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All Journal Community Development Journal: Jurnal Pengabdian Masyarakat (JDAB) Jurnal Dinamika Administrasi Bisnis ABDI MASSA: Jurnal Pengabdian Nasional PRAJA observer: Jurnal Penelitian Administrasi Publik RELASI: Jurnal Penelitian Komunikasi Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia Journal of Artificial Intelligence and Digital Business Masip: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan GEMAH RIPAH: Jurnal Bisnis Pandawa : Pusat Publikasi Hasil Pengabdian Masyarakat Socius: Social Sciences Research Journal Dinamika Publik: Jurnal Manajemen dan Administrasi Bisnis Neraca Manajemen, Akuntansi, dan Ekonomi Cendikia Pendidikan Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Agroterap Sosial Simbiosis: Jurnal Integrasi Ilmu Sosial dan Politik Jurnal Manajemen Bisnis Era Digital Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Jurnal Bisnis Kreatif dan Inovatif Jurnal Social Society Journal of Economics and Economic Policy Jukerdi: Jurnal Kewirausahaan Cerdas Dan Digital Akuntansi dan Ekonomi Pajak: Perspektif Global Jurnal Maisyatuna
Mulyati, Diana Juni
Universitas 17 Agustus 1945 Surabaya
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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Journal : Masip: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan

 1 
Pengaruh pengalaman Pelanggan dan Cita Rasa terhadap Kepuasan pelanggan pada Cake Boss Deltasari Indah Waru Sidoarjo Fitri A’isya; Awin Mulyati; Diana Juni Mulyati
Masip: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan Vol. 3 No. 2 (2025): Juni: MASIP: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan
Publisher : Politeknik Kampar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59061/masip.v3i2.1036

Abstract

The culinary industry continues to experience positive growth, although the increase is not particularly significant. This condition requires business actors to continuously improve product and service quality in order to achieve customer satisfaction. This study aims to analyze the influence of Customer Experience and Taste on customer satisfaction at Cake Boss Deltasari Indah Waru Sidoarjo. A quantitative approach was used with a survey method, utilizing questionnaires distributed to 100 respondents who had made at least two purchases. The results of data analysis show that both customer experience and taste have a significant partial effect on customer satisfaction. Simultaneously, these two variables also have a significant influence on the level of satisfaction. However, among the two variables, taste was found to have the most dominant influence on customer satisfaction. This indicates that the taste quality of the product plays a crucial role in shaping customer satisfaction levels. These findings suggest that continuous improvement in the shopping experience and taste quality can serve as an effective strategy to enhance customer satisfaction in the culinary sector.
Pengaruh Online Customer Review, Store Atmosphere dan Kualitas Pelayanan terhadap Kepuasan Konsumen Gen Z Surabaya Timur pada Brain Coffee Surabaya Abiyyah Dyastiningrum Ni’mah; Diana Juni Mulyati; Ni Made Ida Pratiwi
Masip: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan Vol. 3 No. 2 (2025): Juni: MASIP: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan
Publisher : Politeknik Kampar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59061/masip.v3i2.1037

Abstract

This study aims to determine the effect of online customer reviews, store atmosphere, and service quality on consumer satisfaction of Generation Z at Brain Coffee Surabaya. The background of this study is based on the increasing competition of coffee shop businesses in the city of Surabaya and the importance of understanding the preferences and satisfaction of Gen Z consumers who are a potential market share. This study uses a quantitative method with a descriptive approach. The population in this study is Generation Z who have purchased and visited Brain Coffee Surabaya with a sample size of 100 respondents. Data were collected by distributing questionnaires using Google-Form to respondents who have visited Brain Coffee and are part of Generation Z in East Surabaya. This study uses IBM SPSS version 25. Based on the results of this study, it shows that the variables Online Customer Review (X1), Store Atmosphere (X2), and Service Quality (X3) have a significant effect on consumer satisfaction of Gen Z at Brain Coffee both partially and simultaneously.
Pengaruh Diferensiasi Produk dan Persepsi Harga Terhadap Keputusan Pembelian Konsumen di Tokotab Stationery Surabaya Yessi Rachmawati; Ayun Maduwinarti; Diana Juni Mulyati
Masip: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan Vol. 3 No. 2 (2025): Juni: MASIP: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan
Publisher : Politeknik Kampar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59061/masip.v3i2.1047

Abstract

In an era of increasingly tight business competition, the implementation of product differentiation strategies and appropriate pricing are the main keys to attracting and maintaining consumer interest. This study was conducted with a quantitative approach through a survey method, where data was obtained from 100 respondents using an e-questionnaire. Data analysis was carried out using multiple linear regression to identify how much influence each independent variable has on the dependent variable. The results of the study indicate that both product differentiation and price perception have a significant influence on consumer purchasing decisions. The results of this study indicate that with product differentiation and offering prices that are considered appropriate by consumers can influence consumer purchasing decisions.
Co-Authors Abiyyah Dyastiningrum Ni’mah Ade Rizal Permana Agung Pujianto Agustin, Intan Dwi Aini, Reta Is Amanda Pitaloka Herlambang Putri Anastasya Pramono Anisya Rahma Oktavia Awin Mulyati Ayu Putri Ayun Maduwinarti Ayun Maduwinarti Ayun Maduwinarti Bagoes Soenarjanto Bambang Kusbandrijo Berliana Adinda Rahmawati Cahyono, Muhammad Dwi Desi Ramadhani Emilia Agustina Fairisati, Neny Tresna Farqa Adinata Firanda, Mireya Fitri A’isya Fitriyah, Lil Hudatul Galuh Rika Afrella Hartono, Supri Hellen Andini Arieza Rokhani Herdian, Panji Dwi I.G.N. Anom Maruta IGN Anom Maruta Indira Sarah Rachmawati Ira Kusuma Irham Nur Kholis Kanserina, Sesa Firty Karina Eka Febriyanti Kartika Putri Ardani Laela Annafi’ah Lathifa, Laily Nur Lavenia Dyah Pitaloka Lituhayu, Manyari Mirza Madalena Retno Anggraini Madist Yura Aritonang Maharani Virginoni Zafitri Maharani, Devina Yulia Marlyta, Irrena Dwi Maruta, IGN Anom Mohammad Makinun Amin Ardiansyah Muhammad Yasin Mulyati, Awin Muniroh, Hajar Naafi Nurasni Putri Nabila Rochmah Putricia Nadya Putri Pratiwi Nanda, Septi Calista Nasution, Ute Ch Nasution, Ute Chairuz M Nasution, Ute Chairuz M. Ni Made Ida Pratowi Niqlati Amutia Ningrum Novaria, Rachmawati Octaviyani, Nita Pratiwi, Ni Made Ida Pudjianto, Agung Pujianto, Agung Putri, Dwi Adianti Tasya Putri, Elisa Mardiani Putri, Karlinda Anika Rigita Qanitah, Andira Safiyyah Radjikan Radjikan Rahmawati, Cindy Sekar Ramadhani, Desi Reicha Artha Maudia Renadi, Swarga Ditha Reta Is Aini Retha Putri Wilujeng Rocky Khansa Rakha Dimas Segara, Afifa Ayang Sem Rumlawang, Samuel Septiningtyas, Dini Shaluna Mei Ardhana Siti Wulandari Sitompul, Hendrik Sri Andayani Sri Andayani Suharto, Aisyah Supriatun Tariza Ramadhania Ulifa, Mariya Ute Chairuz M. Nasution Ute Chairuz M. Nasution Widianti, Ayun Winda Christianti, Agata Yanti, Amanda Arya Dwi Yessi Rachmawati Yuwono, Sapta Bagas Putra