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STRATEGI TEKNOLOGI DIGITAL UNTUK MENJANGKAU MASYARAKAT PEDESAAN DALAM MEMBANTU PEMASARAN PRODUK UMKM DI DESA PERCUT Rusydi Mulya Sumantri; Nurhayati Daulay; Misbah Hannum; Viki Annisa Nasution; Raya Mursalin Rambe; Hariyani Hariyani; Khatibah Khatibah
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 4 No. 4 (2023): Volume 4 Nomor 4 Tahun 2023
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v4i4.19059

Abstract

Penelitian ini membahas tentang Strategi komunikasi digital marketing di Desa Percut. Pemasaran digital adalah praktik melakukan riset pemasaran dan operasi promosi secara online menggunakan media digital, termasuk media sosial. Masyarakat kini dapat terhubung tidak hanya dengan gadget melalui dunia maya, namun juga dengan orang lain di seluruh dunia. Meski perekonomian sedang terpuruk saat ini, UMKM diyakini mampu membangkitkan perekonomian. Penggunaan strategi pemasaran berbasis teknologi digital (digital marketing) memberikan peluang bagi UMKM untuk tumbuh menjadi kekuatan ekonomi. Untuk memaksimalkan keuntungannya, para pelaku UMKM bekerja sama di saluran distribusi dan promosi digital. Metode penelitian ini menggunakan metode deskriptif dengan pendekatan kualitatif. Metode deskriptif dengan pendekatan kualitatif adalah pendekatan penelitian yang bertujuan untuk menggambarkan, menjelaskan, dan memahami fenomena atau peristiwa dalam konteks yang mendalam. Hampir semua perusahaan UMKM saat ini, termasuk restoran dan jaringan makanan cepat saji, menggunakan saluran promosi dan distribusi berbasis digital marketing, perusahaan tertentu cenderung mengalami kemunduran. Kemunduran ini adalah sesuatu yang semakin dirasakan oleh mereka yang ingin bertahan hidup secara offline. Meski berasal dari sektor tidak resmi yang masih belum diakui oleh Badan Pusat Statistik, namun industri makanan dan minuman merupakan jenis usaha UMKM yang paling aktif dilakukan oleh para pelaku UMKM sehingga turut membantu menurunkan angka pengangguran di Desa Percut. Sektor UMKM tetap berupaya untuk tetap berkembang dengan menggunakan berbagai strategi, seperti memperluas pemasaran dan menawarkan diskon pembelian.
Teknik Komunikasi Persuasif Ikatan Pelajar Al-Washliyah dalam Meningkatkan Ibadah Sholat bagi para Pelajar Madrasah Aliyah Al Washliyah Swasta Kecamatan Kualuh Hulu Kab. Labuhan Batu Utara Yusup Ardiansyah; Efi Brata Madya; Khatibah Khatibah
Maktabatun: Jurnal Perpustakaan dan Informasi Vol 3 No 2 (2023): Maktabatun: Jurnal Perpustakaan dan Informasi
Publisher : Prodi Perpustakaan dan Sains Informasi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to get a real picture of the implementation of persuasive communication by the Al Washliyah Student Association in improving the quality of prayer services for Al Washliyah Private Madrasah Aliyah students, Kualuh Hulu district, North Labuhan Batu district, seen from the persuasive communication techniques used by the Al Washliyah Student Association in the communication process. to private Madrasah Aliyah Al Washliyah students and the application of persuasive communication techniques. This research is descriptive research with a qualitative approach. The research subject is the al Washliyah student association consisting of the chairman, secretary and members. Data collection techniques include observation, interviews. The analysis technique used in this research is a descriptive analysis model which consists of data collection, organizing data, data management, data verification and interpretation, conclusions. ` Then the data validity technique used is method and source triangulation technique. Based on the research that has been carried out, the results obtained are: 1) The persuasive communication techniques used by the Al Washliyah Student Association in improving prayer services for Madrasah Aliyah Al Washliyah students are association techniques, integration techniques, arrangement techniques, and red herring techniques. 2) the application of persuasive communication techniques is successfully carried out through planned programs such as routine recitation programs, cadre formation programs.
Strategi Komunikasi Salam TV dalam Menyiarkan Program Kisah Teladan kepada Para Khalayak Lestari, Cindy Arsy; Khatibah, Khatibah
Jurnal Dakwah dan Komunikasi Vol. 9 No. 1 (2024)
Publisher : Institut Agama Islam Negeri (IAIN) Curup

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29240/jdk.v9i1.10716

Abstract

Penelitian ini bertujuan untuk mengkaji bagaimana strategi komunikasi Salam TV dalam menyiarkan program Kisah Teladan kepada para khalayak. Penelitian ini menggunakan pendekatan kualitatif deskriptif dengan teknik pengumpulan data melalui wawancara, observasi, dokumentasi, dan studi pustaka. Teori yang digunakan dalam penelitian ini adalah teori Onong Uchjana Effendy yang melibatkan elemen- elemen komunikasi seperti komunikator, komunikan, pesan, media, dan efek media. Hasil penelitian menunjukkan bahwa Salam TV menggunakan strategi komunikasi yang efektif dalam menyiarkan program Kisah Teladan. Komunikator, yaitu presenter program, dipilih berdasarkan pengetahuan dan keahlian mereka dalam menyampaikan pesan moral dan religius. Komunikan, yaitu para khalayak, diidentifikasi sebagai masyarakat umum yang membutuhkan konten inspiratif dan edukatif. Pesan media disusun dengan baik, menggabungkan narasi yang menarik dengan nilai-nilai keislaman yang mendalam. Efek media yang diharapkan dari strategi ini adalah peningkatan pemahaman dan keimanan khalayak terhadap ajaran agama Islam, serta motivasi untuk mengambil teladan dari kisah-kisah yang disampaikan. Implikasi dari penelitian ini adalah pentingnya strategi komunikasi yang tepat dalam menyampaikan pesan moral dan religius melalui media massa, seperti televisi, untuk mencapai tujuan edukasi dan dakwah yang lebih efektif.
Komunikasi Massa dalam Alquran Khatibah, Khatibah
Al-Idarah: Jurnal Pengkajian Dakwah dan Manajemen Vol 8, No 1 (2019): Januari-Juni
Publisher : Program Studi Manajemen Dakwah Fakultas Dakwah dan Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (506.358 KB) | DOI: 10.37064/ai.v7i1.7549

Abstract

Surah an-Naml ayat 29-37 menceritakan tentang Nabi Sulaiman mengajak/berdakwah kepada Ratu Balqis dengan mengirimkan surat melalui burung Hud-Hud pilihan. Setelah surat Nabi Sulaiman sampai kepada Ratu Balqis dengan cepat seperti telegraf yang sangat cepat dan akurat, maka Ratu Balqis langsung Bermusywarah dengan para tokoh kerajaan/ kemudian Ratu Balqis menyampaikan pesan nabi Sulaiman kepada para tersebut. dalam konsep komunikasi massa adalah sebagai komunikator kedua dalam komunikasi massa. Ketika mengambil keputusan dalam musyawarah Ratu Balqis mengambil keputusan dengan kesepakatan forum untuk mengirim hadiah kepada Nabi Sulaiman. Akan tetapi Nabi sulaiman tidak menerima hadiah tersebut. Karena yang dinginkan Nabi Sulaiman bukan harta akan tetapi Ratu balqis dan Rakyatnya meninggalkan menyembah matahari menjadi menyembah Allah swt. Dalam konteks komunikasi Massa nampak peran komunikator dalam menyampaikan pesan kepada audiensnya. Serta bagaimana isi pesan yang baik disampaikan, supaya dapat di terima audiens dengan baik. Sementara dalam surat an-Nisa, terlihat kesiap siagaan/peran gatekeeper dalam menerima informasi.
Analisis Konten Husein Basyaiban Terhadap Pemboikotan Produk-Produk yang Mendukung Israel melalui Media TikTok Nasution, Nalla Shakira; Khatibah
Jurnal Indonesia : Manajemen Informatika dan Komunikasi Vol. 5 No. 2 (2024): Mei
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) STMIK Indonesia Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jimik.v5i2.844

Abstract

This research aims to determine Husein Basyaiban content analysis regarding the boycott of products that support Israel via TikTok media. This research uses a qualitative descriptive method with a content analysis approach. The results of this research show that boycotting products that support Israel is not absolutely mandatory. Still, it is better to replace them with other products that do not support Israel if possible. However, if the product is still more suitable or cannot be replaced, users can continue using it. It is important to ensure the correctness of the information before deciding to boycott a product, according to the teachings in Surah Al-Hujurat verse 6. A positive view of Husein Basyaiban's content shows that the content educates users to choose products more wisely and not be influenced by inaccurate news. This boycott is also seen as a humanitarian act carried out not only by Muslims but also by non-Muslims
Unveiling the Mysteries: Human Communication with Jinn - Myth or Reality? Muktarruddin; Khatibah
KOMUNIKA: Jurnal Dakwah dan Komunikasi Vol. 18 No. 2 (2024)
Publisher : Fakultas Dakwah UIN Saizu Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24090/komunika.v18i2.10777

Abstract

Al-Qur'an regulates all forms of communication: with Allah, fellow humans, and spirits/jinn. In human Communication with Jinn, Allah reported through the story of the fall of the Prophet Adam and Siti Hawa from heaven after consuming the khuldi fruit. Both slipped because of a jinn's instigation in Allah's name. It proves that apart from Jinn and humans being able to communicate, the potential for deception is also genuine. Therefore, this research aims to explain the communication/relationship between humans and Jinn. This qualitative research method uses a thematic approach to verses from Al-Qur'an relating to human and Jinn communication. Data was from literature by analyzing books and scientific journals with similar themes. Data analysis uses the transcendental communication/magical communication paradigm. The research results show that Al-Qur'an explained that human Communication with Jinn exists. However, it does not need to be developed. Human and Jinn communication has many negative effects. The negative impact is that humans will always be filled with anxiety, will tend to commit crimes, and will be classified as the actions of people who are misguided and disobedient to Allah. Some Jinns are believers, and some are unbelievers. However, humans cannot differentiate them because they are supernatural beings. Communication between humans and Jinn generally occurs through ruqyah syar'iyyah rituals to improve the community's economy and shamanic practices.
Pengaruh Penyampaian Konten Dakwah Di Tiktok Terhadap Efektifitas Dakwah Salamtv Albahroyni, Albahroyni; Sazali, Hasan; Khatibah, Khatibah
Nuansa Akademik: Jurnal Pembangunan Masyarakat Vol. 8 No. 2 (2023)
Publisher : Lembaga Dakwah dan Pembangunan Masyarakat Universitas Cokroaminoto Yogyakarta (LDPM UCY)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47200/jnajpm.v8i2.1713

Abstract

This study illustrates how social media Tiktok affects the efficacy of salam da'wah television. This study employs a quantitative survey method. The questionnaire is disseminated online via a Google form. The population consists of followers of the salamtv Tiktok account. the research data were analyzed using regression analysis. The results showed 1) there was a positive and significant effect on the delivery of da'wah on Tiktok to the effectiveness of salamtv da'wah with a value contribution of 55.1% and each increase of 1 delivery value will add to the value of the effectiveness of da'wah by 0.846. 2) there is a positive and significant influence on the da'wah content on Tiktok on the effectiveness of the da'wah of Salamtv with a value contribution of 55.9% and each increase of 1 delivery value will increase the value of the effectiveness of the da'wah by 0.695. 3) there is a positive and significant influence on the delivery of da'wah content on Tiktok together on the effectiveness of the da'wah of Salamtv with a value contribution of 59.7% and each increase of 1 delivery value will add to the effectiveness of da'wah by 0.435 and 0.390
Social Media Communication Strategy of Al-Izzah Campus Da'wah Institute UIN North Sumatra in Optimizing the Spread of Islamic Values on Social Media Sitorus, Ari Oldwin; Khatibah, Khatibah
Journal La Sociale Vol. 5 No. 4 (2024): Journal La Sociale
Publisher : Borong Newinera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37899/journal-la-sociale.v5i4.1298

Abstract

This research aims to investigate how the communication strategy of the Al-Izzah UIN North Sumatra Campus Da'wah Institute (LDK) maximises the dissemination of Islamic ideals on social media. The research employed a descriptive qualitative research method. Qualitative research methods employ scientific techniques to elucidate a phenomenon by comprehensively summarising data and facts using language, with respect to the subject of study. The data collecting methods employed were interviews and observations of dakwah content on the LDK Al-Izzah UINSU Instagram social media account. The research incorporates the theories of New media proposed by Pierre Levy, the impact of dakwah on social media, and communication methods utilising SWOT analysis. The primary findings of this study reveal the effectiveness of utilising distinctive and innovative dakwah content, such as humorous videos, to captivate and engage the audience in the dakwah message. Furthermore, the deficiency in disseminating dakwah content on social media stems from a scarcity of manpower and the utilisation of rudimentary instruments for making dakwah content, hence leading to subpar outcomes in the created dakwah video content. Furthermore, there are potential to disseminate Islamic ideals on social media platforms, particularly through the emerging trend of providing innovative and contemporary preaching content. Furthermore, the Al-Izzah Campus Da'wah Institute faces a hindrance in disseminating Islamic ideals on social media due to the removal of parts of their dakwah content on LDK Al-Izzah's social media platforms.
Islamic Feminism and Online Communities: Exploring Women's Empowerment in Indonesia Zebua, Dinny Rahmayani; Khatibah, Khatibah
Ascarya: Journal of Islamic Science, Culture, and Social Studies Vol. 4 No. 2 (2024)
Publisher : Perkumpulan Alumni dan Santri Mahyajatul Qurro'

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53754/iscs.v4i2.708

Abstract

The use of social media has significantly increased, transforming from being perceived as a cause of educational problems to an important tool for sharing knowledge and experiences. Consequently, online communities such as Perempuanmasadepan.id on Instagram have emerged as platforms for women's empowerment, offering a space for individuals to support each other and expand social networks. The purpose of this study is to analyze the implementation of women's empowerment programs carried out by the online community Perempuanmasadepan.id on Instagram and to become a benchmark for further research on whether empowerment can be implemented through online communities. This research uses a descriptive qualitative approach to analyze various facts and arrive at a conclusion. The data collection techniques used by the researchers included observation, documentation, and interviews. The data analysis used uses narrative data analysis techniques. Researchers refined the results of interviews with informants, namely, the founder of womenmasadepan.id and three members with different work backgrounds in the womenmasadepan.id community. This study found that the implementation of women's empowerment programs through online communities saves time, improves relationships, and builds women's confidence in social media and their environment.
Efektivitas Keberhasilan Dakwah Ustadz Hanan Attaki Melalui Sosial Media Tiktok Azzahra Putri Hermaya; Khatibah Khatibah
Cendekia Vol. 16 No. 02 (2024): Cendekia October 2024
Publisher : Fakultas Agama Islam Universitas Billfath

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37850/cendekia.v16i02.821

Abstract

This study evaluates the efficacy of the da'wah message disseminated by Ustadz Hanan Attaki through the TikTok social media platform. Ustadz Hanan chose TikTok as the platform to disseminate his da'wah to a broader audience, particularly the youth. This research employed a mixed-methodologies approach, utilizing quantitative methods through case studies and purposive sampling procedures with 80 respondents. Quantitative investigation indicates that the R square value is 25.9%, signifying that 25.9% of preaching efficiency is affected by TikTok social media, whereas other factors determine 74.1%. The hypothesis test findings indicate a calculated t-value of 5.219, exceeding the t-table value of 2.375, with a significance level of 0.00 < 0.05, demonstrating a positive and substantial impact of TikTok on the efficacy of da'wah. In the qualitative component, comprehensive interviews were performed with multiple followers of Ustadz Hanan Attaki on TikTok to gain deeper insights into their experiences and impressions of the imparted da'wah messages. Qualitative findings indicate that a delivery style pertinent to daily life and the utilization of accessible language are critical elements influencing the efficacy of da'wah. This research demonstrates that TikTok is an excellent medium for disseminating da'wah, particularly among younger demographics, and significantly impacts the audience's comprehension and reaction to the da'wah message. This study enhances the body of knowledge regarding digital da'wah and social media, particularly concerning the efficacy of da'wah in the digital age.