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m rezeki muamar
Universitas Al Muslim
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Journal : IRJE (Indonesian Research Journal in Education)

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Blue Ocean Strategy to Develop School Competitiveness: A Case Study Octavira, Ira Nadya; Permana, Johar; Prihatin, Eka; Hartini, Nani; Muamar, M. Rezeki
Indonesian Research Journal in Education |IRJE| Vol. 8 No. 2 (2024): IRJE |Indonesian Research Journal in Education|
Publisher : Universitas Jambi, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/irje.v8i2.36712

Abstract

The large number of educational units organized by the government or the community has resulted in intense competition in recruiting students. This research aims to implement the Blue Ocean strategy at SMP Pelita YPH Sukabumi to win the competition with other secondary schools in Sukabumi. This qualitative research consists of three stages: SWOT analysis, canvas strategy, and four-action frameworks for developing a Blue Ocean strategy. Furthermore, the results showed that to create a new market for SMP Pelita YNH Sukabumi through a Blue Ocean strategy, SMP Pelita YNH Sukabumi needs to (1) eliminate education costs, (2) increase the quality and quantity of teaching staff, facilities and infrastructures, and promotion, (3) reduce the variety of extracurricular activities and focusing on extracurricular in culinary activities, and (4) creating culinary classes and school business units.
Co-Authors Abdillah, T Rafli Aklima . Aklima ., Aklima Asmaul Husna Asrul Karim, Asrul Azwir Azwir Budy Wiryawan Chairuni AR Elsa Yerita Marhami Fachrurazi fatimah Fatimah Hartini, Nani Hayati, Rahmi Holyness Nurdin Singadimedja Husuita, Rischa Surya Irnawati Irnawati Johar Permana Maiyana . Maiyana ., Maiyana Marzuki Marzuki MISWAR MISWAR Muhammad Nazarullah Mulani, Piki Muliari Muliari Muliari Muliari Nurmawati . Octavira, Ira Nadya Prihatin, Eka Putri Amelia, Rully Rahmawati Rahmawati . Rahmawati, Rahmawati Rahmi Rahmi Rahmi Rahmi Rahmi Rahmi Rahmi Rahmi Wahyuni, Rahmi Rischa Surya Husuita Rully Putri Amelia Said Nazaruddin Sinar Mayang Siti Maryam SITI MARYAM Zuraini Zuraini, Zuraini