Claim Missing Document
Check
Articles

Sentiment Analysis Classification of E-commerce User Reviews Using Natural Language Processing (NLP) and Support Vector Machine (SVM) Methods Jimmy Iqbal Wiranata Siregar; Andysah Putera Utama Siahaan; Muhammad Iqbal; Darmeli Nasution; Rian Farta Wijaya
Bulletin of Information Technology (BIT) Vol 6 No 2: Juni 2025
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/bit.v6i2.2018

Abstract

In the swiftly changing digital age, e-commerce has become a vital component of everyday living. Individuals actively share product reviews, whether favorable or unfavorable, which companies can utilize to grasp users' views on their services. An efficient approach for evaluating and categorizing user sentiments is required to aid in analyzing these reviews. In this scenario, the Support Vector Machine (SVM) and Natural Language Processing (NLP) methods offer the appropriate answer. This research intends to develop a classification model capable of sorting e-commerce user feedback into positive, negative, or neutral sentiments. Utilizing NLP methods to analyze the review text and SVM as the classification approach, this model aims to achieve high accuracy in identifying user sentiment. Words that do not affect sentiment analysis, like "and," "that," "for," are eliminated, and SVM is utilized once the review data is converted into vectors via the TF-IDF method. The labeled sentiment training data will be used to train the SVM model.
Co-Authors , Arpan Abdul Khaliq Abdul Muin Nasution Ade Guna Suteja Ahkyar Khadafi Aidul Safii Akmal Pratama Harahap Amin, Muhammad Ananda Aulia Ananda Aulia Andi Ernawati Andi Ernawati Andri Ismail Sitepu Andysah Putera Utama Siahaan Anzas Ibezato Zalukhu Anzas Ibezato Zalukhu Ardiansyah Ardiansyah Astri Aprilia Pratiwi Atja Ramadhan Ayu Ofta Sari Bagas Alivia M Bambang Sugito Boy Rizky Akbar Chairul Rizal Dadang Iskandar Mulyana` Darmeli Nasution Dika Dika Dimas Armadansyah Dwi Rizky Ramadhani DWI SURYANTO Dwika Ardya Efendi, Syahril Eko Hariyanto Eva Mufida Padilla Firdaus Firdaus Hafizh Sallam Hafni Hafni Hindra Syahputra I Ibrahim Indra Nasution Irvanizam Irvanizam Irwan Irwan Irwan Syahputra Jelly Rolleys Sitompul Jimmy Iqbal Wiranata Siregar K Khairul Kairul Fahmi Khairul Khairunnisa Khairunnisa Kurnia Wira Syahputra Leni Marlina M. Azhari Rizko Maha Valne Datin Maida Indrayani Maisya Fitri Anugrah Marsini Sibuea Mhd Arfan Sitorus Miftah Rusydi Tanjung Muhammad Adli Afdika Muhammad Eka Muhammad Irfan Sarif Muhammad Irfan Syarif Muhammad Israr Fathoni Muhammad Noor Hasan Siregar Muhammad Syahputra Novelan Muhammad Zen Nadya Septiani Nadya Nelviony Parhusip Niska, Debi Yandra Nur Azizah Harahap Nurlina Sari Harahap Puspita Wanny Putra, Randi Rian Rahma Yuni Simanullang Rahmadani Rian Farta Wijaya Rian Farta Wijaya Wijaya Rindi Antika Robin Antoni Rudi Hermawan Sapna Indah Br Ginting Sartika Siburian Sastika Yolanda 12 Siska Mayasari Rambe Siti Hapsoh Lubis Siti Nurhaliza Sofyan Siti Nurhaliza Sofyan Sitorus, Zulham Sri Wahyuni Suhardiansyah Sumarno Supiyandi Supiyandi Susilawati Yahya Syaiful Asmi Hasibuan Syaiful Rahman Lubis Wina Aulia Zulham Zulham Sitorus