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All Journal EDULITE: Journal of English Education, Literature and Culture Panrita Abdi - Jurnal Pengabdian pada Masyarakat AkMen JURNAL ILMIAH Al-Kharaj: Journal of Islamic Economic and Business Jurnal Ilmiah Manajemen Kesatuan BJRM (Bongaya Journal of Research in Management) Economics and Digital Business Review Nobel Management Review Golden Ratio of Community Services and Dedication Paradoks : Jurnal Ilmu Ekonomi Economics, Business, Accounting & Society Review Jurnal Aplikasi Manajemen & Kewirausahaan MASSARO Jurnal Bisnis dan Kewirausahaan Advances in Business & Industrial Marketing Research
Andi Ririn Oktaviani
Institut Teknologi Dan Bisnis Nobel Indonesia
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

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The Influence of Trust on Consumer Purchasing Decisions for Local SME Products: A Comparison of Sales Through E-Commerce and Offline Stores with an Experimental Approach Basri Basir MR; Fitriany; Andi Ririn Oktaviani
Al-Kharaj: Journal of Islamic Economic and Business Vol. 8 No. 1 (2026): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v8i1.9543

Abstract

The Influence of Trust on Consumer Purchasing Decisions for Local SME Products: Comparison of Sales via E-Commerce and Offline Stores with an Experimental Approach, guided by Fitriany and Andi Ririn Oktaviani. This study examines the extent to which trust influences consumer purchasing decisions for local MSME products in Makassar City, by comparing two main channels: e-commerce and offline stores. The approach used was quantitative, through a survey of 200 purposively selected respondents. Data analysis was conducted using simple linear regression and validity and reliability tests. The results show that trust plays a significant role in driving purchasing decisions, both online and offline. However, the influence of trust is stronger in the e-commerce context, as indicated by a higher coefficient of determination and significance level. In conclusion, building trust is key for MSMEs, especially in the digital marketplace. Businesses are advised to focus on improving product quality, transaction security, and information transparency to strengthen consumer loyalty on online platforms
The mediating role of competitive advantage in linking creativity and innovation culture to MSMEs’ business performance in Malang City: A mixed-method study Hidayat, Muhammad; Oktaviani, Andi Ririn; Askar, Hardiyanty; Murtianingsih, Murtianingsih; Andriany, Lussia Mariesti; Anjaningrum, Widya Dewi
EduLite: Journal of English Education, Literature and Culture Vol 11, No 1 (2026): February 2026
Publisher : Universitas Islam Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30659/e.11.1.313-328

Abstract

Micro, Small, and Medium Enterprises (MSMEs) operate in increasingly competitive environments that require sustained creativity and innovation to achieve superior performance. This study examined the mediating role of competitive advantage in the relationship between creativity, innovation culture, and business performance of MSMEs in Malang City. A mixed-method explanatory design was employed to provide both contextual depth and empirical validation. The qualitative phase involved semi-structured interviews with key stakeholders, including government representatives, MSME community leaders, and business owners, to explore ecosystem-based innovation dynamics. The quantitative phase collected survey data from 120 MSME actors selected through purposive sampling, using structured questionnaires adapted from validated measurement scales. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results demonstrated that creativity and innovation culture did not directly influence business performance; however, both variables significantly affected performance indirectly through competitive advantage. These findings indicate a full mediation effect, suggesting that internal creative and innovative capacities translate into superior performance only when transformed into strategic competitive positioning. The study extends the Resource-Based View and Schumpeterian innovation perspective by empirically validating the mediating mechanism within a local MSME ecosystem context. Practically, the results highlight the importance of strengthening innovation culture and strategic differentiation to enhance MSME competitiveness.
Co-Authors Abdul Khalik Abdullah Abdullah Abdullah Afi'ah, Meisyah Ahmad Firman Andi Marlinah Andi Widiawati Anjaningrum, Widya Dewi Askar, Hardiyanty Asniwati Azlan Azhari Basri Basir MR Fatimah Fatimah Fitri, F. Fitriany Haeranah Hamid, Sofyan Harlinda Harniati Arfan Harlindah Harniati Arfan Hasnawati Hasnawati Ince Wardah Taliang Mariesti Andriany, Lussia Muhammad Hidayat Mursalim Murtianingsih Murtianingsih, Murtianingsih Musdalifah Musdalifah Nur, Suriyadi Nurhaeda Nurhaeda Nurlaela, N. Paula Eka Wijaya Rachim, Erik Rena Mainingrum Reno Fithri Meuthia Suriyadi Nur Suryadi Nur Susila, Wila Syamsul Arifin Sylvia .