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All Journal JURNAL EMBA : JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI
Ferdinand J. Tumewu
University of Sam Ratulangi Manado
Economics, Econometrics & Finance

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INFLUENCE OF DESTINATION IMAGE AND CUSTOMER EXPERIENCE TO REVISIT INTENTION AT KAI’ SANTI GARDEN Rompas, Fransisca; Saerang, David P.E.; Tumewu, Ferdinand J.
Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 7, No 4 (2019): JE VOL 7 NO 4 (2019)
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (721.684 KB) | DOI: 10.35794/emba.v7i4.25249

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Abstract: Destination Image is an important factor in the success of a destination. It contains the sum of impression of a destination. Customer experience contains the result of the interaction and what customer got from the destination using their sense, feel, think and act. The match between what is expected by customer and what is felt and got can make customer have intention to revisit and recommend the destination to other people because the feeling of satisfied. This research is aim to find out the influence of destination image and customer experience to revisit intention to Kai’ Santi Garden Woloan. This is a quantitative research and using Multiple Linear Regression. The population of this research is people who have visited Kai’ Santi Garden Woloan with 100 respondents as the sample size. This research showed that destination image and customer experience simultaneously influence revisit intention while partially, destination image have a significant influence to revisit intention and customer experience does not have a significant influence to revisit intention. Kai’ Santi Garden should reconsider about their price strategy, improve employees’ service and performance and facilities. Keywords: destination image, customer experience, revisit intention
PRODUCT PERFORMANCE AND SERVICESCAPE COMPARISON BETWEEN STARBUCKS AND COFFEE BEAN IN MANADO TOWN SQUARE Wongkar, Esther V.; Saerang, David P. E.; Tumewu, Ferdinand J.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 8, No 1 (2020): JE VOL 8 NO 1 (2020)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (947.421 KB) | DOI: 10.35794/emba.v8i1.27502

Abstract

Coffee is a type of beverage that is important for most people throughout the world. The high number of Indonesian coffee consumption has led to a development of coffee shops that provide authentic processed domestic coffee. Increasing demand for coffee and coffee drinking trends among the community makes more and more entrepreneurs try to enter the coffee shop business. Starbucks and Coffee Bean is one example of a trendy coffee shop. The main objective of this study is to find out whether there is a comparison of product performance and servicescape at Starbucks and Coffee Bean & Tea Leaf Manado Town Square. This type of research in this research is comparative research. The sample of this research are 100 customers of both Starbucks and Coffee Bean & Tea Leaf in Manado Town Square. The data analysis technique in this study is the comparison test / different test. The results showed that: there were differences in Starbucks product performance and Coffee Bean & Tea Leaf product performance and there were differences in Starbucks servicescape and Coffee Bean & Tea Leaf servicescape. Based on the conclusion of the above research, the things that can be suggested from this study are it is important for Starbucks and The Coffee Bean & Tea Leaf to maintain product performance and develop each product so that its performance is more improved and becomes a differentiator for competing product, and for further researchers it is recommended to increase the scope of research with larger objects. And can proceed to another analysis in the form of multiple regression analysis, path analysis and others. Keywords: product performance, servicescape
THE INFLUENCE OF LIFESTYLE ON PURCHASING DECISION OF “GUESS” BRANDED GOODS IN MANADO Rahajeng, Adetea Pavita; Massie, James D.D; Tumewu, Ferdinand J.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 6, No 4 (2018): JE VOL 6 NO 4 (2018)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (501.714 KB) | DOI: 10.35794/emba.v6i4.21295

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Abstract: Lifestyle describes a person as a whole that interacts with the environment. Currently, the role of branded goods to be bought in Indonesia has become a daily habit. Guess brand products are known as products that have an image as an outfit with a new design, color and good quality and give a prestigious impression that fits with the lifestyle of Indonesian people, especially the city of Manado so people do not hesitate to spend a lot of money to buy it. The aim of this study is to know and analyze the lifestyle affect the purchase decision and how the activity, interest and opinion variable influence purchase decision of Guess branded goods in Manado. This research is a causal type of research through questionnaires and uses multiple regression analysis. 100 respondents are the sample size of this research. The result shows that the independent variable which are activity, interest and opinion have simultaneously influence on Purchase Decision as a dependent variable. Activity variable shows that does not have significant influence on purchase decision. Interest variable shows that does have significant influence on purchase decision. And opinion shows that does have significant influence on purchase decision of Guess Branded Goods in Manado. Keywords: lifestyle, AIO, purchase decision, “Guess” branded goods
THE FACTORS INFLUENCING CONSUMER PURCHASE DECISION IN CHOOSING TABLET PRODUCTS OF IBA STUDENTS Korompis, Caecilia Eva Martina; Saerang, David Paul Elia; Tumewu, Ferdinand J.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 2, No 3 (2014): Jurnal EMBA, HAL 598 - 726
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (451.38 KB) | DOI: 10.35794/emba.2.3.2014.5625

Abstract

Youth in this modern era, related with their intention to get information access quickly. Nowadays, there is a popular gadget that used by many people which called tablet. Tablet is a combination of cell phones and laptop. The students of IBA program as the youth who are studying, they need to have gadget which not only can be used to access the internet or social media, but also can help them in college activity. The objective of this research is to know what factors that influencing consumer purchase decision of IBA students in choosing tablet. The population observed is IBA students who have tablet with sample as many as 100 respondents. This research used quantitative method where this research spread questionnaire to obtain the primary data. Factor Analysis Method was used to analyzed the twenty variables of this research. The result and conclusions are from the twenty variables, seventeen variables formed five factors that influence consumer to purchase tablet products. Those factors are product, dependency, brand, usage and quality. There are three variables that do not significantly influence consumer to buy tablet products, namely: trend, curiosity, and friends. Besides those variables, there are also some additional factors that influence consumer in buying tablet products, which are: software application, accessories, feature, extra function, and product released year. The company that produces tablet products should pay attention to all the factors because it has significant influence to consumer purchase decision. Keywords: tablet products, consumer purchase decision.
THE EFFECTIVENESS OF POP UP ADVERTISING ON SOCIAL MEDIA (CASE STUDY: FACEBOOK USER AT STUDENT COLLEGE FEB UNSRAT INSTITUTION) Tambajong, Monica; Lapian, Joyce S.L.H.V.; Tumewu, Ferdinand J.
Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 7, No 3 (2019): JE VOL 7 NO 3 (2019)
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (602.978 KB) | DOI: 10.35794/emba.v7i3.24035

Abstract

A Pop up Advertising is a Pop up window used for advertising. When the program is initiated by some user action, such as a mouse click or a mouseover, a window containing an offer for some product or service appears in the foreground of the visual interface. The objective of this research is to know the effectiveness of pop up advertising on social media by analyzing the social media users perception. This research used Qualitative method with convenience sampling and took 35 respondent, in order to know more about pop up advertising from social media users experience. The result of this research is Pop up advertising can affect people buying interest to purchased product, also pop up advertising are effective to the all social media especially for facebook user who become a respondent in this research. Based on the result of interview the researcher recommended the company of pop up advertising can add more creativity content, reduce the time of pop advertising so that facebook users are not disturbed and also can affect more their buying interest. Keywords: pop up advertising, internet marketing, qualitative method, consumer perception
A COMPARATIVE ANALYSIS OF MALE AND FEMALE WHO BUY ON INSTAGRAM ONLINE SHOP Rompas, Chrisly Yosua; Massie, James D.D; Tumewu, Ferdinand J.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 5, No 3 (2017): JE VOL 5 NO 3 (2017) HAL 2829
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (462.686 KB) | DOI: 10.35794/emba.5.3.2017.17198

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Abstract: This research aims to see if there is significant difference between Male and Female customers of Instagram Online Shop based on Electronic Word-of-Mouth and Perceived Ease-of-Use. This research type is descriptive with quantitative method, using Independent Sample T-Test as analytical tool. The sample size of this research is 100 Customer divided to 50 Male and 50 Female as respondents. Simple Random Sampling was used to collecting data through questionnaire. The result shows that there is no significant difference based on Electronic Word-of-Mouth and there is significant difference based on Perceived Ease-of-Use between Male and Female customers. Female gives bigger perception toward Perceived Ease-of-Use because demographically most of Instagram Users are Females, it makes them easier and get used to using Instagram Feature rather than Male. Future Recommendation for Online Shop owner to give clear information about the product that they are going to sell because each people have different abilities and experience regarding using Instagram Features. Hence it can increase sales if they can focus well enough for the improvement. ­­Keywords: electronic word-of-mouth, perceived ease-of-use, gender differences, independent sample t-test. 
A COMPARATIVE ANALYSIS OF JOB ATTITUDES BETWEEN FULL-TIME AND OUTSOURCING EMPLOYEES AT PT. TELKOM AKSES IN MANADO Siahaan, Sika E. K; Kalangi, Josep B.; Tumewu, Ferdinand J.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 7, No 4 (2019): JE VOL 7 NO 4 (2019)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1076.14 KB) | DOI: 10.35794/emba.v7i4.26343

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Abstract: This study aims to examine whether there are significant differences in job attitudes between full-time employees and outsourcing employees. This study took the place at PT. Telkom Akses in Manado. This study is a quantitative research by distributing questionnaires using Likert Scale. The samples used are full-time employees and outsourcing employees at PT. Telkom Akses in Manado with the number of samples divided into two parts, namely 30 samples of full-time employees and 30 samples of outsourcing employees with a total of 60 samples. Validity test is used in this research using the Pearson Product Moment. Reliability test is used in this research using the Alpha Cronbach. Normality test is used in this research using Kolmogorov-Smirnov Test. Technical analysis used in this research is Independent Sample t-test, where it uses to compare two independent variables. This research is a comparative test which then gets result that there are significant differences in job attitudes between full-time employees and outsourcing employees at PT. Telkom Akses in Manado. From this research the researcher suggest that both company and empoyees must pay more attention to the agreement. Keywords:job attitudes, full-time employees, outsourcing employees
THE ANALYSIS OF BANK SOUNDNESS USING RISK-BASED BANK RATING METHOD (RBBR) AT PT. BANKSULUTGO Tuwo, Kevin Engelbert; Tumewu, Ferdinand J.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 6, No 4 (2018): JE VOL 6 NO 4 (2018)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (677.672 KB) | DOI: 10.35794/emba.v6i4.21667

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Abstract: Bank Indonesia has issued a regulation concerning bank soundness assessment, which is Bank Indonesia Regulation (PBI) No. 13/1/PBI/2011. The regulation has stated that the bank is bound to conduct a soundness assessment by using risk approach (Risk-based Bank Rating). This research aims to assess the soundness of PT. Bank SulutGo (persero) Tbk from 2013 until 2017 using RBBR method. It is a descriptive quantitative research. The result shows that NPL ratio analysis is in very healthy condition while LRD ratio is in the less healthy condition in 2013, 2015 and 2016, and healthy enough condition in 2014 and 2017. GCG factor assessment shows that the bank is in a healthy condition. NIM and ROA ratios analysis show that the bank is in very healthy condition. CAR ratio analysis shows that the bank is in very healthy condition. This research has concluded that overall the bank is in a very healthy condition except in 2015, where the bank has been only in a healthy condition. It is recommended that PT. Bank SulutGo should keep balance of their credit towards deposit their received and put more effort on the management quality.Keywords: bank soundness, risk-based bank rating (rbbr) method.
THE FACTORS THAT INFLUENCE PATIENT SATISFACTION AT DANOWUDU HEALTH CENTRE IN BITUNG CITY Tumatar, Carenina A.; Kindangen, Paulus; Tumewu, Ferdinand J.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 7, No 3 (2019): JE VOL 7 NO 3 (2019)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (773.824 KB) | DOI: 10.35794/emba.v7i3.24875

Abstract

Abstract: The health center is a functional organization that organizes comprehensive, integrated, equitable, acceptable and affordable health efforts, with active participation of the community and uses the results of the development of appropriate science and technology. Health Center as health service providers must be able to meet patient expectations and are required to always maintain trust and maintain patient satisfaction. The purpose of this study was to find out and analyze the factors that influence patient satisfaction at Danowudu Health Center in Bitung City. The type of this research is quantitative research with causal analysis by using multiple linear regression methods. Data collection using a questionnaire. The population of this study were patients who often visited the Danowudu Health Center, with a sample size of 100 respondents. Finding of this research shows that employee performance, service quality and facilities simultaneously influence customer satisfaction. The results also show that employee performance, service quality and facilities partially influence customer satisfaction. This research offered several recommendations for health center in carefully managing the patient satisfaction. For this reason, the Danowudu Health Center must maintain good employee performance, maintain service quality and maintain existing facilities in order to attract new patients and maintain existing patients. Keywords: customer satisfaction, employee performance, service quality, facilities, health center
AN ANALYSIS OF CONSUMER’S EVALUATION TOWARDS PRICE BUNDLING (CASE STUDY : MCDONALD’S MANADO) Poluan, Christian H. S.; Saerang, David P.E; Tumewu, Ferdinand J.
Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 5, No 3 (2017): JE VOL 5 NO 3 (2017) HAL 4475
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (946.385 KB) | DOI: 10.35794/emba.v5i3.18651

Abstract

Abstract: The fast-food consumption continues to increase in popularity, and consumers usually make evaluations based on their past personal experience. The purpose of this research is to know the result of consumer?s evaluation towards price bundling in McDonald?s Manado. This research is a qualitative analysis interview, the population in this research is the customers of McDonald?s Manado, and using the purposive sampling as the research method. The variables used in this research were taken from the literature to determine the result of consumer?s evaluation towards price bundling. The data were gathered through interview with the informants and examination of the literature review from previous researches. The result showed that all of the informants share the same opinion about price bundling that it really does affect their final thoughts about price bundling in McDonald?s Manado. The conclusion is the price bundling strategy works well, the variety of meal package really helps customers in making their decision when ordering their desired meal, and the customers also considered that the price for the meal package is rather cheaper. They stated that the meal package is well worth the price, the customers really satisfied with what the McDonald?s has to offer.Keywords: consumer?s evaluation, price bundling
Co-Authors Abas, Dewita Lucyana Amiman, Rene Joshua Amisi, Anita Selyn Archi C. Ruslim, Archi C. Ariananda, Shanon Eunike Arrazi Hasan Jan, Arrazi Hasan Bittie, Windy . Bolung, Clairy . Caecilia Eva Martina Korompis David Kaunang David P. E. Saerang David P.E Saerang David P.E. Saerang David Paul Elia Saerang Esterlita, Geruh D. N. Frederik G. Worang, Frederik G. Gerung, Billy Setiawan Indrie D. Palandeng Inkiriwang, Novia A. James D. D. Massie, James D. D. James D.D. Massie Joy Elly Tulung Kaban, Zakariya U. Kalangi, Josep B. Kalumata, Gabriella F. M. Kaseger, Angeli Korua, Bryan Yoshua Lapian, S L. H. V. J, Lapian, S. L. H. Joyce Lonteng, Ekaristi Mandagi, Calvin Maryam Mangantar Massie, James D.D Mohammad, Inayah Nadzillah Mokodompit, Ichsan R. Noertamin, Excellent Palilingan, Vanessa Natalisa Pangow, Laurel F. E. Paulus Kindangen Pesik, Rebecca Poluan, Christian H. S. Poluan, Efrani Putra, Adjie M. Syah Rahajeng, Adetea Pavita Rompas, Chrisly Yosua Rompas, Fransisca S.L.H.V Joyce Lapian Sambouw, Agnes F. O. Siahaan, Sika E. K Sifrid S. Pangemanan Soloty, Edmund Soputan, Miguel O. S. Sumaraw, Josefina M. Tambajong, Monica Tamon, Laurena R. Tampinongkol, Devid Christian Tamuntuan, Santa . Tasik, Hizkia H.D Toha, Jescika Shintya Magdalena Tumatar, Carenina A. Tumbuan, W.J.F Alfa Tumbuan, Willem J. F. A. Tunari, Yudha J. Tuwo, Kevin Engelbert Umboh, Yobel . Unsulangi, Harly I. Viantara, Afriandy Walukow, Tessalonica Miracle Wijayati, Saputri Dwi Willem Mailoa William, Reo Jubert Wongkar, Esther V. Yeriko A. N. Tampi, Yeriko A. N.