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All Journal JMM (Jurnal Masyarakat Mandiri) Enrichment : Journal of Management Jurnal Ekonomi Manajemen (JEM) International Journal of Islamic and Social Sciences (ISOS) International Journal of Management, Economic, Business and Accounting SOCIRCLE : Journal Of Social Community Services PATEMON: Multidisciplinary Research
Eman Sulaiman
Sekolah Tinggi Ilmu Ekonomi Cirebon
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Medicine & Pharmacology Social Sciences Other

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Building Digital Marketing Readiness of BUMDes and Rural MSMEs in Rancakalong Village Eman Sulaiman; Heppy Millanyani; Vigory Gloriman Manalu; Kharisma Ellyana
SOCIRCLE : Journal Of Social Community Services Vol. 5 No. 2 (2026): SOCIRCLE: Journal Of Social Community Services
Publisher : PT. Berkah Digital Teknologi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58468/socircle.v5i2.54

Abstract

This community service program aimed to build the digital marketing readiness of BUMDes managers, women farmer groups, rural micro, small, and medium enterprise actors, local product producers, and village tourism representatives in Rancakalong Village, Sumedang Regency, West Java. The activity was conducted on 19 May 2026 and involved 21 participants. A participatory and experiential approach was applied through needs assessment, short lectures, demonstrations, smartphone-based practice, mentoring, output review, and follow-up planning. The training covered product mapping, smartphone product photography, promotional caption writing, WhatsApp Business, online marketplace preparation, product labels and packaging, and digital promotion of village tourism resources. The implementation evidence showed that the partner community had diverse economic potential, including local food, herbal beverages, coffee, processed fish products, cultural attractions, and nature-based tourism. However, marketing activities still relied mainly on personal WhatsApp accounts, word-of-mouth communication, and local customer networks. The program generated an initial mapping of priority products and tourism resources, draft promotional content, product-information components, and recommendations for developing shared digital marketing channels under BUMDes coordination. The principal practical finding was that village digital marketing readiness depends not only on access to digital devices but also on product presentation, content quality, customer-oriented communication, product legality, and institutional coordination. Continued mentoring is required to strengthen packaging, certification, marketplace management, and consistent content production.
Model Antecedents of Halal Tourism: A Review Erwan Iskandar; Eman Sulaiman
International Journal of Management, Economic, Business and Accounting Vol. 3 No. 1 (2024): International Journal of Management, Economic, Business and Accounting (IJMEBA)
Publisher : PT. Berkah Digital Teknologi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58468/ijmeba.v3i1.82

Abstract

Purpose of the study — The purpose of this study was to examine the antecedents of halal tourism and their implications for destination development and marketing. Research method— The research method employed was a systematic literature review, which involved searching and analyzing relevant scholarly articles and publications.Result— The results of the study revealed several key findings. Destination attributes, including halal-friendly facilities and services, emerged as crucial factors in attracting Muslim travelers. Effective marketing and promotion strategies, infrastructure and services, cultural and religious considerations, and socio-economic factors were also identified as significant determinants of halal tourism. These findings contribute to a better understanding of the factors that shape the growth and success of halal tourismConclusion— The antecedents of halal tourism play a vital role in attracting and satisfying the needs of Muslim travelers. Destinations and tourism stakeholders should consider these factors in their planning, development, and marketing efforts to tap into the growing halal tourism market. The practical implications of this study suggest that investing in halal-friendly facilities, implementing targeted marketing strategies, and respecting cultural and religious practices can enhance the competitiveness and sustainability of destinations in the halal tourism industry.
Co-Authors Adnan Ajie Andika Saputra Apriyanto, Mulono Areu Nurbela Arif Munandar Eka Parianti Ellin Herlina Endah Budiastuti Erwan Iskandar Heppy Millanyani Hermawati, Wawat Ida Heryani Indra Surya Permana Irfan Kharisma Ellyana Ronaldi WIjaya Setyanto, Refius Pradipta Susi Widyastuti Suwandi Uni Uun Kurniasih Vigory Gloriman Manalu Vina Andita Pratiwi Vina Andita Pratiwi Wike Pertiwi Yulianti Yulianti