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All Journal Jurnal Bios Logos Jurnal Ilmu dan Teknologi Pangan JOIV : International Journal on Informatics Visualization Jurnal Penelitian Pendidikan IPA (JPPIPA) Jurnal Teknologi Pertanian (Agricultural Technology Journal) Jurnal Teknik Pertanian Lampung (Journal of Agricultural Engineering) Agro Bali: Agricultural Journal Community Development Journal: Jurnal Pengabdian Masyarakat Budapest International Research in Exact Sciences (BirEx Journal) Jurnal Agroekoteknologi Terapan Jurnal Abdimas Bina Bangsa Journal of Agriculture (JoA) Journal Research of Social Science, Economics, and Management AGRI-SOSIOEKONOMI Bulletin of Social Informatics Theory and Application COCOS
Dedie Tooy
Agricultural Engineering Study Program, Dept. Of Agricultural Technology, Faculty Of Agriculture, Sam Ratulangi University.
Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Immunology & microbiology Languange, Linguistic, Communication & Media Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Physics Public Health Social Sciences Transportation Other

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Journal : Jurnal Abdimas Bina Bangsa

 1 
PEMBERDAYAAN USAHA KECIL DAN MENENGAH (UKM) PRODUK PANGAN TRADISIONAL DENGAN TEKNOLOGI DIGITAL DI KELURAHAN SARIO KOTABARU, KOTA MANADO Tooy, Dedie; Longdong, Ireine Adriana; Pinatik, Herry Frits; Lengkey, Lady E.Ch.; Koapaha, T.; Mamuaja, Christine; Laleleh, Sherina; Walangitan, Khesilya E.; Mona, Frits
Jurnal Abdimas Bina Bangsa Vol. 6 No. 1 (2024): Jurnal Abdimas Bina Bangsa
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jabb.v6i1.1278

Abstract

Small and medium-sized enterprises (SMEs) in traditional food processing often face challenges such as limited marketing channels that rely mostly on word-of-mouth with restricted reach, unstructured financial management, and monotonous business activities. This Community Partnership Program (PKM) was conducted in Sario Kotabaru Village, Sario District, Manado City, targeting two SMEs that produce and sell traditional North Sulawesi foods, specifically "tinutuan" porridge combined with vegetables and pumpkin, and traditional fried snacks such as "nike" fritters and corn fritters, which are highly nutritious. The goal of this PKM activity was to provide training and motivation to the partners in digital marketing, sanitation, and financial management, enabling them to expand their business operations and increase profitability. The training included sessions and assistance on the importance of food sanitation, digital product marketing strategies, and financial management. The implementation method consisted of three stages: survey, proposal preparation, and submission; followed by coordination, socialization, and training in the second stage; and finally, evaluation and reporting. The PKM materials covered branding, marketing strategies, and food sanitation, including the use of social media for digital marketing and internet-based financial management software. The results showed that the targeted SMEs gained an understanding and hands-on experience with digital marketing using mobile phones, received support for digital content creation, and applied improved sanitation practices, contributing to a positive brand image. Evaluation results through questionnaires show that there is a change in mindset, skills proven by questionnaire responses after training with high levels of understanding
Co-Authors A.A. Ketut Agung Cahyawan W Adhiyanto D. Sinadia Amelia, Putri Arthur G. Pinaria Assa, Jan Rudolf Balikan, Chikita M. Bobby Polii Budiman, Glenn Chevin A.T Unsong Christian M. Sumampouw Christine F Mamuaja Christine Mamuaja D. Ludong D. Pangkerego D. Rumambi Daniel P. M. Ludong Daniel P. M. Ludong Daniel P.M. Ludong David P Rumambi David P. Rumambi David Paul Rumambi Defly I. C. Hansang Deisy Pakiti Denny Saroinsong Dewinta Lantang Diana Marice Jitmau E. Kambey Elsje Pauline Manginsela Eva M. R. Mukuan Femi H Elly, Femi H Fidel C. A. Tendeng Fiyoliyandi Djangu Frangky J. Paat Frans Wenur Freeke Pangkerego Gahung, Mikhael Farly Gerson Wohon Grentino Marcelo Durand Handry Rawung Herry F Pinatik Herry F. Pinatik Herry Frits Pinatik Indriana Indriana, Indriana Ireine A. Longdong Ireine A. Longdong Ireine Adriana Longdong Ireine Adriana Longdong Ireine Longdong Islam, Noorul Jantje Pongoh Jeanne Martje Paulus, Jeanne Martje Jhiro Christian Mailool Johanes F. X. Rogi Johanes F. X. Rogi, Johanes F. X. Kahar Drakel Kawung, Yosua Koapaha, T. Koibur, Mayko Edison Kusuma, Samuel D. A. Lady C. Ch. E. Lengkey Lady E. Ch Lengkey Lady Lengkey Laleleh, Sherina Lantang, Dewinta Leke, Jein R Lengkey, Lady E.Ch. Leo Kalesaran Liwu, Suzanne L. Longdong, Ireine Adriana Lucia Cecilia Mandey Ludong, D. Luther A. Latumakulita Luther Latumakulita Lynda H. Sue Mamuaja, Christine F Mandagi, Franklin Manoppo, Yesica Febriani Maya H. Montolalu, Maya H. Meike C. Kusaly Merywati Maku, Merywati Meylan Kowimbin Mikhael Farly Gahung Mochtar, Juventus Yoel Mona, Frits Montolalu, Maya Montolalu, Maya Hendrietta Mukhlis Nofri Abdul Azis Amiri Nordy Fritsgerald Lucky Waney Novianti Nari Oessoe, Yoakhim Y.E. Paat, Frangky J Paat, Frangky Jessy Pakiti, Deisy Pangkerego Freeke Pangkerego, D. Pinatik, Herry F Pinatik, Herry Frits Pioh, Diane Rantung, Ruland A Rantung, Ruland Aswin Renaldy S Mamangkey Reyfhel H. F. Tagah Rinny Mamarimbing Rinny Mamarimbing Rizaldi Akbar Kaplale Robert Molenaar Ruland A. Rantung Ruland Aswin Rantung Ruland Rantung Rumambi, David P Rumambi, David Paul Samuel D. A. Kusuma Sandra E. Pakasi Sandra Pakasi Satria Wati Pade Selvie Tumbelaka Silvia Lakumani Sofia Wantasen Stefy Wagiu Steven Humena Suzanne L. Liwu Tangkeallo, Sindy C. T. Telinus Yigibalom Teltje Koapaha Tenda, Edwin Tineke Langi Tineke M. Langi Verby N.D. Rumintjap Verby N.D. Rumintjap, Verby N.D. Walangitan, Khesilya E. Waney, Nordy Fritsgerald Lucky Wangko Iwan Marchel Yoakhim Y.E. Oessoe