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All Journal JURNAL EMBA : JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI
Ferdinand J. Tumewu
University of Sam Ratulangi Manado
Economics, Econometrics & Finance

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ANALYZING CUSTOMER SATISFACTION OF WASTE BANK IN MANADO Tunari, Yudha J.; Saerang, David P. E.; Tumewu, Ferdinand J.
Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 8, No 3 (2020): JE VOL 8 NO 3 (2020)
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1001.478 KB) | DOI: 10.35794/emba.v8i3.29872

Abstract

One of the problems faced by urban managers throughout Indonesia especially in Manado city is waste management. Data from the Manado City Environment Agency even records that the volume of waste in Manado city has reached 828,812 cubic meters, or has continued to increase significantly since 2012. The waste bank is a campaign for handling waste by buying back waste in terms of deposit Factors that are considered important and that have not provided satisfaction must be improved and factors that are considered important and that have provided satisfactory services must be maintained. The performance and services of the waste bank to customers need to be assessed through customer satisfaction. This study aims to find out whether Responsiveness, Availability, Hospitality, Atmosphere simultaneously and partially affect Customer Satisfaction. This research uses a Quantitative method with Multiple Linear Regression. The Population in this research refers to waste Bank Customer in Manado and the number of samples is 70 respondents. The result showed that every variable simultaneously and partially does not affect customer satisfaction. The researcher suggests waste banks have to pay attention to customer satisfaction with improving Responsiveness, Availability, Hospitality, Atmosphere. Keyword: service quality, responsiveness, availability, hospitality, atmosphere, customer satisfaction
ANALYZING THE CONSUMER BEHAVIOR IN TERMS OF USING CASHLESS FOR TRANSACTION AT MEGAMALL MANADO Soputan, Miguel O. S.; Lapian, Joyce S. L. H. V.; Tumewu, Ferdinand J.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 9, No 2 (2021): JE VOL 9 NO 2 (2021)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (386.499 KB) | DOI: 10.35794/emba.v9i2.33901

Abstract

The world’s financial system that exists today is the result of the development and evolution a few centuries ago. Technological development has an impact on all aspects of life including changes to the existing payment system. Cash payment instrument by using money has begun to shift to non-cash payment instruments. A review of the previous literature found that most previous studies focused on investigating the respective how cash transaction replaced by cashless transaction, and few explored the influence of the interaction between these two factors concerning purchase decision making in consumer behavior. The aim of examining the interference effect of marketing stimulation on the consumer behavior affect the type of transaction by costumers in Megamall Manado. This research used quantitative and multiple regression analysis with the sample which 50 respondents that were obtained from random people who shopping at Megamall Manado. The result shows that Cashless Transaction has a significant effect on Consumer Behavior partially. Lifestyle and money attitude have a significant effect to purchase decision simultaneously. Cash Transaction has the most significant influence on the Consumer Behavior of customer at Megamall Manado. Therefore, the researcher suggestion to paying attention to this factor. People should feel satisfied and make a good choice to make a purchase payment for their safety and security. This study can be used as a reference for the development and deepening of the knowledge banking system of payment, especially to replace cash transaction with the cashless transaction or nowadays we called digital banking. Keywords: cashless transaction
ANALYZING OF YOUTUBE’S ADVERTISING ON CONSUMER BUYING INTEREST (STUDY CASE: STUDENTS OF SAM RATULANGI UNIVERSITY) Inkiriwang, Novia A.; Tumbuan, Willem J. F. A.; Tumewu, Ferdinand J.
Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 9, No 1 (2021): JE VOL 9 NO 1 (2021)
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (827.885 KB) | DOI: 10.35794/emba.v9i1.32075

Abstract

Youtube is a way of advertising video content on Youtube or in search results so people can maximize the user reach. Youtube advertising is a way to reach people attention in order to gain benefit, there are several types of advertising that provide by youtube. Also Buying interest arises after an alternative evaluation process and in the evaluation process, a person will make a series of choices regarding the product to be purchased on the basis of brand and interest The aim of this study is To know the effectiveness of youtube’s advertising on consumer buying interest.  To achieve these objectives the researcher got information from 30 informants using a qualitative study which is an in-depth interview and uses purposive sampling. The results showed The advertising on youtube gets much attention for everyone especially the students of Sam Ratulangi University, the advertising its effective for the youtube user or the college students because all the informants 1 to 30 gave a positive response and opinion about youtube and youtube advertising, the advertising may increase the buying interest, some of the informants ended up buying products by seeing the advertising appear on youtube. Keywords: Youtube Advertisings, Consumer Buying Interest
THE INFLUENCE OF PRODUCT ATTRIBUTES AND DIGITAL MARKETING ON FEMALE PURCHASE DECISION OF COSMETICS IN MANADO Ariananda, Shanon Eunike; Mangantar, Maryam; Tumewu, Ferdinand J.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 9, No 3 (2021): JE. Vol 9 No 3 (2021)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (396.515 KB) | DOI: 10.35794/emba.v9i3.35024

Abstract

Cosmetics becomes a primary need for most women, cosmetics comprise a range of products that are used to care for and enhance the appearance of the face and body. Women not only using cosmetics to attract the attention of people but because for women beauty is an asset. This study aims to partially and simultaneously analyse the impact of product attributes and digital marketing influencing female purchase decision of cosmetics in Manado. This study uses Quantitative Methods and analyses the research data using Multiple Linear Regression analysis. The sample of this research is female who often buys and uses cosmetics in Manado. The data in this study consisted of primary data that is use questionnaires that were distributed to female consumers that purchasing cosmetics in Manado. The results of this study proved that Product Attributes and Digital Marketing have a significant and positive influence on female Purchase Decisions of cosmetics in Manado partially and simultaneously.Keyword: product attributes, digital marketing, purchase decision
THE INFLUENCE OF RATIONAL MOTIVES AND EMOTIONAL MOTIVES ON PURCHASE DECISION OF VIRTUAL GOODS IN MOBILE LEGENDS ONLINE GAMES Mokodompit, Ichsan R.; Massie, James D. D.; Tumewu, Ferdinand J.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 9, No 3 (2021): JE. Vol 9 No 3 (2021)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (335.368 KB) | DOI: 10.35794/emba.v9i3.34619

Abstract

This research uses rational and emotional factors to analyse player's decision making in buying virtual goods. This research identifies rational and emotional motives that are considered by players that it can influence them to decide to buy virtual goods in Mobile Legends. This research is using a quantitative approach. The sample of this research is 100 respondents. The descriptions of 100 respondents are classified based on age and occupation. The findings of this research shows that (1) Rational motives partially have a significant effect on purchase decision (2) Emotional motives partially have a significant effect on purchase decision (3) Rational motives and emotional motives simultaneously has a significant effect on purchase decision. Keywords: rational buying motives, emotional buying motives, purchase decision, online games, virtual goods
ANALISIS PERSEDIAAN BAHAN BAKU PADA BOULEVARD D’COFFEE ACEH MANADO Gerung, Billy Setiawan; Palandeng, Indrie D.; Tumewu, Ferdinand J.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 9, No 3 (2021): JE. Vol 9 No 3 (2021)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (341.113 KB) | DOI: 10.35794/emba.v9i3.34904

Abstract

Penelitian ini bertujuan untuk mengetahui gambaran prosedur Boulevard D’coffee Aceh Manado dalam memenuhi persediaan bahan bakunya. Fokus dalam penelitian ini mengacuh pada faktor yang mempengaruhi jumlah persediaan menurut Prawirosentono (2001:71). Penelitian ini menggunakan metode kualitatif deskriptif. Data penelitian dikumpulkan melalui wawancara, observasi dan dokumentasi. Sampel yang digunakan dalam penelitian ini adalah purposive sampling, dimana peneliti mencari informan yang mengetahui seluk beluk persediaan bahan baku di Boulevard D’coffee Aceh Manado. Hasil penelitian menunjukan bahwa 1) Prosedur persediaan bahan baku yang dimiliki D’coffee Aceh masih agak kurang, karena pihak Boulevard D’coffee Aceh Manado tidak melakukan pencatatan untuk mengetahui/mengidentifikasi biaya yang dikeluarkan dalam penyediaan bahan baku. Tidak adanya rincian operasional bahan baku dapat berimplikasi tidak efisiennya biaya yang dikeluarkan pihak Boulevard D’coffee Aceh Manado dalam menyediakan bahan bakunya. Bentuk pengelolaan bahan bakunya cukup baik, karena pihak yang bertanggung jawab dalam menyediakan bahan baku adalah owner dari Boulevard D’coffee Aceh sendiri. 2) Prosedur untuk persediaan bahan baku yang dimiliki oleh D’coffee Aceh ada dua macam. Untuk bahan baku yang digolongkan sebagai bahan baku kering dan memiliki masa kadaluarsa yang lama seperti kopi, gula, tepung, garam, beras, susu kental manis, dan bumbu bubuk dipesan dari supplier ataupun distributor, pemesanan dilakukan satu kali dalam satu bulan. Sedangkan untuk bahan baku yang digolongkan basah dan memiliki masa kadaluarsa yang singkat seperti, cabe, rempah-rempah, sayuran, tomat, dan sejenisnya, dibeli langsung di pasar tradisional setiap hari. Kata Kunci: persediaan bahan baku, pengendalian persediaan
THE FACTORS THAT CAUSE PRODUCT DEFECT ON MOFFEE COFFEE STORE MANADO Putra, Adjie M. Syah; Saerang, David P. E.; Tumewu, Ferdinand J.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 9, No 2 (2021): JE VOL 9 NO 2 (2021)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (334.414 KB) | DOI: 10.35794/emba.v9i2.34308

Abstract

The purpose of this research is to analyze factors that cause product defection on the product making processes at Moffee Coffee Store were the factors that contribute to the defection of the product need to categorize based on the affection of the factors in order to understand the real problem of product defection. This research conducting a qualitative approach with descriptive analyses. Therefore, this research designing the methodological processes of research with Fishbone diagram that can elaborate factors that caused product defection with quantification value to determined affection causes of the product defection and through the results of the interview this research conducting further interviews for the better conclusions with Pareto analysis. The findings indicate the factors that affect product defection are Man Power, Method, Management, and Machine. The most significant factor of defection at Moffee Coffee Store products is material stock errors, that is why Moffee Coffee Store needs to replace them with lower quality ingredients or eliminate one ingredient even if it is not following operational standards. The results of the Pareto analysis show the different and more in-depth details related to the dominant factors that cause product defect at the Moffee Coffee Store as human resource factors, especially on the durability of their employees work. The use of qualitative methods in this research is sufficient to limit researchers to use other statistical analytical tools because of different types of data that cannot be quantified and not conducting surveying to customers to collect their opinions about the factors that they think can be the root of the problem of product defection on the Moffee Coffee Store.Keywords: Product defection, Moffee Coffee Store, Fishbone, Pareto analysis
THE INFLUENCE OF DIFFERENTIATION STRATEGY TOWARDS BUYING DECISION ON SAMSUNG GALAXY SMARTPHONE WITH CONSUMER PERCEIVED VALUE AS A MEDIATING ROLE IN MANADO CITY Kaban, Zakariya U.; Kindangen, Paulus; Tumewu, Ferdinand J.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 9, No 2 (2021): JE VOL 9 NO 2 (2021)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (260.75 KB) | DOI: 10.35794/emba.v9i2.34290

Abstract

The purpose of this research is to measures the effectiveness of differentiation strategy of brand Samsung on buying decision with the contribution of consumer perceived value. This research is a type of causal study since the purpose is to determine if one or more variables cause another variable to occur or change. This research is a quantitative method with a questionnaire as a tool to gather data and analysis Burns and Bush (2006:202) stated quantitative Research is defined as research involving the use of structured questions in which the response options have been predetermined and a large number of respondents is involved. The results of conducted test based on a questionnaire filled out by respondents stated that Samsung smartphone promotions were classified as good with an average of 3.86. Differentiation Strategy has a positive and significant influence on the Perceived Value on smartphone owners of the Samsung brand, this could be occurred because of Samsung's strategy providing differentiation in design so as to make the owners feel like they get more value as an upper-class smartphone user. Based on the results of the test, analysis, and discussion researcher found the differentiation strategy does not significantly influence Samsung smartphone purchase decisions if it’s not through value perception. Keywords: differentiation strategy, buying decision, consumer perceived value, samsung, path analysis
ANTECEDENT FINTECH CONTINUANCE INTENTION IN MANADO (CASE STUDY: GOPAY) Mandagi, Calvin; Lapian, S L. H. V. J,; Tumewu, Ferdinand J.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 9, No 4 (2021): JE. Vol 9 No 4 (2021)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/emba.v9i4.36305

Abstract

The rapid development of information technology (IT) has brought various new innovations and one of them is financial technology (Fintech). The presence of Fintech has brought a revolution in the financial industry. The rapid development of Fintech is supported by fundamentals based on population breakdown, unbanked population, Internet, and smartphone penetration. Indonesia is one of the countries in Southeast Asia that has rapid development of Fintech, where the development of Fintech in Indonesia is supported by the internet users in Indonesia currently reaching 175.4 million with penetration reaching 64 percent and 98 percent of these internet users using smartphones to access the internet. The purpose of this study is to understand the factors that influence Fintech continuance intention based on the perceived benefit, perceived risk, and trust of the users. Respondents used in this study were 130 samples and tested using PLS-SEM (Partial Least Square - Structural Equation Modeling). The results reveal that perceived benefit, perceived risk, and trust have a significant influence on Fintech continuance intention, where perceived benefit has the strongest effect while perceived risk has the weakest effect on Fintech continuance intention. Keyword: fintech, perceived benefit, perceived risk, trust, continuance intention
ANALYZING LOCAL MICRO BUSINESSES SURVIVAL STRATEGIES DURING CORONA VIRUS PANDEMIC IN MANADO Pangow, Laurel F. E.; Kindangen, Paulus; Tumewu, Ferdinand J.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 9, No 4 (2021): JE. Vol 9 No 4 (2021)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (254.241 KB) | DOI: 10.35794/emba.v9i4.36139

Abstract

The phenomenon of the Covid-19 pandemic that occurred in Indonesia not only had an impact on the health sector but also had an impact on the country's economy. Indonesia, which is dominated by micro-enterprises, needs to pay special attention to this sector because the contribution of micro-enterprises to the national economy is quite large. The study aims to find out micro businesses survival strategies and its implementation during the corona virus pandemic. To find out the strategies and the implementations, the researcher uses the perspective, position, and plan as indicators in this study. This study uses a qualitative method with purposive sampling through in-depth interviews. This study conducted interviews with 15 businesses that classified as micro business. The findings of this study indicate that most of the informants use social media by showing the products or services, show how is the packaging of the products, giving discount, giveaway promotion, and also cooperate with online delivery providers to deliver products in order to survive during the pandemic. Informants will also continue to rely on these strategies to bounce back from crisis situation. From the results of research, it is recommended for the Government, micro businesses in Manado and future research purposes. Keywords: micro business, pandemic, corona virus, survival strategies, perspective, position, plan
Co-Authors Abas, Dewita Lucyana Amiman, Rene Joshua Amisi, Anita Selyn Archi C. Ruslim, Archi C. Ariananda, Shanon Eunike Arrazi Hasan Jan, Arrazi Hasan Bittie, Windy . Bolung, Clairy . Caecilia Eva Martina Korompis David Kaunang David P. E. Saerang David P.E Saerang David P.E. Saerang David Paul Elia Saerang Esterlita, Geruh D. N. Frederik G. Worang, Frederik G. Gerung, Billy Setiawan Indrie D. Palandeng Inkiriwang, Novia A. James D. D. Massie, James D. D. James D.D. Massie Joy Elly Tulung Kaban, Zakariya U. Kalangi, Josep B. Kalumata, Gabriella F. M. Kaseger, Angeli Korua, Bryan Yoshua Lapian, S L. H. V. J, Lapian, S. L. H. Joyce Lonteng, Ekaristi Mandagi, Calvin Maryam Mangantar Massie, James D.D Mohammad, Inayah Nadzillah Mokodompit, Ichsan R. Noertamin, Excellent Palilingan, Vanessa Natalisa Pangow, Laurel F. E. Paulus Kindangen Pesik, Rebecca Poluan, Christian H. S. Poluan, Efrani Putra, Adjie M. Syah Rahajeng, Adetea Pavita Rompas, Chrisly Yosua Rompas, Fransisca S.L.H.V Joyce Lapian Sambouw, Agnes F. O. Siahaan, Sika E. K Sifrid S. Pangemanan Soloty, Edmund Soputan, Miguel O. S. Sumaraw, Josefina M. Tambajong, Monica Tamon, Laurena R. Tampinongkol, Devid Christian Tamuntuan, Santa . Tasik, Hizkia H.D Toha, Jescika Shintya Magdalena Tumatar, Carenina A. Tumbuan, W.J.F Alfa Tumbuan, Willem J. F. A. Tunari, Yudha J. Tuwo, Kevin Engelbert Umboh, Yobel . Unsulangi, Harly I. Viantara, Afriandy Walukow, Tessalonica Miracle Wijayati, Saputri Dwi Willem Mailoa William, Reo Jubert Wongkar, Esther V. Yeriko A. N. Tampi, Yeriko A. N.