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Journal : Review of Management and Entrepreneurship

GENDER ANALYSIS OF ECONOMIC DEVELOPMENT IN COASTAL CITY Utomo, Priyo
Review of Management and Entrepreneurship Vol. 4 No. 2 (2020): Review Of Management And Entrepreneurship
Publisher : International Business Management - Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rme.v4i2.1282

Abstract

Abstract: The purpose of this study is gender economic development, labor force participation, unemployment, and education. The research method uses descriptive qualitative supported by quantitative data. the results of this study that the community understood enough about the concept of gender, gender equality and gender mainstreaming. women and men seem to understand women better than men. This can be seen from the results of data analysis. In terms of the notion of gender, there are still varied opinions, signifying the struggle for a variety of understandings about gender concepts. In terms of whether or not they agree with gender equality, there are still those who say disagree even though the number is small at 20.50% and when compared to that number men are greater (13.67%) than women (6.83%). because most men mentioned because women would feel no longer uncomfortable with men. From this it can be said that there is still a patriarchal culture, which considers women to feel uncomfortable facing men, men should be more authoritative, than women, where it should not have happened if they understood the concept of gender. In the end, it can be said that in general, they are conceptually aware of the concept of gender equality or gender mainstreaming but in reality, their perceptions are still influenced by the culture of male domination. Keywords: Gender, Equality, Justice, PUG.
Analysis of The Influence of Free Shipping, Cash on Delivery, and Live Streaming on Purchase Decisions at Tiktok Shop in Surabaya City Utomo, Priyo
Review of Management and Entrepreneurship Vol. 7 No. 2 (2023): Review of Management and Entrepreneurship
Publisher : International Business Management - Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rme.v7i2.4087

Abstract

TikTok shop is an online shopping service feature of the TikTok application with the problem of late receipts being the focus of research. The objectives of this research was to find out what kind of impact cash-on-delivery transactions have and live streaming on purchasing decisions at the online store TikTok shop for people in the city of Surabaya partially and simultaneously. This type of research uses descriptive research methods with a quantitative approach with a population of 200 respondents in the Surabaya City community. With data collection techniques using questionnaires, data analysis in this study was multiple linear regression and data processing using SPSS software. The results of the research conducted, it shows that Cash on delivery (X1) has a positive and partially significant effect because t count > t table and sig <0, 05 with a result of 5.429 > 1.652 and a significance value of 0.000 <0.05. Live streaming (X2) has a positive and partially significant effect because t count > t table and sig <0.05 with the result 10.225 > 1.652 and the significance value is 0.000 <0.05. And simultaneously cash on delivery (X1), and live streaming (X2) has a positive and significant effect on purchasing decisions (Y) with the results f count> f table 101.259> 2.65 significant value of f test 0.000 <0.05