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All Journal International Journal of Environmental, Sustainability, and Social Science PROPAGANDA International Journal of Social Science FOCUS: Journal of Social Studies INTERNATIONAL JOURNAL OF EDUCATION, INFORMATION TECHNOLOGY, AND OTHERS International Journal of Applied Sciences in Tourism and Events Eduvest - Journal of Universal Studies Jurnal Media Penyiaran
Ridzki Rinanto Sigit
Sahid University, Indonesia
Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Neuroscience Public Health Social Sciences Other

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Influence E-Word of Mouth Marketing, Internet Marketing and Social Media Marketing Regarding Student Decisions Choosing Stikom Prosia Fransiska Fransiska; Ridzki Rinanto Sigit
International Journal of Education, Information Technology, and Others Vol 6 No 3 (2023): International Journal of Education, Information Technology  and Others
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.8280857

Abstract

The study is aimed at knowing the impact of marketing communication that it consists of e-word of mouth marketing, Internet marketing, and social media marketing to the student's decision to select prophylactica research using a quantitative approach. In this study used 23 samples by sampling techniques with saturated sampling techniques. The method of dat used is a linear regression analysis using the IBM SPSS program 25. Studies indicate that all three free variables simultaneously amount to (73.2%) of the student decision selecting proxia, while partially only social media marketing affects the student's choice STIKOM PROSIA
Co-Authors Ahmad Sihabudin Ahmad Sihabudin Alexander Seran Andi Faisal Bakti & Venny Eka Meidasari Chepi Nurdiansyah Djoko Utomo Fahrudin Faiz Fransiska Fransiska Hayu Lusianawati Iksan Muhammad Indah Suryawati Irmawati Oktavianingtyas Jaka Atmaja Jamalulail Jamalulail Makroen Sanjaya Nenny Wahyuni Nina Kusumawati Novida Irawan Rio Septian Rulli Nasrullah Sigit Surahman Sunarto SUNARTO Udi Rusadi