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Majdah M Zain
Universitas Islam Makassar
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Transformasi Digital Untuk Pemasaran Online Melalui Penyuluhan ibrahim, Helda; M.Zain, Majdah; Sulfiana, Sulfiana; Hasmirati, Hasmirati; Husain, Fahrisal; Asrib, Ahmad Rifqi Asrib
JOURNAL OF TRAINING AND COMMUNITY SERVICE ADPERTISI (JTCSA) Vol. 5 No. 2 (2025): Juli 2025
Publisher : ADPERTISI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62728/jtcsa.v5i2.651

Abstract

The outreach and digital transformation activities for online marketing in Aeng Batu-Batu Village, South Sulawesi, aim to enhance the community's understanding and skills in utilizing digital technology. In the context of economic empowerment, this initiative focuses on developing the marketing of agricultural products through digital platforms, which is expected to improve the competitiveness of Micro, Small, and Medium Enterprises (MSMEs). The methods employed include lectures, discussions, and hands-on practices, involving various local stakeholders, including farmers and housewives.The results of these activities indicate an increased awareness among the community regarding agribusiness digitalization and the importance of digital literacy. With this training, it is hoped that the community can optimize local potential, increase income, and reduce reliance on conventional marketing methods. This initiative serves as an initial step in facilitating the community's adaptation to the digital era, while also supporting local economic sustainability.
Menggali Potensi Gula Aren dalam Peningkatan Pendapatan Berbasis Agribisnis (Studi Kasus KTH Liku Pancing Desa Parigi Kecamatan Tinggimoncong Kabupaten Gowa) Pratiwi, Herini; M.Zain, Majdah; Ibrahim, Helda; Sumange, La
Jurnal Eboni Vol. 7 No. 1 (2025): JUNI
Publisher : Program Studi Kehutanan Universitas Muslim Maros

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46918/eboni.v7i1.2801

Abstract

Penelitian ini bertujuan untuk menganalisis potensi komoditas gula aren dalam meningkatkan pendapatan petani melalui pendekatan agribisnis di Kelompok Tani Hutan (KTH) Liku Pancing, Desa Parigi, Kecamatan Tinggimoncong, Kabupaten Gowa. Metode yang digunakan adalah deskriptif kuantitatif dengan pendekatan studi kasus dan teknik sensus terhadap 25 orang petani sebagai responden. Data dikumpulkan melalui observasi, wawancara, kuesioner, dan dokumentasi, kemudian dianalisis secara statistik deskriptif dan SWOT. Hasil penelitian menunjukkan bahwa rata-rata pemanfaatan pohon aren masih rendah (20,53%), namun memiliki potensi produksi yang tinggi, yaitu rata-rata 23,2 kg/pohon/bulan. Pendapatan petani saat ini berkisar Rp 4.470.000 per bulan, dan dapat meningkat hingga Rp 21.808.000 per bulan jika seluruh pohon disadap secara optimal. Strategi pengembangan berbasis agribisnis yang meliputi pelatihan teknis, penguatan kelembagaan, diversifikasi produk, dan akses pemasaran digital sangat diperlukan untuk meningkatkan efisiensi dan nilai tambah. Penelitian ini menyimpulkan bahwa peningkatan pendapatan petani gula aren dapat dicapai secara signifikan melalui optimalisasi produksi dan penerapan strategi agribisnis secara terpadu.
Co-Authors Adriyanti Syam Ahmad Rifqi Asrib Andi Haslindah Asrib, Ahmad Rifqi Asrib Awaluddin Yunus, Awaluddin Ayu Puspitasari Fatmawati Fatmawati Hasmirati Helda Ibrahim Husain, Fahrisal Ihwan Patiroy Mahyuddin, nFN Musdalifah Mahmud Musdalifah Musdalifah Musdalifah, Andi Musdalipa, Musdalipa nFN Mahyuddin Nurlaelah, Andi Titi Pratiwi, Herini SULFIANA, SULFIANA Sumange, La Syamsari Syamsari Syamsul Rahman, Syamsul Tanzil Ibrahim