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All Journal Jurnal Studi Manajemen Organisasi EBSJ Jurnal Ilmiah Edunomika (JIE) SOLUSI Indonesian Journal of Industrial Engineering & Management Journal of Community Service and Engagement Telaah Bisnis Indonesian Accounting Research Journal Jurnal Riset Manajemen dan Bisnis Jurnal bintang manajemen DIMASEKA Tematik Jurnal Pengabdian Kepada Masyarakat Jurnal DIMASTIK
Susanto Susanto
Department Of Management, Faculty Of Economics, Semarang University, Indonesia
Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Pendampingan Umkm Kelurahan Ngesrep, Kecamatan Banyumanik, Kota Semarang, Melalui Pemasaran Digital: Pendampingan Umkm Kelurahan Ngesrep, Kecamatan Banyumanik, Kota Semarang, Melalui Pemasaran Digital adhi widyakto; adhi pradiptya; susanto santo; dwi widi pratito SN
Journal of Community Service and Engagement Vol. 2 No. 6 (2022): June 2022
Publisher : CV. AGUSPATI RESEARCH INSTITUTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9999/jocosae.v2i6.51

Abstract

Tujuan kegiatan pengabdian masyarakat ini yaitu untuk membantu meningkatkan penjualan bagi UMKM di Kelurahan ngesrep yang terdampak pandemi COVID 19. Dengan adanya kondisi pandemi ini maka UMKM di tuntut untuk bertahan agar terhindar dari kebangkrutan. Metode yang digunakan dalam kegiatan pengabdian kepada masyarakat ini yaitu dengan memberikan pelatihan secara langsung dengan tutorial dilapangan dengan mengajarkan cara menerapkan digital marketing atau pemasaran online. Hasil yang diharapkan yaitu pasar produk UMKM di Kelurahan Ngesrep mendapatkan jangkauan pasar yang lebih luas tentunya dengan produk yang dikenali dan mudah di akses oleh konsumen.
The Effect of Earnings Management on Company’s Performance with Audit Quality and Company’s Size as Moderating Variables Aprih Susanto; Rahmatya Widyaswati
Telaah Bisnis Vol 18, No 2 (2017): Desember 2017
Publisher : Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (393.318 KB) | DOI: 10.35917/tb.v18i2.100

Abstract

Abstract The purpose of this study was to see how the effects of earnings management on the perfor­mance of companies with audit quality and size of the company as a moderating variable. High Quality Audit demonstrated with large or small public accounting firm. The size of the company can be seen from how many assets owned by the company itself. The sample in this study is based on purposive sampling, with specific criteria that a manufacturing company listed on the Stock Exchange during the period 2011-2014 which publishes annual financial statements (annual report) in complete accordance with the measurement variables to be studied in this re­search, manufacturing company whose financial statements are audited by KAP Big 4 and non- Big 4. So in the get the 22 companies audited by the Big 4 accounting firm and the 28 companies audited by KAP Non Big 4. The results of this study variable Profit Management significant negative effect on the performance effect Perusahaan. VariabelCompany’s Size significantly strengthen the positive relationship between Profit Management with Corporate performance. Variable Audit Quality significant positive effect strengthens the relationship between the Profit Management with Corporate Performance.  
Daya Tarik Dompet Digital Puji Rahayuningsih; Susanto Susanto
Jurnal Riset Manajemen dan Bisnis Vol 6 No 1 (2021)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (595.682 KB) | DOI: 10.36407/jrmb.v6i1.383

Abstract

This research was conducted on the Ovo digital wallet which aims to find out what is the attraction of Ovo, so people use Ovo more than other digital wallets in payment transactions. This study uses a qualitative method, by using triangulation of data sources namely observation, interviews and documentation. Informants in this study are people who have knowledge in the topic under study. And data analysis used with analysis techniques in the form of data reduction, data presentation and drawing conclusions. The results of this study indicate that in the midst of a lot of competition at this time Ovo is intensively conducting sales promotions in the form of cashback and vouchers, so consumers feel they benefit more by using Ovo as their payment instrument compared to other digital wallets. Ovo is superior because it has an easy to fill balance feature without additional administrative costs that are not owned by other digital wallets. In addition, the attraction of Ovo is because in Ovo there is a transfer feature to the bank without additional administrative costs. This is a favorite feature of Ovo users themselves. At present hundreds of merchants have become Ovo's partners. Ovo offers convenience in its features so that it makes consumers feel easier in carrying out activities. More practical, fast and easy transactions, Ovo's presence provides benefits such as shortening their payment time, no need to carry or save large amounts of cash.
Pengaruh Harga, Promosi, Dan Brand Image Terhadap Keputusan Pembelian Skincare Scarlett Pada Mahasiswa Universitas Semarang Naini Rizka Amalia; Susanto Susanto; Citra Andriani; Iza Safitri Dewi; Arif Afriady
Indonesian Accounting Research Journal Vol 3 No 2 (2023): Indonesian Accounting Research Journal (February 2023)
Publisher : Jurusan Akuntansi Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/iarj.v3i2.4932

Abstract

The purpose of this study was to determine the effect of price, promotion and brand image on consumer purchasing decisions at Semarang University students. The research method used is quantitative method with multiple linear regression analysis techniques. Questionnaires were distributed to the respondents totaling 100 respondents. The results of this study, namely price, promotion and brand image have a positive and significant effect on purchasing decisions. Price has a positive and significant effect on purchasing decisions. Promotion has a positive and significant effect on purchasing decisions. Brand image has a significant positive effect on purchasing decisions
The Influence of Leadership Style, Work Stress, and Work Motivation on Employee Loyalty to PT. Hartono Palace of Technology Johanis Souisa; Teguh Ariefiantoro; Susanto Susanto; Asih Niati
IJIEM - Indonesian Journal of Industrial Engineering and Management Vol 4, No 2: June 2023
Publisher : Program Pascasarjana Magister Teknik Industri Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/ijiem.v4i2.20163

Abstract

This study aims to analyze the effect of style, leadership, work stress, and work motivation on employee loyalty at PT. Hartono Istana Teknologi. This study uses the variables of leadership style, work stress, and work motivation as independent variables and employee loyalty as the dependent variable.The population of this study were warehouse employees at PT. Hartono Istana Teknologi with a population of 435 employees. With a sample of 81 employees using purposive sampling method (sample with criteria). The data analysis method used in this research is multiple linear regression.The result of this study prove that the leadership style variable has a positive significant influence on employee loyalty, the work stress variable has a positive significant influence on employee loyalty, work motivation has a positive significant influence on employee loyalty. 
Pengaruh Kompetensi, Disiplin Dan Motivasi Terhadap Kinerja Karyawan (Studi Kasus Pada CV. Vin_Case) Teguh Ariefiantoro; Dewi Sania; Asih Niati; Susanto Susanto
Jurnal Bintang Manajemen Vol 1 No 4 (2023): Desember : Jurnal Bintang Manajemen
Publisher : Sekolah Tinggi Ilmu Ekonomi Trianandra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jubima.v1i4.2220

Abstract

This study aims to determine the Effect of Competence, Discipline, and Work Motivation on Employee Performance (Case Study at CV. Vin_Case). The population used in this study were all employees of CV. Vin_Case totaling 45 employees. This study uses a quantitative method using a questionnaire. The method of data analysis in this study uses multiple linear analysis with the dependent variable being Employee Performance, while the independent variables are Competence, Discipline and Motivation. In this study using saturated sampling techniques, namely sampling techniques where all members of the population are used as samples. Then the data collection method was through questionnaires and data analysis using SPSS version 21. Data analysis techniques used in this study included validity testing, reliability testing, classical assumption testing, multiple regression analysis, hypothesis testing using the t test and the coefficient of determination test (R2). The results of this study indicate that the independent variables, namely Competence (X1), Discipline (X2) and Motivation (X3) have a positive and significant effect on Employee Performance (Y). Based on the coefficient of determination 58.6 percent of employee performance can be explained by independent variables in this study, while the remaining 41.4 percent is explained by variables not observed in this study.
Pendampingan Umkm Kelurahan Lamper Lor, Kecamatan Semarang Selatan, Kota Semarang, Melalui Pemasaran Digital: Pendampingan Umkm Kelurahan Lamper Lor, Kecamatan Semarang Selatan, Kota Semarang, Melalui Pemasaran Digital Adhi Widyakto; Edy Suryawardana; Johanis Souisa; Susanto Susanto
DIMASEKA Vol 1 No 1 (2023): April 2023
Publisher : FEB Universitas Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31941/dimaseka.v1i1.4

Abstract

 Tujuan kegiatan pengabdian masyarakat ini yaitu untuk membantu meningkatkanpenjualan bagi UMKM di Kelurahan Lamper Lor yang terdampak pandemi COVID 19.Dengan adanya kondisi pandemi ini maka UMKM di tuntut untuk bertahan agar terhindardari kebangkrutan. Metode yang digunakan dalam kegiatan pengabdian kepadamasyarakat ini yaitu dengan memberikan pelatihan secara langsung dengan tutorialdilapangan dengan mengajarkan cara menerapkan digital marketing atau pemasaranonline. Hasil yang diharapkan yaitu pasar produk UMKM di Kelurahan Lamper Lormendapatkan jangkauan pasar yang lebih luas tentunya dengan produk yang dikenali danmudah di akses oleh konsumen.
PENYULUHAN DAN PELATIHAN DAUR ULANG SAMPAH PLASTIK SEBAGAI UPAYA PENINGKATAN NILAI EKONOMI DI KEL.BULUSAN KEC.TEMBALANG, SEMARANG Nurhidayati Nurhidayati; Susanto Susanto
Jurnal Pengabdian kepada Masyarakat Vol. 7 No. 2 (2020): JURNAL PENGABDIAN KEPADA MASYARAKAT 2020
Publisher : P3M Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Plastic waste is one of the waste that takes a long time to decompose. The use of plastic bags is still widely encountered, especially when shopping at traditional markets or stalls. The use of plastic bags creates a lot of waste. For this reason, the community is directed to process plastic waste by providing counseling and training on using plastic bag waste to become useful and valuable items for sale. Plastic bag waste can be recycled to make useful items. Recycling is the process of turning used materials into new materials with the aim of preventing waste that can actually be useful, reducing the use of new raw materials, reducing energy use, reducing pollution, and land damage. The training is carried out by making leaf flowers and variations that can be done in other forms. Products produced from recycling plastic waste can be sold and can increase people's income.
PERAN KEPUASAN KONSUMEN DALAM MEMEDIASI CUSTOMER VALUE DAN CUSTOMER EXPERIENCE TERHADAP LOYALITAS PELANGGAN (Studi Pada Pelanggan di Konter Bintang Phone Cell) Adhi Widyakto; Dyah Ayu Rachmawati; Sugeng Riyanto; Susanto Susanto
JURNAL ILMIAH EDUNOMIKA Vol 8, No 2 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i2.12677

Abstract

This research aims to examine and analyze the influence of Customer Value and Customer Experience on Customer Loyalty through Customer Satisfaction as an intervening variable for customers at the Bintang Phone Cell Counter. The dependent variable used in this research is Customer Satisfaction (Z), Customer Loyalty (Y), while the independent variables used are Customer Value (X1) and Customer Experience (X2). The sample in this study was 96 respondents. The sampling technique uses purposive sampling with the criteria being that the respondent is at least 18 years old and has made at least 2 purchases. The analytical methods used are Convergent Validity, Discriminant Validity, Composite Reliability, Inner model. The results of the research conducted show that Customer Value and Customer Experience have a positive and significant effect on Customer Satisfaction, the Customer Value and Customer Experience variables have a negative and insignificant effect on Customer Loyalty, the Customer Value variable has a positive and significant effect on Customer Loyalty through Customer Satisfaction, and The Customer Experience variable has a positive and significant effect on Customer Loyalty through Customer Satisfaction
Pendampingan UMKM Kelurahan Sumurboto, Kecamatan Banyumanik, Kota Semarang, Melalui Pemasaran Digital: Pendampingan UMKM Kelurahan Sumurboto, Kecamatan Banyumanik, Kota Semarang, Melalui Pemasaran Digital Adhi Widyakto; Edy Suryawardana; Susanto; Sugeng Riyanto
DIMASEKA Vol 2 No 1 (2024): April 2024
Publisher : FEB Universitas Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31941/dimaseka.v2i01.99

Abstract

Tujuan kegiatan pengabdian masyarakat ini yaitu untuk membantu meningkatkan penjualan bagi UMKM di Kelurahan Sumurboto yang terdampak pandemi COVID 19. Dengan adanya kondisi pandemi ini maka UMKM di tuntut untuk bertahan agar terhindar dari kebangkrutan. Metode yang digunakan dalam kegiatan pengabdian kepada masyarakat ini yaitu dengan memberikan pelatihan secara langsung dengan tutorial dilapangan dengan mengajarkan cara menerapkan digital marketing atau pemasaran online. Hasil yang diharapkan yaitu pasar produk UMKM di Kelurahan Sumurboto mendapatkan jangkauan pasar yang lebih luas tentunya dengan produk yang dikenali dan mudah di akses oleh konsumen.
Co-Authors Abdul Ghafar Ismail Adhi Widyakto Adhi Widyakto Afriady, Arif Atmoko Nugroho Ayu Nurafni Octavia Basworo Ardi Pramono Chrisensia Novita Setyo Rahayu Citra Andriani Dewi Sania Dwi Widi Pratito Sri Nugroho Dyah Ayu Rachmawati Edy Suryawardana Iqbal Maulana Iza Safitri Dewi Johanis Souisa Mohammad Vicky Pratama Muhammad Hakimi Naini Rizka Amalia Niati, Asih Nurhidayati Pradiptya, Adhi Puji Eni Marlina Puji Rahayuningsih Rifka Indi Sugeng Rianto sugeng Riyanto Sugeng Riyanto Teguh Ariefiantoro Tri Rinawati Widyaswati, Rahmatya