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Influence E-Word of Mouth Marketing, Internet Marketing and Social Media Marketing Regarding Student Decisions Choosing Stikom Prosia Fransiska Fransiska; Ridzki Rinanto Sigit
International Journal of Education, Information Technology, and Others Vol 6 No 3 (2023): International Journal of Education, Information Technology  and Others
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.8280857

Abstract

The study is aimed at knowing the impact of marketing communication that it consists of e-word of mouth marketing, Internet marketing, and social media marketing to the student's decision to select prophylactica research using a quantitative approach. In this study used 23 samples by sampling techniques with saturated sampling techniques. The method of dat used is a linear regression analysis using the IBM SPSS program 25. Studies indicate that all three free variables simultaneously amount to (73.2%) of the student decision selecting proxia, while partially only social media marketing affects the student's choice STIKOM PROSIA
Evaluation of Communication Strategies in Addressing Narcotics Issues in the Region Through Optimizing the Role of the Regional National Narcotics Agency (BNN) Prasetya Yoga SANTOSO; Ridzki Rinanto SIGIT; Tintin TINTIN; Novalia Agung Wardjito ARDHOYO
International Journal of Environmental, Sustainability, and Social Science Vol. 6 No. 6 (2025): International Journal of Environmental, Sustainability, and Social Science (Nov
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ijesss.v6i6.1720

Abstract

Indonesia faces a serious risk of narcotics abuse. The National Narcotics Agency of Indonesia (BNN RI) has recorded hundreds of areas vulnerable to narcotics distribution, including regions that are very difficult for authorities to access. The varying levels of threat across different areas demand a strategic approach that is locally adapted yet still effective. Nevertheless, an evaluation regarding the role of regional BNN is necessary. This is important considering Indonesia's 2045 Gold Vision targets, Asta Cita point 4, the Grand Design of Population Development (DBPK), and the Grand Design of Family Development (GDPK). Based on the above description, there is an issue that requires the evaluation of communication strategies in addressing narcotics problems in the regions through optimizing the role of regional BNN. The evaluation of communication strategies, which is the topic of this research, uses the Lasswell formula. Data was obtained through FGD activities and the collection of various relevant secondary data. Based on the research analysis, communication strategies are not yet optimal in the components of the communicator, message clarity, appropriate media selection, in-depth understanding of the audience, and a systematic feedback system. The weaknesses of these components are related to local political and financial dynamics. With the presence of Regional Regulations, it serves as an umbrella for eradicating narcotics through the spirit of collaboration between Ministries and Agencies