Article Per Year (5 Year)
p-Index From 2021 - 2026
1.235
P-Index
This Author published in this journals
All Journal Buletin Peternakan Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Teknologi Pertanian Jurnal Pengabdian Masyarakat Peternakan JURNAL PERTANIAN Jurnal Ilmiah Inovasi J-Dinamika: Jurnal Pengabdian Kepada Masyarakat Bantara Journal of Animal Science Jurnal Triton Journal of Agri Socio Economics and Business Tropical Animal Science Jurnal Penelitian Ilmu Sosial dan Eksakta Jurnal Manajemen Agribisnis dan Agroindustri
Ujang Suryadi
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Immunology & microbiology Social Sciences Veterinary Other

Published : 21 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : JURNAL PERTANIAN

 1 
COMPETITIVENESS ANALYSIS AND MARKETING STRATEGIES JAVA COFFEE GROUND COFFEE Fatmawati, Fatmawati; Kurniawan, Bagus Putu Yudhia; Suryadi, Ujang
JURNAL PERTANIAN Vol 9, No 2 (2018): OCTOBER
Publisher : Universitas Djuanda Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (39.242 KB) | DOI: 10.30997/jp.v9i2.1161

Abstract

Bondowoso is one of the coffee planting centers in East Java with special taste (specialties) Java Coffee. The local government gives fully support to create quality processed products that can increase revenue and sales volume of ground coffee that still under ‘ose coffee’ sales. It needs study of the competitiveness of Bondowoso processed ground coffee ‘java coffee’ specialties products to assess whether the business is feasible to be developed economically or not.  This study used Analysis method using Policy Analysis Matrix. For an alternative marketing strategy used an Internal Factor Evaluation (IFE) matrix, External Factor Evaluation (EFE Internal-External (IE) and SWOT, priority marketing strategy with Analytical Hierarchy Process (AHP). The purposes of research are: 1) Knowing the competitiveness of ground coffee java coffee UD. Nuri, 2) Determining the right strategy to improve the competitiveness of ground coffee java coffee UD.Nuri. The data analysis methods used was IFE and EFE Matrices. Alternative business development strategy used IE and SWOT matrices, for business development strategy priority used AHP. Ground coffee java coffee has a comparative advantage and competitive with coefficient DRC = 0.052 and PCR = 0.489. Ground coffee java coffee agribusiness position is in quadrant I, the right strategy to improve the ground coffee UD. Nuri Bondowoso is conducting an effective promotion through social media (digital marketing). 
COMPETITIVENESS ANALYSIS AND MARKETING STRATEGIES JAVA COFFEE GROUND COFFEE (EMPIRICAL STUDY IN UD. NURI SUMBERWRINGIN, BONDOWOSO) Fatmawati, Fatmawati; Yudhia Kurniawan, Bagus Putu; Suryadi, Ujang
Jurnal Pertanian Vol. 9 No. 2 (2018): OKTOBER
Publisher : Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (468.778 KB) | DOI: 10.30997/jp.v9i2.1489

Abstract

Bondowoso is one of the coffee planting centers in East Java with special taste (specialties) Java Coffee. The local government gives fully support to create quality processed products that can increase revenue and sales volume of ground coffee that still under ‘ose coffee’ sales. It needs study of the competitiveness of Bondowoso processed ground coffee ‘java coffee’ specialties products to assess whether the business is feasible to be developed economically or not.  This study used Analysis method using Policy Analysis Matrix. For an alternative marketing strategy used an Internal Factor Evaluation (IFE) matrix, External Factor Evaluation (EFE Internal-External (IE) and SWOT, priority marketing strategy with Analytical Hierarchy Process (AHP). The purposes of research are: 1) Knowing the competitiveness of ground coffee java coffee UD. Nuri, 2) Determining the right strategy to improve the competitiveness of ground coffee java coffee UD.Nuri. The data analysis methods used was IFE and EFE Matrices. Alternative business development strategy used IE and SWOT matrices, for business development strategy priority used AHP. Ground coffee java coffee has a comparative advantage and competitive with coefficient DRC = 0.052 and PCR = 0.489. Ground coffee java coffee agribusiness position is in quadrant I, the right strategy to improve the ground coffee UD. Nuri Bondowoso is conducting an effective promotion through social media (digital marketing).
Co-Authors A.A. Ketut Agung Cahyawan W Ali Djamhuri Amal Bahariawan Anang Febri Prasetyo, Anang Febri Anang Febry Prasetyo Asrianto, Noor Bagus Putu Yudhia Kurniawan Candra Dewi, Aryanti Choirdinia Firdausi Nuzula DADIK PANTAYA Endang Widyawatiningrum Endang Widyawatiningrum, Endang Erma Malika, Uyun Erna K Fadillah Marsudi Fatmawati Fatmawati Febri Prasetyo, Anang Fuad A Galih FF Hanafi, Muhammad Ilham Haqqi, Faris Muizzul Hellen Aprilia Mayasinta Hermanuadi, Didiek Hertamawati, Rosa Tri Imam, Shokhirul Indah Eko Suryani Lukytawati Anggraeni M. Rizal Umami Merry Muspita Dyah Utami Muhammad Ilham El-Azka Muqorrobin , Syukron Ali Niati Ningsih nila afila Nurkolis Nurkolis Ri Zal Ridwan Iskandar Rizal Rizal Rosa Tri Hertamawati Septy EE Tanti Kustiari Tri hertamawati, Rosa Wanda Hanum Meylani Yudhia Kurniawan, Bagus Putu Yuliana, Anita