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All Journal JURNAL EMBA : JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI
Ferdinand J. Tumewu
University of Sam Ratulangi Manado
Economics, Econometrics & Finance

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The Influence of Service Quality and Procing Strategy on Purchase Decision at Jojomanadoadventur3 Tourism Trip Services Toha, Jescika Shintya Magdalena; Lapian, S. L. H. Joyce; Tumewu, Ferdinand J.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 12 No. 4 (2024): JE. VOL 12 NO 4. 2024
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/emba.v12i4.59176

Abstract

This study investigates the impact of service quality and pricing strategy on purchase decisions among consumers utilizing Jojomanadoadventur3 tourism trip services. Employing a quantitative research method, a sample of 100 respondentswas selected through simple random sampling to ensure representativeness. Data were collected using structured questionnaires assessing service quality dimensions, pricing strategies, and purchase decision variables. Statistical analysis, including correlation and regression techniques, was conducted to evaluate the relationships between the variables. The findings reveal a significant positive relationship between service quality and purchase decisions, indicating that higher service quality leads to increased consumer satisfaction and loyalty. Additionally, pricing strategy was found to significantly influence purchase decisions, suggesting that competitive pricing enhances consumer willingness to buy. This research contributes to the understanding of consumer behavior in the tourism sector and provides valuable insights for Jojomanadoadventur3 to optimize their service offerings and pricing strategy. Keywords: service quality, pricing strategy, purchase decision
THE IMPACT OF FINANCIAL LITERACY, FINANCIAL TECHNOLOGY, AND INTELLECTUAL CAPITAL ON MICRO SMALL, MEDIUM ENTERPRISES (MSMES) PERFORMANCE IN MANADO Poluan, Efrani; Tulung, Joy Elly; Tumewu, Ferdinand J.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 13 No. 01 (2025): JE. Vol. 13 No 1
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/emba.v13i01.59994

Abstract

This research examines the Impact of Financial Literacy, Financial Technology, and Intellectual Capital on the Performance of Micro, Small and Medium Enterprises (MSMEs) in Manado. MSMEs play an important role in economic development, especially in developing countries such as Indonesia. However, they face major challenges related to financial management, technology adoption, and understanding of business management. This research uses a quantitative approach, collecting data through a structured online questionnaire to 96 MSMEs actors in Manado. Adopting multiple regression analysis testing procedure, using IBM SPSS Version 29 to analyze the data. The findings show that the level of financial literacy, financial technology, and intellectual capital has a positive effect on the performance of MSMEs simultaneously for partial only financial technology has slightly no impact. The results emphasize the need for stakeholder intervention to improve financial literacy, encourage the adoption of financial technology, and leverage intellectual capital to foster sustainable growth and competitiveness among MSMEs.   Keywords: Financial Literacy, Financial Literacy, Intellectual Capital, Micro Small Medium Enterprises (MSMES)
Co-Authors Abas, Dewita Lucyana Amiman, Rene Joshua Amisi, Anita Selyn Archi C. Ruslim, Archi C. Ariananda, Shanon Eunike Arrazi Hasan Jan, Arrazi Hasan Bittie, Windy . Bolung, Clairy . Caecilia Eva Martina Korompis David Kaunang David P. E. Saerang David P.E Saerang David P.E. Saerang David Paul Elia Saerang Esterlita, Geruh D. N. Frederik G. Worang, Frederik G. Gerung, Billy Setiawan Indrie D. Palandeng Inkiriwang, Novia A. James D. D. Massie, James D. D. James D.D. Massie Joy Elly Tulung Kaban, Zakariya U. Kalangi, Josep B. Kalumata, Gabriella F. M. Kaseger, Angeli Korua, Bryan Yoshua Lapian, S L. H. V. J, Lapian, S. L. H. Joyce Lonteng, Ekaristi Mandagi, Calvin Maryam Mangantar Massie, James D.D Mohammad, Inayah Nadzillah Mokodompit, Ichsan R. Noertamin, Excellent Palilingan, Vanessa Natalisa Pangow, Laurel F. E. Paulus Kindangen Pesik, Rebecca Poluan, Christian H. S. Poluan, Efrani Putra, Adjie M. Syah Rahajeng, Adetea Pavita Rompas, Chrisly Yosua Rompas, Fransisca S.L.H.V Joyce Lapian Sambouw, Agnes F. O. Siahaan, Sika E. K Sifrid S. Pangemanan Soloty, Edmund Soputan, Miguel O. S. Sumaraw, Josefina M. Tambajong, Monica Tamon, Laurena R. Tampinongkol, Devid Christian Tamuntuan, Santa . Tasik, Hizkia H.D Toha, Jescika Shintya Magdalena Tumatar, Carenina A. Tumbuan, W.J.F Alfa Tumbuan, Willem J. F. A. Tunari, Yudha J. Tuwo, Kevin Engelbert Umboh, Yobel . Unsulangi, Harly I. Viantara, Afriandy Walukow, Tessalonica Miracle Wijayati, Saputri Dwi Willem Mailoa William, Reo Jubert Wongkar, Esther V. Yeriko A. N. Tampi, Yeriko A. N.