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All Journal Abdimas Talenta : Jurnal Pengabdian Kepada Masyarakat Jurnal Abdimas PHB : Jurnal Pengabdian Masyarakat Progresif Humanis Brainstorming Jurnal Bisnis Dan Kajian Strategi Manajemen International Journal of Economics Development Research (IJEDR) Enrichment : Journal of Management International Journal of Community Service Jurnal Bisnis Mahasiswa INVENTION: Journal Research and Education Studies EKONOMIKA45 Comsep : Jurnal Pengabdian Kepada Masyarakat Balance : Jurnal Akuntansi dan Manajemen BISMA Cendekia Jurnal Manajemen Bisnis Kewirausahaan Journal of Economics and Management Scienties Jurnal Ekonomi, Manajemen, Akuntansi
Muhammad Raja Siregar
Universitas Labuhanbatu
Religion Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mechanical Engineering Public Health Social Sciences Other

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Pengaruh Impulse Buying, Lokasi dan Promosi Terhadap Minat Beli Ulang Konsumen Air Minum Masak di Depot Delima Water Desa Hatiran Mariana Sipahutar; Junita Lubis; Muhammad Raja Siregar
JUMBIWIRA : Jurnal Manajemen Bisnis Kewirausahaan Vol. 4 No. 1 (2025): April : Jurnal Manajemen Bisnis Kewirausahaan
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jumbiwira.v4i1.2053

Abstract

This study aims to determine the effect of impulse buying, location and promotion on the repurchase interest of consumers of boiled drinking water at the Delima Water depot. This type of research is associative research. Data collection in this study was carried out through a survey approach with a quantitative descriptive research type by distributing questionnaires to 100 respondents, while the population used in this study were customers of the Delima Water Cooked Water depot. Data collection techniques were carried out by interviews, questionnaires and documentation studies. The data analysis tool used in this study used SPSS. The data analysis technique in this study was descriptive analysis. The results of this study indicate that impulse buying, location and promotion have an effect on the repurchase interest of consumers of boiled drinking water at the Delima Water depot. can be seen in the Adjusted R Square column which is 0.783. This value means that the consumer's repurchase interest is explained by impulse buying, location and promotion by 78.3%. While the remaining 21.7% is influenced by other variables not examined in this study.
Impact of Technology-Based Accounting Systems, Budgeting, and Cost Control on Company Profitability: A Case Study of SMEs in Indonesia Annisa, Fadlia; Rafika, Mulya; Siregar, Muhammad Raja
International Journal of Economics Development Research (IJEDR) Vol. 6 No. 3 (2025): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v5i3.7581

Abstract

This study aims to analyse the influence of technology-based accounting systems, budgeting, and cost control on the profitability of case study companies in SMEs in Indonesia. This study is a quantitative descriptive study. The population in this study were SMEs and the sampling used purposive sampling technique with certain criteria on SMEs located in the city of Rantauprapat, which amounted to 98 respondents. Data analysis was carried out using the SEM (Structural Equation Modelling) method with the help of the SmartPLS application. The results showed that 1) technology-based accounting systems have a significant effect on company profitability, 2) budgeting has a significant effect on company profitability, 3) while cost control does not show a significant effect on profitability.
Analisis Pengaruh Kualitas Informasi dan Website terhadap Kepuasan Publik pada Badan Pusat Statistik Kabupaten Labuhanbatu Nasution, Fadli; Elvina, Elvina; Siregar, Muhammad Raja
Jurnal Bisnis Mahasiswa Vol 5 No 4 (2025): Jurnal Bisnis Mahasiswa
Publisher : PT Aksara Indo Rajawali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60036/jbm.759

Abstract

Narasi percepatan digitalisasi di lingkungan Pemerintah Indonesia sebagai upaya peningkatan pelayanan kepada publik terus ditingkatkan, tak terkecuali Badan Pusat Statistik yang merupakan Lembaga Pemerintah Non-Kementerian yang memiliki tugas dan tanggung jawab langsung kepada Presiden, terus berupaya menjadi salah satu lembaga yang kredibel dalam menyediakan akses informasi melalui internet atau website. Maka tujuan dari penelitian ini adalah untuk mengetahui sejauh mana pengaruh kualitas informasi dan website terhadap kepuasan publik dan diharapkan hasil penelitian ini memberikan informasi kepada seluruh pengguna bahwa kualitas informasi dan website pada Badan Pusat Statistik Kabupaten Labuhanbatu dengan metode deskriptif dan analisis data dengan pendekatan kuantitatif. Hasil penelitian menunjukkan bahwa kualitas informasi secara parsial berpengaruh terhadap kepuasan publik dan website tidak berpengaruh terhadap kepuasan publik serta kualitas informasi dan website secara simultan berpengaruh terhadap kepuasan publik. Maka saran dalam penelitian bahwa kepuasan publik terkait website Badan Pusat Statistik Kabupaten Labuhanbatu harus meningkatkan aksesibilitas, interaktivitas, dan kualitas informasi, serta menjamin privasi dan keamanan.
Training for Plantation Sector Cooperative Business Empowerment in The Financial Sector in Labuhanbatu Regency in 2021 Siregar, Muhammad Raja; Limbong, Christine Herawati; Rafika, Mulya; Pitriyani; Elvina; Nasution, Ahmad Yunus
ABDIMAS TALENTA: Jurnal Pengabdian Kepada Masyarakat Vol. 7 No. 2 (2022): ABDIMAS TALENTA: Jurnal Pengabdian Kepada Masyarakat
Publisher : Talenta Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/abdimastalenta.v7i2.9122

Abstract

This training for empowerment of plantation sector cooperatives in the financial sector aims to increase the knowledge and ability of the cooperative owners or cooperative management in preparing simple financial reports for cooperatives. The government provides financial assistance in the form of a community palm oil rejuvenation program (PSR) with the aim that the community can rejuvenate old or damaged oil palm land into land that can produce high quality palm oil. This is because Labuhanbatu Regency is one of the producers of palm oil and oil palm plantations are also a major factor in supporting the economy of Labuhanbatu Regency. Fund assistance in the form of the community palm oil rejuvenation program (PSR) provided is Rp. 30 million per hectare of oil palm. The funds are given to cooperatives engaged in the plantation sector. The training provided is in the form of training in making simple financial reports for cooperatives. Starting from understanding transaction analysis, accounting terminology, accounting cycles, debit and credit rules, Chart of Accounts (COA), and finally preparing financial statements. Owners or management of cooperatives are very enthusiastic in participating in the training because there are some who just know about the basics of accounting science.
Zoom in Online Learning : GETAMEL Implementation of Student Acceptance Muhammad Raja Siregar, Muhammad Rahmat Hidayat,
Invention: Journal Research and Education Studies Volume 3 No 3 November 2022
Publisher : CV. PUSDIKRA MITRA JAYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51178/invention.v3i3.1087

Abstract

This study aims to see student acceptance during online lectures using the Zoom application and see how the Zoom application technology is acceptable in the learning process. The problems that arise are not far from how the digital interaction process is attempted to replace offline interactions where conventional learning usually takes place. The acceptance of information technology with an audio-visual-based learning process that was suddenly forced during the Covid-19 pandemic basically raised concerns over the classroom interaction process that previously dominated the lecture process. The research method implements the GETAMEL model to see how far the admission process occurs to students. All research respondents are cross-semester students who are under the study program in the economics faculty. 90 respondents answered the research questionnaire which was distributed online through the google form application. The results showed that the constructs in GETAMEL basically had an effect on student acceptance behaviour on the technology applied except for the experience variable. Furthermore, subjective norm and enjoyment variables play an important role in the process of student acceptance in using a relatively new technology.
Hubungan Kinerja Karyawan dari Perspektif Rotasi Kerja, Komitmen Organisasi, Lingkungan Kerja dan Kompensasi pada PT.Kapuas Besar Siregar, Muhammad Raja; Gulo, Nur’aiun; Siregar, Nurintan Asyiah; Kartikaningsih, Reni; Syahputra, Yuda
BISMA Cendekia Vol. 2 No. 1 (2021): BISMA Cendekia - September 2021
Publisher : Politeknik Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk mengetahui Analisis hubungan kinerja karyawan dari perspektif rotasi kerja, komitmen organisasi, lingkungan kerja dan kompensasi pada PT. Kapuas Besar. Jumlah responden dalam penelitian ini adalah 73 orang. Hasil  penelitian  yang  dilakukan membuktikan pengaruh yang signifikan secara simultan  antara variabel bebas (rotasi kerja, komitmen organisasi, lingkungan kerja dan kompensasi) mempengaruhi variabel terikat (kinerja karyawan). Selain itu, secara parsial diketahui bahwa rotasi kerja (X1) berpengaruh positif dan signifikan terhadap kinerja karyawan (Y). Komitmen organisasi (X2) berpengaruh positif dan tidak signifikan terhadap kinerja karyawan (Y). Lingkungan kerja (X3) berpengaruh positif dan signifikan terhadap kinerja karyawan (Y). Kompensasi (X4) berpengaruh positif dan signifikan terhadap kinerja karyawan (Y). Sedangkan nilai R² = 56,30% dan sisanya dipengaruhi variabel lainnya yang tidak diikutkan dalam penelitian ini
Pengaruh Viral Marketing Tiktok Affiliate, Kualitas Produk, Electronic Word Of Mouth, Dan Harga Terhadap Minat Beli Konsumen Dwi Nanda Lestari; Junita lubis; Muhammad Raja Siregar
Balance : Jurnal Akuntansi dan Manajemen Vol. 4 No. 3 (2025): Desember 2025
Publisher : Lembaga Riset Ilmiah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59086/jam.v4i3.1433

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh viral marketing tiktok affiliate, kualitas produk, electronic word of mouth dan harga terhadap minat beli konsumen. Responden dalam penelitian ini adalah mahasiswa-mahasiswi semester vii FEB Universitas Labuhanbatu. Jumlah sampel sebanyak 77 responden. Jenis penelitian merupakan deskriftif kuantitatif dengan menyebarkan kuesioner. viral marketing Tiktok Affiliate sangat membantu mereka dalam membeli suatu produk. Namun pengguna mengatakan bahwa banyak terdapat video yang tidak original sehingga penguna harus detail sebelum membeli produk tersebut. Untuk kualitas produk pengguna pernah merasa kecewa dengan produk yang dijual. Dimana produk yang di review dalam video berbeda dengan produk yang datang. Sedangkan fenomena untuk Electronic Word Of Mouth pengguna merasa pemasaran dari mulut ke mulut menggunakan media elektronik memberikan informasi yang tidak akurat karena terdapat beberapa ulasan palsu pada produk tersebut. Sedangkan harga yang di tawarkan terkadang tidak sesuai dengan kualitas produk yang datang. Hasil penelitian menunjukkan bahwa Viral marketing, kualitas produk, E-wom dan harga berpengaruh positif dan signifikan terhadap minat beli konsumen baik secara simultan maupun secara parsial. Hasil akhir penelitian bahwa variabel independent memberikan pengaruh sebesar 0,702 atau sebesar 70,2% dan sisanya dipengaruhi oleh faktor pendukung lainnya.   This study aims to determine the effect of TikTok affiliate viral marketing, product quality, electronic word of mouth, and price on consumer purchasing interest. Respondents in this study were seventh-semester students of the Faculty of Economics and Business, Labuhanbatu University. The sample size was 77 respondents. TikTok Affiliate viral marketing has been very helpful in purchasing products. However, users say many videos are not authentic, so they need to be thorough before purchasing. Regarding product quality, users have been disappointed with the products sold, where the product reviewed in the video differs from the actual product. Regarding electronic word of mouth, users feel that word of mouth marketing using electronic media provides inaccurate information due to the presence of several fake reviews. Meanwhile, the price offered sometimes does not match the quality of the product received. The research type was descriptive quantitative by distributing questionnaires. The results showed that viral marketing, product quality, e-WOM, and price had a positive and significant effect on consumer purchasing interest, both simultaneously and partially. The final result of the study was that the independent variable had an effect of 0.702 or 70.2%, with the remainder influenced by other supporting factors.
Digital Marketing Training on MSMEs Built by BPODT (Lake Toba Authority Implementing Agency) Yona Melia; Mulya Rafika; Syukron Arjuna; Muhammad Raja Siregar; Christine Herawati Limbong
International Journal Of Community Service Vol. 2 No. 2 (2022): May 2022 (Indonesia - Malaysia)
Publisher : CV. Inara in Colaboration with www.stie-sampit.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijcs.v2i2.84

Abstract

Information technology that is developing rapidly can be beneficial for the community in supporting various business activities, both large and small scale businesses, including the activities of Micro, Small and Medium Enterprises (UMKM) so that they can be marketed globally. This activity aims to improve and develop digital marketing which is one of the digital-based product and service marketing techniques carried out by various Micro, Small and Medium Enterprises (UMKM) in the Lake Toba Caldera village. In this study, we describe the impact of digital marketing on sales volume for UMKM actors in the Caldera village. The method used in this research is descriptive qualitative research, namely research methods that are focused on problems based on facts which are carried out by means of observation, interviews and studying documents. The data analysis technique used is descriptive analysis, the results of research in the Caldera village are known.
Co-Authors Ade Parlaungan Nasution, Ade Parlaungan Amron Zarkasih Anjali, Putri Annisa, Fadlia Christine Herawati Limbong Dwi Nanda Lestari Elvina Elvina Elvina Gulo, Nur’aiun Hanna Meilani Damanik Harahap, Salsabila Rahadatul Aisyi Harlen Silalahi Hendrik Elisa Sutejo Samosir Hutabarat, Metyria Imelda Junita Lubis Junita Lubis Kartikaningsih, Reni Limbong, Christine Herawati Manalu, Simon Patar Rizki Mariana Sipahutar Mulya Rafika Nasution, Ahmad Yunus Nasution, Fadli Nasution, M. Afif Herliandi Nela Rosa Nela Rosa Pardede, Olyvia Ivani Marito Pitriyani Rafika, Mulya Rahmat Hidayat, Muhammad Rika Syahmewah Munthe Rusdi Rusdi Simanjorang, Elida Florentina Sinaga Siregar, Nurintan Asyiah Siti Lam'ah Nasution Syahputra, Yuda Syukron Syukron Arjuna Yona Melia Yuniman Zebua Yuniman Zebua