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Heru Susilo
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Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Immunology & microbiology Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Social Sciences Veterinary Other

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Journal : Journal of Applied Community Engagement (JACE)

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Peningkatan Kemampuan Komunikasi Bisnis Berbasis Visual Era Digital Untuk Usaha Kecil Kerajinan Di Kota Malang Dewantara, Rizki Yudhi; Afrianty, Tri Wulida; Pangestuti, Edriana; Susilo, Heru
Journal of Applied Community Engagement Vol 2 No 1 (2022): Journal of Applied Community Engagement (JACE)
Publisher : ISAS (Indonesian Society of Applied Science)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (680.563 KB) | DOI: 10.52158/jace.v2i1.323

Abstract

The use of video editing applications for business products that are used as business communication in the use of social media such as Facebook, Instagram, and marketplaces has been widely used by the public. Community Service activity seeks to provide deeper knowledge about the use of simple video making applications that have more positive meaning for all elements of society. The target members of this activity are small craft businesses and the members of a small business group in Malang City. Based on identification of the problem, found that small entrepreneurs have difficulty competing in visual marketing with medium and large entrepreneurs who have strong resources in funding. This activity is carried out starting from problem identification, visualization-based digital marketing socialization, as well as training and assistance in making simple product videos, implementing effective activities starting from August to November 2021. The result of this activity is the acceptance of knowledge transfer from academics to the community, especially small businesses. Implementing activities are lecturers assisted by students and practitioners in the field of visual communication.
Co-Authors . Riyadi . Riyadi, . Adi Susanto Aditya Irawan Aditya Ramadhan Prakoso Aditya Wahyu Pradana Alam, Hafid Kurnia Alfida Ayu Fitria Alinvia Ayu Sagita Almira Nanda Rizky Yani Andreas Priyono Budi Prasetyo Anugrahandy Bagus Budiaji Prayohardana Arif, Achmad Arik Prasetya Arnold Jassen Wijaya Atika Laili Adiani Atikasari, Nisrina Aufa Izzuddin Baihaqi Bambang Swasto Bastian Mahar Wibawa Bayu Aditya Nugraha Chikita Dinda Risna Putri Cintya Yonanda Cynthia Rahmidita Paramita Putri Darmastuti Ariani DAU, ALVIYANI Dea Satya Putra Denada Violy Salsabila Dimas Bhirawa Maharisna Dony Apriyanto Putro Dwi Suprobo, M. Dwi yuliani Dzikrillah Rizqi Amalia Edlyn Khurotul Aini Edlyn Khurotul Nurlaily Endang Siti Astuti Erwiantono , Erwiantono Fahad Fahad Fairico Putra Ramadhan Fatmadika, Dina Ferry Bahrudin Septiawan Fitriyana Fitriyana, Fitriyana FRW, Calcarina Gagas Prakoso Hadri Latif Hamidah Nayati Utami Hamidah Nayati Utami Haninta Wanda Pratiwi Hanna Viany Octavia Hayati, Evi Hendarto Rizki Nugroho Ika Rosita Ningrum Ika Ruhana Istiqomah Qodriani Fajrin Jahrah, Fatimah Jaman, Anwar Karina Desika Lydia Kertahadi Kertahadi Kharisma Rizki Hidayatullah Khartyka Harlinda Kurniati, Defantris Hari Larasati, Innes Leny Aulia Sari M Djudi Mukzam M. Cahyo Widyo Sulistyo Maryanto, Freddy Moch. Al Musadieq, Moch. Al Mochammad Al Musadieq Mochammad DJUDI MUKZAM, Mochammad DJUDI Moehammad Soe’oed Hakam Mohammad Iqbal Muhammad Cahyo W.S Muhammad Cahyo Widyo Sulistyo Muhammad Saifi Muhammad Syafril Mukhammad Hilmi Muzakki Mustakim, Moh. Nabilah Rizkia Mokhtar Nadiyah Muhana Sabitah Nasrun, Muhammad Kahfi Nurbaiti, Ellyn Nurillahizazi Winda Suprayitno Oxy Rindiantika Sari Pangestuti, Edriana Poppy Dermawan Pramesti, Patria Titianhardi Pranata, Alfin Prasetyo, Febrianto Dwi Prayedi Cahya Nugraha R. Rustam Hidayat, R. Rustam Rachdianti, Finny Tania Rafi Dharmawan Ramadhan Alfalaqqul Ramang, Muhammad Syahrir Retno Puspita Sari Reza Bayu Ferdhinawan Rizal Armawansyah Rizki Fitra Anisa Rizki Yudhi Dewantara Rizki Yudhi Dewantara, Rizki Yudhi Robby Bio Bilhamd Rosalita Rachma Agusti Saiful Rahman Yuniarto Shabur Miftah Maulana Shonia Rahma Ausri Siti Ragil Handayani Sri Ngabekti Sri Setyowati Utami Tamara Magdalena Tri Wulida Afrianty Untung Widodo, Untung Wаhyu Rаmdаni Yusuf Ridwan