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Sri Suryoko
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PENGARUH EKUITAS MEREK, PERSONAL SELLING, DAN HARGA PREMI TERHADAP KEPUASAN NASABAH ASURANSI TAKAFUL DANA PENDIDIKAN PADA ASURANSI TAKAFUL KELUARGA KANTOR REPRESENTATIF KEBUMEN Rooswitasari, Tyas; Suryoko, Sri; Ngatno, Ngatno
Jurnal Ilmu Administrasi Bisnis Volume 4, Nomor 4, Tahun 2015
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

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Abstract

Public awareness of the importance of insurance countinues to rise, which is evident from the increasing number of people insured by 92,5% in 2013. It becomes a major opportunity for the insurance company, either the conventional insurance or Islamic insurance. In Indonesia, Islamic insurances have a good opportunity because the majority Moslem in Indonesia. But, the lack of differentiation is one the biggest reasons why Insurance lagged behind terms of penetration, distribution development, and product. Asuransi Takaful Keluarga is a pure Islamic insurance that was founded in 1994. This company is enganged in life insurance and some types of products are Asuransi Takaful Dana Pendidikan, Takaful Linksalam Alia, Takaful Linksalam Ahsan, Takaful Linksalam Istiqomah, and Takaful Linksalam Ahsan. While it has been long standing, a decline in customers from 2009 through 2013 for customers of Asuransi Takaful Dana Pendidikan in Representative Office Kebumen. The purpose of the research is to determine the effects of brand equity, personal selling, and price of premium to customers satisfaction of Asuransi Takaful Dana Pendidikan at Asuransi Takaful Keluarga Representatif Office Kebumen. The type of the research is explanatory research. The sample in this research were 97 respondents who are customers of Asuransi Takaful Dana Pendidikan. Data was collected by using interview technique, while the research instruments using a questionare. The results were analyzed using SPSS software assistance. The results of the research show that brand equity, personal selling, and price of premium have positive and significant effects on customers satisfaction amounted to 69,6%. Variable with the biggest effects to customers satisfaction is price of premium with the Beta value on multiple linear regression was 0,600. Advices can be given are strengthen brand equity though the promotion, improving personal selling through agents friendliness and patience in front of customers, and maintain a price of premy. Customers satisfaction can be improved by repair the service provided.
PENGARUH PROGRAM K3 DAN KOMPENSASI TERHADAP PRODUKTIVITAS KERJA KARYAWAN PT. APAC INTI CORPORA BAWEN (STUDI KASUS PADA KARYAWAN BAGIAN WINDING DEPARTEMEN SPINNING 2) Sihotang, Rita Mustika; Hermani, Agus; Suryoko, Sri
Jurnal Ilmu Administrasi Bisnis Volume 4, Nomor 3, Tahun 2015
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

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Abstract

This research is motivated that part which plays an important role in achieving the goal of a company is the human resources, namely the employee. Companies can develop better if followed by high employee work productivity. PT. Apac Inti Corpora Bawen has a target to increase employee productivity. However, the production employee winding section spinning department 2 PT. Apac Inti Corpora Bawen in 2013 and 2014 did not meet its targets. The purpose of this study was to determine the influence of HSE programme and compensation either simultaneously or partially on employee productivity spinning department winding section 2. This type of research is "explanatory research". The sampling technique used purposive sampling technique. The sample in this study amounted to 62 employees of the department of spinning winding 2 PT. Apac Inti Corpora Bawen, with the Likert scale measurement. In proving the hypothesis test was used correlation analysis, coefficient of determination test, simple and multiple regression test, and significance test (t test and F test) with SPSS 15.0. The results showed that in partial HSE programme and compensation have positive effect on employee work productivity. HSE programme while simultaneously positive effect on employee work productivity, while compensation has no effect on employee work productivity. Based on the results of the study, the researchers suggest that companies conduct medical examinations to employees with more routine, increase the amount of basic salary and the compensation value compensation beyond salaries, as well as reducing the size of the production targets that have been set to match the capabilities of employees.
“THE INFLUENCE OF CUSTOMER VALUE, BRAND TRUST, AND EMOTIONAL RELATIONSHIP TOWARD CUSTOMER TAPLUS LOYALTY” (Study on BNI Branch Of Undip Semarang) Yuliani, Endah Wahyu; Suryoko, Sri; Dewi, Reni Shinta
Jurnal Ilmu Administrasi Bisnis Volume 4, Nomor 1, Tahun 2015
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

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Abstract

This research was motivated by the tendency of customers have accounts at several banks are often regarded as common practice in the banking industry in this country. This suggests that to boost customer loyalty is not an easy job. In particular, this study discusses the BNI which decreased loyalty index based on Indonesian Bank Loyalty Award 2014. The higher of the value that customer perceived, the customer loyalty will be higher too. In addition, trust and management of the relationship between banks and customers is important to encourage customers to have a bond with the product used.The objective of this research is to examine the influence of customer value, brand trust and emotional relationship toward customer Taplus BNI loyalty. The type of this research is explanatory research. Non-probability technique that is purposive sampling were used as sampling technique with sample amounted to 98 people. The data were analyzed using correlation coefficient, simple linear regression, multiple linear regression, determination coefficient, t and F test using SPSS 16.0.The result of data analysis showed that variable customer value (X1), brand trust (X2), and emotional relationship (X3) either partially or simultaneously have a positive influence on loyalty (Y). Customer value is a variable that gives the biggest influence while brand trust gives the smallest influence toward loyalty.The advice that given to BNI about customer value is socialization of e-banking have to more intense, adding cash deposit machine facilities and self-passbook printing machine, and more attractive promotion. About brand trust is disclosure provisions of promotional prizes, clarity standard complaint handling time and improving IT systems. About emotional relationship is improving personal inform about promotion and event, human resource development and improvement of the relationship between the bank and its customers.
PENGARUH KOMUNIKASI INTERNAL DAN LINGKUNGAN KERJA TERHADAP KINERJA KARYAWAN MELALUI KEPUASAN KERJA (Studi Pada Karyawan Outsourching PT. Bank Tabungan Negara cabang Semarang) Cahyo, Bastian Dwi; Suryoko, Sri; Dewi, Reni Shinta
Jurnal Ilmu Administrasi Bisnis Volume 3, Nomor 2, Tahun 2014
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

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Abstract

Human resources is one of factors has an important role in improving employee performance. The population of this study were 86 employees as respondent.  From the results of data analysis conclude that Internal Communication has significant effect on Job Satisfaction with 45,8%, Working Environment influence Job Satisfaction with 36,7%, Internal Communication influences Job working performances with 18.5%. Working environment influences workers performances with 10.1%. Job satisfactions influence Workers performance with 11.6%. Together with Internal communication and Working Environment influence workers performance as 19.3%. and together with Internal communication, worker environment and job satisfaction to worker performances as 18.4%. it shows that as the internal communication, worker environment and job satisfaction are going well, the worker performance will going well alsoAccording to this research in the management of Bank Tabungan Negara Company, we have to pay more attention to the internal communication in that company. Good communication, with no obstacle, harmony has always been there so that the workers can work better and move straightly to the goals of the company. The company has to concern about the worker environment so they will feel comfort and happy while doing their works. Job satisfaction has to be concerned, especially among the upper and lower class workers and also with the same class. A harmony and healthy relation has to be kept and the worker environment has to be increased for better future of the company
PENGARUH KOMPENSASI DAN MOTIVASI TERHADAP PRESTASI KERJA KARYAWAN PT. BANK SAHABAT PURBA DANARTA KANTOR PUSAT SEMARANG Krissabda, Audi Surya; Suryoko, Sri; Listyorini, Sari
Jurnal Ilmu Administrasi Bisnis Volume 2, Nomor 2, Tahun 2013
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

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Abstract

Work performance is a very desirable outcome, either by employees or the workers themselves and the company. Compensation and Motivation has been found to increase employee performance. Therefore, two things need to be considered by the company in order to improve work performance. PT. Bank Sahabat Purba Danarta Pusat Semarang is one of the banks engaged in microfinance and has a new policy is to recruit staff on a large scale, but have not been able to realize the given target. The purpose of this reseacrh are: (a) To find there is an effect of compensation to work performance at PT. Bank Sahabat Purba Danarta. (b) To find there is an effect of motivation to work performance at PT. Bank Sahabat Purba Danarta. (c) To find there is an effect of compensation and motivation to work performance at PT. Bank Sahabat Purba Danarta. This research type is explanatory research to the 39 respondents to the census approach. Data collection techniques in this study using interview techniques, by means of questionnaires and literature study. The data obtained were analyzed qualitatively and quantitatively using analytical tools such as cross tables, test validity, reliability testing, simple linear regression, multiple linear regression and hypothesis testing with the t test and F test. The conclusion of this study is that there is a positive effect between compensation and motivation of the employees' performance of PT Bank Sahabat Purba Danarta kantor Pusat Semarang. The higher compensation and motivation of the employees' work performance will increase, and vice versa. Suggestions for increasing employees' work performance for the company to increase its attention to compensation and motivation that will ultimately improve the work performance of employees.
ANALISIS STRATEGI PRODUK SMART PANIN PADA PT. PANIN BANK, TBK Yudhanto, Arief; Nugraha, Hari Susanta; Suryoko, Sri
Jurnal Ilmu Administrasi Bisnis Volume 2, Nomor 3, Tahun 2013
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

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Abstract

Companies have a tendency to compete with other companies engaged in similar business. Company in order to maintain its viability in order to survive in the competitive climate should have a strategy in creating products of excellence to attract consumers to switch to its products. In conducting its business, the Panin Bank’s product namely SMART Integration compete with others who have similar products. To face the competition so that product development strategy is needed to achieve corporate goals. The purpose of this study was to determine the company's strategic alternatives in developing SMART products Panin using SWOT analysis. This research is a descriptive study with qualitative data support. Data collection techniques gained through in-depth interviews as well as real data in the field of internal and external. Based on the results of the SWOT analysis, the resulting nine alternative strategy, namely (1) Carry out a good promotional activities so that potential customers know SMART Panin; (2) Maintain and improve the position of the national rankings in order to improve the bank's reputation in the eyes of the public; (3) Making changes more flexible system in particular in the field of revenue assurance; (4) Increase the number of KCU order to facilitate prospective customers when credit agreement; (5) Conduct an attractive promotions that keep customers willing to put their money in the bank; (6) provide an interesting variety of products as well as competitive rates; (7) Taking more policy refers to the ease of customers; (8) Improving and promoting attractive; (9) Continuously innovate as a form of readiness to compete with other banks.
Pengaruh Premi Asuransi dan Kualitas Pelayanan Terhadap Kepuasan Nasabah Asuransi Pendidikan (Studi Kasus pada Asuransi Jiwa Bersama Bumiputera 1912 Kantor Cabang Eksekutif Semarang ) Adisaputro, Aristyo; Suryoko, Sri; Nugraha, Hari Susanta
Jurnal Ilmu Administrasi Bisnis Volume 2, Nomor 3, Tahun 2013
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

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Abstract

Companies which engaged in trade and services, customer  plays a very important role. As companies which strive to meet the needs and desires of its customers, the company's survival depends on the behavior of the consumers. Several factors will determine the insurance customer satisfaction including the appropriate price and the quality of service. Along with the increasing of public welfare so the consumption on other basic needs such as foods, clothes and houses have also increased. A need on insurance services increasingly perceived, not only for individuals but also for business in Indonesia. It is called as the tremendous progress in the services sector of the indonesia insurance industry  which has  very tight competition. The number of competitors in this business , makes insurance companies should be able to provide a particular advantage.the advantage can be accomplished if there are available informations of the consumer market. To face the competition, AJB Bumiputera 1912 KCE Semarang needs an innovation and improvement in terms of insurance premiums and service qualities. The problem of this study is the reduction in the amount of customers. The type of the research is explanatory research, with the samples are 90 respondents through purposive sampling technique. Analysis techniques used validity, reliability testing, simple linear regression, multiple linear regression, t test and F test with SPSS tools 16. The result of this study showed insurance premiums and quality services of AJB Bumiputera 1912 KCE Semarang can be quite good. Customer satisfaction was also increased. The amount of insurance premiums’ influence on customer satisfaction was 68.1%. The magnitude of the effect of service quality on customer satisfaction was 79.3%. Simultaneously, the influence of insurance premiums and service quality was 80.9%. it means, if the insurance premiums and quality service are better, it will make a result on the significant increase of the consumer  satisfaction.According to the data analysis it can be concluded that partially or simultaneously insurance premiums and service quality significantly make an effect on customer satisfaction and they have a tight and strong level of the relationship. For your suggestion,  Company needs to add the long term contracts as well as reduce the risk of benefits. if the risk of benefits are so much, the premium will be more expensive, but if it is less, the cost of insurance premiums can be lower and make the claims complaint handling standard system which to be a referral for the  agents when they get a claims complaint, in addition, company needs to conduct trainings for employees to enhance their skills, especially,  techniques in how to convey information well and hone verbal skills in conveying information.
PENGARUH KUALITAS PELAYANAN DAN HARGA TERHADAP KEPUASAN KONSUMEN PADA RUMAH MAKAN KAMPOENG DJOWO SEKATUL KABUPATEN KENDAL Sebrica, Della; Suryoko, Sri; Prihartini, Apriatni Endang
Jurnal Ilmu Administrasi Bisnis Volume 3, Nomor 4, Tahun 2014
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

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Abstract

Costumer satisfaction is influenced by several factors, including the quality of service and price. This study establishes the service quality and price as a benchmark for customer satisfaction at Kampoeng Djowo Sekatul restaurant. This type of research is explanatory research, by using a self questionnaire administrator as the data collection technique. The tool used was a questionnaire. The population in this study is the food costumers Kampoeng Djowo Sekatul. Calculation of the sample using non-probability sampling technique, the type used is accidental sampling by respondents as many as 100 people. The data analysis technique used is the linear regression analysis. The conclusion from this study is that there are significant between service quality and price on consumer satisfaction Kampoeng Djowo Sekatul Kendal, partially affect service quality by 28.8% to customer satisfaction, and prices by 34.9% on customer satisfaction. Mutual influence the quality of service and price to customer satisfaction by 36.3%, while 63.7% is influenced by other factors. Advice: the company must conduct periodic evaluation and improvement of the quality of service that is better in the eyes of costumers, Kampoeng Djowo Sekatul restaurant must still maintain a decent price for the costumer based on their level of income, a place of comfort and quality of food as well as other competitors.
ANALISIS JUMLAH PRODUKSI OPTIMAL DALAM MEMPERLANCAR PENJUALAN (Studi kasus pada PT. Rumpun Sari Kemuning I, Kabupaten Karanganyar, Jawa Tengah) Eka, Okky Kurniawati; Rhodiyah, Rhodiyah; Suryoko, Sri
Jurnal Ilmu Administrasi Bisnis Volume 2, Nomor 2, Tahun 2013
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

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Abstract

Total production of the company is the dominant factor in influencing the sale of goods for the economical production can determine whether the goods sold in the market. Type of research used is descriptive. Analisys of the data used to determine method Economic Production Quantity (EPQ)the production optimal and economical expendirure. The purpose of this study was to determine the general optimal production level, the view of the cost, yield, production and availability of finished products of green tea. In particular, are (1) To determine the quantity of wet production for each production. (2) To determine the amount of the costs incurred in each production.(3) To determine the optimal production quantities according to the company. (4) To determine the optimal production quantities according to the EPQ. The analysis showed that production is determined from production wet dry, wet production quantities can be influenced by several factors such as the condition of shoots in the garden is not good for plant disease, climate and rainfall, and the availability timed. Levels rendement average is 22.40%. Rendement The higher the better, the percentage yield levels generated. Optimal production level achieved Economic Production, the most economical in the year 2011 according to the calculation method of EPQ Optimal month production level achieved by calculation EPQ company that in 2010 April 96.750 Kg at a cost of Rp 148.309.229.  From the analysis of the total costs incurred where companies show a greater value than the sum of the cost of reckoning EPQ. Suggested EPQ method is used, as it will result in optimal production with minimum expenses. The Company takes into account the results of the product with the sale of product inventory that needs can be met.
ANALISIS SIKAP KONSUMEN TERHADAP ATRIBUT PRODUK KORAN SUARA MERDEKA Setyowati, Ratih Widi; Suryoko, Sri; Nurseto, Sendhang
Jurnal Ilmu Administrasi Bisnis Volume 2, Nomor 2, Tahun 2013
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

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Abstract

PT. Suara Merdeka Press Semarang creates the products, Suara Merdeka newspaper with all the attributes that is stick; so that it can attach for providing a choice to society for determine the attitude in selecting paper products that is suitable with people desire and their needs.   The purpose of this study is to determine how the attitude from consumer toward product attributes that is offered by the newspaper Suara Merdeka, in intrinsic attributes and extrinsic attributes.This study used descriptive research type survey method. The writer taken 100 respondents as a sample, the characteristics of respondents that are selected constitute the readers who do not subscribe read newspaper Suara Merdeka in Semarang area. The sampling method that is used is Accidental Sampling, and it use analysis method with method of attitudes Fishbein.   The result shows that overall scores of consumer attitudes discovered like toward intrinsic attributes in Suara Merdeka newspaper. If it is viewed from the intrinsic attributes of global dimensions, then the consumer attitude towards the content and the types of news, feature attributes, includes like category, whereas aesthetic attributes includes ordinary category. From the consumer attitudes discovered that consumer like with extrinsic attributes Suara Merdeka newspaper. If it is viewed from the global dimension of extrinsic attributes, then the attitudes of consumers towards service reliability is an ordinary attribute, attribute of value self-expression, attributes of easiness and attributes of cost, three of them includes in like category. The conclusion from this research is that the general, the consumer attitudes towards attributes intrinsic and extrinsic attributes Suara Merdeka newspaper including like category. However, Suara Merdeka still need conducting an improvements to the global dimension that is the dimension of the details has consumer attitudes which includes in the ordinary category.
Co-Authors Agung Budiatmo Agus Hermani Ajeng Utami Ikasari Apriatni Endang Prihartini Apriatni Endang Prihatini Arief Yudhanto Arifah, Mutia Nur Aristyo Adisaputro Arum Jati, Theo Dora Sinta Audi Surya Krissabda Bastian Dwi Cahyo Boedi Hendrarto Bulan Prabawani Burhan Nugroho D Diarto Della Sebrica Dita Laila Ashiva, Dita Laila Edi Wijaya Kusuma Ema Ratna Dewi Endah Wahyu Yuliani Handoyo Djoko Waluyo Hari Susanta Nugraha Hari Susanto Nugroho Ismi Nabila Jamaluddin Nurma Malau, Jamaluddin Nurma Kartika Ayu Wulandari Larasati, Fitria Latanba Via Tavisar, Latanba Via Mayranni Rizky Puspitasari Nawazirul Lubis Ngatno Ngatno Nimas Lailia Novianti Novianti Oki Prasetyo Aji Okky Kurniawati Eka Pusaka, Semerdanta Puspita, Rahmilla Chairani Ratih Widi Setyowati Reni Shinta Dewi Rhodiyah Rhodiyah Rita Mustika Sihotang, Rita Mustika Saputra, Rizky Hadi Sari Listyorini Saryadi Saryadi Sendhang Nurseto Setyaningriani, Eka Dewi Sudharto P Hadi Sunriati Grace Silitonga Surya Arliawan, Surya Tyas Rooswitasari, Tyas Tyas, Peni Pradityaning Virginia Meryanta Panjaitan, Virginia Meryanta Wahyu Hidayat Widyasmoro, Putri Arista Wisnu Pratama Handoko Yuningsih, Resi