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All Journal Jurnal Darussalam: Jurnal Pendidikan, Komunikasi dan Pemikiran Hukum Islam Cendekia : Jurnal Pengabdian Masyarakat Revitalisasi : Jurnal Ilmu Manajemen SOSIOEDUKASI : JURNAL ILMIAH ILMU PENDIDIKAN DAN SOSIAL Entrepreneur : Jurnal Bisnis Manajemen dan Kewirausahaan Edunomia : Jurnal Ilmiah Pendidikan Ekonomi JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Balance : Jurnal Akuntansi dan Manajemen Jurnal Manajemen dan Bisnis Jurnal Ekonomi, Bisnis dan Manajemen Populer: Jurnal Penelitian Mahasiswa Jurnal Manajemen Kreatif dan Inovasi Triwikrama: Jurnal Ilmu Sosial Jurnal Ilmiah Ekonomi dan Manajemen Neraca Manajemen, Akuntansi, dan Ekonomi Jurnal Mahasiswa: Jurnal Ilmiah Penalaran dan Penelitian Mahasiswa Optimal: Jurnal Ekonomi dan Manajemen
Heru Sutapa
Magister Manajemen Universitas Islam Kadiri
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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PENGARUH HARGA, DAN KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN CAFE SAP KEDIRI Rambu Dyah Ayu Yaya H.R; Heru Sutapa
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 2 No. 3 (2022): September : Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v2i3.459

Abstract

Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh harga dan kualitas pelayanan terhadap kepuasan konsumen pada Cafe SAP Kota Kediri Jawa Timur Pengumpulan data dilakukan melalui penyebaran kuisioner dan diimplementasikan pada 96 konsumen pengunjung Cafe SAP Kota Kediri. Analisis data dalam penelitian ini menggunakan SPSS versi 16. Penelitian dilakukan dengan cara non probability sampling dan menggunakan metode accidental sampling. Sedangkan teknik pengujian data yang digunakan dalam penelitian ini meliputi uji validitas dan uji reliabilitas dengan Alpha Cronbach sedangkan Regresi linier berganda, untuk menguji dan membuktikan hipotesis penelitian. Hasil analisis menunjukkan bahwa harga berpengaruh terhadap kepuasan konsumen Cafe SAP Kota Kediri demikian juga untuk kualitas pelayanan berpengaruh terhadap kepuasan konsumen. Berdasarkan hasil pengujian yang dilakukan dengan uji parsial (uji t) terdapat hubungan positif variabel harga terhadap kepuasan konsumen Cafe SAP Kota Kediri , serta kualitas pelayanan terhadap kepuasan konsumen Cafe SAP Kota Kediri . Demikian pula uji simultan (Uji F) menunjukkan bahwa secara keseluruhan variabel harga (X1) dan kualitas pelayanan (X2) berpengaruh signifikan terhadap kepuasan konsumen Cafe SAP Kota Kediri. Nilai R Square sebesar sebesar 0,675. Memiliki arti besarnya kontribusi/sumbangan harga dan kualitas pelayanan terhadap kepuasan konsumen adalah sebesar 67,5%, sisanya (32,5%) berasal dari variabel lain yang tidak diteliti
Peran Mediasi Kompetensi Pada Pengaruh Rekrutmen, Seleksi Dan Training Terhadap Kinerja Karyawan Toko Lab Art Aromatique Cabang Jawa Timur Ahmad Syaifullah; Heru Sutapa
Populer: Jurnal Penelitian Mahasiswa Vol. 2 No. 4 (2023): Desember : Jurnal Penelitian Mahasiswa
Publisher : Universitas Maritim AMNI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/populer.v2i4.1434

Abstract

The role of human resources is needed to achieve good results within the company. Whether a company develops or not depends on the human resources in the company itself. Companies are required to find and print employees who will later provide good work results. Performance can be influenced by recruitment, selection and training and can be through the role of competency variables. The study aims to determine the role of recruitment, selection, and training on employee performance with competence as a mediating variable at the Aromatique Art Lab Store East Java Branch. The subject of the study was an employee of the East Java Branch of the Aromatique Art Lab Store. The employee sample consisted of 44 employees. The sampling technique is non probability sampling. The study used the Smart-PLS method. The results show that: (1) Recruitment does not have a significant effect on Employee Performance. (2) Selection does not significantly affect Employee Performance. (3) Training has a significant effect on Employee Performance. (4) Recruitment does not significantly affect the Competency to the extent. (5) Selection does not significantly affect the Competence. (6) Training has a significant effect on competence. (7) Competency has a significant effect on Employee Performance. (8) Recruitment has no significant effect on Competency-mediated Employee Performance. (9) Selection has no significant effect on Competency-mediated Employee Performance. (10) Training does not significantly affect Competency-mediated Employee Performance. The benefits of research are as material for taking company policies in encouraging employee performance and as a reference for further researchers. The next suggestion of researchers is that they are expected to look at other variables outside the variables used in this study in order to get maximum results.
Co-Authors Agung Pratama Salassa Ahmad Jauhari Ahmad Syaifullah Arcella Elsawati Bagus Rahmadanis Saputra Devi Silfiana Putri Edy Suwasono Erfan Budi Wijaksono Harianto, Kukuh Idris, Ahmad Indah Yuni Astuti, Indah Kenris Septi Zicoya Masradin, Masradin Mira Widya Yuliani Moch. Saleh Udin Muhammad Fathurizam Musran Munizu Nina Rismawati Nur Hidayati Nuraidya Fajariah Nurali Agus Najibul Zamzam Palupiningtyas, Dyah Putri Mega Ayu Suciati Rafikhein Novia Ayuanti Rahma Wahyu Nurhidayah Rambu Dyah Ayu Yaya H.R Rapi Riyanto Reny Eka Anggraheni Safa Sonya Merizka Sindy Fatika Sari Suriadi Suseno Hendratmoko Trisnia Widuri Umi Nadhiroh Wardhani, Rike Kusuma Yessy Siscilia Saputra Zakaria, Nizar