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All Journal Journal on Education eBA Journal: Journal Economic, Bussines and Accounting Al-Kharaj: Journal of Islamic Economic and Business Management Studies and Entrepreneurship Journal (MSEJ) Journal of Public Power JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Jurnal Pengabdian Masyarakat Darul Ulum ALKHIDMAH: Jurnal Pengabdian dan Kemitraan Masyarakat
Betty Rahayu
Universitas Darul Ulum
Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Law, Crime, Criminology & Criminal Justice Social Sciences

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Implementation Social Media Marketing Implementation in MSMEs I Nyoman Tri Sutaguna; Norvadewi Norvadewi; Betty Rahayu; Arief Yanto Rukmana; Maria Lusiana Yulianti
ALKHIDMAH: Jurnal Pengabdian dan Kemitraan Masyarakat Vol. 1 No. 3 (2023): Juli : Jurnal Pengabdian dan Kemitraan Masyarakat
Publisher : LP3M INSTITUT KH YAZID KARIMULLAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/alkhidmah.v1i3.436

Abstract

One of the regencies in West Java Province with a sizable number of MSMEs is Sumedang. In the village of Kutamandiri, there is one prospective SMEs. According to the survey results, one MSME actor producer named Basreng Masrifah has never used social media marketing to grow his company. Remembering that social media marketing has a favourable association with future business continuity, MSMEs need to implement it immediately. Students from and the Office of Cooperatives and Micro Small Enterprises of Sumedang Regency worked together to complete this act of community service. By making the Tokopedia marketplace one of the marketplaces that is heavily used by the larger community, this community service project aims to help address problems while also offering aid to MSME players connected to the vicinity of social media marketing. The process of putting this activity into action is broken down into three stages: outreach, training, and mentorship of the MSME in question. The desired outcome of this activity is that MSME actors will be able to comprehend the significance of social media marketing and be able to apply it to their businesses.
Co-Authors Agus Siswanto Anang Rahmad Jatmiko Arief Yanto Rukmana Arim Irsyadulloh Albin Jaya Askan Aslichah aslichah aslichah Dian Indah Sari Dwi ayu lestari Erni Yuningsih Fatimah Malini Lubis Ferry Frangky Yongky Turang Hedrat M. Nure Henky Hendrawan Henny Dwijayani Hevi Susanti I Nyoman Tri Sutaguna Ismail Khoiruddin Larasandi Machin Maria Lusiana Yulianti Mochammad Heru Widodo Moh. Samsul Arifin Muhammad Mudjib Musta’in Musran Munizu Nasruji, Nasruji Norvadewi Nur Salam Ristawati Roy Setiawan Rubait Dasururi Samuel PD Anantadjaya Supriyanto Susi Arijanti Triana Triana Triana wina Nurhayati Zunan Setiawan