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All Journal Nirmana Jurnal Sosioteknologi Mozaik Humaniora Lakon : Jurnal Kajian Sastra dan Budaya IJCAS (International Journal of Creative and Arts Studies) MUDRA Jurnal Seni Budaya PRODUCTUM : Jurnal Desain Produk (Pengetahuan dan Perancangan Produk) Share : Journal of Service Learning Dinamika Kerajinan dan Batik : MAJALAH ILMIAH Jurnal Desain Komunikasi Visual Nirmana International Review of Humanities Studies Dinamika Kerajinan dan Batik: Majalah Ilmiah
Aniendya Christianna
Universitas Kristen Petra
Religion Arts Humanities Chemical Engineering, Chemistry & Bioengineering Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Materials Science & Nanotechnology Social Sciences

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Remythology and Ideology of Nyonya Muluk in Masmundari’s Damar Kurung Painting Aniendya Christianna; Acep Iwan Saidi; Riama Maslan Sihombing; Nuning Yanti Damayanti
MOZAIK HUMANIORA Vol. 22 No. 2 (2022): MOZAIK HUMANIORA VOL. 22 NO. 2
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/mozaik.v22i2.35684

Abstract

This study aims to explore the visualization of damar kurung's painting with Nyonya Muluk theme and its meaning in the context of Javanese culture critically. It was stated that the figure of Nyonya Muluk was inspired by Masmundari's experience of meeting the Queen of the Netherlands who had visited Surabaya. Nyonya Muluk is described as a large woman who wears a dress and jewelery and has a pair of wings. Around her are other human figures painted in smaller sizes. To pursue the aim this study, the analysis was conducted using Gillian Rose's visual methodology which takes the position of the site of self. The analysis of this study found how Masmundari depicts objects by combining opposing cultural elements reflecting that the postcolonial subject is never completely the position of the colonized or the colonizing self. The ambivalence that arises in the practice of mutual views shows a form of negotiation or resistance from the colonized position. Masmundari's remitology also depicts the Indonesian nation as a colonized party trying to decolonize itself from colonial rule. By relocating the mythology of Nyonya Muluk in a contemporary context, this painting shows the efforts of the Indonesian people to regain 'independence' by using local traditions to fight against the culture imposed by the colonialists. In short, it can be concluded that the remitology of Nyonya Muluk in amar kurung's painting not only reflects Masmundari's resistance to Western colonial and post-colonial rule, but also represents Masmundari's resilience to the definition of her identity as Javanese.
AME'S REBRANDING STRATEGY TO BUILD BRAND IDENTITY AND ENHANCE STRONGER COMPETITIVENESS Sentosa, Michelle Adelia; Christianna, Aniendya
International Review of Humanities Studies Vol. 10, No. 1
Publisher : UI Scholars Hub

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Abstract

This research analyses AME's rebranding process to build a strong brand identity and increase competitiveness in the fashion industry. Using a descriptive qualitative method, data was collected through in-depth interviews, observations, and documentation studies. The results showed that AME's rebranding involved visual design changes as well as adjustments to the brand's vision and mission. The new illustration and packaging elements successfully attracted consumers' attention and created a positive experience, which resulted in increased sales and positive responses from consumers. The findings provide valuable insights into rebranding strategies in the fashion industry and their implications for brand identity and business performance, which are expected to serve as a reference for AME and other brands in designing effective rebranding strategies in a competitive market.
SOCIAL MEDIA OPTIMIZATION OF <i>RAMAMPA</i> RESTO & BAR AS A VISUAL STRATEGY Oei, Monique Pricilya; Christianna, Aniendya
International Review of Humanities Studies Vol. 10, No. 1
Publisher : UI Scholars Hub

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Abstract

In the digital era, social media has become an important marketing tool for businesses, including the culinary industry. This study examines the use of motion graphics to develop the social media presence of Rarampa Resto and Bar, a restaurant serving Manado cuisine and healthy MSG-free food, located in South Jakarta. Although the restaurant has a loyal customer base, particularly from the 40-60 age group, its social media content fails to attract younger audiences, especially millennials, who seek unique and authentic culinary experiences. This study suggests that Rarampa's social media content, which mainly focuses on event photography and the restaurant's ambiance, is ineffective in capturing the attention of younger audiences. Therefore, the use of illustrations and motion graphics is proposed to create more dynamic and appealing visual content. By incorporating semi-cartoon illustration styles and motion graphic elements, Rarampa can build a stronger visual identity, engage younger audiences, and increase interaction on social media. The research employs a qualitative descriptive approach, using data collection methods such as observation, interviews, and documentation. The results of this study are expected to provide insights on how to optimize the use of motion graphics to attract younger audiences and enhance the visual appeal of Rarampa Resto and Bar's social media.
FIGUR PEREMPUAN JAWA DALAM DAMAR KURUNG SEBAGAI INSPIRASI MOTIF BATIK KHAS GRESIK Christianna, Aniendya; Renaningtyas, Luri
Dinamika Kerajinan dan Batik: Majalah Ilmiah Vol. 38 No. 1 (2021): DINAMIKA KERAJINAN DAN BATIK : MAJALAH ILMIAH
Publisher : Balai Besar Standardisasi dan Pelayanan Jasa Industri Kerajinan dan Batik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22322/dkb.v38i1.6137

Abstract

Javanese women have a position as a pillar of Javanese culture, not only physically but also psychologically which includes perceptions, imaginations, and interpretations of Javanese cultural values. Damar Kurung is a lantern from the 16th century that serves as a marker of the coming of the Month of Ramadan. This culture of light has been gradually eroded by its irrelevant function, especially since electric lights dominate human life. The decoration that decorated the Damar Kurung has been preserved for generations by a female artist: Masmundari. Masmundari died at the age of more than 100 years ago in 2005, after the death of Damar Kurung also faded. This research is qualitative research using a descriptive method that is used to describe the performance of Javanese women in the Damar Kurung decoration. This research was carried out for approximately 8 months which included the research phase, the design phase and the implementation phase of the design results. The data analysis method used is descriptive, which is useful for describing the factual findings of the characteristics of the Damar Kurung ornamental variety along with its historical chronology. The data findings are classified according to the findings of the female performance themes and then developed as an innovation in the typical Gresik batik motif. The purpose of this research is the development of Damar Kurung decoration into batik motifs is one of the conservation efforts to preserve Damar Kurung as a national intangible heritage. And to find out the identity and role of women's gender in Javanese culture. The output of this research is also expected to contribute to the designers and practitioners of the art and/or crafts in order to be able to utilize the local cultural heritage to improve the economy of the creative industries 
Interactive Illustrated Book with AR Technology as a Supportive Tool to Help Overcome Anxiety in Early Childhood Sutandy, Devina Sisilia; Christianna, Aniendya; Renaningtyas, Luri
IJCAS (International Journal of Creative and Arts Studies) Vol 12, No 2 (2025): December 2025
Publisher : Graduate School of Institut Seni Indonesia Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24821/ijcas.v12i2.15864

Abstract

This study examines the role of interactive illustrated books as supportive educational media for early childhood learners aged 3–6 years, viewed from a visual communication and emotional learning perspective. The research explores how visual storytelling and interactive features, such as pop-up elements, mini activities, and limited augmented reality (AR) integration, can support children’s ability to recognize and manage early experiences of anxiety. A qualitative research approach was employed, involving interviews with child psychologists and early childhood education practitioners, questionnaires distributed to parents, and a literature review. User testing was conducted through individual and group trials to evaluate children’s responses to the designed media. The findings indicate positive responses from children, parents, and teachers in terms of engagement, usability, and emotional expression related to overcoming anxiety in early childhood. The study concludes that interactive illustrated books function not merely as entertainment, but as mediating tools that bridge emotional communication between children and adults. Furthermore, the findings suggest that augmented reality can serve as a complementary feature that enhances engagement without replacing the tactile and relational strengths of physical books in early childhood emotional learning contexts.Buku Ilustrasi Interaktif dengan Teknologi AR sebagai Alat Pendukung untuk Membantu Mengatasi Kecemasan pada Anak Usia Dini AbstrakPenelitian ini mengkaji peran buku bergambar interaktif sebagai media pendidikan pendukung bagi anak usia dini (3–6 tahun), dilihat dari perspektif komunikasi visual dan pembelajaran emosional. Penelitian ini mengeksplorasi bagaimana narasi visual dan fitur interaktif, seperti elemen pop-up, aktivitas mini, dan integrasi augmented reality (AR) yang terbatas, dapat mendukung kemampuan anak dalam mengenali dan mengelola pengalaman awal kecemasan. Pendekatan penelitian kualitatif digunakan, melibatkan wawancara dengan psikolog anak dan praktisi pendidikan anak usia dini, kuesioner yang dibagikan kepada orang tua, serta tinjauan literatur. Uji coba pengguna dilakukan melalui uji coba individu dan kelompok untuk mengevaluasi respons anak-anak terhadap media yang dirancang. Temuan menunjukkan respons positif dari anak-anak, orang tua, dan guru dalam hal keterlibatan, kemudahan penggunaan, ekspresi emosional terkait dengan bagaimana anak usia dini dapat mengatasi kecemasannya. Studi ini menyimpulkan bahwa buku ilustrasi interaktif tidak hanya berfungsi sebagai hiburan, tetapi juga sebagai alat perantara yang menjembatani komunikasi emosional antara anak-anak dan orang dewasa. Selain itu, temuan menunjukkan bahwa realitas tertambah dapat berfungsi sebagai fitur pelengkap yang meningkatkan keterlibatan tanpa menggantikan kekuatan taktil dan relasional buku fisik dalam konteks pembelajaran emosional pada masa kanak-kanak. 
Co-Authors -, Sienny Acep Iwan Saidi Adriano So, Adriano Andrian Dektisa Hagijanto Angeline angeline Ani Wijayanti Suhartono Christie, Melia Damayanthy, Dhamaris Desi Amalia Limanto, Desi Amalia Devina Ganda Wijaya, Devina Ganda Felicia Widjaja, Felicia Florencia Natali Poerniawan, Florencia Natali Gogor Bangsa Hendro Aryanto Heru Dwi Waluyanto Indrayana, Marrisa Lans, Florensia Cornelia Layalia Kinanti, Layalia Liesan, Stefanus Andri Ilyas Luri Renaningtyas Luri Renaningtyas, Luri Melia Christie Moeljadi Pranata Nuning Yanti Damayanti Oei, Monique Pricilya Ongky Permana Ciputra, Ongky Permana Riama Maslan Sihombing Sabrina Budianto, Sabrina Salmy, Jeffrey Quaa Sentosa, Michelle Adelia Sutandy, Devina Sisilia Yohana Zerlinda Pranoto, Yohana Zerlinda