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All Journal Jurnal Reviu Akuntansi dan Keuangan Jurnal Siasat Bisnis Lingua Didaktika: Jurnal Bahasa dan Pembelajaran Bahasa Jurnal Kajian Bali Jurnal Ilmiah Mahasiswa FEB Infestasi Jurnal Ilmu Manajemen (JIMMU) Pendidikan Multikultural Public Corner Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) Reswara: Jurnal Pengabdian Kepada Masyarakat Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Pengabdian dan Peningkatan Mutu Masyarakat (JANAYU) JOURNAL OF COMMUNITY ENGAGEMENT AND EMPOWERMENT JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (JHSSB) Indonesian Community Journal JIAGABI Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital (JEKOMBITAL) e-Jurnal Apresiasi Ekonomi Relasi : Jurnal Ekonomi Intelektual: Jurnal Administrasi Publik dan Ilmu Komunikasi International Journal of Entrepreneur and Business Administration Journal of International Accounting, Taxation and Information Systems International Journal of Social Science and Community Service Open Access DRIVERset
Khoiriyah Trianti
Universitas Islam Malang
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Veterinary Other

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THE INFLUENCE OF ENTREPRENEURIAL ORIENTATION ON DIGITAL MARKETING AND SUSTAINABLE COMPETITIVE ADVANTAGE Karina Utami Anastuti; Khoiriyah Trianti
Jurnal Apresiasi Ekonomi Vol 12, No 3 (2024)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v12i3.830

Abstract

This research aims to determine the influence of entrepreneurial orientation on digital marketing and sustainable competitive advantage. The sample used in this research was 314 restaurants in Malang City with a stratified random sampling technique and the method used was proportionate random sampling. This research uses path analysis with smartPLS to find out how much influence entrepreneurial orientation with six indicators (innovativeness, risk-attitude, proactiveness, autonomy, aggressiveness, competitiveness) has on digital marketing as measured by 4C (co-creation, currency, communal activation, conversation) and sustainable competitive advantage as measured by indicators (scarce corporate value, imitability, durability, transferability). In this research, entrepreneurial orientation can encourage an increase in sustainable competitive advantage in a number of restaurants in Malang City. Entrepreneurial orientation can encourage increased digital marketing for restaurant businesses in Malang City. Entrepreneurial orientation is a creative and innovative ability that is used as the basis and resource for seeking opportunities for success. Furthermore, entrepreneurship not only requires knowledge but also skills. Entrepreneurial competence is needed in implementing marketing strategies in order to obtain a solid competitive advantage through the value of responsiveness to customer needsKeywords: Entrepreneurship Orientation, Digital Marketing, Sustainable Competitive Advantage
Transformasi Digital Layanan Bank Sampah sebagai Upaya Pemberdayaan Komunitas Graha Sembrani di Desa Sukoanyar, Wajak Kabupaten Malang Oktriza Melfazen; Khalikussabir Khalikussabir; Khoiriyah Trianti
I-Com: Indonesian Community Journal Vol 5 No 4 (2025): I-Com: Indonesian Community Journal (Desember 2025)
Publisher : Fakultas Sains Dan Teknologi, Universitas Raden Rahmat Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70609/i-com.v5i4.8469

Abstract

Program pengabdian ini bertujuan meningkatkan kapasitas pengelolaan Bank Sampah Graha Sembrani melalui transformasi digital dan penyediaan Alat Tepat Guna (ATG) berupa mesin ATM Setor Sampah yang terintegrasi dengan sistem pencatatan digital berbasis web. Analisis situasi menunjukkan bahwa pencatatan manual, rendahnya akurasi penimbangan, serta keterbatasan akses informasi menjadi kendala utama dalam operasional. Pelaksanaan program mencakup sosialisasi, pelatihan, implementasi sistem digital, pendampingan, serta uji fungsi ATG. Hasil kegiatan menunjukkan peningkatan signifikan pada efisiensi layanan, di mana waktu proses transaksi berkurang dari 3–5 menit menjadi 10–12 detik, serta peningkatan akurasi penimbangan dari 86,5% menjadi 98,38%. Selain itu, pemanfaatan ATG meningkatkan jumlah transaksi harian hingga 85% dan memungkinkan nasabah mengakses saldo secara mandiri. Program ini terbukti memperkuat transparansi, mempercepat layanan, dan meningkatkan pemberdayaan komunitas dalam pengelolaan sampah secara berkelanjutan.
Co-Authors Afifah Nur Millatina Aini, Yulis Nurul Alabdullah, Tariq Tawfeeq Yousif Anggraeni, Delfia Arif Luqman Hakim Arrum, Insyanin Qamilia Ayu Sulasari Chici Elvina Widyawati Cholifah, Junika Nur Cintya, Oktriaayu Mega Dadang Krisdianto, Dadang Daris Zunaida Delfia Anggraeni Denny Febriyanto Dwi Ari Kurniawati Eny Widayawati Evelina, Tri Yulistyawati Fajil Bin Abd Batau, Mohamed Febriyanto, Denny Hardati, Ratna Nikin Hirshi Anadza Hudratil Yaumil Husniah Hudratil Yaumil Husniah Husniah, Hudratil Yaumil Imandasari, Rizqi Isfatul Jannah Iwan Triyuwono Karina Utami Anastuti Khalikussabir Khalikussabir Khasanah, Shofia Uswatul Ludfi Djajanto Lutfiatus Sholikhah Mohamed Fajil Bin Abd Batau Mohammad Mas'ud said Muhammad Yahfi Nala, Dadilla Daffa Octa Noni Mia Rahmawati Norma Wijayanti Oktriza Melfazen Radiatul Husni Rahmawati, Septina Dwi Ratna Niken Hardati Retno Wulan Sekarsari Rini Rahayu Kurniati Rizky Amelia Rahma Safitri Sari, Celvia Gusmia Septyarina Hastin Wulandari Sholikhah, Lutfiatus Sisilia Ramadhani Siti Saroh Siti Saroh Sri Nuringwahyu Suyeno Suyeno Tuddiana, Imama Udi, Mohalimas' Wahyu Indah Lestari Widayawati, Eny Widyawati, Chici Elvina Yasmin Nurul Zakkiya Yulis Nurul Aini Zainal Abidin Zainal Abidin Zaini, Muhammad Rizki