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All Journal Jurnal Sosiologi USK (Media Pemikiran & Aplikasi) Martabe : Jurnal Pengabdian Kepada Masyarakat Jurnal Ilmu Sosial dan Ilmu Politik Malikussaleh (JSPM) Negotium: Jurnal Ilmu Administrasi Bisnis Indonesian Journal Economic Review (IJER) Jurnal Intelek Dan Cendikiawan Nusantara Jurnal Ilmu Sosial dan Humaniora
Sufi Sufi
Universitas Malikussaleh
Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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PENGARUH RASIO LIKUIDITAS TERHADAP RETURN ON EQUITY PADA BANK UMUM SYARIAH DI INDONESIA Rizka Mauliza; Sufi Sufi
Negotium: Jurnal Ilmu Administrasi Bisnis Vol 4 No 2 (2021): Juli-Desember
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/njiab.v4i2.3554

Abstract

Maximizing asset management and limiting risks, such as liquidity risk, are two ways to achieve maximum profitability (ROE) (Cash Ratio, Non Performing Loan and Loan to Deposit Ratio). The goal of this study was to look into and assess the impact of the Cash Ratio (CR), Non-Performing Loans (NPL), and Loan to Deposit Ratio (LDR) on Return on Equity (ROE) in Indonesian Islamic banks. This study employs quantitative approaches, with secondary data in the form of time series data produced between 2015 and 2019. Multiple linear regression analysis was used to analyze the data in this study. The results demonstrate that the Cash Ratio has a positive sign and has a value of tcount > ttable (2,512>1,69726), indicating that the Cash Ratio has a considerable positive effect on Return on Equity at Indonesian Islamic Commercial Banks. Non-Performing Loan (NPL) has a negative sign and has a value of tcount> ttable (2,289> 1,69726), indicating that it has a considerable negative impact on Islamic Commercial Banks' Return on Equity in Indonesia. With a large effect of 2.02 percent, the Cash Ratio, NPL, and LDR have a pretty strong impact on the Return on Equity (Y) of Islamic Commercial Banks in Indonesia. The findings of this study provide information for bank management to monitor more frequently and take the appropriate actions to anticipate liquidity problems and maintain financial balance in Indonesian Islamic commercial banks.
SISTEM PENGELOLAAN BADAN USAHA MILIK DESA (BUMDes) DALAM PEMBANGUNAN TAMBAK MILIK DESA (Studi Desa Lhok Euncien Kecamatan Baktiya Barat) Sufi Sufi
Negotium: Jurnal Ilmu Administrasi Bisnis Vol 4 No 1 (2021): Januari-Juni
Publisher : Program Studi Administrasi Bisnis

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Abstract

The village government of Lhok Euncien established BUMDes as a driving force for the economy in the village but in its management it has not been able to be managed efficiently. This is because the pond land which is the business asset of BUMDes is handed over to third parties due to limited capital, so that BUMDes managers cannot work effectively and efficiently as they should. This journal uses descriptive journals with qualitative methods. The results of the journal show that at the planning stage, they have purchased pond land as a BUMDes asset, but limited capital to manage so that it is handed over to a third party, the organizing stage has been carried out in a procedural manner, but does not function and goes according to plan. The mobilization stage is the lack of concern from the village government, BUMDes managers and the community towards the problems they face. And at the supervision stage, the BUMDes supervisor only supervises the annual report. Meanwhile, the obstacles faced are related to limited capital and the lack of human resources and public awareness of BUMDes business development.
PENGARUH KUNJUNGAN WISATAAN DAN PENERAPAN PROTOKOL KESEHATAN WISATAWAN UJONG BLANG TERHADAP PENDAPATAN PEDAGANG DI MASA PANDEMI COVID-19 Hikmah Letia; Sufi Sufi
Negotium: Jurnal Ilmu Administrasi Bisnis Vol 5 No 2 (2022): Juli-Desember
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/njiab.v5i2.8251

Abstract

This study aims to determine the effect of visiting and implementing the health protocol of Ujong Blang tourists on the income of traders during the COVID-19 pandemic. The data used in this study is primary data obtained by distributing questionnaires to 48 cottage actors who sell around Pante Ujong Blang. The data analysis method used is multiple linear regression analysis with the help of the SPSS version 25 program. The results show that the tourist visit variable (X1) has a positive and significant effect, so that it affects the income of traders (Y) and the variable of implementing health protocols(X2) has a negative and not insignificant effect,so it has no effect on the income of traders (Y). Meanwhile, the results of simultaneous testing show that tourist visits and the application of health protocols have an effect on traders' opinions during the COVID-19 pandemi. Keywords: Tourist Visits, Implementation of Health Protocols, Merchant Income
Pengaruh keberagaman produk terhadap keputusan pembelian pada pedagang di pasar cunda kota lhokseumawe Yuni Safitri; Sufi Sufi
Negotium: Jurnal Ilmu Administrasi Bisnis Vol 6 No 1 (2023): Januari-Juni
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/njiab.v6i1.8544

Abstract

Penelitian ini bertujuan untuk mengetahui bagaimana pengaruh keberagaman produk terhadap keputusan pembelian. Penelitian ini dilakukan pada pedagang di Pasar Cunda Kota Lhokseumawe. Indikator dari keberagaman produk yang digunakan dalam penelitian ini terdiri dari kelengkapan produk, merek produk, variasi ukuran produk, dan variasi kualitas produk. Sementara itu, indikator dari keputusan pembelian yang digunakan dalam penelitian ini terdiri dari pilihan produk, pilihan merek, pilihan penyalur, waktu pembelian, dan jumlah pembelian. Data yang digunakan dalam penelitian ini adalah data primer yang diperoleh dengan cara membagikan kuesioner kepada 80 responden yang melakukan pembelian pada pedagang di Pasar Cunda Kota Lhokseumawe. Metode analisis data yang digunakan adalah analisis regresi linier sederhana. Hasil penelitian menunjukkan bahwa keberagaman produk secara parsial atau secara individu berpengaruh signifikan terhadap keputusan pembelian pada pedagang di Pasar Cunda Kota Lhokseumawe.
ANALISIS PELUANG USAHA CAFÉ MENGGUNAKAN ANALISIS SWOT DALAM PENINGKATAN EKONOMI MASYARAKAT DI KECAMATAN PEUNARON ACEH TIMUR Muhammad Yusuf Afredi; Sufi Sufi
Negotium: Jurnal Ilmu Administrasi Bisnis Vol 6 No 2 (2023): Juli-Desember
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/njiab.v6i2.14244

Abstract

ABSTRACTThis research aims to find out how café businesses can improve the community's economy using SWOT analysis techniques. This research uses a qualitative research method with a descriptive qualitative approach. The data source used in this research is primary data source. Data collection was carried out by participant observation and interviews. Then the data will be analyzed using SWOT analysis. Based on the results of research conducted on cafés in Peunaron District, it was obtained that the strength of the café opportunity lies in its wide market share and has great opportunities in its business process. Meanwhile, the desain of the café and the culture of the Peunaron community are weaknesses and threats that must be faced in the café business process. Café businesses are able to help improve the community's economy through recruiting workers and business partners from home businesses with cafés which can increase sales from both business partners.
The Effect Of Pricing Strategy On Customer Satisfaction In Conditional Buffet Business Kitchen Bar Bar By Kak Mir East Aceh Dilla Nazatul Amira; Lisa Iryani; Maisyura Maisyura; Sufi Sufi; Teuku Zulkarnaen
Indonesian Journal Economic Review (IJER) Vol. 6 No. 3 (2026): September
Publisher : Divisi Riset, Lembaga Mitra Solusi Teknologi Informasi (L-MSTI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59431/ijer.v6i3.952

Abstract

Competition in the culinary business requires business actors to implement appropriate pricing strategies to increase customer satisfaction. This study aims to determine the effect of pricing strategies on customer satisfaction at the conditional buffet business Dapur Bar Bar by Kak Mir, East Aceh. Conditional buffet businesses are culinary businesses that implement a buffet system with certain conditions, such as price options based on presentation methods and limitations in choosing menus. This study uses a quantitative approach with a descriptive type. The population in this study were customers of Dapur Bar Bar by Kak Mir with a sample of 100 respondents obtained using a purposive sampling technique. Data were collected through a questionnaire with a Likert scale and analyzed using the SPSS program version 25. The results showed that pricing strategies have a positive and significant effect on customer satisfaction. This is evidenced by the calculated t value of 8.848> t table 1.984 and a significance value of 0.000 (<0.05). Meanwhile, the coefficient of determination (R²) value of 0.444 indicates that pricing strategies are able to explain 44.4% of customer satisfaction, while the remaining 55.6% is influenced by other factors outside the study. These findings indicate that the application of affordable prices, in accordance with product quality, the benefits obtained, and competitiveness can support the creation of customer satisfaction in conditional buffet businesses.
Waste Management Governance In Muara Satu District, Lhokseumawe City Maya Rahma Yanti Siregar; Akmal Akmal; Risna Dewi; Sufi Sufi; Asrul Fahmi
Indonesian Journal Economic Review (IJER) Vol. 6 No. 3 (2026): September
Publisher : Divisi Riset, Lembaga Mitra Solusi Teknologi Informasi (L-MSTI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59431/ijer.v6i3.953

Abstract

Waste management remains a critical environmental challenge in Indonesian urban areas, with governance failures contributing to persistent issues including illegal dumping and inadequate infrastructure. This study examines waste management governance in Muara Satu District, Lhokseumawe City, analyzing implementation through five principles of good governance: participation, rule of law, transparency, responsiveness, and accountability, while identifying obstacles to effective management. A qualitative descriptive approach was employed, utilizing observation, in-depth interviews with eight purposively and accidentally selected informants, and documentation. Data analysis followed the Miles and Huberman interactive model, with data validity ensured through source and technique triangulation. The findings reveal that waste management governance has not achieved optimal implementation. Community participation remains transactional and limited to economic incentives. Rule of law enforcement is weak despite existing Qanun Number 9 of 2015, with inconsistent sanctions and persistent illegal waste sites. Transparency is partial, with program information available but budget information undisclosed. Responsiveness shows mixed results: while the Environmental Agency has developed innovative processing technologies, operational constraints limit timely service delivery. Accountability operates predominantly through vertical mechanisms, with limited horizontal accountability to communities. Two categories of obstacles were identified: structural constraints including inadequate fleet capacity (39 vehicles serving 133 tons daily waste), damaged equipment, limited storage sites, and insufficient human resources; and cultural constraints including low community awareness, limited participation, and entrenched habits. These obstacles are mutually reinforcing, creating a feedback loop that perpetuates governance weaknesses. Strengthening governance requires simultaneous investment in infrastructure, consistent enforcement, comprehensive transparency, proactive responsiveness, and systematic accountability mechanisms.
The Influence of Social Media Marketing on Blind Box Purchase Interest among Generation Z at MINISO Suzuya, Lhokseumawe City Rizki Aujan Fahri; Sufi Sufi; Nanda Ameliany; Cut Sukmawati; Sutriani Sutriani
Indonesian Journal Economic Review (IJER) Vol. 6 No. 3 (2026): September
Publisher : Divisi Riset, Lembaga Mitra Solusi Teknologi Informasi (L-MSTI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59431/ijer.v6i3.954

Abstract

This study aims to determine the effect of social media marketing on purchase interest in blind box products among Generation Z at MINISO Suzuya, Lhokseumawe City. The study used a quantitative approach with a survey method and a simple linear regression technique. The sample consisted of 100 respondents, determined using the Lemeshow formula (95% confidence level, 10% margin of error) and drawn through non-probability purposive sampling. Data were collected through questionnaires using a five-point Likert scale, direct observation, and documentation, and analyzed with SPSS version 25 after validity, reliability, and classical assumption testing. The results show that social media marketing has a positive and significant effect on blind box purchase interest, indicated by a regression equation of Y = 2.717 + 0.752X, a t-count of 6.782 greater than the t-table of 1.985 with a significance value of 0.000 (p < 0.05), so that the alternative hypothesis is accepted. The correlation coefficient (R) of 0.565 indicates a moderate relationship, and the coefficient of determination (R²) of 0.319 shows that social media marketing explains 31.9% of the variation in purchase interest, while the remaining 68.1% is explained by variables outside this study, such as price, packaging design, word of mouth, and consumer psychological factors. TikTok was the platform most used by respondents (81%) to view blind box promotional content. These findings indicate that social media marketing activity is associated with higher purchase interest in blind box products among Generation Z, and that TikTok is the dominant channel through which respondents accessed such content in this sample.
Pengaruh Kualitas Layanan dan Kecepatan Pengiriman terhadap Kepuasan Pelanggan Jasa Pengiriman Anteraja Cabang Lhokseumawe Azra Risdyanti; Maisyura Maisyura; Sufi Sufi; Riyandhi Praza; Nanda Ameliany
Jurnal Intelek Dan Cendikiawan Nusantara Vol. 3 No. 04 (2026): AGUSTUS - SEPTEMBER 2026
Publisher : PT. Intelek Cendikiawan Nusantara

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Abstract

Perkembangan jasa pengiriman yang semakin pesat menyebabkan persaingan antarperusahaan ekspedisi semakin tinggi, sehingga kualitas layanan dan kecepatan pengiriman menjadi aspek penting dalam meningkatkan kepuasan pelanggan. Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh kualitas layanan dan kecepatan pengiriman terhadap kepuasan pelanggan jasa pengiriman Anteraja Cabang Lhokseumawe, baik secara parsial maupun simultan. Penelitian ini menggunakan pendekatan kuantitatif dengan jenis explanatory research. Sampel penelitian berjumlah 100 responden yang merupakan pengguna jasa pengiriman Anteraja di wilayah cakupan pengantaran Lhokseumawe dengan teknik purposive sampling. Data dikumpulkan melalui kuesioner dan dianalisis menggunakan regresi linear berganda dengan bantuan IBM SPSS. Hasil penelitian menunjukkan bahwa kualitas layanan berpengaruh positif dan signifikan terhadap kepuasan pelanggan (t-hitung 5,521; p < 0,05), sedangkan kecepatan pengiriman juga berpengaruh positif dan signifikan (t-hitung 4,714; p < 0,05). Secara simultan, kedua variabel berpengaruh signifikan terhadap kepuasan pelanggan (F-hitung 114,038; p < 0,001). Nilai koefisien determinasi (R²) sebesar 0,702 menunjukkan bahwa kualitas layanan dan kecepatan pengiriman mampu menjelaskan 70,2% variasi kepuasan pelanggan. Hasil penelitian menunjukkan bahwa peningkatan kualitas layanan serta kecepatan dan ketepatan waktu pengiriman penting untuk meningkatkan kepuasan pelanggan Anteraja Cabang Lhokseumawe.
PELATIHAN PEMBUATAN KUE AGAR AGAR SUNTIK DAN PENGENALAN STRATEGI PEMASARAN MELALUI MEDIA SOSIAL DI GAMPONG PADANG SAKTI KECAMATAN MUARA SATU KOTA LHOKSEUMAWE Nanda Ameliany; Sufi Sufi; Lisa Iryani; Nursakinah Ritonga; Cut Sukmawati; Irhamsyah Irhamsyah; Juliansyah Juliansyah
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 7, No 12 (2024): MARTABE : JURNAL PENGABDIAN MASYARAKAT
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v7i12.5230-5240

Abstract

Pelatihan pembuatan kue agar-agar suntik merupakan program yang bertujuan untuk memberdayakan masyarakat di Gampong Padang Sakti dengan meningkatkan keterampilan kuliner mereka dan menciptakan peluang usaha baru. Pelatihan ini melibatkan pemberian pengetahuan dan keterampilan praktis dalam pembuatan kue agar-agar suntik, mulai dari teknik dasar hingga variasi resep yang lebih kompleks. Strategi pemasaran untuk produk agar-agar suntik melibatkan identifikasi pasar potensial, pengembangan merek dan kemasan produk, serta promosi melalui berbagai saluran, termasuk media sosial, acara lokal, dan kemitraan dengan toko-toko atau restoran setempat. Fokusnya adalah untuk meningkatkan visibilitas produk, menarik perhatian konsumen, dan membangun hubungan yang kuat dengan pasar target. Dengan kombinasi pelatihan yang berkualitas dan strategi pemasaran yang efektif, diharapkan program ini dapat memberikan manfaat nyata bagi mitra di Gampong Padang Sakti, seperti peningkatan pendapatan, kemandirian ekonomi, dan peningkatan kualitas hidup secara keseluruhan.
Co-Authors Akmal Akmal Asrul Fahmi Ayu Mentari Suryadi Azra Risdyanti Cut Sukmawati Dilla Nazatul Amira Fauzi Armila Hikmah Letia Indra Setia Bakti Irhamsyah Irhamsyah Julian Sabri Juliansyah Juliansyah Lisa Iryani Maisyura Maisyura Maya Rahma Yanti Siregar Muhammad Nazaruddin Muhammad Yusuf Afredi Muklir Muklir Nanda Ameliany Nur Hafni Poppy Suzanna Praza, Riyandhi Puspa Indah Sari Riski Safriana Risna Dewi Ritonga, Nursakinah Rizka Mauliza Rizki Aujan Fahri Sutriani Teuku Alfiady Teuku Zulkarnaen Widya Fatimah Yuni Safitri