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All Journal Jurnal Komunikasi Pembangunan Jurnal Manajemen dan Agribisnis Interaksi : Jurnal Ilmu Komunikasi Jurnal Ilmu Komunikasi International Journal of Nusantara Islam Jurnal Penelitian Komunikasi dan Opini Publik Kanal : Jurnal Ilmu Komunikasi Nyimak: Journal of Communication Jurnal ASPIKOM Jurnal Representamen Jurnal Sosial Humaniora Jurnal Kreativitas PKM JABE (Journal of Applied Business and Economic) Journal of Humanities and Social Studies Media Bahasa, Sastra, dan Budaya Wahana Jurnal Riset Komunikasi Jurnal Penelitian Sosial Ilmu Komunikasi Journal Albion : Journal of English Literature, Language, and Culture Communicology: Jurnal Ilmu Komunikasi JUSTISI International Journal of Business, Economics, and Social Development International Journal of Research in Community Services Jurnal Sosial dan Teknologi Jurnal Abdimas ADPI Sosial Dan Humaniora JURNAL ILMIAH GLOBAL EDUCATION Rudence: Rural Development for Economic Resilience RELASI: Jurnal Penelitian Komunikasi Jurnal Manajemen dan Perbankan (JUMPA) Jurnal Ilmu Multidisplin Filosofi: Publikasi Ilmu Komunikasi, Desain, Seni Budaya International Journal of Nusantara Islam PESHUM JHSS (Journal of Humanities and Social Studies)
Roni Jayawinangun
Universitas Pakuan
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Comparison of the Effectiveness of Digital and Television Advertising Elements at Gojek Indonesia Company Jayawinangun, Roni; Nuradam, Rafli; Cahyaningrum, Qoute Nuraini
Jurnal Manajemen dan Perbankan (JUMPA) Vol 12 No 2 (2025): Jurnal Manajemen dan Perbankan (JUMPA)
Publisher : Sekolah Tinggi Ilmu Ekonomi Y.A.I - Jakarta - Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55963/jumpa.v12i2.764

Abstract

This study aims to compare Gojek's digital advertising with television advertisements using the AIDA model. A comparative quantitative methodology was utilized in Bogor City. This study examined Gojek users who were exposed to advertisements on both digital media and television. Data were collected through questionnaires using convenience sampling and the Lemeshow formula to determine the sample size. A total of 129 respondents were analysed using the Mann-Whitney nonparametric test. The findings reveal that the average evaluation of Gojek's digital advertising elements is higher than that of television advertisements, showing a significant difference between them. This implies that advertising media choice, based on advertising elements, can have varying impacts on the effectiveness of each medium. Media selection can be tailored to specific companies, such as Gojek in Indonesia, which operates in the technology and transportation sectors and achieves a more effective impact through digital media than through television advertisements. The novelty of this study lies in the use of advertising elements as comparative indicators, in addition, research related to advertising in online transportation companies is still limited, especially in terms of media comparison. Abstrak - Penelitian ini bertujuan untuk membandingkan iklan digital Gojek dengan iklan televisi menggunakan model AIDA. Metodologi kuantitatif komparatif digunakan di Kota Bogor. Penelitian ini mengkaji pengguna Gojek yang terpapar iklan baik di media digital maupun televisi. Data dikumpulkan melalui kuesioner dengan teknik convenience sampling dan rumus Lemeshow untuk menentukan ukuran sampel. Sebanyak 129 responden dianalisis menggunakan uji nonparametrik Mann-Whitney. Temuan penelitian menunjukkan bahwa rata-rata penilaian terhadap elemen iklan digital Gojek lebih tinggi dibandingkan dengan iklan televisi, menunjukkan perbedaan signifikan di antara keduanya. Hal ini mengimplikasikan bahwa pemilihan media iklan, berdasarkan elemen-elemen iklan, dapat memberikan dampak yang berbeda terhadap efektivitas tiap media. Pemilihan media dapat disesuaikan dengan perusahaan tertentu, seperti Gojek di Indonesia, yang bergerak di sektor teknologi dan transportasi serta mencapai dampak yang lebih efektif melalui media digital dibandingkan dengan iklan televisi. Kebaruan penelitian ini terletak pada penggunaan elemen iklan sebagai indikator pembanding, selain itu penelitian terkait periklanan pada perusahaan transportasi online masih relatif terbatas terutama pada perbandingan media.
Community Empowerment through Pharmaceutical Technology: Post-Harvest Rhizome Utilization and Product Packaging Skills Enhancement at Kebun Merdesa, Cikarawang Village, Bogor Regency Utami, Novi Fajar; Amaliasari, Diana; Jayawinangun, Roni; Rahmawati, Yelni; Adnan, Vanya Nafiza Putri; Apriansyah, Rafli
International Journal of Research in Community Services Vol. 6 No. 4 (2025): International Journal of Research in Community Service (IJRCS)
Publisher : Research Collaboration Community (Rescollacom)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46336/ijrcs.v6i4.1079

Abstract

This study presents a community service initiative aimed at empowering a rural community in Indonesia through training in the post-harvest utilisation of rhizomes using pharmaceutical technology, packaging design, and digital marketing. The project involved 20 participants from the Kebun Merdesa community and was conducted by a team of three lecturers and seven students from the University of Pakuan. The training was divided into several stages, including the production of herbal tea, herbal drinks, and kitchen spices, followed by packaging design using the Canva and Pacdora applications and digital marketing using social media platforms and the Buffer application. The results showed significant improvements in the participants' knowledge and skills across all areas, with increases ranging from 31% to 34% in rhizome processing, herbal product manufacturing, packaging design, and digital promotion. These findings align with previous studies that have highlighted the effectiveness of targeted training programs in enhancing participants’ competency in specialised skill areas. The integration of technical production, innovative packaging, and digital marketing has been shown to significantly impacts the economic resilience and competitiveness of small enterprises in rural areas. This initiative demonstrates a practical model for rural community empowerment that can be replicated in other agricultural areas with similar resources and challenges, supporting the Sustainable Development Goals of decent work, economic growth, and responsible consumption and production. The success of this program provides a strong argument for policy support and funding for community-based pharmaceutical product development, contributing to the resilience of rural economies against market fluctuations and climate-related agricultural risks
Efektivitas Media Sosial dalam Pengembangan Kampung Wisata Jamu Harsani, Prihastuti; Jayawinangun,, Roni; Triastinurmiatiningsih, Triastinurmiatiningsih; Ardiansyah , Deden
Jurnal Sosial Teknologi Vol. 3 No. 3 (2023): Jurnal Sosial dan Teknologi
Publisher : CV. Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/jurnalsostech.v3i3.659

Abstract

Kegiatan Pengabdian Kepada Masyarakat ini bertujuan untuk meningkatkan pemberdayaan ibu-ibu PKK dan komunitas Kepemudaan di Desa Ciburuy, Kecamatan Cigombong, Kabupaten Bogor melalui peningkatan pengetahuan dan keterampilan mengenai pelatihan budidaya tanaman obat, pembuatan simplisia, herbal dan promosi produk menggunakan media sosial. Kegiatan ini dilatarbelakangi oleh kurangnya pemberdayaan ekonomi masyarakat pedesaan dibandingkan dengan masyarakat perkotaan. Metode pelaksanaan kegiatan pengabdian masyarakat ini adalah dengan memberikan pelatihan dan praktik budidaya tanaman obat, pembuatan simplisia, jamu dan promosi produk menggunakan media sosial. Implikasi dari kegiatan pengabdian masyarakat ini adalah untuk meningkatkan pengetahuan dan kemampuan masyarakat PKK dan Karang Taruna dalam memproduksi tanaman obat dan memasarkan produk berupa simplisia dan jamu bagi generasi milenial sehingga memiliki daya saing dan memperkuat pilar ekonomi dalam mencapai tujuan pembangunan ekonomi yang berkelanjutan.
Improving Skills in Creating Promotional Content at Agro Eduwisata Organik (AEWO) Mulyaharja Village Bogor City Jayawinangun, Roni; Valdiani, Dini; Ono, Dipo Krishyudi; Afriansyah, Ari; Permatasari, Olivia Devita; Anggraeni, Khori Aulia Ria
International Journal of Research in Community Services Vol. 5 No. 4 (2024)
Publisher : Research Collaboration Community (Rescollacom)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46336/ijrcs.v5i4.766

Abstract

Agro Eduwisata Organik (AEWO) Mulyaharja is one of the natural and educational tourism in Bogor City and is one of the leading ecotourism in Bogor City which is managed by the Tourism Movement Group (Kompepar). As one of the leading destinations, AEWO Mulyaharja still has many challenges, namely limited skills and promotional media. This community service activity consists of five stages, namely situation analysis, socialization, training, mentoring and evaluation. The training method uses lectures and practices with materials related to social media, social media features, design, video content and video editing. The results of this activity are increased knowledge and skills of Kompepar AEWO Mulyaharja partners regarding the creation of promotional content in the form of images and videos on social media, the use and steps using the Canva and Capcut applications, increasing the number of followers, posts and Engagement rate (ER) on Instagram, adding official accounts on other social media, namely YouTube, X and TikTok
Peningkatan Pengetahuan dan Keterampilan Video Tour 360 untuk Promosi Objek Wisata Pada Kelompok Penggerak Pariwisata (Kompepar) Ekowisata Situ Gede, Kota Bogor Valdiani, Dini; Ono, Dipo Krishyudi; Jayawinangun, Roni; Afriyansyah, Ari
Jurnal Kreativitas Pengabdian Kepada Masyarakat (PKM) Vol 7, No 1 (2024): Volume 7 No 1 2024
Publisher : Universitas Malahayati Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33024/jkpm.v7i1.12930

Abstract

ABSTRAK Situ Gede merupakan salah satu wisata alam di Kota Bogor dan merupakan salah satu ekowisata unggulan di Kota Bogor yang pengelolaannya dilakukan oleh Kelompok Penggerak Pariwisata (Kompepar) Situ Gede. Sebagai salah satu ekowisata unggulan, Situ Gede masih terdapat banyak permasalahan seperti kebersihan dan terbatasnya keterampilan dan media promosi. Kegiatan yang dilakukan pada pengabdian ini dengan pelatihan dan praktik dalam menggunakan media sosial sebagai media promosi.Tujuan dari kegiatan  Pengabdian  kepada  Masyarakat  (PkM)  ini untuk meningkatkan pengetahuan dan keterampilan mengenai promosi dengan menggunakan video tour 360. Kegiatan PkM yang telah dilaksanakan berdasarkan kebutuhan mitra yaitu kelompok penggerak pariwisata (kompepar) untuk meningkatkan promosi ekowisata. Hasil dari kegiatan PkM berupa peningkatan pengetahuan mengenai kamera 360 dan pembuatan video tour 360 ekowisata Situ Gede. Berdasarkan jawaban peserta melalui kuesioner diketahui bahwa terdapat peningkatan pengetahuan terkait kamera 360, langkah-langkah membuat video mulai dari pra dan produksi, sedangkan peningkatan keterampilan terdiri dari menggunakan kamera 360, produksi video dan publikasi. Kata Kunci: Ekowisata Situ Gede, Kompepar, Promosi, Video Tour 360  ABSTRACT Situ Gede is one of the natural tourist attractions in Bogor City and is one of the leading ecotourism in Bogor City whose management is carried out by the Situ Gede Tourism Driving Group (Kompepar). As one of the leading ecotourism sites, Situ Gede still has many problems such as cleanliness and limited skills and promotional media. The activities carried out in this service include training and practice in using social media as promotional media. The aim of this Community Service activity is to increase knowledge and skills regarding promotions using 360 video tours. The PkM activities that have been implemented are based on partner needs, namely tourism driving group (kompepar) to increase ecotourism promotion. The results of PkM activities are increasing knowledge about 360 cameras and making a 360 video tour of Situ Gede ecotourism. Based on participants' answers via the questionnaire, it is known that there is an increase in knowledge regarding 360 cameras, the steps for making videos starting from pre-production and production, while the increase in skills consists of using 360 cameras, video production and publication Keywords: Ecotourism Situ Gede, Kompepar, Promotion, Video Tour 360
A Scientometrics Analysis of The Research Productivity of Pakuan University As Evidenced In The Scopus Database From 2010 To 2024 Jayawinangun, Roni; Priatna, Dolly; Tosida , Eneng Tita; Martha, Layung Paramesti
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol. 9 No. 1 (2025): JHSS (Journal of Humanities and Social Studies)
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v9i1.27

Abstract

This study examines Pakuan University's scholarly output from 2010 to 2024 using Scopus data. The investigation encompassed research productivity, trends, subject areas, publication sources, author contributions, and collaborative efforts. Pakuan University produced 685 papers, with Scopus publications showing rapid growth, with a 32.7% yearly increase. An average citation count of 3,867 per document suggests a moderate impact. Among 1,780 contributing authors, only 12 papers were single-authored, emphasising the prevalence of collaborative research. The primary research domains include Engineering, Physics and Astronomy, Environmental Sciences, Social Science, and Computer Science. Recent research has focused on topics such as in silico, sustainability, job satisfaction, and smart villages. The main publication outlets are conference proceedings and journals, notably the IOP Conference Series, AIP Conference Proceedings, International Journal of Recent Technology and Engineering, and Journal of Engineering Science and Technology. The five most productive authors are Anna Permanasari, Diana Widiastuti, Eneng Tita Tosida, Johan Iskandar and Mochamad Yunus, whilst the most influential are Anna Permanasari, Diana Widiastuti, Eneng Tita Tosida and Dolly Priatna. The Faculty of Mathematics and Natural Sciences (FMIPA) leads in contributions, followed by the postgraduate school and the faculty of engineering. Collaborative publications are predominantly from Indonesian institutions, such as the Indonesian Education University and IPB University, with international partnerships including Japan, Malaysia, and China.
From Connectivity to Commitment: How Political Information Sources Shape Voter Participation in Bogor City and Regency Anggraeni, Khori Aulia Ria; Permatasari, Olivia Devita; Widjaya, Mochammad Fahrezi Putra; Hawari, Muhammad Haikal; Yuandari, Wulan; Jayawinangun, Roni
International Journal of Business, Economics, and Social Development Vol. 6 No. 4 (2025): International Journal of Business, Economics, and Social Development (IJBESD)
Publisher : Rescollacom (Research Collaborations Community)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46336/ijbesd.v6i4.1106

Abstract

This research stems from declining public political participation in the 2024 Regional Elections (Pilkada) in Bogor City and Regency. Indonesia, one of the world's largest democracies, faces low civic engagement in the electoral process, which is influenced by literacy and access to political information. This study aims to identify the main sources of political information; assess the knowledge, interest, and political participation of voters; and compare political behavior between urban and sub-urban areas. This research uses a quantitative explanatory approach with a survey method on 402 respondents from the Final Voter List (DPT) for the 2024 Pilkada. Descriptive tests and difference tests (t-test and Mann-Whitney. The results show that social media is the dominant source of political information in both areas, with the highest usage compared to conventional media, such as television and newspapers. Bogor City residents have more varied media consumption, indicating better digital literacy compared to Bogor Regency residents who rely more on social media. Political knowledge in both regions is relatively similar, but political interest and participation are higher in bogor. The difference tests showed significant differences emerge in participation and interest, with urban residents being more active in online and offline political activity. Overall, the study highlights that Indonesia’s increasingly digitalized democracy fosters broader information access but requires greater emphasis on digital literacy and civic education to transform online engagement into meaningful democratic participation. This study recommends strengthening digital political literacy through creative content, collaborating with digital platforms to counter disinformation, and establishing digital literacy agents at subdistrictrict level to encourage inclusive political engagement.
PENGARUH PENGGUNAAN INTERNET TERHADAP KESADARAN POLITIK (KASUS PILKADES 2019 DI DESA CICADAS, KACAMATAN GUNUNGPUTRI, KABUPATEN BOGOR) Muhamad Syaipuloh; Roni Jayawinangun; Yogaprasta Adi Nugraha
Jurnal Penelitian Sosial Ilmu Komunikasi Vol 5, No 1 (2021): Volume 5 Nomor 1 Tahun 2021
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jpsik.v5i1.3291

Abstract

This research was conducted to analyze about the effect of internet use on political awareness. This study uses one independent variable, namely internet use and one dependent variable, political awareness. The sampling technique used was Non-probability sampling with accidental sampling technique. The data analysis method used is a quantitative analysis of the validity and reliability test, the classic assumption test, simple linear regression analysis, T test and F test and the coefficient of determination using SPPS software version 22 for windows. The results showed the points of the indicator variables X are intensity, usefulness, effectiveness and variable Y which consists of indicators of knowledge, understanding, attitudes, and patterns of behavior (actions) the results are valid and reliable. In the classical assumption test data is normally distributed, heteroscedasticity symptoms occur. In the hypothesis test the use of the internet has a not positive and not significant influence on political awareness.
REPRESENTASI GAY DALAM FILM MOONLIGHT Elisa Gunawati; Feri Ferdinan Alamsyah; Roni Jayawinangun
Jurnal Penelitian Sosial Ilmu Komunikasi Vol 4, No 1 (2020): Volume 4 Nomor 1 Tahun 2020
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jpsik.v4i1.1802

Abstract

Gay or homosexuality is a variation of developed sexual orientation in society. The purpose of this research is to know the gay representation in Moonlight film and to know semiotic analysis of Charles Sanders Peirce in Moonlight film. Research design and research method used in this thesis is qualitative research method of Semiotics Charles Sanders Peirce and Queer Theory. The analysis of each scene has been selected as many as six scenes showing gay signs and then analyzing using Peirce model that is relation of Sign / Interpretant, Object, and Interpretant which each consist of trichotomy based on the sign that is qualisign, sinsign, and legisign, based on the object ie icon, index, and symbol, and based on interpretantnya rheme, dicisign, and argument. After observing and analyzing the scene / scene in the movie "Moonlight", researchers found the presence of gay signs in the film as a sense of curiosity Chiron against gays and homos, Chiron who seek with his identity, sexual behavior such as kissing and Kevin's masturbation against Chiron, anxiety and longing for someone, dreaming or fantasizing until ejaculation, meeting the person and embracing him, and behaving differently to his peers.Keywords: Representation, Gay, Semiotics, Moonlight
PENGARUH CELEBRITY ENDORSER TERHADAP MINAT PEMBELIAN PRODUK AIDI.ID (STUDI PADA FOLLOWERS INSTAGRAM AIDI.ID) Dinda Septiani Audia; Roni Jayawinangun; Feri Ferdinan
Jurnal Penelitian Sosial Ilmu Komunikasi Vol 3, No 1 (2019): Volume 3 Nomor 1 Tahun 2019
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jpsik.v3i1.1012

Abstract

ABSTRACTThis research focuses on the use of celebrity endorser to increase the interest of buying a product with title "The Impact of Celebrity Endorser towards Interest of Purchasing Aidi.id Products (study on Aidi.id Instagram Followers)”. The data analysis technique in this research is descriptive analysis, and using transformation of ordinal data into interval with MSI (Method of Successive Interval), equal score, and classic assumption as well as double regretion.The result of this research shows that the customer interest of purchasing Aidi.id product is categorized as high, this is based on the value of transactional purchase interest, referential purchase interest, preferential purchase interest, and explorative purchase interest which are respectively on very high category. There is a significant factor of the celebrity endorser that increases the customer interest in purchasing Aidi.id products. Attractiveness factor, trustworthiness factor, and expertise factor simultaneously bring impact to the buying interest that can be seen from F Test result with the amount of .000 with the percentage of 51.3% that explains the interest variation, and the other 48.7% influenced by other variables. Keywords: Celebrity Endorser, Purchase Intention, Instagram, Aidi.id
Co-Authors Adnan, Vanya Nafiza Putri Agatha Lin Natasha Ahsani Taqwim Aminuddin Aisyah Nurroffiatur Rahmah Aldy Rizaldy Ane Sajahwa Anggraeni, Khori Aulia Ria Annory Langga’o Apriansyah, Rafli Ardiansyah , Deden Ari Afriyansyah Asmida Ahmad David Rizar Nugroho Deddy Cahyadi Sutarman Diana Amaliasari Dinda Septiani Audia Dini Valdiani Dipo Krishyudi Ono Dipo Krisyudhi Ono Dolly Priatna Dwi Rini Sovia Firdaus Dyah Kristyowati Elisa Gunawati Fantrido Foldra Feri Ferdinan Alamsyah Firstnila Puteri Alamsyah Firstnila Putri Alamsyah Hawari, Muhammad Haikal Henny Suharyati Imani Satriani Indira Maulidia Ismail Taufik Rusfien Jonathan Rey Cusa Jonathan Rey Cusa Karuma Barza Afida Khori Aulia Ria Anggraeni Layung Paramesti Martha Lindawati Kartika Lulu Nuraniah Mahbub, Muhamad Aulia Mariana R.A. Siregar Miftahudin Muhamad Syaipuloh Muhammad Syamsun Muslim . Nopy Sagita Elysabet Novi Fajar Utami Nuradam, Rafli Nurmalasari Nurmalasari Oky Adrian Oky Adrian Permatasari, Olivia Devita Prameswari Handayani Prihastuti Harsani Qoute Nuraini Cahyaningrum Raden Dikky Indrawan Rahmatulloh, Febriandi Resty Widya Kurniasari Rindiana Larasati Rindiana Larasati Salma Syaqra Nisa Sanita Martiara Tauhid Sardi Duryatmo Shafia Aqsha Nuraini Shalihati, Fithriyyah Tiara Puspanidra Tosida , Eneng Tita Toto Sugiarto Triastinurmiatiningsih, Triastinurmiatiningsih Verina Irvan Saipan Widjaya, Mochammad Fahrezi Putra Yelni Rahmawati Yennie Krishnawati Milono Yenny Febrianty Yenny Febrianty Yogaprasta A Nugraha Yuandari, Wulan Zefanya Ka Toda Watu