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Sudarsono .
Universitas Bina Mandiri Gorontalo
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The Importance of Digital Marketing As an MSME Marketing Strategy: A Literature Review Sudarsono Sudarsono; Rinto Yusuf
West Science Journal Economic and Entrepreneurship Vol. 1 No. 11 (2023): West Science Journal Economic and Entrepreneurship
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsjee.v1i11.359

Abstract

Small, medium and micro enterprises (MSMEs) play an important role in driving the economy of the community, especially in certain regions. This is indicated by the fact that most of the population works in this industry. However, in reality, small and medium enterprises (MSMEs) often use traditional methods to sell their goods, namely selling directly to consumers. Observations show that they face challenges in adopting today's rapidly evolving information technology, resulting in a limited market. The study used Mendeley, Google Scholar, and Semantic Scholar to conduct a literature review. From this exposition, it can be concluded that MSMEs must utilize the latest technology to increase revenue to expand market share. In order for them to compete in a wider market, they must also make their products stand out because they are unique.
Pemberdayaan UMKM melalui Pengembangan Jaringan Pemasaran Berbasis Digital di Kabupaten Bolaang Mongondow Selatan Sudarsono; Podungge, Djamila; Hamzah, Aryati; Abdullah, Amnatia
Journal of Hulonthalo Service Society (JHSS) Vol. 2 No. 2 (2023): Journal of Hulonthalo Service Society (JHSS)
Publisher : LPPM Universitas Bina Mandiri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (173.081 KB) | DOI: 10.47918/jhss.v2i2.1121

Abstract

The aim of implementing this community service activity is to grow and develop the ability of MSME actors to become strong and independent in order to increase the role of MSMEs in regional development, job creation, income distribution, economic growth and poverty alleviation in South Bolaang Mongondow Regency. The method of implementing community service is carried out through a series of activity stages as follows: 1) socialization of program plans and service activities to partners; 2) preparing programs and plans for service activities for partners; 3) implementation of training and mentoring; and 4) evaluate each series of service activities for partners. The results of the implementation show an increase in the quality of life of actors and the active participation of partners in implementing science and technology in the fields of production, management and marketing. The process of implementing community service focuses on training and mentoring MSMEs in managing and storing raw materials based on a Point of Sales (POS) System; production; operational management, work standards and SOPs; financial and accounting management through the MYOB Accounting application; labeling and packaging; building marketing networks; creating commerce and Marketplace social media accounts; creating cloud computing-based marketing content; and digital content distribution.
THE EFFECT OF BRAND PRICE AND PRODUCT QUALITY ON SMARTPHONE PURCHASE DECISIONS AT KIRANA SMARTPHONE STORE Mada, Yusuf Rayan; Sudarsono; Yahya, Siskawaty
Jurnal Ilmu Manajemen dan Bisnis Vol. 12 No. 2 (2024): Jurnal Ilmu Manajemen dan Bisnis (JIMB)
Publisher : LP2M Universitas Bina Mandiri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47918/jimb.v12i2.1535

Abstract

This study aims to explore how factors such as price, brand, and product quality can influence smartphone purchasing decisions. The method used in this study is a quantitative method. This study conducted a survey with a sample of users or consumers who purchased smartphones at the Kirana Smartphone Store. Data were collected through a questionnaire that assessed consumer perceptions of price, brand, and product quality that influence smartphone purchasing decisions. The results of the study showed that price had a negative and significant effect on purchasing decisions. Based on the results of the t-test and significance value, it is known that the Price Variable (X1) is indicated by a calculated t-value of -3.499> t-table - 1.998 and a significance value of 0.001 <0.05. In addition, based on the results of the t-test and significance value, it is known that the Brand Variable (X2) is indicated by a calculated t value of 2.245> t-table 1.998 and a significance value of 0.002 <0.05. So it can be concluded that the brand variable has a positive and significant effect on purchasing decisions. Meanwhile, the product quality variable cannot influence consumer purchasing decisions. This is based on the results of the t-test and the significance value is known that the Product Quality Variable (X3) is indicated by a calculated t value of 0.689 < t-table 1.998 and a significance value of 0.000 > 0.05. Thus, the Product Quality variable is stated to have no influence on Purchasing Decisions.
VILLAGE INSTITUTIONAL COMMUNICATION SYSTEM IN JATIMULYA VILLAGE uaneto, liska; Sudarsono; djou, sitti
Journal of Economic, Business, and Administration (JEBA) Vol. 4 No. 3 (2023): Journal of Economic, Business and Administration (JEBA)
Publisher : LP2M Universitas Bina Mandiri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47918/jeba.v4i3.491

Abstract

The purpose of the study was to find out about the Institutional Communication System of the Village Consultative Body in Jatimulya Village. The research method used is the type of research used is descriptive research. While the research approach used is a qualitative approach. The results showed that 1) The cultural communication system at the BPD Institution in Jatimulya Village had not run well because there was still an unfinished emotional connection. 2) The social communication system at the BPD Institution in Jatimulya Village has not gone well, because there are still individual traits such as selfishness in managing institutions. 3) The intra and interpersonal communication system at the BPD Institution in Jatimulya Village is running well, because this will affect both institutional and personal psychology. 4) The organizational communication system at the BPD Institution in Jatimulya Village on the quality of work caused by communication that does not go well other than by looking at the work targets that must be completed not on time.
Political Marketing Strategy: Efforts of Regional Head Candidates to Attract the Sympathy of Voters in Wajo Regency Sudarsono
Jurnal Bina Praja Vol 16 No 3 (2024)
Publisher : Research and Development Agency Ministry of Home Affairs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21787/jbp.16.2024.453-469

Abstract

This study aims to analyze the most effective communication strategies, personal branding, social media utilization, and data-driven campaign methods in influencing public opinion and mobilizing support. Qualitative descriptive research methods were employed to collect data through in-depth interviews, direct observation, and the analysis of documents pertinent to political campaigns. The result showed that the primary strategies employed by regional head candidates encompass the construction of a favorable image, placing campaign props in pivotal locations, and adapting campaign messages to align with the region's social, cultural, and community characteristics. The strategic incorporation of marketing components can potentially enhance a candidate's probability of electoral success. Both candidates continue to construct a robust and favorable image, optimize the utilization of campaign props, leverage social media as a dynamic communication tool, and provide pertinent and engaging campaign content. It is imperative to acknowledge that this research is constrained by certain limitations, particularly concerning the data employed, which is contextual and region-specific. Consequently, the findings may be challenging to generalize to other regions with disparate social, cultural, and political attributes. Therefore, further research must be conducted to evaluate the influence of ethical and regulatory frameworks on the utilization of political marketing techniques, including matters about data privacy and misinformation. Such an approach will contribute to the advancement of a robust and flourishing democratic system.
The influence of big data, content marketing, and artificial neural networks on purchase decisions: the moderating role of purchase intentions Sudarsono, Sudarsono; Rachman, Azis
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol 10, No 4 (2024): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020244722

Abstract

This study aims to explore the direct effect of big data variables, content marketing and artificial neural networks on purchase intention variables and purchasing decisions; and 2) the indirect effect of big data variables, content marketing and artificial neural networks on purchasing decisions moderated by purchase interest variables. The method in this study uses a quantitative approach and sampling techniques with simple random sampling, data distributed by google form and offline conducted January - March 2024, a total of 385 data collected. These findings were analyzed with Structural Equation Modeling (SEM) software in the Smart PLS (Partial Least Square) application with indirect and direct. The results showed that directly, big data has a negative but significant effect on purchase intention. Content marketing, directly on purchase intention or purchase decision, has a positive but insignificant effect. And directly, artificial neural networks have a negative but significant effect on purchasing decisions.
The Influence of Green Marketing Campaign, Sustainability Commitment, and Community-Based Marketing on Brand Preference in Bandung FMCG Sector Frans Sudirjo; Sudarsono Sudarsono; Usup Usup
West Science Interdisciplinary Studies Vol. 3 No. 02 (2025): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v3i02.1691

Abstract

This study investigates the influence of Green Marketing Campaigns, Sustainability Commitments, and Community-Based Marketing on Brand Preference in the FMCG sector in Bandung, using a quantitative analysis approach. Data were collected from 150 respondents using a Likert scale (1-5) and analyzed with SEM-PLS 3. The results reveal that all three variables significantly impact Brand Preference, with Community-Based Marketing showing the strongest effect. Green Marketing Campaigns and Sustainability Commitments also demonstrate substantial positive influences. These findings highlight the growing consumer preference for brands that prioritize environmental responsibility, sustainability, and community engagement. Practical implications include the need for FMCG companies to integrate these elements into their marketing strategies to enhance consumer loyalty and brand positioning.
Optimalisasi Kompetensi Tenaga Kesehatan dalam Penerapan Sistem Informasi Manajemen Kesehatan Santy Madu, Christin; Tahir, Arifin; Sudarsono
Public Health and Safety International Journal Vol. 5 No. 01 (2025): Public Health and Safety International Journal (PHASIJ)
Publisher : YCMM

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk menganalisis optimalisasi kompetensi tenaga kesehatan dalam penerapan Sistem Informasi Manajemen Kesehatan (SIMK) di RSUD XYZ, Kabupaten Bone Bolango. Pendekatan kualitatif dengan jenis studi kasus digunakan untuk menggali peran kompetensi tenaga kesehatan dalam mendukung keberhasilan SIMK. Data diperoleh melalui observasi partisipatif dan dokumentasi dari laporan kinerja rumah sakit. Hasil penelitian menunjukkan bahwa tingkat kompetensi tenaga kesehatan dalam memanfaatkan SIMK bervariasi. Sebagian tenaga kesehatan yang telah mengikuti pelatihan mampu menggunakan SIMK dengan baik, namun beberapa lainnya masih menghadapi kendala teknis, yang mengurangi efisiensi sistem. Selain itu, dokumentasi menunjukkan bahwa pemanfaatan SIMK baru mencapai 70% dari potensi optimalnya, yang disebabkan oleh kurangnya pelatihan intensif dan pembaruan sistem. Strategi peningkatan kompetensi tenaga kesehatan meliputi pelatihan berkala, penguatan infrastruktur teknologi, dan pengembangan modul pelatihan berbasis daring. Penelitian ini menekankan pentingnya kolaborasi antara tenaga kesehatan, pengelola rumah sakit, dan pengembang teknologi untuk mengoptimalkan SIMK dalam meningkatkan kualitas pelayanan kesehatan. Dengan langkah strategis tersebut, RSUD XYZ diharapkan mampu menghadirkan pelayanan yang lebih efisien, akurat, dan responsif terhadap kebutuhan pasien
SYSTEMATIC LITERATURE REVIEW: BIG DATA DAN ARTIFICIAL NEURAL NETWORKS DALAM KERANGKA STRATEGI DIGITAL MARKETING Sudarsono, Sudarsono
RADIAL : Jurnal Peradaban Sains, Rekayasa dan Teknologi Vol. 10 No. 2 (2022): RADIAL: JuRnal PerADaban SaIns RekAyasan dan TeknoLogi
Publisher : Universitas Bina Taruna Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37971/radial.v10i2.295

Abstract

Abstrak: Systematic Literature Review: Big Data Dan Artificial Neural Networks Dalam Kerangka Strategi Digital Marketing. Tujuan dari penelitian ini untuk mengetahui dan memahami big data dan artificial neural networks dalam kerangka strategi pemasaran digital. Penelitian ini menggunakan basis desk research dengan metode penelitian yang digunakan adalah systematic literature review. Dengan bantuan aplikasi Pulish or Perish dan VOSviewer data dikumpulkan dari Google Scholar, CrossReff, OpenAlex dan PubMed melalui kata kunci big data, artificial neural networks dan digital marketing sejumlah 168 artikel dari hasil penelusuran dan lolos screening yang dilakukan berdasarkan relevansi topik yang diangkat. Hasil penelitian menunjukkan bahwa adanya data yang terstruktur dan tidak terstruktur dan memungkinkan untuk dijadikan sebegai referensi dalam pengambilan keputusan pembelian secara digital terbagi dalam dua jenis big data yakni big data negatif dan big data positif. Big data tersebut menjadi rujukan bagi pelaku usaha untuk menerapkan artificial neural networks dalam aktifitas pemasaran yang dilakukan. Artificial neural networks memungkinkan bagi pelaku usaha untuk memberikan layanan secara customization pada setiap konsumennya karena dengan adanya artificial neural networks, memungkinkan bagi pelaku usaha untuk mengetahui dan mengidentifikasi serta melakukan penelusuran terhadap aktifitas konsumen di internet. Kata kunci: big data; artificial neural networks; digital marketing Abstract: Systematic Literature Review: Big Data and Artificial Neural Networks Within the Framework of a Digital Marketing Strategy. The purpose of this research is to identify and understand big data and artificial neural networks within the framework of a digital marketing strategy. This study uses a desk research basis with the research method used is a systematic literature review. Using the Pulish or Perish and VOSviewer applications, data was collected from Google Scholar, CrossReff, OpenAlex and PubMed through the keywords big data, artificial neural network and digital marketing, a total of 168 articles from search results and passed the screening which was carried out based on the relevance of the topics raised. The results of the study show that there is structured and unstructured data that allows it to be used as a reference in making digital purchasing decisions divided into two types of big data, namely negative big data and positive big data. The big data is a reference for business actors to implement artificial neural networks in their marketing activities. Artificial neural networks make it possible for business actors to provide customized services to each of their customers because with the presence of artificial neural networks, it allows business actors to identify and identify and track consumer activities on the internet. Keyword: big data; artificial neural networks; digital marketing
Kualifikasi Pendidikan Tenaga Kesehatan dan Dampaknya Terhadap Mutu Pelayanan di RSUD Toto Kabila: Studi Kualitatif Deskriptif Sidiki, Mey Wulansari; Sudarsono, Sudarsono; Mashudi, Imam
Jurnal Promotif Preventif Vol 8 No 5 (2025): Oktober 2025: JURNAL PROMOTIF PREVENTIF
Publisher : Fakultas Kesehatan Masyarakat Universitas Pancasakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47650/jpp.v8i5.2250

Abstract

Mutu pelayanan kesehatan di rumah sakit sangat bergantung pada kompetensi tenaga kesehatan sebagai ujung tombak penyelenggara layanan. Kualifikasi pendidikan menjadi faktor penting dalam menentukan efektivitas dan efisiensi pelayanan, namun masih ditemukan variasi latar belakang pendidikan yang tidak selalu relevan dengan bidang kerja. Penelitian ini bertujuan untuk mengeksplorasi peran kualifikasi pendidikan tenaga kesehatan dalam mendukung mutu pelayanan di RSUD Toto Kabila. Penelitian menggunakan pendekatan kualitatif deskriptif melalui wawancara mendalam, observasi partisipatif, dan studi dokumentasi terhadap tenaga medis, paramedis, administrasi, dan manajemen rumah sakit yang dipilih secara purposive. Analisis data dilakukan dengan model Miles dan Huberman melalui proses reduksi, penyajian, dan penarikan kesimpulan yang divalidasi dengan triangulasi. Hasil menunjukkan adanya variasi kualifikasi mulai dari diploma, sarjana, hingga non-kesehatan. Tenaga dengan kualifikasi sesuai bidang lebih memahami SOP, bekerja disiplin, dan memberikan pelayanan optimal, sementara tenaga yang tidak relevan menghadapi kendala teknis yang berdampak pada keterlambatan dan menurunnya kepuasan pasien. Ditemukan pula hambatan berupa keterbatasan tenaga berkualifikasi tepat, distribusi kerja tidak merata, dan minimnya pelatihan berkelanjutan. Penelitian ini menegaskan bahwa kualifikasi pendidikan tenaga kesehatan berperan krusial dalam menjamin mutu pelayanan rumah sakit, khususnya di wilayah daerah.
Co-Authors Abdullah, Amnatia R Abdurahman Abdullah Ahmad, Evi arbie, rosnawati arifin tahir Aryati Hamzah DARMAN Djamila Podungge djou, sitti Ely Ibrahim Fitri Babay Fitriani R. Blongkod Frans Sudirjo Imam Mashudi, Imam Karlina Napu Mada, Yusuf Rayan Muhammad, Ikram Nurain Rahmatia Tamrin Nurhayati A. Ayuba Paat, Johny Christofel Pepi Rahman Podungge, Djamila Rachman, Azis Rinto Yusuf Rita Amini Warastuti Samin Latif Santy Madu, Christin Sidiki, Mey Wulansari Sri Destriyanti Tahaku uaneto, liska Usup Usup Vira Yuniar J. Paute Yahya, Siskawaty Yosep Koton