Artawan, Cokorda Alit
Institut Seni Indonesia Denpasar

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PERANCANGAN KOMUNIKASI VISUAL FOTOGRAFI PRODUK MAKANAN KERIPIK PISANG LENANA DI PT. SDS VISUAL, DENPASAR Dylan Birtano, Bimo; Sarjani, Ni Ketut Pande; Artawan, Cokorda Alit
AMARASI: JURNAL DESAIN KOMUNIKASI VISUAL Vol 5 No 02 (2024): Amarasi: Jurnal Desain Komunikasi Visual
Publisher : Program Studi Desain Komunikasi Visual

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Abstract

This study aims to examine the process of visual communication design for the food product photography of Lenana Banana Chips carried out by PT. SDS Visual in Denpasar. The research identifies the stages in visual design, starting from direction, idea generation, and concept illustration, to the process of shooting and photo editing. The research method used is a case study with a qualitative approach. The results show that PT. SDS Visual uses a structured approach in each design stage to ensure professional and attractive results. These findings provide insights into the importance of visual design in enhancing product appeal and strengthening marketing strategies. In conclusion, a systematic and collaborative design process is key to success in the visual communication of food products. This study suggests that other companies can adopt a similar approach to achieve optimal results.
TOPENG RANGDA AS METAPHOR OF DEWI DURGA BY TJOKORDA OKA TUBLEN Artawan, Cokorda Alit; Mudra, I Wayan; Muka, I Ketut; Karja, I Wayan
Proceeding Bali-Bhuwana Waskita: Global Art Creativity Conference Vol. 4 (2024): Proceedings Bali-Bhuwana Waskita: Global Art Creativity Conference
Publisher : UPT Pusat Penerbitan LP2MPP ISI Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31091/bbwp.v4i1.570

Abstract

The Topeng Rangda created by Tjokorda Oka Tublen with a distinctive character as an interpretation of Durga has a magical impression. This research aims to deeply understand Rangda as a metaphor of Durga by Tjokorda Oka Tublen. The Topeng Rangda created by Tjokorda Oka Tublen's is sacred to the community and used as a role model by the Balinese people. Nevertheless, until now there has been no special study about it. This research uses a qualitative method. The data collection is done by purpose sampling with observation, interview, and literature study techniques, dissected with aesthetic theory and metaphor theory. The result of this study, Topeng Rangda as a metaphor is a mask with a scary face as the embodiment of Dewi Durga in white with buck teeth, bulging eyes with a magical, majestic and authoritative impression. The process of creating Tjokorda Oka Tublen's mask includes: newasen, nyawi, nyalonan, makalan, nadiang, nelesang, ngalusang, ngewarna, dan pasupati.