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All Journal JIMAT (Jurnal Ilmiah Mahasiswa Akuntansi) Undiksha Jurnal Pendidikan Anak Usia Dini Undiksha Jurnal Pendidikan Ekonomi Undiksha Jurnal Akuntansi Profesi Ekuitas: Jurnal Pendidikan Ekonomi JURNAL EKONOMI PENDIDIKAN DAN KEWIRAUSAHAAN International Journal of Community Service Learning WIDYA LAKSANA International Journal of Social Science and Business International Journal of Supply Chain Management Lampuhyang Jurnal Manajemen Perhotelan dan Pariwisata Jurnal Pedagogi dan Pembelajaran Jurnal Widya Sastra Pendidikan Agama Hindu Prabha Vidya International Journal of Multidisciplinary Sciences Ekuitas Jurnal Pnedidikan Ekonomi
I Wayan Suwendra
Universitas Pendidikan Ganesha
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Pengaruh Harga dan Lokasi Terhadap Keputusan Pemilihan Kos di Kota Singaraja Fitria, Ursila; Suwendra, I Wayan
Jurnal Pendidikan Ekonomi Undiksha Vol. 17 No. 1 (2025)
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jjpe.v17i1.82465

Abstract

This research aims to determine the process of testing the influence of price and location on the decision to choose a boarding house in Singaraja City, either partially or simultaneously. In this research, the population used is people in Singaraja City who have used or are currently using boarding house rental services. The sampling technique uses non-probability sampling with purposive sampling technique. The number of respondents in this study was 120 people. This research uses quantitative data with data collection methods through questionnaires. Data processing uses the help of the Statistical Package for The Social Science (SPSS) version 16.0 program. The data analysis technique used is multiple linear regression analysis with partial (t test) and simultaneous (F test) hypothesis testing. The research results show that (1) partially price has a positive and significant effect on the decision to choose a boarding house in Singaraja City, (2) partially location has a positive and significant effect on the decision to choose a boarding house in Singaraja City, and (3) simultaneously price and location have a positive and significant effect on purchasing decisions in Singaraja City.
Pengaruh Harga dan Kualitas Produk terhadap Keputusan Pembelian Kain Tenun Prana Sutra di Desa Kalianget Maharani, Ida Ayu Made Novita; Suwendra, I Wayan
Jurnal Pendidikan Ekonomi Undiksha Vol. 17 No. 1 (2025)
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jjpe.v17i1.82543

Abstract

The purpose of this research is to determine (1) the influence of price on the decision to purchase Prana Sutra woven fabric in Kalianget Village (2) the influence of product quality on the decision to purchase Prana Sutra woven fabric in Kalianget Village (3) the influence of price and product quality on the decision to purchase woven fabric Prana Sutra in Kalianget Village. The type of research used is causal research. The sampling technique used is accidental sampling. The population of this research is every individual who has purchased woven fabric products at the Prana Sutra boutique in Kalianget Village with a sample size of 96. The data collection method uses a questionnaire and is analyzed using multiple linear regression. The research results show that (1) there is a positive and significant influence of price on the decision to purchase Prana Sutra woven fabric in Kalianget Village partially, with a significance value of 0.000 < 0.05. (2) there is a positive and significant influence of product quality on the decision to purchase Prana Sutra woven fabric in Kalianget Village partially, with a significance value of 0.000 < 0.05. (3) there is a positive and significant influence between price and product quality on the decision to purchase Prana Sutra woven fabric in Kalianget Village simultaneously, with a significance value of 0.000 < 0.05. The magnitude of the influence of price and product quality on purchasing decisions is 38.9%, as evidenced by the coefficient of determination value of 0.389.
Strategi Digital Marketing dalam Meningkatkan Daya Saing Pelaku Ekonomi Kreatif : Studi Kasus pada Usaha Kain Tenun Bali Dewi di Singaraja Dewi, Ni Putu Sthira Sattwika; Suwendra, I Wayan
Jurnal Pendidikan Ekonomi Undiksha Vol. 17 No. 1 (2025)
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jjpe.v17i1.100624

Abstract

This study aims to analyze and formulate the right digital marketing strategy to increase the competitiveness of creative economy actors, especially in the traditional woven cloth business "Bali Dewi" located in Buleleng Regency, Bali. The method used is a descriptive qualitative case study, with data collection techniques through in-depth interviews, field observations, and documentation. Informants in this study consisted of business owners, related government agencies, and consumers. The results of the study show that the "Bali Dewi" business still relies on conventional marketing strategies such as word of mouth and participation in local exhibitions. Although it already has social media, its management is not optimal and is not integrated with digital sales systems such as marketplaces or websites. The inhibiting factors found include low digital literacy, limited human resources and infrastructure, minimal training, and the absence of an official online store. This makes it difficult for businesses to compete with competitors outside the region who have actively used digital marketing strategies.
Peran E-Ticketing dan Portal Pacung Dalam Mendukung Pengembangan Wisata Spiritual Ponjok Batu dan Minuman Tradisional Arak Pacung Susila, Gede Hendri Ari; Suwendra, I Wayan; Permana, I Gede Yoga; Nitiasih, Putu Kerti; Parma, I Putu Gede; Laba, I Nyoman
International Journal of Community Service Learning Vol. 9 No. 2 (2025): May
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijcsl.v9i2.87470

Abstract

Permasalahan pada Pokdarwis Purwa Hita yang beranggotakan 41 orang terletak pada aspek sosial kemasyarakatan dan manajemen dalam pengelolaan wisata spiritual melukat, yoga/ meditasi, dan konservasi terumpu karang. Sedangkan Permasalahan pada Karang Taruna dengan 25 anggotanya terletak pada aspek manajemen dan pemasaran public speaking, branding, dan penggunaan sistem digital. Sehingga tujuan program Kosabangsa ini terletak pada upaya menumbuhkembangkan SDM dan SDA yang ada. Metode pelaksanaan dirancang dengan memperhatikan permasalahan yang dihadapi mitra, teknologi yang relevan, dan kemampuan mitra. Adapun metode pelaksanaan dimasing-masing mitra  meliputi: tahap sosialisasi, pelatihan dan diskusi, penerapan Iptek, pendampingan, monitoring, dan evaluasi, dan keberlanjutan program kosabangsa. Hasil yang diperoleh dalam  pengabdian ini, pertama mitra Pokdarwis Purwa Hita berhasil mengembangkan sistem eticketing yang mampu mensingkronisasi wisata spiritual melukat, yoga meditasi, dan konservasi terumbu karang. Kedua pemetaan potensi posisi terumbu karang mampu diwujudkan; Ketiga keberadaan sampah yadnya mampu diolah menjadi pupuk kompos. Sedangkan pada mitra Karang Taruna Dharma Karya berhasil mewujudkan; Pertama, pemetaan pohon lontar; Kedua, pembuatan label branding minuman tradisional arak Pacung; Ketiga, membantu meningkatkan SDM mitra dalam pengelolaan administrasi keuangan. Hal ini menunjukkan bahwa pendampingan e-ticketing dan portal pacung mampu mensikronisasi obyek wisata wisata spiritual melukat, yoga/ meditasi, konservasi terumpu karang, dan pengelolaan arak pacung.
ENHANCEMENT OF COMMUNITY WELFARE IN TOURISM AREAS THROUGH COOPERATIVE INVOLVEMENT: ANALYSIS OF DOMINANT FACTORS WITH EDUCATION AS MODERATING VARIABLE Suwendra, I Wayan; Irwansyah, M. Rudi; Meitriana, Made Ary; Yakob, Noor Azudin
JURNAL EKONOMI PENDIDIKAN DAN KEWIRAUSAHAAN Vol. 13 No. 2 (2025)
Publisher : UNIVERSITAS NEGERI SURABAYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jepk.v13n2.p365-384

Abstract

This research aims to analyze dominant factors affecting community welfare enhancement through tourism cooperative involvement in Buleleng Regency, with particular emphasis on education's moderating role. A quantitative approach employed structural equation modeling (SEM) with SmartPLS 4.0, analyzing data from 180 tourism cooperative members selected through stratified proportional random sampling across three tourism areas. The enhanced model demonstrates excellent fit. Access to capital emerged as the dominant factor, followed by human resource capacity and marketing networks. Education significantly moderates the relationships between access to capital and community welfare and between human resource capacity and community welfare. The moderation analysis revealed that higher education levels enhance the effectiveness of capital access and skill development interventions. The study establishes the "Cooperative-Mediated Community Welfare Model with Educational Enhancement" (CMCW-EE), demonstrating that education amplifies the effectiveness of resource-based interventions while having minimal impact on relational factors. These findings provide crucial insights for designing targeted interventions in community-based tourism development.
Co-Authors Agustina, Kadek Wahyu Anak Agung Gede Agung Anak Agung Istri Sri Wiadnyani Anjar Nora Vurry Anjuman Zukhri Artha, I Ketut Agus Astrini, Km. Suli Ati, Ni Putu Deni Rena Azhari, Ayu Bagus Sarjana Bimantara, Ida Bagus Wahyu Br Sembiring, Ika Tindria Cahya, Putu Fenta Pramudya Dewi, Ni Putu Sthira Sattwika Fitri, Hidayatul Fitria, Ursila Fridayana Yudiaatmaja Ganitri, Putu Trisna Gede Hendri Ari Susila Gede Menari Yasa Gusti Ayu Desy Indrayani Gusti Ayu Desy Indrayani Haris, Iyus Akhmad Herlin, Luh I Gusti Ayu Anom Pradnyawati I Gusti Putu Bagus Putra Pratama I Kadek Rai Suwena I Kadek Rustiana Putra I Ketut Artaya I Ketut Kirya I KETUT SUARDANA, I KETUT I Ketut Suwarna I Made Adi Mahardika I Nyoman Dedi Arimawan I Nyoman Sujana I Putu Gede Parma I Putu Widiana Putra I Wayan Bagia I Wayan Widiana Ida Ayu Gede Parwiti Indrayani, Gusti Ayu Desy Indrayani, Gusti Ayu Desy Irfan, Moch Iyus Akhmad Haris Jevisa, Tommy Kadek Irma widya Darini Kirya, I Ketut Km. Suli Astrini Komang Agus Ardi Ary Wibawa Komang Tari Karismayanti Komang, Tria Wahyuni Korinawati, Ni Wayan Septian Laba, I Nyoman Luh Herlin Luh Sukma Ningsih Lulup Endah Tripalupi M. Rudi Irwansyah M.Cs S.Kom I Made Agus Wirawan . M.Pd. S.Pd. Luh Indrayani . Made Ary Meitriana Made Ita Widiantari Maharani, Ida Ayu Made Novita Mahfud, Mochammad Meitriana, Made Ary Moch Irfan Mochammad Mahfud Musanti, Ni wayan Ida Naswan Suharsono Ni Kadek Yuliandari Ni Luh Ayu Utaminingsih Ni Luh Supraeni Ni Made Suriani Ni Nyoman Sugihartini Ni Nyoman Yulianthini Ni Putu Cahya Intania Ni Putu Deni Rena Ati Ni Putu Suciyawati Ni Wayan Septian Korinawati Parwiti, Ida Ayu Gede Pasek, Putu Pasek Aryana Permana, I Gede Yoga Pradnyawati, I Gusti Ayu Anom Pratama, I Gusti Putu Bagus Putra Pratiwi, Gusti Ayu Made Dwi Putra, I Kadek Rustiana Putri, Kadek Rina Praba Wati Putu Chandra Caka Narayani Putu Eva Dita Arisma Putu Fenta Pramudya Cahya Putu Kerti Nitiasih Putu Sulasni Putu Trisna Ganitri PutuIndra yudana Roseyamita, Ni Wayan Yiela Giana Rumanis, Anita Sandy Candra Saputra Saputra, Ni Made Diah Anindyari Saputra, Sandy Candra Saragih, Merry Artianni Sarjana, Bagus Sujana, I Nyoman Sujana, I Wayan Agus Sukarlinawati, Wayan Sulasni, Putu Supraeni, Ni Luh Suwarna, I Ketut Vurry, Anjar Nora Wayan Cipta Wiadnyani, Ni Made Wibawa, Komang Agus Ardi Ary Widiantari, Made Ita Wirawan, Nanda Yakob, Noor Azudin yudana, PutuIndra Yuliandari, Ni Kadek