementing science and technology in the fields of production, management and marketing. The process of implementing community service focuses on training and mentoring MSMEs in managing and storing raw materials based on a Point of Sales (POS) System; production; operational management, work standards and SOPs; financial and accounting management through the MYOB Accounting application; labeling and packaging; building marketing networks; creating commerce and Marketplace social media accounts; creating cloud computing-based marketing content; and digital content distribution.
Strategi Percepatan Penurunan Stunting Melalui Peningkatan Kecerdasan Ibu Rumah Tangga di Kecamatan Bulango Utara Erna Patuti; Azis Rachman; Sudarsono Sudarsono
Jurnal Multidisiplin West Science Vol 5 No 07 (2026): Jurnal Multidisiplin West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jmws.v5i07.3584

Abstract

Stunting masih menjadi permasalahan kesehatan masyarakat yang berdampak pada kualitas sumber daya manusia, terutama di wilayah pedesaan. Berbagai penelitian menunjukkan bahwa keberhasilan percepatan penurunan stunting sangat dipengaruhi oleh kapasitas keluarga, khususnya peran ibu rumah tangga dalam pengasuhan, pemenuhan gizi, dan pemeliharaan kesehatan anak. Penelitian ini bertujuan untuk menganalisis strategi percepatan penurunan stunting melalui peningkatan kecerdasan ibu rumah tangga di Kecamatan Bulango Utara, Kabupaten Bone Bolango. Penelitian menggunakan pendekatan kualitatif dengan desain studi kasus. Informan penelitian terdiri atas Camat, Kepala Puskesmas, Bidan, Penyuluh Keluarga Berencana, Kepala Desa, Tokoh Masyarakat, dan Kader Posyandu yang dipilih secara purposive. Data dikumpulkan melalui wawancara mendalam, observasi, dan dokumentasi, kemudian dianalisis menggunakan model interaktif Miles, Huberman, dan Saldaña yang meliputi kondensasi data, penyajian data, dan penarikan kesimpulan. Keabsahan data dilakukan melalui triangulasi sumber, triangulasi teknik, dan member checking. Hasil penelitian menunjukkan bahwa peningkatan kecerdasan ibu rumah tangga berperan penting dalam percepatan penurunan stunting melalui tiga aspek utama, yaitu peningkatan literasi gizi, penguatan pemberdayaan ekonomi keluarga, dan pengembangan strategi terintegrasi berbasis lokal. Program edukasi gizi yang dilakukan melalui posyandu, kelas ibu hamil, dan penyuluhan kesehatan telah meningkatkan pemahaman ibu terhadap kebutuhan gizi anak, meskipun implementasinya masih menghadapi kendala ekonomi dan budaya. Program pemberdayaan ekonomi memberikan kontribusi terhadap kemampuan keluarga dalam memenuhi kebutuhan gizi anak, sedangkan koordinasi lintas sektor antara pemerintah kecamatan, pemerintah desa, puskesmas, kader, dan masyarakat menjadi faktor pendukung utama keberhasilan program. Penelitian ini menyimpulkan bahwa peningkatan kecerdasan ibu rumah tangga merupakan strategi yang efektif dalam mendukung percepatan penurunan stunting secara berkelanjutan dan berbasis keluarga.
PROMOTIONAL STRATEGY FOR INCREASING CORN STICK SALES AT UMKM CBC (CAHAYA BINTANG CAKRAWALA) IN MOODU DISTRICT. EAST CITY GORONTALO KOTA GORONTALO Nur Novianti Noho; sudarsono; Fitriyani Husain
Jurnal Ilmu Manajemen dan Bisnis Vol. 12 No. 3 (2024): Jurnal Ilmu Manajemen dan Bisnis (JIMB)
Publisher : LP2M Universitas Bina Mandiri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47918/jimb.v12i3.1538

Abstract

The current study aims 1) The objectives of this research are 1) To find out thesales strategy for corn sticks at Cahaya Bintang Cakrawala UMKM (CBC) in Moodu. DistrictEast City Gorontalo City. 2) To find out about promotions to increase sales of jaguan sticksat UMKM CBC (Cahaya Bintang Cakawala) in Moodu, Kec. East City, Gorontalo City.The method used in this study is descriptive qualitative methods with observation data collection techniques, in-depth interviews, and documentation. The result of the study shows that 1) The promotional strategy implemented by UMKM Cahaya Bintang Cakrawala in Moodu, Kota Timur District, Gorontalo City is expanding market share by introducing goods or productson social media and frequently participating in UMKM exhibitions held by the government, Indonesian banks, private parties and in real terms through MSME product exhibitions at certain events related to the business world. Then provide promos. 2) Promotion to increase sales of cornsticksat UMKM CBC (Cahaya Bintang Cakrawala) in Moodu District. East City, Gorontalo City, by carrying out promotions to convey sales to the public by creating interesting promotional contenton social media so that consumers know about the existence of the corn stick sanduse Facebook media as a media place or means of disseminating in formation about the cornstick business and word to mouth media ormouth to mouth.
Co-Authors Abdullah, Amnatia R Abdurahman Abdullah Ahmad, Evi Amnatia Abdullah arbie, rosnawati arifin tahir Aryati Hamzah Basri Modding DARMAN Dian Ekawati Moha Djamila Podungge Ely Ibrahim Erna Patuti Fadly Alan Nur Datumula Fitri Babay Fitriani R. Blongkod Fitriyani Husain Frans Sudirjo Ghoriqna Fibahril Wahdah Ghoriqna Wahdah Imam Mashudi, Imam Karlina Napu liska uaneto Mohamad Caisar Ntoma Muhammad, Ikram Nur Novianti Noho Nurain Rahmatia Tamrin Nurhayati A. Ayuba Nurmaslin Palilati Nuzmerini Rauf Paat, Johny Christofel Pepi Rahman Rachman, Azis Rinto Yusuf Riski Mato Rita Amini Warastuti Samin Latif Santy Madu, Christin Sidiki, Mey Wulansari sitti djou Sitti Husna Noviana Djou Sri Destriyanti Tahaku Sukrin Badu Sulistiawati Pamolango Usup Usup Vira Yuniar J. Paute Yosep Koton