Garuda - Garba Rujukan Digital

Influence E-Word of Mouth Marketing, Internet Marketing and Social Media Marketing Regarding Student Decisions Choosing Stikom Prosia Fransiska Fransiska; Ridzki Rinanto Sigit
International Journal of Education, Information Technology, and Others Vol 6 No 3 (2023): International Journal of Education, Information Technology and Others
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.8280857

The study is aimed at knowing the impact of marketing communication that it consists of e-word of mouth marketing, Internet marketing, and social media marketing to the student's decision to select prophylactica research using a quantitative approach. In this study used 23 samples by sampling techniques with saturated sampling techniques. The method of dat used is a linear regression analysis using the IBM SPSS program 25. Studies indicate that all three free variables simultaneously amount to (73.2%) of the student decision selecting proxia, while partially only social media marketing affects the student's choice STIKOM PROSIA

Evaluation of Communication Strategies in Addressing Narcotics Issues in the Region Through Optimizing the Role of the Regional National Narcotics Agency (BNN) Prasetya Yoga SANTOSO; Ridzki Rinanto SIGIT; Tintin TINTIN; Novalia Agung Wardjito ARDHOYO
International Journal of Environmental, Sustainability, and Social Science Vol. 6 No. 6 (2025): International Journal of Environmental, Sustainability, and Social Science (Nov
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ijesss.v6i6.1720

Indonesia faces a serious risk of narcotics abuse. The National Narcotics Agency of Indonesia (BNN RI) has recorded hundreds of areas vulnerable to narcotics distribution, including regions that are very difficult for authorities to access. The varying levels of threat across different areas demand a strategic approach that is locally adapted yet still effective. Nevertheless, an evaluation regarding the role of regional BNN is necessary. This is important considering Indonesia's 2045 Gold Vision targets, Asta Cita point 4, the Grand Design of Population Development (DBPK), and the Grand Design of Family Development (GDPK). Based on the above description, there is an issue that requires the evaluation of communication strategies in addressing narcotics problems in the regions through optimizing the role of regional BNN. The evaluation of communication strategies, which is the topic of this research, uses the Lasswell formula. Data was obtained through FGD activities and the collection of various relevant secondary data. Based on the research analysis, communication strategies are not yet optimal in the components of the communicator, message clarity, appropriate media selection, in-depth understanding of the audience, and a systematic feedback system. The weaknesses of these components are related to local political and financial dynamics. With the presence of Regional Regulations, it serves as an umbrella for eradicating narcotics through the spirit of collaboration between Ministries and Agencies

Green Legitimacy Strategies: Symbolic Convergence in The Sustainability Reports of Sido Muncul and BioFarma Graha Wira Krida; Morissan Morissan; Ridzki Rinanto Sigit
Jurnal Locus Penelitian dan Pengabdian Vol. 5 No. 7 (2026): JURNAL LOCUS: Penelitian dan Pengabdian
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/locus.v5i7.5946

The increasing demands on sustainable business practices encourage companies to not only demonstrate good environmental performance, but also communicate them effectively to stakeholders. However, there is still a gap between sustainability implementation and the company's ability to build legitimacy through persuasive communication. This study aims to analyze the green legitimacy strategy and the construction of the rhetorical vision built in the sustainability report of pharmaceutical companies that receive PROPER Gold in Indonesia. The research used a qualitative approach with a narrative analysis method based on Symbolic Convergence Theory (SCT) and Aristotle's rhetoric which includes ethos, logos, and pathos. Data was obtained from the sustainability reports of PT Bio Farma and PT Sido Muncul in 2024 which were analyzed through the identification of fantasy themes, structural themes, dynamic themes, and persuasion strategies. The results of the study show that PT Bio Farma builds legitimacy through the dominance of logos that emphasizes technological transformation, energy efficiency, and compliance with global ESG and SDGs standards. In contrast, PT Sido Muncul develops legitimacy through a balanced combination of logos, ethos, and pathos rooted in local cultural values, social harmony, and community empowerment. The findings of the study revealed that the rhetorical vision built by the two companies differed according to the characteristics of the intended stakeholders. This research enriches the study of sustainability communication by integrating the context of PROPER and Symbolic Convergence Theory in the analysis of the green legitimacy of pharmaceutical companies in Indonesia.

Evaluation of Communication Strategies in Addressing Narcotics Issues in the Region Through Optimizing the Role of the Regional National Narcotics Agency (BNN) Prasetya Yoga SANTOSO; Ridzki Rinanto SIGIT; Tintin TINTIN; Novalia Agung Wardjito ARDHOYO
International Journal of Environmental, Sustainability and Social Science Vol. 6 No. 6 (2025): International Journal of Environmental, Sustainability, and Social Science (Nov
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ijesss.v6i6.1720

Indonesia faces a serious risk of narcotics abuse. The National Narcotics Agency of Indonesia (BNN RI) has recorded hundreds of areas vulnerable to narcotics distribution, including regions that are very difficult for authorities to access. The varying levels of threat across different areas demand a strategic approach that is locally adapted yet still effective. Nevertheless, an evaluation regarding the role of regional BNN is necessary. This is important considering Indonesia's 2045 Gold Vision targets, Asta Cita point 4, the Grand Design of Population Development (DBPK), and the Grand Design of Family Development (GDPK). Based on the above description, there is an issue that requires the evaluation of communication strategies in addressing narcotics problems in the regions through optimizing the role of regional BNN. The evaluation of communication strategies, which is the topic of this research, uses the Lasswell formula. Data was obtained through FGD activities and the collection of various relevant secondary data. Based on the research analysis, communication strategies are not yet optimal in the components of the communicator, message clarity, appropriate media selection, in-depth understanding of the audience, and a systematic feedback system. The weaknesses of these components are related to local political and financial dynamics. With the presence of Regional Regulations, it serves as an umbrella for eradicating narcotics through the spirit of collaboration between Ministries and Agencies

NEGOTIATING RELIGIOUS MEANING IN DIGITAL PUBLIC RELATIONS: A WEBERIAN PERSPECTIVE ON ISLAMIC HIGHER EDUCATION COMMUNICATION Lilik Sumarni; Andi M. Faisal Bakti; Ridzki Rinanto Sigit
Perspektif Komunikasi Jurnal Ilmu Komunikasi Politik dan Komunikasi Bisnis Vol. 10 No. 1 (2026): Perspektif Komunikasi
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Digital transformation in higher education has reshaped how universities communicate, establish legitimacy, and maintain stakeholder trust. In Islamic higher education, digital communication must reflect organisational effectiveness, ethical consistency, and religious identity. This study examines meaning construction and negotiation within the R-U-M model (Religiosity, Utility, and Modernity) of Digital Prophetic Public Relations at Universitas Muhammadiyah Jakarta (UMJ). Using a constructivist paradigm and Max Weber’s theory of social action, the study adopts a qualitative case-study design. Data were collected through semi-structured interviews with university leaders, public relations and digital communication personnel, and student representatives, complemented by institutional documents and university digital media content. Data were analysed through thematic coding and interpretive analysis to examine how social actors construct meanings around digital public relations practices. The findings show that digital public relations at UMJ functions not merely as an information-dissemination mechanism but as a dialogic and symbolic space where religiosity, utility, and modernity are continuously negotiated. Religiosity provides the ethical foundation, utility emphasises responsive and stakeholder-oriented services, and modernity reflects institutional adaptation to technological and social change. The prophetic values of shiddiq, amanah, tabligh, and fathonah are translated into operational communication principles, while digital services can function as a contemporary form of da’wah. The R-U-M model therefore provides an ethical and contextually grounded framework for strengthening sustainable institutional reputation in Islamic higher education. The study concludes that digital public relations should be developed as an ethical, dialogic, useful, and socially transformative practice rather than merely a managerial instrument for image projection.

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