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PENGARUH KUALITAS PELAYANAN, HARGA DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN PASCA PANDEMIC COVID (Studi pada Konsumen di Sardo Swalayan Kota Malang) Arrum, Insyanin Qamilia; Saroh, Siti; Trianti, Khoiriyah
Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 1 No 4 (2023): MEI
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jekombital.v1i4.782

Abstract

This study aims to assess the impact of service quality, price, and location on purchasing decisions following the Covid pandemic. It employs a quantitative, correlational approach, with data gathered through a Likert scale questionnaire. The sample consists of 100 students as customers of Sardo Swalayan in Malang City. Data analysis involves classical assumption testing and hypothesis testing. Consumer purchasing decisions are positively influenced by service quality, validating the first hypothesis. There is an essential and positive effect of price on purchasing decisions, thus the second hypothesis is accepted. Customers of Sardo Swalayan in Malang City consider location as a crucial factor in their purchasing decisions. The fourth hypothesis is accepted after partial and simultaneous testing, as service quality, price, and location are factors affecting consumer purchasing decisions at Sardo Swalayan in Malang City. This study is intended to serve as a reference for Sardo Swalayan in Malang City to maintain its service quality, as this can encourage consumers to make purchases and potentially become loyal customers, thus increasing the profitability of Sardo Swalayan in Malang City.
The Influence of Price, Service Quality, and Promotion on the Decision to Use GrabBike Services in Malang City: (A Study on Students of the Faculty of Administrative Sciences at Islamic University of Malang Who Use Grab Online Transportation) Nala, Dadilla Daffa Octa; Hardati, Ratna Nikin; Trianti, Khoiriyah
Journal of International Accounting, Taxation and Information Systems Vol. 1 No. 2 (2024): May
Publisher : CV. Proaksara Global Transeduka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70865/jiatis.v1i2.55

Abstract

This research aims to investigate the influence of price, service quality, and promotion on purchasing decisions using quantitative research methods. Documents and questionnaires serve as data collection tools. The research population consists of seventy FIA UNISMA students from the class of 2020 who have used the GrabBike online transportation service at least once or twice. A census approach, combining non-probabilistic and intrusive selection strategies, was employed to select a sample of seventy respondents. Data analysis was conducted using SPSS 23, involving validity and reliability testing, multiple linear regression analysis, and classical hypothesis testing. The findings indicate that: (1) Price positively influences purchasing decisions (t-value 2.928 > t-table 1.668, p ≤ 0.05). (2) Service quality significantly impacts variable Y, with a t-value of 4.078 > t-table 1.668, p ≤ 0.05. (3) Promotion also has a significant positive effect on purchasing decisions (estimated t-value 1.994 > t-table 1.668, p ≤ 0.05). Price, service quality, and promotion collectively influence purchasing decisions, supported by F-value (34.694 > F-table 2.74)
Risk Management of Occupational Health and Safety Program: (Case Study at PT. X) Tuddiana, Imama; Hardati, Ratna Nikin; Trianti, Khoiriyah
International Journal of Social Science and Community Service Vol. 2 No. 3 (2024): JULY
Publisher : CV. Proaksara Global Transeduka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70865/ijsscs.v2i3.27

Abstract

The aim of this study is to comprehend PT. X's management of Occupational Health and Safety (OHS) risk, the execution of OHS programs, and the challenges encountered by the organization. This study utilizes a qualitative approach. It employs three methods for data collection: documentation, interviews, and observations. The Miles and Huberman interactive model is utilized for data analysis in this research. The research results reveal that OHS risk management at PT. X involves the identification, analysis, evaluation, and control of OHS risks. The implementation of OHS at PT. X involves the establishment of OHS policies and the provision of health assurances and safety equipment. The hindrances to the OHS program at PT. X include the attitudes and behaviors of workers who are hesitant to wear personal protective equipment and the company's failure to re-conduct socialization on the importance of OHS.
From Refugees to Tourists: The Forfeit of Ukrainians’ Forced Migration Status in Bali Hirshi Anadza; Suyeno; Khoiriyah Trianti; Mohamed Fajil Bin Abd Batau
Jurnal Kajian Bali (Journal of Bali Studies) Vol. 15 No. 2 (2025): Symbolism in Balinese Rituals
Publisher : Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JKB.2025.v15.i02.p05

Abstract

The 2022 Russian invasion of Ukraine triggered an unexpected migration pattern, as some Ukrainians chose Bali, Indonesia, as their destination, challenging traditional distinctions between refugees and tourists. This study explores whether we should classify Ukrainians in Bali as refugees, given their tourist-like destination choices and behavior patterns. Through qualitative methodologies including content analysis, semi-structured interviews, observation, and migration theory analysis, the research reveals that Ukrainian presence in Bali aligns more closely with tourism than refugee characteristics, based on lifestyle-driven motivations, variable duration of stay, and destination choice preferences. The economic and social activities of Ukrainians in Bali resemble those of lifestyle migrants more than they do typical refugee patterns. The findings suggest that policy frameworks should maintain tourism-based approaches while acknowledging these migrants' complex circumstances and that traditional refugee-tourist classifications require revision to accommodate cases where conflict displacement intersects with lifestyle-based destination choices.
THE INFLUENCE OF ENTREPRENEURIAL ORIENTATION ON DIGITAL MARKETING AND SUSTAINABLE COMPETITIVE ADVANTAGE Karina Utami Anastuti; Khoiriyah Trianti
Jurnal Apresiasi Ekonomi Vol 12, No 3 (2024)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v12i3.830

Abstract

This research aims to determine the influence of entrepreneurial orientation on digital marketing and sustainable competitive advantage. The sample used in this research was 314 restaurants in Malang City with a stratified random sampling technique and the method used was proportionate random sampling. This research uses path analysis with smartPLS to find out how much influence entrepreneurial orientation with six indicators (innovativeness, risk-attitude, proactiveness, autonomy, aggressiveness, competitiveness) has on digital marketing as measured by 4C (co-creation, currency, communal activation, conversation) and sustainable competitive advantage as measured by indicators (scarce corporate value, imitability, durability, transferability). In this research, entrepreneurial orientation can encourage an increase in sustainable competitive advantage in a number of restaurants in Malang City. Entrepreneurial orientation can encourage increased digital marketing for restaurant businesses in Malang City. Entrepreneurial orientation is a creative and innovative ability that is used as the basis and resource for seeking opportunities for success. Furthermore, entrepreneurship not only requires knowledge but also skills. Entrepreneurial competence is needed in implementing marketing strategies in order to obtain a solid competitive advantage through the value of responsiveness to customer needsKeywords: Entrepreneurship Orientation, Digital Marketing, Sustainable Competitive Advantage