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All Journal JURNAL EMBA : JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi

Ferdinand J. Tumewu

University of Sam Ratulangi Manado

Author-ID : 406733

Economics, Econometrics & Finance

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ANALYTICAL HIERARCHY PROCESS APPROACH ON CONSUMER PREFERENCE IN BEER BRAND SELECTION. CASE STUDY: BIR BINTANG, ANKER, BALIHAI Bolung, Clairy .; Tumewu, Ferdinand J.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 6, No 3 (2018): JE VOL 6 NO 3 (2018)
Publisher : Universitas Sam Ratulangi

Abstract: This research is will be conducted in Manado city. 2017. Population in this research is people in Manado who has drink and have experience with Bir Bintang, Bali Hai and Anker. The sample of this research is all consumer of Bir Bintang, Bali Hai, Anker for about 50 respondents that who has drink and have experience with Bir Bintang, Bali Hai and Anker. Consumer preference is measured in terms of the level of satisfaction from consuming various of beer brand. Beer brand criteria means factors of the beer brand are Price, Taste, Packaging, Advertisement, Peer Influence. Based on the result and discussion, two conclusions can be formulated, Price is the criteria that influence the most in selecting a beer brand, followed consecutively by taste, peer influence, packaging and advertisement. Bir Bintang is the most chosen beer brand in Manado, Bir Bintang became the most preferred beer brand because it excels in four criteria; taste, advertising, packaging, and peer influence, and in the second position is Anker, and Bali Hai in the last position. Bali Hai should improve the quality in terms of taste, because the cheaper price is not necessarily will be selected by consumersKeywords: consumer preference, brand selection, beer brand, criteria most influence.

THE RELATION BETWEEN EMPLOYEE ENGAGEMENT AND ORGANIZATIONAL EFFECTIVENESS AT PT. TASPEN (PERSERO) MANADO Sumaraw, Josefina M.; Worang, Frederik G.; Tumewu, Ferdinand J.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 6, No 2 (2018): JE VOL 6 NO 2 (2018)
Publisher : Universitas Sam Ratulangi

Abstract: An engaged employee is aware of organization objectives and works more effort to improve performance within the job for the benefit of the organization. Employee engagement develops positive attitude among the employees towards the organization. Proper attention on engagement strategies will increase the organizational effectiveness in terms of higher productivity, profits, quality, customer satisfaction, and employee retention. This study is to investigate the relationship between employee engagement and organizational effectiveness using qualitative approach and convenience sampling method that conducted interviews to ten informant at PT. Taspen. The finding proves that there is a meaningful relationship between the level of employee engagement and organizational effectiveness. The data analysis shows that performance of employee engagement effected by career development, compensation and benefits, organizational culture and policies and work environment. The recommendations are Â the company should know the level of their employee engagement, and more focus on human resources program such as job design, development opportunities, fair treatment, gave better work environment to motivate employees with high engagement level. The better the reward and recognition in the company the better the employee engagement.Â Keywords: employee engagement, organizational effectiveness.

THE EFFECT OF TOTAL QUALITY MANAGEMENT (TQM) ON EMPLOYEE SATISFACTION IN BANK RAKYAT INDONESIA (BRI) MANADO Bittie, Windy .; Pangemanan, Sifrid S.; Tumewu, Ferdinand J.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 6, No 1 (2018): JE VOL 6 NO 1 (2018)
Publisher : Universitas Sam Ratulangi

Abstract: Total Quality Management is a key strategy for maintaining competitive advantage and is a way of managing organizations to improve it is overall effectiveness and performance. Nowadays, there is a lot of company that already implementing Total Quality Management (TQM). But, it is not guarantee that the employee feels satisfied with the management system. This study is aim to know the effect Of Total Quality Management (TQM) on Employee Satisfaction by analyze the Total Quality Management variable. In line with Government policies that provide opportunities to the private sector to move in the business of banking sector. Along with BRI vision to be excellent and credible company supported by competent human resources, the company has undertaken various efforts to maintain its superior position for all products and services also their quality of employee. The researcher analyzes the data based on primary data and secondary data by using SPSS software. The primary data is collected by distributing 80 questionnaires to 80 employee of Bank Rakyat Indonesia (BRI) Manado. Secondary data is collected by reading various books, journal, and browsing the internet. The researcher used Multiple Linear Regression to analyze the data. The result show that there is significant influence to Employee Satisfaction. The researcher recommends for the Company to improve their management quality to increase employee satisfaction. Because if the employee satisfied with their job, it will increase their performance. Keywords: teamwork and cooperation, organizational culture, reward and recognition, employee empowerment, communication

ANALISIS ECONOMIC ORDER QUANTITY (EOQ) PENGENDALIAN PERSEDIAAN BAHAN BAKU KOPI PADA PT. FORTUNA INTI ALAM Unsulangi, Harly I.; Jan, Arrazi Hasan; Tumewu, Ferdinand J.
Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 7, No 1 (2019): JE VOL 7 NO 1 (2019)
Publisher : FEB Universitas Sam Ratulangi Manado

Abstrak: Persediaan bahan baku merupakan salah satu faktor penting dalam proses produksi. Kekurangan bahan baku akan berakibat pada terhambatnya proses produksi, sebaliknya kelebihan bahan baku akan berakibat pada membengkaknya biaya penyimpanan dan biaya lainnya. Melalui pengendalian persediaan yang optimal, perusahaan dapat menentukan kuantitas pemesanan yang tepat dengan meminimalkan biaya persediaan. Tujuan dari penelitian ini untuk mengetahui dan menganalisis pengendalian persediaan bahan baku yang diterapkan oleh PT. Fortuna Inti Alam. Jenis penelitian ini adalah deskriptif kuantitatif dengan memaparkan bagaimana pengendalian persediaan bahan baku yang diterapkan perusahaan lewat data yang diperoleh dan dianalisis menggunakan metode Economic Order Quantity (EOQ). Data yang digunakan adalah data primer berupa hasil analisis dan wawancara. Hasil penelitian menunjukkan pengendalian persediaan bahan baku yang diterapkan oleh PT. Fortuna Inti Alam masih belum optimal karena perusahaan sering mengalami kekurangan bahan baku dalam melakukan proses produksi. PT. Fortuna Inti Alam sebaiknya mencoba mengaplikasikan metode EOQ dalam hal pengendalian persediaan bahan baku sehingga perusahaan dapat meminimumkan biaya persediaan. Kata Kunci: eoq, pengendalian persediaan, biaya persediaan, safety stock, reorder point, persediaan, bahan baku, kopi.

THE LINKAGE BETWEEN STRATEGIC HUMAN RESOURCE MANAGEMENT AND ORGANIZATIONAL PERFORMANCE THROUGH EMPLOYEE RELATIONS AS AN INTERVENING VARIABLE AT PT. BORWITA CITRA PRIMA MANADO Pesik, Rebecca; Pangemanan, Sifrid S.; Tumewu, Ferdinand J.
Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 7, No 4 (2019): JE VOL 7 NO 4 (2019)
Publisher : FEB Universitas Sam Ratulangi Manado

Abstract: A distributor company was established to provide products and services that are needed by the consumers. To perform good activities of distribution, human resource management is required to carry out their job and responsibilities. Strategic human resource management is important in managing human resources in order to determine the success of a company. This study aims to analyze the linkage between SHRM and Organizational Performance through Employee Relations as an intervening variable. This research is using quantitative research method, Population in this research is the all permanent employees in PT Borwita Citra Prima Manado with the sample size are 67 samples. Path analysis was used to measure the causal relationship between SHRM and organizational performance and employee relations as mediation. This research used sobel test to measure the indirect effect. The result of this research revealed there are positive relationship between SHRM toward organizational performance and employee relations as an intervening variable in PT. Borwita Citra Prima Manado. In this research is categorized as partially mediation effect. The company should reconsider to give appreciation for employees who work on time or employees who have low rate absenteeism and more maintain the stability of employee relations to reduce the employee?s interpersonal conflict. Keywords: strategic human resource management, organizational performance, employee relations.

ANALYSIS OF ROLE CONFLICT AND ROLE AMBIGUITY TOWARDS CYBERLOAFING AT PT. BANK SULUTGO MANADO Lonteng, Ekaristi; Kindangen, Paulus; Tumewu, Ferdinand J.
Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 7, No 4 (2019): JE VOL 7 NO 4 (2019)
Publisher : FEB Universitas Sam Ratulangi Manado

Abstract: Along with the increasingly competitive business competition, companies are required to perform better. The company demands employees to play a role in all positions. But this is contrary to the ability and expertise of limited employees which can lead to role ambiguity and role conflict which these roles are part of work stressors. Work stressors are triggers of stress and to avoid stress, employees conduct cyberloafing. This research aims to analyze the influence of role conflict and role ambiguity towards cyberloafing at PT. Bank SulutGo Main Branch Office Manado. This research used the quantitative method with questionnaires used to collect the data, Multiple Linear Regression as the tool of analysis and 55 employees as the sample. The result shows that role conflict has a positive but no significant influence on cyberloafing, while role ambiguity has a positive and significant influence on cyberloafing. Based on the result, it is recommended for the company to be more clear about the job description of each employee so that they understand the authority, roles, and responsibilities within the company, be even more assertive in imposing rules on the use of the internet in the workplace so that employees avoid cyberloafing.Â Keywords: role conflict, role ambiguity, cyberloafing.

IMPORTANCE AND PERFORMANCE ANALYSIS OF PROMOTIONAL MIX IN INDOMARET POINT MANADO Esterlita, Geruh D. N.; Pangemanan, Sifrid S.; Tumewu, Ferdinand J.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 8, No 1 (2020): JE VOL 8 NO 1 (2020)
Publisher : Universitas Sam Ratulangi

This study aims to examine if there are significant effect of importance and performance analysis of promotional in Indomaret Point Manado. This study is a quantitative research by distributing quistionnaires using Likert Scale. The sample in this research is consisting of 100 respondents. The sampling was applied in this research regarding to obtain information according to customers who have purchases at Indomaret Point Manado. This research figured out consumer preference and perspective of which promotion is important to them and promotion that needs an improvement using IPA tool. With contributions of the customers of Indomaret Point Manado, the researcher answered the problem questions.Â There were 100 questionnaires returned, and primary data acquired were all from the questionnaires include the characteristics of customers that have participated in this research such as gender, age, education background, occupation, working period and income. Based on research results and Importance and Performnce Analysis grip, researcher found that Indomaret Point Manado overall deliver not so good performance on promotion, because only five attributes in quadrant II, less than other importance attribute according to the customers.Â Keywords: Indomaret, promotional, importance and performance analysis

ANALYSIS OF CUSTOMER ENGAGEMENT BEHAVIOR FOR SMALL AND MEDIUM SOUVENIR ENTERPRISES IN MANADO Wijayati, Saputri Dwi; Massie, James D.D; Tumewu, Ferdinand J.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 6, No 3 (2018): JE VOL 6 NO 3 (2018)
Publisher : Universitas Sam Ratulangi

Abstract: Tourism sector has increasingly become very dynamic and significant sector consists of many small and medium souvenir enterprises that tried to be successful in competitive market. Engagement marketing is powerful marketing strategy since customer can co-create the value and influence customer in broader population. This research aims to examine the implementation of engagement marketing strategy and analysis the costumer engagement behavior toward the engagement marketing strategy. The present research implies a qualitative study conducted using interview with the owner store, head store, senior employee of the store and the customer of the small and medium souvenir enterprises. The result of this research, brand awareness become the main purpose while implement this strategy, there is still gap between offline and online in implementing engagement marketing strategy, also still lack of receive feedback from the customer. Most of customer will voluntarly suggest customer in broader population. Souvenir enterprises need to more persistently boost their online marketing process like in keeping connected with customers online for make sure that customer have access for two way communication , also should enhance the customer feedback by giving a reward for the best suggestion and correlate both offline and online engagement marketing as well. Â Keyword: engagement marketing, online engagement marketing, offline engagement marketing, customer engagement behavior, costumer purchasing behavior, customer influencer value, customer knowledge value.

CONSUMER DECISION MAKING IN SELECTING LAPTOP USING ANALYTICAL HIERARCHY PROCESS (AHP) METHOD (STUDY: HP, ASUS AND TOSHIBA) Tampi, Yeriko A. N.; Pangemanan, Sifrid S.; Tumewu, Ferdinand J.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 4, No 1 (2016): JE Vol.4 No.1 (2016) Hal. 131-375
Publisher : Universitas Sam Ratulangi

Developing laptop brings revolution in people daily life, it increases people standard of living and has great effect on business, science, education, medical sector, transportation and so on. This research used Analytical Hierarchy Process (AHP) to compare each laptop based on the criteria; value added features, peripheral specifications, core technical features, physical appearance and price and payment conditions. The respondent is 50 people and this research using purposive sampling. The respondent of this research is the people that have an experience used that three laptop. The result shows that Peripheral Specification is the most important criteria, followed by Core Technical Features factor, Value Added Features factor, followed with Price and Payment Condition and the last Physical Appearance factor. As the result, there are two from five criteria that influence the consumer to choose laptop. Peripheral Specification is the most preferred criteria compare with the others. Core Technical Features is in second position as the most preferred criteria chose by respondent. In best laptop result, HP become the best laptop chose by respondent, followed by ASUS and TOSHIBA chose by consumer that have an experience used that three laptop. Â Keywords: customer decision making, AHP

THE PERCEPTUAL MAPPING OF NOTEBOOK BRANDS OF YOUNG PEOPLE IN MANADO Tampinongkol, Devid Christian; Saerang, David P.E; Tumewu, Ferdinand J.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 5, No 2 (2017): JE. VOL. 5 NO 2 (2017) HAL. 2099
Publisher : Universitas Sam Ratulangi

Abstract: Most products and services have many physical and intangible attributes with varied characteristics for a would-be purchaser. For example, toothpaste is not merely "a tooth cleaning product". Rather, for a consumer, it is a bundle of objective and subjective characteristics like taste, mouth freshener, decay protection, bad breath, price, and so on. The marketer's task is the difficult one of deciding how many attributes to build into the product, how much quality to include in each attribute, and how to put the attributes together to gain a competitive advantage. This is notable that key attributes vary by market segment and therefore the marketing effort must change accordingly. This research is designed to have a clearer image and deeper understanding about perceptual maps and the effect of brand attributes to the perception of the customers. The method used in this research is the quantitative research methodology which will provide a deep insight about perceptual maps. In the findings, there is a significant value between the variables of indicators with the brands meaning that they are strongly related.Â Keywords: perceptual mapping, consumer, perception

Co-Authors Abas, Dewita Lucyana Amiman, Rene Joshua Amisi, Anita Selyn Archi C. Ruslim, Archi C. Ariananda, Shanon Eunike Arrazi Hasan Jan, Arrazi Hasan Bittie, Windy . Bolung, Clairy . Caecilia Eva Martina Korompis David Kaunang David P. E. Saerang David P.E Saerang David P.E. Saerang David Paul Elia Saerang Esterlita, Geruh D. N. Frederik G. Worang, Frederik G. Gerung, Billy Setiawan Indrie D. Palandeng Inkiriwang, Novia A. James D. D. Massie, James D. D. James D.D. Massie Joy Elly Tulung Kaban, Zakariya U. Kalangi, Josep B. Kalumata, Gabriella F. M. Kaseger, Angeli Korua, Bryan Yoshua Lapian, S L. H. V. J, Lapian, S. L. H. Joyce Lonteng, Ekaristi Magdalena Wullur Mandagi, Calvin Maryam Mangantar Massie, James D.D Mohammad, Inayah Nadzillah Mokodompit, Ichsan R. Noertamin, Excellent Palilingan, Vanessa Natalisa Pangow, Laurel F. E. Paparang, Gilbert Erickson Paulus Kindangen Pesik, Rebecca Poluan, Christian H. S. Poluan, Efrani Putra, Adjie M. Syah Rahajeng, Adetea Pavita Rompas, Chrisly Yosua Rompas, Fransisca S.L.H.V Joyce Lapian Sambouw, Agnes F. O. Siahaan, Sika E. K Sifrid S. Pangemanan Soloty, Edmund Soputan, Miguel O. S. Sumaraw, Josefina M. Tambajong, Monica Tamon, Laurena R. Tampinongkol, Devid Christian Tamuntuan, Santa . Tasik, Hizkia H.D Toha, Jescika Shintya Magdalena Tumatar, Carenina A. Tumbuan, W.J.F Alfa Tumbuan, Willem J. F. A. Tunari, Yudha J. Tuwo, Kevin Engelbert Umboh, Yobel . Unsulangi, Harly I. Viantara, Afriandy Walukow, Tessalonica Miracle Wijayati, Saputri Dwi Willem Mailoa William, Reo Jubert Wongkar, Esther V. Yeriko A. N. Tampi, Yeriko A. N.

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