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All Journal JRMSI - Jurnal Riset Manajemen Sains Indonesia Jurnal Ilmiah Wahana Akuntansi Jurnal Akuntansi dan Keuangan Indonesian Collaboration Journal of Community Services (ICJCS) PROSIDING SEMINAR NASIONAL FISIKA (E-JOURNAL) Blantika : Multidisciplinary Journal Jurnal Akuntansi, Perpajakan dan Auditing Jurnal Social Society PENG: Jurnal Ekonomi dan Manajemen Ekopedia: Jurnal Ilmiah Ekonomi Jejak digital: Jurnal Ilmiah Multidisiplin Jurnal Ilmu Sosial dan Humaniora Indonesia Economic Journal Jurnal Ilmiah Ekonomi dan Manajemen Indonesia IJEMA
Diena Noviarini
Fakultas Ekonomi Unversitas Negeri Jakarta
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Physics Public Health Social Sciences Other

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Integrasi UTAUT dan TTAT dalam Kerangka IS Dual Factor pada Niat Penggunaan Teknologi AI di Jabodetabek Manda Raihana Laksita; Diena Noviarini; Adnan Kasofi
Jurnal Ilmu Sosial dan Humaniora Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/t6fvsw15

Abstract

This study examines the influence of variables within the Unified Theory of Acceptance and Use of Technology (UTAUT) and the Technology Threat Avoidance Theory (TTAT), integrated through an IS Dual Factor approach, on Generative AI usage intention among users in the Jabodetabek region, addressing a gap in prior research that has tended to examine enabling and inhibiting factors along separate trajectories despite users experiencing these dual pulls simultaneously in practice, and thereby demonstrating the relevance of the IS Dual Factor framework, which treats the two sets of determinants as distinct yet concurrently operating constructs. A quantitative survey method was employed involving 200 respondents domiciled in Jabodetabek who possess knowledge of and/or experience using Generative AI technology, with data collected through an online questionnaire from September 2025 to April 2026 and analyzed using Covariance-Based Structural Equation Modeling (CB-SEM) via IBM AMOS, encompassing Confirmatory Factor Analysis and structural model testing. The results indicate that all six hypotheses were supported, with Performance Expectancy (β = 0.564) and Facilitating Conditions (β = 0.566) emerging as the strongest predictors, followed by Effort Expectancy (β = 0.379) and Social Influence (β = 0.243), which also exerted significant positive effects, while on the inhibiting side Perceived Threats (β = −0.277) significantly reduced usage intention and Perceived Avoidability (β = 0.287) functioned as a buffer attenuating this negative effect, collectively demonstrating that integrating UTAUT and TTAT within an IS Dual Factor framework yields a more comprehensive predictive model than unidimensional approaches for explaining Generative AI usage intention among Indonesia's urban population.  
Faktor-Faktor yang Memengaruhi Behavioral Intention to Use Generative AI untuk Pembuatan Konten Media Sosial pada Mahasiswa di Jakarta Damar Lintang; Diena Noviarini; Meta Bara Berutu
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/k8r7re18

Abstract

This study aims to analyze the factors influencing the behavioral intention to use Generative AI, specifically Google Gemini, for social media content creation among university students in Jakarta. This research integrates the Unified Theory of Acceptance and Use of Technology (UTAUT) with the information quality construct. The study employed a quantitative approach with data collected from 320 students through online questionnaires. Data analysis was performed using PLS-SEM. The findings reveal that effort expectancy, information quality, and attitude have positive and significant effects on behavioral intention, while performance expectancy does not significantly influence behavioral intention. Attitude emerges as the most dominant predictor. These results contribute theoretically to technology acceptance literature and provide practical insights for technology developers and educational institutions in optimizing Generative AI adoption among young creators in Indonesia.
Pengaruh Consumption Values terhadap Purchase Intention Pengguna Fitur Group Order pada Aplikasi Online Food-Delivery Winda Khairunnisa; Diena Noviarini; Meta Bara Berutu
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/nqd1dj18

Abstract

The growth of Indonesia's digital ecosystem has driven the development of group order features on online food delivery platforms such as GrabFood, GoFood, and ShopeeFood, which allow users to place shared orders within a single transaction. This study aims to analyze the influence of consumption values (functional, emotional, social, and epistemic value) on self-identity and purchase intention among group order users, with self-identity positioned as both a mediating variable and a direct predictor of purchase intention. This research employed a quantitative approach with a causal associative design. Data were collected cross-sectionally from 210 respondents aged 18–35 in the Jabodetabek area through an online questionnaire, selected using purposive sampling, and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4.0. The results show that all four consumption values dimensions have a positive and significant effect on self-identity, with epistemic value as the strongest predictor, and on purchase intention, with social value as the most dominant predictor. However, self-identity was not found to significantly and directly affect purchase intention, indicating that usage intention is driven more by directly perceived, situational consumption values. As a conceptual implementation, this study also produced a group order application prototype named Bareng App.
Perancangan UI/UX Prototipe Reservasi Kelas Olahraga Melalui Pendekatan Human Centered Design Desma Noor Putri; Diena Noviarini; Ringga Sentagi Asa
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 5 (2026): AGUSTUS-SEPTEMBER
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/dv31s879

Abstract

The rapid growth of the digital fitness application industry has encouraged the emergence of various sportstech platforms to meet public demand for flexible and practical access to sports services. However, existing sports class reservation platforms still face several issues related to user interface and user experience aspects, particularly unclear cancellation policies, limited rescheduling features, and lack of transparency regarding class availability information. This study aims to identify user needs and obstacles in the sports class booking process, as well as to design the Go-FIT website prototype as a user-oriented solution. The approach used in this study is Human-Centered Design (HCD), implemented through five stages of design thinking: empathize, define, ideate, prototype, and testing. Data were collected through pre-surveys, literature studies, and observation of user reviews on existing sports class reservation platforms. The prototype was developed using Figma and Loveable as an AI-assisted development platform. Evaluation was conducted with 30 respondents using the System Usability Scale (SUS) instrument. The test results showed an average SUS score of 82,5, which falls into the Excellent category, indicating that the Go-FIT prototype has a very high level of usability in terms of effectiveness, efficiency, and overall ease of use. The results of this study are expected to serve as a foundation for developing a more transparent, flexible, and user-oriented digital sports class reservation system.  
Faktor-Faktor yang Memengaruhi Adopsi Teknologi Pembayaran Kode QR pada Pelaku UMKM Dzaki Hanif; Diena Noviarini; Ringga Sentagi Asa
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 5 (2026): AGUSTUS-SEPTEMBER
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/2jn1jn34

Abstract

This study aims to analyze the factors influencing Behavioral Intention to Use QRIS among culinary micro, small, and medium enterprises (MSMEs) in DKI Jakarta using the Unified Theory of Acceptance and Use of Technology 2 (UTAUT2) model extended with Perceived Security and Perceived Trust variables. This study employed a quantitative approach with a survey method involving 214 MSME respondents who have used QRIS. Data were analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS). The results indicate that Performance Expectancy, Effort Expectancy, Price Value, Perceived Security, and Perceived Trust have a positive and significant effect on Behavioral Intention to Use QRIS, with Perceived Trust being the most influential factor. Meanwhile, Social Influence was found to have no significant effect. The R² value of 0.578 indicates that the model explains 57.8% of the variation in behavioral intention to use QRIS. These findings suggest that increasing QRIS adoption among MSMEs should be supported by providing beneficial and easy-to-use services, costs commensurate with benefits, robust security systems, and efforts to build MSME owners' trust in QRIS as a digital payment method. This study contributes to the development of UTAUT2 literature by extending the model in the context of digital payment adoption in the MSME sector.
The Effects Of User Interface Design, Perceived Ease Of Use, And E-Service Quality On User Satisfaction Among Tiktok Shop Users Abdurrasyid Akbar; Diena Noviarini; Fildzah Shabrina
Blantika: Multidisciplinary Journal Vol. 4 No. 8 (2026): Special Issue
Publisher : PT. Publikasiku Academic Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57096/blantika.v4i8.549

Abstract

The rapid growth of social commerce in Indonesia has established TikTok Shop as a dominant digital shopping platform. However, the platform's effectiveness in maintaining user satisfaction remains a challenge amidst various complaints regarding navigation complexity and service responsiveness. This study aims to analyze the influence of User Interface Design, Perceived Ease of Use, and E-Service Quality on User Satisfaction among TikTok Shop users in Indonesia, based on the Technology Acceptance Model (TAM) framework. This research employs a quantitative approach using a survey method with questionnaires distributed to Gen Z respondents aged 12–27, residing in Jakarta, who have experience shopping on TikTok Shop. Data were analyzed using the Structural Equation Modeling-Partial Least Squares (SEM-PLS) technique. The results indicate that both User Interface Design and Perceived Ease of Use have a significant positive influence on User Satisfaction. Conversely, E-Service Quality was found to have no significant impact on User Satisfaction. These findings imply that user satisfaction on TikTok Shop is primarily driven by visual experience and operational ease rather than other electronic service attributes. This study contributes to the theoretical expansion of TAM within the social commerce context and provides practical insights for platform developers to prioritize the optimization of interface design and application usability.
Analysis of Factors Affecting the Intention to Use NFC-Based Payment System Vira Deyana Cindy; Umi Widyastuti; Diena Noviarini
JRMSI - Jurnal Riset Manajemen Sains Indonesia Vol. 16 No. 2 (2025): Jurnal Riset Manajemen Sains Indonesia
Publisher : Fakultas Ekonomi, Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JRMSI.016.6

Abstract

This study aims to examine the influence of Prior Experience on Perceived Ease of Use and Perceived Usefulness, as well as the effects of both perception variables on Intention to Use QRIS Tap. A quantitative approach was employed, with the population consisting of NFC payment users in the Greater Jakarta area. The sample was selected using a purposive sampling method, involving 165 qualified respondents. Data were collected through an online questionnaire using a 6-point Likert scale, and analyzed using SmartPLS and Microsoft Excel. The results reveal that Prior Experience has a significant positive effect on both Perceived Ease of Use and Perceived Usefulness. Furthermore, these two perception variables significantly and positively influence the Intention to Use QRIS Tap. Based on these findings, all four proposed hypotheses in this study are supported.
Co-Authors Abdurrasyid Akbar Adelia Tiara Andani Adnan Kasofi Amanda Chrysanti Andhika Satya Aryaguna Damar Lintang Daril Fajar Ardiyansyah Desma Noor Putri Dzaki Hanif Faida Istiqomah Fathannaufal Amiludin Fauzan Fadlullah Fildzah Shabrina Fini Pandewidinata Gatot Nazir Ahmad Henry Ocky M. Yasser Arafat Manda Raihana Laksita Marsellisa Nindito, Marsellisa Meta Bara Berutu Muhamad Ilham Muhamad Safitri Ruswandi Muhammad Dzaky Arief Muhammad Fachri Siregar Nadiyah Hibrizi Najwan Tsaqib Osly Usman Parimitha, Widya Purwana E.S., Dedi Raka Echa Pratama Rakha Athallah Syahputra Ringga Sentag Asa Ringga Sentagi Asa Rio Danuarta Sihombing Roni Faslah Rumondang, Sintha Ruswandi, Muhamad Safitri Sabo Hermawan Santi Setriyani Setyo Ferry Wibowo Shandy Aditya Singal, Anna Maurina Tegar Hanafi Terrylina A. Monoarfa Terrylina Arvinta Monoarfa Tineukeu Ariyanti Umi Widyastuti Umi Widyastuti Vira Deyana Cindy Wa Ode Regina Hersanti Wahyu Leksono Winda Khairunnisa YAMANI, AKHMAD Zaid Al Fatiy Zakaria, Adam Zerafim Emmanuel Sharon