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All Journal JURNAL EMBA : JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI
Ferdinand J. Tumewu
University of Sam Ratulangi Manado
Economics, Econometrics & Finance

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THE INFLUENCE OF CO-BRANDING ON BRAND EQUITY (CASE STUDY: BNI DIGITAL BRANCH BANKING CAFÉ MANTOS 3) Korua, Bryan Yoshua; Saerang, David P. E.; Tumewu, Ferdinand J.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 9, No 3 (2021): JE. Vol 9 No 3 (2021)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (483.803 KB) | DOI: 10.35794/emba.v9i3.35881

Abstract

A high brand equity in a product or service will be increasingly difficult for competitors to match. Therefore, to compete in the market, the company or business that required to think creatively and implement new strategies to defeat the competitors. One form of marketing strategy that can give strong brand equity is a co-branding strategy. This study aims to analyze and gain a more comprehensive understanding of the influence of co-branding consist of reputation (X1), product fit (X2), trust (X3), attitude toward co-branding (X4), familiarity (X5) on brand equity (a case study of BNI Digital Branch Banking Café Mantos 3). The problems especially in the Covid-19 pandemic which requires several restrictions for business actors, this collaboration will automatically affect, especially to increase brand equity from the results of co-branding between BNI and Black Cup. The researcher conducted this research through quantitative methods. The Result of this study found that reputation, trust, familiarity has a significant positive effect on the brand equity of BNI Digital Branch Banking Café Mantos 3 while the product fit and attitude toward co-branding has a positive but not significant effect on the brand equity of BNI Digital Branch Banking Café Mantos 3 and the result of this study has also shown that the co-branding simultaneously has a positive and significant effect on brand equity of BNI Digital Branch Banking Café Mantos 3. Keywords: co-branding, reputation, product fit, trust, attitude toward co-branding, familiarity, brand equity
THE EFFECT OF STORE ATMOSPHERE, FASHION INVOLVEMENT, AND SHOPPING ENJOYMENT ON IMPULSIVE BUYING FOR FEMALE IN MANADO CITY (CASE AT STROBERI) Kaseger, Angeli; Massie, James D.D.; Tumewu, Ferdinand J.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 8, No 4 (2020): JE VOL 8 NO 4 (2020)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (869.453 KB) | DOI: 10.35794/emba.v8i4.30749

Abstract

Abstract: Impulsive buying is the tendency of a customer to buy goods and services without planning in advance, it is usually triggered by emotions and feelings. There are some factors that affected customers to buy something impulsively such as Store Atmosphere, tangible part of store includes theme colors, store layout, and eye-catching decoration. Fashion Involvement also has good impact to make customers buy goods by following the trends. In the other hand, customers are usually buy things impulsively with their feelings, and emotion of joy which called Shopping Enjoyment. The aim of this research is to find out the effect of Store Atmosphere, Fashion Involvement, and Shopping Enjoyment on Impulsive Buying for female in Manado city.  This is a quantitative research and using Multiple Linear Regression as method to analyze the data. The population of this research is female customers of Stroberi. This research use questionnaire as an instrument to get the data, with the sample size is 100 respondents. This research showed that Store Atmosphere, Fashion Involvement, and Shopping Enjoyment simultaneously influence to impulsive buying while partially, fashion Involvement have significant influence to impulsive buying and Store Atmosphere and Shopping Enjoyment do not have a significant influence to Impulsive Buying. This study suggest that the manager of Stoberi to improve their Store Environment and services to make customers make unplanned purchases. Keywords: Impulsive buying, store atmosphere, fashion involvement, shopping enjoyment
ANALYZING THE DIFFERENCE OF e-BANKING SERVICES BETWEEN BANK CENTRAL ASIA AND BANK MANDIRI IN MANADO Umboh, Yobel .; Worang, Frederik G.; Tumewu, Ferdinand J.; Tasik, Hizkia H.D
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 6, No 1 (2018): JE VOL 6 NO 1 (2018)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (563.547 KB) | DOI: 10.35794/emba.v6i1.18763

Abstract

Abstract: e-Banking is an electronic payment system that enables customers of a bank or other financial institutions to conduct a range of financial transactions through the financial institutions’ website. e-Banking has been widely used in developed and developing countries in the world. In Indonesia, the total users of e-Banking has increased since 2012 with 13.6 million of e-Banking users until 2016 with 50.3 million of e-Banking users. The aim of this study is to analyze the difference of e-Banking services between Bank Central Asia and Bank Mandiri in Manado. This research is a quantitative research and uses independent sample t-test. The sample size of this research is 100 customers of Bank Central Asia and Bank Mandiri in Manado. The results showed that e-Banking services based on Banking Mobile Application (Mobile Banking, Internet Banking, and SMS Banking) of Bank Central Asia and Bank Mandiri in Manado have a significant difference while the Automated Teller Machine (ATM) between Bank Central Asia and Bank Mandiri in Manado showed that there is no significant difference. The recommendation based on the results is Bank Mandiri have to more develop its e-Banking system application to maintain and create more customer delight.Keyword: e-banking, banking mobile application, mobile banking, internet banking, sms banking, automated teller machine.
THE INFLUENCE OF ADVERTISEMENT, PERCEIVED PRICE, AND BRAND IMAGE ON CONSUMER BUYING DECISION TO ASUS MOBILE PHONE Ruslim, Archi C.; Tumewu, Ferdinand J.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 3, No 3 (2015): Jurnal EMBA, HAL 363 - 482
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (521.053 KB) | DOI: 10.35794/emba.3.3.2015.9412

Abstract

Buying decision is the stage in which consumers make the decision or take an action whether to purchase a certain product or not. The purpose of this research is to analyze the simultaneous and partial effect of Advertising, Perceived Price and Brand Images on Consumer Buying Decision. The populations of this research are people who use ASUS smartphone with the sample size as many as 40 respondents. This research uses quantitative analyze by questionnaires and the Multiple Regression Analysis. The result shows that Advertising, Perceived Price and Brand Image have significant effect on consumer buying decision, both simultaneously and partially effect. ASUS mobile phone management should pay more attention to Advertisement that is made and the Price of product so that consumers will still be interested buying the mobile phone. Keywords: advertising, perceived price, brand image, consumer buying decision
ANALYZING UTILITARIAN AND HEDONIC VALUE BETWEEN MALE AND FEMALE CUSTOMERS OF EXCELSO MANADO TOWN SQUARE Palilingan, Vanessa Natalisa; Tumbuan, W.J.F Alfa; Tumewu, Ferdinand J.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 5, No 3 (2017): JE VOL 5 No 3 (2017) HAL 3644
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (751.509 KB) | DOI: 10.35794/emba.v5i3.18040

Abstract

Abstract: Study found Coffee has now become part of the lifestyle. People come to the Excelso not simply want to drink coffee, but because there is a touch of emotion, whether it’s a feeling of pride, prestige, or the warmth of one of the strategic steps performed by the provider of the Excelso Coffee shop. By knowing the values, excelso can increase customer to keep win the market share and be better than competitors. This research focuses on customers of Excelso Manado Town Square. This research conducted by a quantitative method and this research population is the buyers of wakai counterfeit shoes. By using an Independent Sample t-test, this research conducted a hypothesis is there is significant difference in utilitarian and hedonic value between male and female customers of Excelso Manado Town Square. Based on the result of this research, the data is normally distributed and homogenous. The result shows that there are no significant differences in utilitarian value and hedonic value between male and female customers of Excelso Manado Town Square. Findings suggest to develop strategies for enhancing utilitarian and hedonic value, which can increase the probability of customers revisiting to Excelso.Keywords: utilitarian value, hedonic value, gender
IMPLEMENTATION OF EMPLOYEE EMPOWERMENT AT GILANG RAMADHAN STUDIO BAND MUSIC SCHOOL (KAWANGKOAN BRANCH) Sambouw, Agnes F. O.; Mangantar, Maryam; Tumewu, Ferdinand J.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 10, No 1 (2022): JE. Vol 10 No 1 (2022)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (272.347 KB) | DOI: 10.35794/emba.v10i1.37722

Abstract

The final project aims to find out the implementation of employee empowerment at Gilang Ramadhan Studio Band Music School Kawangkoan Branch. By using Khan's theory, which contains several indicators, namely Desire, Trust, Confidence, Credibility, Accountability, Communication. The research method used is a qualitative method. The analysis technique uses observation, interviews, and documentation. The results of the study found that desire on GRSB Kawangkoan has been well empowered, trust in GRSB Kawangkoan can be said to be enough empowered, confident employees at GRSB Kawangkoan have been well empowered, confident employees at GRSB Kawangkoan have been well empowered, credibility in GRSB Kawangkoan has been well empowered, accountability at GRSB Kawangkoan is quite well empowered, communication in GRSB Kawangkoan has been well empowered. Keywords: Empowerment, performance, employee
THE INFLUENCE OF 4PS AS MARKETING STRATEGY ON PURCHASE INTENTION IN TRANSMART KAWANUA MANADO Abas, Dewita Lucyana; Worang, Frederik G.; Tumewu, Ferdinand J.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 12 No. 03 (2024): JE. Vol. 12 No 3
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/emba.v12i03.56467

Abstract

After facing the COVID-19 crisis, the retail industry needs to continuously innovate with effective marketing strategies to revive consumer purchase intentions. This study aims to identify the impact of the 4Ps aspects on customer purchase intentions at Transmart Kawanua Manado. Through the analysis of marketing strategies based on Product (X1), Price (X2), Place (X3), And Promotion (X4) as independent variables, with Purchase Intention (Y) as the dependent variable, a quantitative research method was used by collecting primary data from 100 respondents who are customers of Transmart Kawanua. The results show that while the products offered are standard and can be found in other shopping centers, location is not the main determining factor. However, effective pricing strategies and promotions play a significant role in attracting purchase interest. Additionally, all 4Ps aspects simultaneously influence customer purchase intentions at Transmart Kawanua. Therefore, an integrated marketing approach that considers all 4Ps aspects is crucial in enhancing customer engagement and business growth for Transmart Kawanua.    Keyword:s Marketing Strategy, Marketing Mix, Product, Price, Place, Promotion, Purchase Intention
THE INFLUENCE OF SALES PROMOTION, E-SERVICE QUALITY, REPUTATION CUSTOMER SWITCHING BEHAVIOR TOWARDS E-WALLET IN MANADO DURING PANDEMIC COVID-19 ERA (CASE STUDY: SHOPEEPAY) Walukow, Tessalonica Miracle; Lapian, S. L. H. V. Joyce; Tumewu, Ferdinand J.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 12 No. 03 (2024): JE. Vol. 12 No 3
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/emba.v12i03.56513

Abstract

Customer Switching Behavior is the freedom for customers to choose a product to use. Customers can still be generous with service providers and can avoid switching when they are given greater value than they would receive when choosing a competitor. This study aims to analyse the influence Sales Promotion, E-Service Quality, and Reputation on Customer Switching Behavior towards E-Wallet in Manado during Pandemic Covid-19 Era (Case Study : Shopeepay). The researcher conducted this research through quantitative methods. Multiple Regression Analysis method is used to analyse the influence of the independent variables toward the dependent variable. Sample were taken from customers who switch usage from other E-Wallets or other payment tools to Shopeepay with a total sample of 100 respondents. The results of this study indicate that Sales Promotion, E-Service Quality has effect on Customer Switching Behavior towards E-Wallet and Reputation has no effect on Customer Switching Behavior towards E-Wallet. The results also indicate that Sales Promotion, E-Service Quality and Reputation simultaneously effect Customer Switching Behavior significantly.   Keyword: Sales Promotion, E-Service Quality, Reputation, Customer Switching Behavior
CROWDFUNDING ANALYSIS: EXPLORING THE FACTORS IN DOTA 2 INTERNATIONAL BATTLE PASS PURCHASES Soloty, Edmund; Worang, Frederik G.; Tumewu, Ferdinand J.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 12 No. 03 (2024): JE. Vol. 12 No 3
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/emba.v12i03.57228

Abstract

Abstract: Dota 2 The International Championship’s prize pool has been fully crowdfunded by the community itself since The International Championship 2013 via the battle pass system; where customers may purchase the battle pass for US$9.99 to gain access to tournament and event features and a large range of earnable cosmetic goods, which then 25% of the battle pass earnings went into The International’s prize pool. Using the Exploratory Factor Analysis on 20 different variables on Crowdfunding, 2 factors emerge: “Brand Appeal” consists of: Customer Engagement, Brand Image, Product Quality, Impulsive Consumption, Perceive Ease of Use, Pricing, Customer Trust, Product Variety, Differentiation Strategy, Hedonic Motivation, Conspicuous Consumption, Performance Expectancy, Customer Experience, Perceived Value, Social Influence, Habitual Consumption, and Customer Loyalty. And the second factor called “Consumer Influence Composite” consisting of: Addictive Consumption, Perceived Risk, and Promotion.    Keyword: Crowdfunding, Dota 2, The International Championship, Battle Pass, Customer Engagement, Brand Image, Product Quality, Impulsive Consumption, Perceive Ease of Use, Pricing, Customer Trust, Product Variety, Differentiation Strategy, Hedonic Motivation, Conspicuous Consumption, Performance Expectancy, Customer Experience, Perceived Value, Social Influence, Habitual Consumption, Customer Loyalty, Addictive Consumption, Perceived Risk, Promotion.
THE IMPACT OF MERGER & ACQUISITION, SHARE BUYBACK, AND DIVIDEND POLICY ON FIRM VALUE CASE STUDY: ENERGY AND MINERAL SECTOR COMPANIES LISTED ON INDONESIA STOCK EXCHANGE IN 2020-2023 Kaunang, David; Worang, Frederik G.; Tumewu, Ferdinand J.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 12 No. 03 (2024): JE. Vol. 12 No 3
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to test the impact of merger & acquisition, share buyback, and dividend policy on firm value case study: energy and mineral sector companies listed on Indonesia Stock Exchange in 2020-2023. This study uses panel data regression in data testing using E-views 12 software, with a population consisting of all energy and mineral sector companies on the Indonesia Stock Exchange. Purposive sampling is the sampling technique used in this study with a sample size of 28 companies. This study results finding that mergers & acquisitions directly no significantly and positively impact on firm value, in contrast with share buyback and dividend policy indicated that directly no significantly and negatively impact on firm value.   Keywords: Merger & Acquisition, Share Buyback, Dividend Policy, Firm Value.
Co-Authors Abas, Dewita Lucyana Amiman, Rene Joshua Amisi, Anita Selyn Archi C. Ruslim, Archi C. Ariananda, Shanon Eunike Arrazi Hasan Jan, Arrazi Hasan Bittie, Windy . Bolung, Clairy . Caecilia Eva Martina Korompis David Kaunang David P. E. Saerang David P.E Saerang David P.E. Saerang David Paul Elia Saerang Esterlita, Geruh D. N. Frederik G. Worang, Frederik G. Gerung, Billy Setiawan Indrie D. Palandeng Inkiriwang, Novia A. James D. D. Massie, James D. D. James D.D. Massie Joy Elly Tulung Kaban, Zakariya U. Kalangi, Josep B. Kalumata, Gabriella F. M. Kaseger, Angeli Korua, Bryan Yoshua Lapian, S L. H. V. J, Lapian, S. L. H. Joyce Lonteng, Ekaristi Mandagi, Calvin Maryam Mangantar Massie, James D.D Mohammad, Inayah Nadzillah Mokodompit, Ichsan R. Noertamin, Excellent Palilingan, Vanessa Natalisa Pangow, Laurel F. E. Paulus Kindangen Pesik, Rebecca Poluan, Christian H. S. Poluan, Efrani Putra, Adjie M. Syah Rahajeng, Adetea Pavita Rompas, Chrisly Yosua Rompas, Fransisca S.L.H.V Joyce Lapian Sambouw, Agnes F. O. Siahaan, Sika E. K Sifrid S. Pangemanan Soloty, Edmund Soputan, Miguel O. S. Sumaraw, Josefina M. Tambajong, Monica Tamon, Laurena R. Tampinongkol, Devid Christian Tamuntuan, Santa . Tasik, Hizkia H.D Toha, Jescika Shintya Magdalena Tumatar, Carenina A. Tumbuan, W.J.F Alfa Tumbuan, Willem J. F. A. Tunari, Yudha J. Tuwo, Kevin Engelbert Umboh, Yobel . Unsulangi, Harly I. Viantara, Afriandy Walukow, Tessalonica Miracle Wijayati, Saputri Dwi Willem Mailoa William, Reo Jubert Wongkar, Esther V. Yeriko A. N. Tampi, Yeriko A. N.